The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

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Publisher : McGraw Hill Professional
ISBN 13 : 0071752781
Total Pages : 335 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency by : Kotaro Sugiyama

Download or read book The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency written by Kotaro Sugiyama and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

Beyond Traditional Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470015446
Total Pages : 324 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Beyond Traditional Marketing by : Kamran Kashani

Download or read book Beyond Traditional Marketing written by Kamran Kashani and published by John Wiley & Sons. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

Market-led Strategic Change

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Publisher : Routledge
ISBN 13 : 075065225X
Total Pages : 780 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2002 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset

Idols and Celebrity in Japanese Media Culture

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Publisher : Springer
ISBN 13 : 1137283785
Total Pages : 317 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Idols and Celebrity in Japanese Media Culture by : P. W. Galbraith

Download or read book Idols and Celebrity in Japanese Media Culture written by P. W. Galbraith and published by Springer. This book was released on 2012-08-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.

Advertising Education Around the World

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Publisher :
ISBN 13 : 9780931030444
Total Pages : 524 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advertising Education Around the World by : Jef I. Richards

Download or read book Advertising Education Around the World written by Jef I. Richards and published by . This book was released on 2014 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.

Architects of Buddhist Leisure

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Publisher : University of Hawaii Press
ISBN 13 : 0824874404
Total Pages : 241 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Architects of Buddhist Leisure by : Justin Thomas McDaniel

Download or read book Architects of Buddhist Leisure written by Justin Thomas McDaniel and published by University of Hawaii Press. This book was released on 2017-04-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buddhism, often described as an austere religion that condemns desire, promotes denial, and idealizes the contemplative life, actually has a thriving leisure culture in Asia. Creative religious improvisations designed by Buddhists have been produced both within and outside of monasteries across the region—in Nepal, Japan, Korea, Macau, Hong Kong, Singapore, Laos, Thailand, and Vietnam. Justin McDaniel looks at the growth of Asia’s culture of Buddhist leisure—what he calls “socially disengaged Buddhism”—through a study of architects responsible for monuments, museums, amusement parks, and other sites. In conversation with noted theorists of material and visual culture and anthropologists of art, McDaniel argues that such sites highlight the importance of public, leisure, and spectacle culture from a Buddhist perspective and illustrate how “secular” and “religious,” “public” and “private,” are in many ways false binaries. Moreover, places like Lek Wiriyaphan’s Sanctuary of Truth in Thailand, Suối Tiên Amusement Park in Saigon, and Shi Fa Zhao’s multilevel museum/ritual space/tea house in Singapore reflect a growing Buddhist ecumenism built through repetitive affective encounters instead of didactic sermons and sectarian developments. They present different Buddhist traditions, images, and aesthetic expressions as united but not uniform, collected but not concise: Together they form a gathering, not a movement. Despite the ingenuity of lay and ordained visionaries like Wiriyaphan and Zhao and their colleagues Kenzo Tange, Chan-soo Park, Tadao Ando, and others discussed in this book, creators of Buddhist leisure sites often face problems along the way. Parks and museums are complex adaptive systems that are changed and influenced by budgets, available materials, local and global economic conditions, and visitors. Architects must often compromise and settle at local optima, and no matter what they intend, their buildings will develop lives of their own. Provocative and theoretically innovative, Architects of Buddhist Leisure asks readers to question the very category of “religious” architecture. It challenges current methodological approaches in religious studies and speaks to a broad audience interested in modern art, architecture, religion, anthropology, and material culture. An electronic version of this book is freely available thanks to the support of libraries working with Knowledge Unlatched, a collaborative initiative designed to make high-quality books open access for the public good. The open-access version of this book is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0), which means that the work may be freely downloaded and shared for non-commercial purposes, provided credit is given to the author. Derivative works and commercial uses require permission from the publisher.

Cultural Strategy

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Publisher : Oxford University Press
ISBN 13 : 019958740X
Total Pages : 404 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

How To Manage Your Global Reputation

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Publisher : NYU Press
ISBN 13 : 0814756794
Total Pages : 241 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis How To Manage Your Global Reputation by : Michael Morley

Download or read book How To Manage Your Global Reputation written by Michael Morley and published by NYU Press. This book was released on 2002-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR

International Communication

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Publisher : Bloomsbury Publishing
ISBN 13 : 1780932677
Total Pages : 393 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis International Communication by : Daya Kishan Thussu

Download or read book International Communication written by Daya Kishan Thussu and published by Bloomsbury Publishing. This book was released on 2018-12-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

The Japanese Power Elite

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Publisher : Springer
ISBN 13 : 1349229938
Total Pages : 325 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis The Japanese Power Elite by : Albrecht Rothacher

Download or read book The Japanese Power Elite written by Albrecht Rothacher and published by Springer. This book was released on 2016-07-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts a coherent portrait of the heart of Japan's economic and political decision making. It presents the men occupying the core positions in Japan's ruling party, the central ministries, and in big business and its organizations. Elite career patterns, social origins, upbringing, university education, cognitive orientations and ways of life are reviewed, as are the interactions in the exclusive world of Japan's increasingly hereditary and bureaucratic class of power holders in conservative politics and big business.

Game Over

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Publisher : Vintage
ISBN 13 : 0307800741
Total Pages : 558 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Game Over by : David Sheff

Download or read book Game Over written by David Sheff and published by Vintage. This book was released on 2011-11-02 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.

Essentials of Contemporary Advertising

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Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780071287579
Total Pages : 558 pages
Book Rating : 4.2/5 (875 download)

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Book Synopsis Essentials of Contemporary Advertising by : William F. Arens

Download or read book Essentials of Contemporary Advertising written by William F. Arens and published by McGraw-Hill Higher Education. This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.

The Digital Matrix

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Publisher : Penguin Random House India
ISBN 13 : 9386495449
Total Pages : 291 pages
Book Rating : 4.3/5 (864 download)

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Book Synopsis The Digital Matrix by : N Venkat Venkatraman

Download or read book The Digital Matrix written by N Venkat Venkatraman and published by Penguin Random House India. This book was released on 2017-05-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!

Media Essentials

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Publisher : Macmillan Higher Education
ISBN 13 : 131926607X
Total Pages : 1226 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Media Essentials by : Richard Campbell

Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-09-16 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Information Anxiety

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Publisher : New York : Doubleday
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Information Anxiety by : Richard Saul Wurman

Download or read book Information Anxiety written by Richard Saul Wurman and published by New York : Doubleday. This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the ever-widening gap between what we understand and what we think we should understand, information anxiety is the black hole between data and knowledge, and it happens when information doesn't tell us what we want or need to know. Illustrated.

Management Across Cultures

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Publisher : Cambridge University Press
ISBN 13 : 1108493300
Total Pages : 421 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Management Across Cultures by : Richard M. Steers

Download or read book Management Across Cultures written by Richard M. Steers and published by Cambridge University Press. This book was released on 2019-09-19 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition has been revised and updated to explore the latest approaches to cross-cultural management, presenting strategies and skill-building for managing international assignments and global teams. Suitable for students taking courses on international management, cross-cultural management and HRM, as well as executive training programmes.

Free Prize Inside

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Publisher : Penguin UK
ISBN 13 : 0141935758
Total Pages : 256 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Free Prize Inside by : Seth Godin

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.