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The Economic Determinants Of Domestic Travel In New Zealand
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Book Synopsis Destination Marketing Organisations by : Steven Pike
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Book Synopsis Economic Impact Assessment of the Travel & Tourism Industry by :
Download or read book Economic Impact Assessment of the Travel & Tourism Industry written by and published by Intelligence Centre Pacific Asia Travel Association. This book was released on 1993 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Safety and Security in Tourism by : Noel Scott
Download or read book Safety and Security in Tourism written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional’s library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.
Book Synopsis The Economics of Tourism Destinations by : Norbert Vanhove
Download or read book The Economics of Tourism Destinations written by Norbert Vanhove and published by Routledge. This book was released on 2011-01-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The measurement of tourism is not an easy task. In the last decade there has been a growing interest in the tourism world in new methods to measure demand and supply of tourism. Fully revised and updated, The Economics of Tourism Destinations, Second Edition provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This book emphasizes new aspects such as measurement of tourism (e.g. Tourism Satellite Account), supply trends, competition models, macro evaluation of tourism projects and events and the role of tourism in a development strategy. Each chapter combines theory and practice and international case studies are provided.
Download or read book Journal of Travel Research written by and published by . This book was released on 1988 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliographic Guide to Business and Economics by : New York Public Library. Research Libraries
Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1991 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CTH - Introduction to Tourism Economics by : BPP Learning Media
Download or read book CTH - Introduction to Tourism Economics written by BPP Learning Media and published by BPP Learning Media. This book was released on 2011-07-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.
Download or read book Tourism Management written by C. Ryan and published by Routledge. This book was released on 2012-08-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Book Synopsis Leisure, Recreation, and Tourism Abstracts by :
Download or read book Leisure, Recreation, and Tourism Abstracts written by and published by . This book was released on 1996 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Recreation Research written by and published by . This book was released on 2008 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Travel and Tourism by : Victor Middleton
Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Book Synopsis Marketing in Travel and Tourism by : Mike Morgan
Download or read book Marketing in Travel and Tourism written by Mike Morgan and published by Routledge. This book was released on 2010-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Book Synopsis A Model of Economic Determinants of International Visitor Flows to Australia by : Sarath Divisekera
Download or read book A Model of Economic Determinants of International Visitor Flows to Australia written by Sarath Divisekera and published by . This book was released on 1994 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oceania written by Chris Cooper and published by Channel View Publications. This book was released on 2005-01-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oceania: A Tourism Handbook draws together a wide range of sources to provide a comprehensive handbook of tourism in the Oceania region. As tourism continues to grow in importance and significance for the countries of Oceania, it is important to have a single source of information and reference for tourism. At the same time, it is vital to provide a disciplined analysis of tourism by standardising terminologies and delivering a consistency of approach for all the countries in the region." "The handbook provides an anatomy of tourism in the region by taking a detailed look at each of the three key constituents of Oceania - Australia, New Zealand and the Pacific Islands. For each of these regions, tourism demand, supply and organisation have been analysed, as well as a chapter to guide the reader through the tourism statistics sources that are available. The final section of the handbook takes a thematic approach with chapters examining key issues of tourism in the region, including investment, air transport, risk management, land ownership, climate change and tourism education."--BOOK JACKET.
Book Synopsis Parliamentary Debates by : New Zealand. Parliament
Download or read book Parliamentary Debates written by New Zealand. Parliament and published by . This book was released on 1969 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shaping Air Transport in Asia Pacific by : Tae Hoon Oum
Download or read book Shaping Air Transport in Asia Pacific written by Tae Hoon Oum and published by Routledge. This book was released on 2019-06-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: A comprehensive assessment of the markets and outlook for the air transport industry in the Asia-Pacific region. The book examines options for improvement of the regulatory system and industry structure, drawing on experience within and outside of the region. It includes the short- and long-term effects of the current economic crisis on Asian airlines and air transport markets and differs from other works due to its description and analysis of all major aspects of the Asian air transport industry and airlines.
Book Synopsis Horwath Book of Tourism by : Miles Quest
Download or read book Horwath Book of Tourism written by Miles Quest and published by Springer. This book was released on 1990-08-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field. The book examines the component parts of the tourism industry and seeks to present a broad picture of international tourism - one of the most dynamic industries in the world - presenting at the same time, some solutions to the problems which it faces in the next decade.
