The Discourse Of Classified Advertising

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The Discourse of Classified Advertising

Author : Paul Bruthiaux
Publisher : Oxford University Press
ISBN 13 : 0195356608
Total Pages : 225 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Discourse of Classified Advertising by : Paul Bruthiaux

Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by Oxford University Press. This book was released on 1996-07-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

The Discourse of Classified Advertising

Author : Paul Bruthiaux
Publisher :
ISBN 13 : 9780197721551
Total Pages : 0 pages
Book Rating : 4.7/5 (215 download)

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Book Synopsis The Discourse of Classified Advertising by : Paul Bruthiaux

Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work on the discourse of classified advertising is suitable for sociolinguists.

Persuasion Across Genres

Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Recruitment Advertising as an Instrument of Employer Branding

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884588
Total Pages : 255 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Recruitment Advertising as an Instrument of Employer Branding by : Jolanta Łącka-Badura

Download or read book Recruitment Advertising as an Instrument of Employer Branding written by Jolanta Łącka-Badura and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Publishing in Joyce's Ulysses

Author :
Publisher : BRILL
ISBN 13 : 9004359060
Total Pages : 246 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Publishing in Joyce's Ulysses by :

Download or read book Publishing in Joyce's Ulysses written by and published by BRILL. This book was released on 2018-01-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appearing in an era of rapid change in the printing and publishing industries, James Joyce’s Ulysses exploited and exemplified those industries to the degree that the book can be seen as a virtual museum of 1904 media. Publishing in Joyce's “Ulysses”: Newspapers, Advertising and Printing, edited by William S. Brockman, Tekla Mecsnóber and Sabrina Alonso, gathers twelve essays by Joyce scholars exploring facets of those trades that pervade the substance of the book. Essays explore the book’s incorporation of mass-market weekly magazines, contemporary advertising slogans, newspaper clippings, the “Aeolus” episode’s printing office and the varied typographic styles of successive editions of Ulysses. Placing Joyce’s work in its historical milieu, the collection offers a fresh perspective on modern print culture. Contributors are: Sabrina Alonso, Harald Beck, William S. Brockman, Elisabetta d'Erme, Judith Harrington, Matthew Hayward, Sangam MacDuff, Tekla Mecsnóber, Tamara Radak, Fritz Senn, David Spurr, Jolanta Wawrzycka.

The SAGE Encyclopedia of Journalism

Author : Gregory A. Borchard
Publisher : SAGE Publications
ISBN 13 : 1544391188
Total Pages : 3333 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis The SAGE Encyclopedia of Journalism by : Gregory A. Borchard

Download or read book The SAGE Encyclopedia of Journalism written by Gregory A. Borchard and published by SAGE Publications. This book was released on 2022-02-22 with total page 3333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

The Grammar of Genres and Styles

Author : Dominique Legallois
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110595869
Total Pages : 254 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Grammar of Genres and Styles by : Dominique Legallois

Download or read book The Grammar of Genres and Styles written by Dominique Legallois and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-04-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides new findings about the grammar of genres and styles. It combines new methods with different kinds of empirical material, from social reports to live TV sports commentaries or 16th century newspapers, in English, French, Latin and Spanish. The study of non-discrete units suggests new ways of seeing the linguistic variation between genres and styles and the ways in which belonging to a genre predetermines linguistic choices.

Encyclopedia of Journalism

Author : Christopher H. Sterling
Publisher : SAGE Publications
ISBN 13 : 1452261520
Total Pages : 3131 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Journalism by : Christopher H. Sterling

Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology

Australian Mothering

Author : Carla Pascoe Leahy
Publisher : Springer Nature
ISBN 13 : 3030202674
Total Pages : 501 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Australian Mothering by : Carla Pascoe Leahy

Download or read book Australian Mothering written by Carla Pascoe Leahy and published by Springer Nature. This book was released on 2020-01-28 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection defines the field of maternal studies in Australia for the first time. Leading motherhood researchers explore how mothering has evolved across Australian history as well as the joys and challenges of being a mother today. The contributors cover pregnancy, birth, relationships, childcare, domestic violence, time use, work, welfare, policy and psychology, from a diverse range of maternal perspectives. Utilising a matricentric feminist framework, Australian Mothering foregrounds the experiences, emotions and perspectives of mothers to better understand how Australian motherhood has developed historically and contemporaneously. Drawing upon their combined sociological and historical expertise, Bueskens and Pascoe Leahy have carefully curated a collection that presents compelling research on past and present perspectives on maternity in Australia, which will be relevant to researchers, advocates and policy makers interested in the changing role of mothers in Australian society.

Cultural Linguistics and World Englishes

Author : Marzieh Sadeghpour
Publisher : Springer Nature
ISBN 13 : 9811546967
Total Pages : 399 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Cultural Linguistics and World Englishes by : Marzieh Sadeghpour

Download or read book Cultural Linguistics and World Englishes written by Marzieh Sadeghpour and published by Springer Nature. This book was released on 2020-12-04 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the study of World Englishes from the perspective of Cultural Linguistics, a theoretical and analytical framework for cultural cognition, cultural conceptualisations and language that employs and expands on the analytical tools and theoretical advancements in a number of disciplines, including cognitive psychology/science, anthropology, distributed cognition, and complexity science. The field of World Englishes has long focused on the sociolinguistic and applied linguistic study of varieties of English. Cultural Linguistics is now opening a new venue for research on World Englishes by exploring cultural conceptualisations underlying different varieties of English. The book explores ways in which the analytical framework of Cultural Linguistics may be employed to study varieties of English around the globe.

Metaphor in Language and Culture across World Englishes

Author : Marcus Callies
Publisher : Bloomsbury Publishing
ISBN 13 : 1350157554
Total Pages : 289 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Metaphor in Language and Culture across World Englishes by : Marcus Callies

Download or read book Metaphor in Language and Culture across World Englishes written by Marcus Callies and published by Bloomsbury Publishing. This book was released on 2021-06-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances and broadens the scope of research on conceptual metaphor at the nexus of language and culture by exploring metaphor and figurative language as a characteristic of the many Englishes that have developed in a wide range of geographic, socio-historical and cultural settings around the world. In line with the interdisciplinary breadth of this endeavour, the contributions are grounded in Cognitive (Socio)Linguistics, Conceptual Metaphor Theory, and Cultural Linguistics. Drawing on different research methodologies, including corpus linguistics, elicitation techniques, and interviews, chapters analyse a variety of naturalistic data and text types, such as online language, narratives, political speeches and literary works. Examining both the cultural conceptualisations underlying the use of figurative language and the linguistic-cultural specificity of metaphor and its variation, the studies are presented in contexts of both language contact and second language usage. Adding to the debate on the interplay of universal and culture-specific grounding of conceptual metaphor, Metaphor in Language and Culture across World Englishes advances research in a previously neglected sphere of study in the field of World Englishes.

Handbook of Communication in the Public Sphere

Author : Ruth Wodak
Publisher : Walter de Gruyter
ISBN 13 : 3110198983
Total Pages : 484 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Handbook of Communication in the Public Sphere by : Ruth Wodak

Download or read book Handbook of Communication in the Public Sphere written by Ruth Wodak and published by Walter de Gruyter. This book was released on 2008-08-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media. The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging. Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.

Racialized Politics of Desire in Personal Ads

Author : Neal A. Lester
Publisher : Lexington Books
ISBN 13 : 9780739122082
Total Pages : 224 pages
Book Rating : 4.1/5 (22 download)

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Book Synopsis Racialized Politics of Desire in Personal Ads by : Neal A. Lester

Download or read book Racialized Politics of Desire in Personal Ads written by Neal A. Lester and published by Lexington Books. This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Racialized Politics of Desire in Personal Ads explore complex intersections among the social categories of race, gender and sexuality within personal ads, revealing a dynamic tapestry of power relations and hierarchies. The ephemeral nature of personal ads, their anonymity, the space limitations, and the linguistic encoding characteristic of the genre make it an interesting and important opportunity to witness the performative nature of identity politics.

An Internet for the People

Author : Jessa Lingel
Publisher : Princeton University Press
ISBN 13 : 0691235619
Total Pages : 208 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis An Internet for the People by : Jessa Lingel

Download or read book An Internet for the People written by Jessa Lingel and published by Princeton University Press. This book was released on 2022-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.

International Journal of Applied Linguistics & English Literature

Author : Editor
Publisher : Lulu.com
ISBN 13 : 1471783707
Total Pages : 124 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis International Journal of Applied Linguistics & English Literature by : Editor

Download or read book International Journal of Applied Linguistics & English Literature written by Editor and published by Lulu.com. This book was released on 2012-07-12 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Journal of Applied Linguistics and English Literature (IJALEL) is a peer-reviewed journal established in Australia. Authors are encouraged to submit complete unpublished and original works which are not under review in any other journal. The scopes of the journal include, but not limited to, the following topic areas: Applied Linguistics, Linguistics, and English Literature. The journal is published in both printed and online versions. The online version is free access and downloadable.Vol. 1 No. 1

The Routledge Companion to Gender and Sexuality in Comic Book Studies

Author : Frederick Luis Aldama
Publisher : Routledge
ISBN 13 : 0429559305
Total Pages : 1007 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Companion to Gender and Sexuality in Comic Book Studies by : Frederick Luis Aldama

Download or read book The Routledge Companion to Gender and Sexuality in Comic Book Studies written by Frederick Luis Aldama and published by Routledge. This book was released on 2020-08-17 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Gender and Sexuality in Comic Book Studies is a comprehensive, global, and interdisciplinary examination of the essential relationship between Gender, Sexuality, Comics, and Graphic Novels. A diverse range of international and interdisciplinary scholars take a closer look at how gender and sexuality have been essential in the evolution of comics, and how gender and sexuality in comics demand that we re-frame and re-view comics history. Chapters cover a wide array of intersectional topics including Queer Underground and Alternative comics, Feminist Autobiography, re-drawing disability, Latina testimony, and re-evaluating the critical whiteness and masculinity of superheroes in this first truly global reference text to gender and sexuality in comics. Comics have always been an important place for the radical exploration of feminist and non-binary sexualities and identities, and the growth of non-normative comic book traditions as a field of inquiry makes this an essential text for upper-level undergraduates, postgraduates, and researchers studying Comics Studies, Women’s and Gender Studies, Literary Studies, and Cultural Studies.

The Routledge Handbook of Corpus Linguistics

Author : Anne O'Keeffe
Publisher : Routledge
ISBN 13 : 1135153639
Total Pages : 711 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Routledge Handbook of Corpus Linguistics by : Anne O'Keeffe

Download or read book The Routledge Handbook of Corpus Linguistics written by Anne O'Keeffe and published by Routledge. This book was released on 2010-04-05 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of a dynamic and rapidly growing area with a widely applied methodology. This handbook covers the historical development of the field and its growing influence and application in other areas. It is suitable for advanced undergraduates and postgraduates.