The Digital Plan

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The Digital Plan

Author : Brad a Schenck
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541144323
Total Pages : 142 pages
Book Rating : 4.1/5 (443 download)

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Book Synopsis The Digital Plan by : Brad a Schenck

Download or read book The Digital Plan written by Brad a Schenck and published by Createspace Independent Publishing Platform. This book was released on 2016-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: From total beginner to technical expert, you will be digitally empowered by engaging with The Digital Plan. Whether you're the director of a digital communications department or you're a member of any team wishing to wield or understand the power of digital, this book will provide you with the tools you need to plan and execute digital strategy with ease. Using his many years of experience directing digital strategies for campaigns and organizations, Brad A Schenck outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find: Expert guidance framed with thoughtful questions you should ask. Bullet points of the most up-to-date tips and lots of them. Templates that will help you frame your plan, whatever your goals may be. Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.

Digital Transformation Game Plan

Author : Gary O'Brien
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492054348
Total Pages : 364 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Digital Transformation Game Plan by : Gary O'Brien

Download or read book Digital Transformation Game Plan written by Gary O'Brien and published by "O'Reilly Media, Inc.". This book was released on 2019-10-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator

The Digital Diet

Author : Daniel Sieberg
Publisher : Harmony
ISBN 13 : 0307887383
Total Pages : 274 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Digital Diet by : Daniel Sieberg

Download or read book The Digital Diet written by Daniel Sieberg and published by Harmony. This book was released on 2011-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know someone who needs a digital diet. Technology has overwhelmed our daily lives to the point of constant distraction. Many of us can no longer focus on a single task or face-to-face conversation without wanting to reach out—or retreat—to the virtual world every few minutes. Science and technology reporter and recovering digital addict Daniel Sieberg has devised a foolproof 4-step plan to help you regain control, focus, and true connection in your life. Step 1//Re: Think: Consider how technology has overwhelmed our society and the effect it’s had on your physical, mental, and emotional health. Step 2//Re: Boot: Take stock of your digital intake using Sieberg’s Virtual Weight Index and step back from the device. Step 3//Re: Connect: Focus on restoring the relationships that have been harmed by the technology in your life. Step 4//Re: Vitalize: Learn how to live with technology—the healthy way, by optimizing your time spent e-mailing, texting, on Facebook, and web surfing. This program will enable families to communicate better, employees to be more productive, and friends to stay in touch. Sieberg teaches us how to manage and use the technology in our lives to our advantage, without letting it control us.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Digital Legacy Plan

Author : Angela Crocker
Publisher : Self-Counsel Press
ISBN 13 : 1770405003
Total Pages : 152 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Digital Legacy Plan by : Angela Crocker

Download or read book Digital Legacy Plan written by Angela Crocker and published by Self-Counsel Press. This book was released on 2019-03-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you die, what will your digital legacy be? What will be left about you online? How will your online accounts be accessed and handled and how will you be remembered for posterity (given that there’s no real erasing of the Internet)? Angela Crocker and Vicki Mcleod team up to give us ideas and tips on how to handle our digital legacies. Vicki focuses on the personal aspects of legacy, while Angela brings it down to earth with the practical, how-to aspects. One hundred years from now, there will be one billion dead people on Facebook. That’s a sobering thought for each of us as we consider our own mortality. And while it can be uncomfortable to talk about death, it’s important to prepare the personal and practical elements of your digital life before death. In this guide, co-authors Angela Crocker and Vicki McLeod offer solutions for the practical, social, emotional, and technical aspects of your digital legacy. They include best practices for online memorials, social media and mourning, and digital etiquette in death. Tools and resources are included throughout the book to help your digital estate planning and empower your estate’s executor. From online banking to decades worth of digital family photos, copious creative or intellectual property, or personal history documented on social media, everyone has a widespread digital footprint that tells the story of our lives. How much of that story remains online after we’re gone? Who has access to banking, passwords, and important digital records? What about painful or deeply personal elements of your personal or professional legacy? In life, you have the opportunity to make choices about your digital legacy. If you don’t, you risk your legacy being misinterpreted, lost, or simply becoming digital litter. It’s time for a digital legacy plan.

Love & Other Cursed Things

Author : Krista Ritchie
Publisher : K.B. Ritchie
ISBN 13 : 1950165329
Total Pages : 334 pages
Book Rating : 4.9/5 (51 download)

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Book Synopsis Love & Other Cursed Things by : Krista Ritchie

Download or read book Love & Other Cursed Things written by Krista Ritchie and published by K.B. Ritchie. This book was released on 2022-01-11 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times Bestselling Authors Krista & Becca Ritchie comes a sizzling new contemporary F/F romance set in a coastal town, swimming with secrets, lies, and deep familial bonds. Never fall in love in a cursed town. Tourists flock to Mistpoint Harbor to snap photos of the famous lighthouse, browse the Museum of Curses & Curiosities, and claim their “I survived the Most Cursed Town in America!” pin. But for me, growing up in Mistpoint Harbor wasn’t a vacation. Not when locals have a deep-seated loathing for my family. They hate my dad. They hate my older brothers. And they hate me--Zoey Durand, the girl who shrunk in high school at the taunts and jeers. Like a sad, wilted flower. If it wasn't for October Brambilla, life would've been a real living hell. But the moment I could leave my family's disgraced legacy and this cursed town behind, I did. And I vowed to never return. Until the phone call. My brother is in trouble, and I’d risk just about anything for my family. Even a curse. Even running into October Brambilla, the daughter of the wealthiest, most revered family in all of Mistpoint Harbor. She is town royalty. I'm town scum. She's a goddess and ice queen. I just want in-and-out. But she's my total weakness. And she's already been cursed. She wants me gone before I meet the same misfortune. The more she pushes, the more my heart is willing to go up against a stupid old town legend. But my head is telling me to run. No one returns to Mistpoint Harbor once they leave, and the longer I stay, the more I realize why.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

The SOSTAC Guide to Your Perfect Digital Marketing Plan

Author : PR Smith
Publisher :
ISBN 13 : 9780956106858
Total Pages : 306 pages
Book Rating : 4.1/5 (68 download)

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Book Synopsis The SOSTAC Guide to Your Perfect Digital Marketing Plan by : PR Smith

Download or read book The SOSTAC Guide to Your Perfect Digital Marketing Plan written by PR Smith and published by . This book was released on 2018-02-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Digital Transformation at Scale

Author : Andrew Greenway
Publisher : London School of Economics and Political Science
ISBN 13 : 9781907994784
Total Pages : 0 pages
Book Rating : 4.9/5 (947 download)

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Book Synopsis Digital Transformation at Scale by : Andrew Greenway

Download or read book Digital Transformation at Scale written by Andrew Greenway and published by London School of Economics and Political Science. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Organisations that grew up on the web have changed our attitude to the services we rely on every day. We expect them to work, be simple, cheap or free. They have done this by perfecting new technologies, practices, cultures and business models. However, organizations founded before the Internet aren't keeping pace - despite spending millions on IT. Faced with the digital revolution, many people working in large organisations instinctively see its consequences as another layer of complexity. To some of them, `digital' promises a better fax machine, a quicker horse, a brighter candle. In fact, digital is about applying the culture, practices, business models and technologies of the Internet era to respond to people's raised expectations. It is not a new function. It is not even a new way of running the existing functions of an organisation, whether those are IT or communications. It is a new way of running organisations. A successful digital transformation makes it possible not only to deliver products and services that are simpler, cheaper and better, but for the organisation as a whole to operate effectively in the online era. This book is a guide to building a digital institution. Based on experience and not theory it explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK government's successful `Government Digital Service'. The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped GBP4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries, and private sector companies too, took note. Here is a simple map to navigate a path through the blockers, buzzwords and bloody-mindedness that doom analogue organisations."--Publisher's description.

Manual of Digital Museum Planning

Author : Ali Hossaini
Publisher : Rowman & Littlefield
ISBN 13 : 1442278978
Total Pages : 419 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Manual of Digital Museum Planning by : Ali Hossaini

Download or read book Manual of Digital Museum Planning written by Ali Hossaini and published by Rowman & Littlefield. This book was released on 2017-03-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration. In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum. With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age. Part 1 explains how digital technologies are transforming museums and their value proposition Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum, Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers.

Digital Stractics

Author : Chris Outram
Publisher : Springer
ISBN 13 : 1137574836
Total Pages : 186 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Digital Stractics by : Chris Outram

Download or read book Digital Stractics written by Chris Outram and published by Springer. This book was released on 2016-04-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

Designing Connected Content

Author : Carrie Hane
Publisher : New Riders
ISBN 13 : 0134764048
Total Pages : 256 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Designing Connected Content by : Carrie Hane

Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Digital Strategy

Author : Mark Robertson
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Strategy by : Mark Robertson

Download or read book Digital Strategy written by Mark Robertson and published by . This book was released on 2018-04-17 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

Business Planning for Digital Libraries

Author : Mel Collier
Publisher : Leuven University Press
ISBN 13 : 9058678377
Total Pages : 241 pages
Book Rating : 4.0/5 (586 download)

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Book Synopsis Business Planning for Digital Libraries by : Mel Collier

Download or read book Business Planning for Digital Libraries written by Mel Collier and published by Leuven University Press. This book was released on 2010 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together international experience of business planning for digital libraries: the business case, planning processes, costs and benefits, practice and standards, and comparison with the traditional library. Although there is a vast literature already on other aspects of digital libraries, business planning is a subject that until now has not been systematically integrated in a book. Digital libraries are being created not only by traditional libraries but also by museums, archives, media organizations, and any institution concerned with managing scientific and cultural information. Business Planning for Digital Libraries is designed for practitioners in the cultural and scientific sectors, for students in information sciences and cultural management, and in particular for people engaged in managing digital libraries and repositories, in electronic publishing and e-learning, and in teaching and studying in these fields.

Managing Chaos

Author : Lisa Welchman
Publisher : Rosenfeld Media
ISBN 13 : 1933820829
Total Pages : 250 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Managing Chaos by : Lisa Welchman

Download or read book Managing Chaos written by Lisa Welchman and published by Rosenfeld Media. This book was released on 2015-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

DoD Digital Modernization Strategy

Author : Department of Defense
Publisher :
ISBN 13 : 9781081748562
Total Pages : 74 pages
Book Rating : 4.7/5 (485 download)

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Book Synopsis DoD Digital Modernization Strategy by : Department of Defense

Download or read book DoD Digital Modernization Strategy written by Department of Defense and published by . This book was released on 2019-07-12 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global threat landscape is constantly evolving and remaining competitive and modernizing our digital environment for great power competition is imperative for the Department of Defense. We must act now to secure our future.This Digital Modernization Strategy is the cornerstone for advancing our digital environment to afford the Joint Force a competitive advantage in the modern battlespace.Our approach is simple. We will increase technological capabilities across the Department and strengthen overall adoption of enterprise systems to expand the competitive space in the digital arena. We will achieve this through four strategic initiatives: innovation for advantage, optimization, resilient cybersecurity, and cultivation of talent.The Digital Modernization Strategy provides a roadmap to support implementation of the National Defense Strategy lines of effort through the lens of cloud, artificial intelligence, command, control and communications and cybersecurity.This approach will enable increased lethality for the Joint warfighter, empower new partnerships that will drive mission success, and implement new reforms enacted to improve capabilities across the information enterprise.The strategy also highlights two important elements that will create an enduring and outcome driven strategy. First, it articulates an enterprise view of the future where more common foundational technology is delivered across the DoD Components. Secondly, the strategy calls for a Management System that drives outcomes through a metric driven approach, tied to new DoD CIO authorities granted by Congress for both technology budgets and standards.As we modernize our digital environment across the Department, we must recognize now more than ever the importance of collaboration with our industry and academic partners. I expect the senior leaders of our Department, the Services, and the Joint Warfighting community to take the intent and guidance in this strategy and drive implementation to achieve results in support of our mission to Defend the Nation.

The 1-Page Marketing Plan

Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.