The Daredevil Entrepreneur

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The Daredevil Entrepreneur

Author : Thomas Gotshall
Publisher : Trafford Publishing
ISBN 13 : 1490719229
Total Pages : 241 pages
Book Rating : 4.4/5 (97 download)

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Book Synopsis The Daredevil Entrepreneur by : Thomas Gotshall

Download or read book The Daredevil Entrepreneur written by Thomas Gotshall and published by Trafford Publishing. This book was released on 2013-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: - A Daredevil is defined as a person without fear. Also an individual that dares to try and achieve things most others would not consider trying. - An Entrepreneur is a person that starts a business and is willing to risk loss in order to make money. "To truly be successful as an entrepreneur you must at times be a daredevil. You have to possess a high tolerance for risk. The simple fact is few dare to become an entrepreneur because of fear along with the possibility of failure. However failure is part of the process of becoming really successful. The Wright Brothers crashed many times before taking flight. All highly successful entrepreneurs experience failure. However they learn, regroup and move forward again. One of the few ways to achieving great financial independence is by becoming a proven entrepreneur. This manuscript you are holding in your hands, or viewing on line, is one step towards success. I hope you read and learn from all of my experiences. Move forward and believe in yourself." -Thomas J. Gotshall

Entrepreneurship

Author : Heidi M. Neck
Publisher : SAGE Publications
ISBN 13 : 1483383539
Total Pages : 1109 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Entrepreneurship by : Heidi M. Neck

Download or read book Entrepreneurship written by Heidi M. Neck and published by SAGE Publications. This book was released on 2016-11-30 with total page 1109 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

You're Worth the Risk

Author : Lucius B. Hoskins
Publisher : Full Circle Press
ISBN 13 :
Total Pages : 125 pages
Book Rating : 4.9/5 (912 download)

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Book Synopsis You're Worth the Risk by : Lucius B. Hoskins

Download or read book You're Worth the Risk written by Lucius B. Hoskins and published by Full Circle Press. This book was released on 2024-10-21 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to transform your life, seize new opportunities, and reap the rewards of daring decisions? You’re Worth the Risk is written to ignite your mindset, inspire bold decision-making, and unveil the path to unlocking your full potential for achieving remarkable success. Embrace the thrill of taking risks, making bold choices, and stepping outside your comfort zone. Your success story begins with a single bold decision! You’re Worth the Risk is for anyone looking for a dose of inspiration in their life.

Entrepreneur

Author : Lars Tvede
Publisher : John Wiley & Sons
ISBN 13 : 1119521254
Total Pages : 348 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Entrepreneur by : Lars Tvede

Download or read book Entrepreneur written by Lars Tvede and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.

L.A. Birdmen

Author : Richard J. Goodrich
Publisher : Rowman & Littlefield
ISBN 13 : 1493084402
Total Pages : 344 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis L.A. Birdmen by : Richard J. Goodrich

Download or read book L.A. Birdmen written by Richard J. Goodrich and published by Rowman & Littlefield. This book was released on 2024-07-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although most credit Wilbur and Orville Wright with America’s first powered flight, two months before the brothers lifted off the sands of Kitty Hawk, a French immigrant named August Greth flew the California Eagle, an airship of his own design, across the skies of San Francisco. While the Wrights claimed they had invented a flying machine, Greth and the California aviators proved it in front of thousands of spectators at state fairs and festivals across the country. L.A. Birdmen is the fascinating and forgotten story of America’s first aviators—Californians like August Greth, Tom Baldwin, Roy Knabenshue, John Montgomery, and James Zerbe. Possessing a rare blend of ingenuity, creativity, and bravery, these pilots captured the world’s attention in 1910 when Los Angeles hosted America’s first international airshow. Inspired by a flying exhibition held in Reims, France, Los Angeles promoter Dick Ferris convinced the city to host a competing event—a show that featured the world’s best pilots and machines and would firmly establish Los Angeles as the center of American aviation. Featuring a fierce competition between French pilot Louis Paulhan and American Glenn Curtiss, the Los Angeles International Aviation Meet was a revelation: the pilots shattered existing aviation records, refuted those who doubted the viability of heavier-than-air flying machines, and performed death-defying stunts. The ten days of flying received national newspaper coverage and attracted more than 100,000 visitors, including future industry leaders like Glenn Martin and William Boeing. L.A. Birdmen offers a high-flying account of the West Coast contribution to aviation, a little-recognized chapter in the story of American flight. In the first decade of the twentieth century, these dashing aviators—not the Wrights—were the public face of American aviation.

Business Ethics - A Philosophical and Behavioral Approach

Author : Christian A. Conrad
Publisher : Springer Nature
ISBN 13 : 3030988430
Total Pages : 470 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Business Ethics - A Philosophical and Behavioral Approach by : Christian A. Conrad

Download or read book Business Ethics - A Philosophical and Behavioral Approach written by Christian A. Conrad and published by Springer Nature. This book was released on 2022-06-13 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook we examine the extent to which moral values play a role as productive forces for companies and the economy as a whole, and explores the effect of ethical and unethical behavior at both levels. We show how ethics improves productivity, and provide specific ethics tools for practical application for both students and managers. Stemming from an overall interdisciplinary approach, this textbook fills a gap in the literature on ethics in business. Following a textbook structure, we first derive knowledge from scientific studies that are relevant for students, and then summarize the results. We explain ethical assessment approaches, and then provide an ethical assessment of economic behavior using case studies. Roleplaying and games are used to explain the behavior of people in relation to ethics. The 2nd edition has been completely revised and expanded to include new findings from the behavioral sciences (psychology, social psychology, sociology and behavioral economics). In particular, the research on emotions, motivation and group behavior have given rise to many new impulses in business ethics. In addition, new case studies and new chapters were included, like Politics and Morality, Theories of Justice, Global Ethics, and Institutions as Solutions to Specific Game Situations (game theory). This book is important for students and researchers as well as policymakers and business executives due to its focus on applications.

Asleep, to Dream in Seattle

Author : Hal J. Kelly
Publisher : AuthorHouse
ISBN 13 : 1403332355
Total Pages : 298 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Asleep, to Dream in Seattle by : Hal J. Kelly

Download or read book Asleep, to Dream in Seattle written by Hal J. Kelly and published by AuthorHouse. This book was released on 2002-09-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the 20th Century, a series of letters written during the early 1930's are discovered on opposite ends of the United States. In Los Angeles, Charlie is stumbling through life trying to find a shred of happiness and a clue as to who he really is. His next door neighbor loans Charlie some letters written by Ruby Jean Demonde; a lonely blues singer living in Harlem during the great depression. As Charlie sets out on an adventure to learn more about Ruby Jean's life, he ends up discovering more about his own. While in New York, Simon, a workaholic stock trader doesn't realize his own family relationships are slipping away. When his mother falls ill, Simon goes home to Pennsylvania and soon finds a detailed account of his grandparents' courtship through a series of letters hidden away in the attic. What can a pair of young lovers in Western Pennsylvania, a blues singer in Harlem, and an undertaker in Galveston, Texas possibly have in common? In The Most Unusual Correspondence, Charlie and Simon find out some of us are simply connected by words on a page.

Corporate Warriors: Applying Chanakya's Arthashastra in Business

Author : Gaurav Garg
Publisher : Gaurav Garg
ISBN 13 :
Total Pages : 263 pages
Book Rating : 4./5 ( download)

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Book Synopsis Corporate Warriors: Applying Chanakya's Arthashastra in Business by : Gaurav Garg

Download or read book Corporate Warriors: Applying Chanakya's Arthashastra in Business written by Gaurav Garg and published by Gaurav Garg. This book was released on 2023-07-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless teachings of Chanakya, the eminent philosopher and royal advisor from ancient India, contain profound insights that remain remarkably relevant for modern business leadership and strategy. Chanakya's seminal treatise, the Arthashastra, covers diverse topics from governance, economics and leadership to strategy, warfare and foreign policy. Studying this influential historical work reveals principles and perspectives that can help executives tackle contemporary organizational challenges in an increasingly complex global business environment. In this book, we explore key selections from Chanakya's teachings spanning ethics, decision-making, financial management, risk mitigation, crisis response, competitive strategy, marketing, and human resources. The goal is to rediscover the time-tested wisdom contained in Indian classical texts and see its powerful applicability through examples of contemporary global corporations successfully manifesting these ancient lessons. For instance, Chanakya's advice on pragmatic flexibility and situational adaptation has guided firms like Ola as they navigate market disruptions. His cultural assimilation principles have helped Starbucks localize in diverse regions worldwide. Chanakya's emphasis on holistic risk management finds a modern parallel in how companies like Intel structurally embed organizational resilience. Thus, this book illustrates how diverse leading organizations across industries manifest timeless insights from the Arthashastra to tackle modern challenges. Executives aiming to build distinctive leadership capabilities will find Chanakya's teachings remarkably relevant alongside current management thinking. By blending broad perspective with practical solutions, and farsightedness with ethical grounding, the Indian genius Chanakya provides a framework for principled leadership enabling organizations to sustain excellence amidst turbulence. It is my hope that this book will inspire readers everywhere to assimilate the timeless wisdom of one of history's foremost strategic thinkers. Chanakya, the master strategist, and philosopher from ancient India, authored the profoundly influential Arthashastra treatise outlining pragmatic governance policies and leadership strategies. This book highlights the surprising relevance of Chanakya's teachings for modern business leaders. His practical wisdom guided the creation of a mighty empire in turbulent times – principles that global executives can adapt to steer organizational excellence and resilient growth today. The book covers topics like crisis management, competitive strategy, financial stewardship, organizational design, risk mitigation, branding, and more – illustrating how corporates worldwide are effectively applying Chanakya's lessons spanning over two millennia. For instance, his emphasis on rapid adaptation is manifested in Apple's business model pivots, while his advice on prudent financial buffers and ecosystem alliances has empowered firms like Amazon and Starbucks. Throughout, real company examples demonstrate the assimilation of Chanakya's futuristic management philosophy. This timely book rediscovers the ancient Indian strategist's extraordinarily progressive and multidimensional insights on statecraft. Mastering Chanakya's ethical, pragmatic, and humanistic teachings remains imperative for global leaders navigating intensely dynamic conditions today. By harmonizing these ancient lessons with cutting-edge technologies and delivery models, visionary executives can build robust, purpose-driven organizations that sustain excellence through the 21st century.

Business Basics for Dentists

Author : James L. Harrison
Publisher : John Wiley & Sons
ISBN 13 : 1119892872
Total Pages : 486 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Business Basics for Dentists by : James L. Harrison

Download or read book Business Basics for Dentists written by James L. Harrison and published by John Wiley & Sons. This book was released on 2023-09-21 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field.

Long Waltz

Author : Sidney Williams
Publisher : Crossroad Press
ISBN 13 : 1637897073
Total Pages : 312 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis Long Waltz by : Sidney Williams

Download or read book Long Waltz written by Sidney Williams and published by Crossroad Press. This book was released on 2023-08-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unsolved mystery upends Si Reardon’s sunny Florida plans to recover from the events of Fool’s Run and reconnect with his daughter. Si’s strange luck throws him into a bizarre sometimes zany maelstrom of Hollywood stars, sleazy producers grim practical jokers and a ghostly presence that won’t let him rest. Gretta Carr disappeared years ago, just after a standout turn in a big-budget film. Now that film’s fading stars and producers are back on Florida beaches for a lower-budget sequel to jump-start careers. Gretta’s sister sees it as an opportunity perfect for Si’s unconventional investigation style. Someone from Hollywood knows more than they’re telling. A premium fee makes it too promising to pass up. It might just be enough to stake Si for a custody fight. Trouble on the film set soon draws Si into a security gig, and as the production’s bedeviled by escalating mishaps and worse, Si’s faced not just with unlocking secrets from the past but protecting troubled actors with dark secrets of their own. He’ll again need the muscle of the bayou-dwelling McCluskys, the brains of gender-neutral hacker Jael and new allies too if he’s going to come out the other side of a perfect storm of mayhem and wickedness.

Leveraging Library Resources in a World of Fiscal Restraint and Institutional Change

Author : Kevin B. Gunn
Publisher : Routledge
ISBN 13 : 1135716080
Total Pages : 174 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Leveraging Library Resources in a World of Fiscal Restraint and Institutional Change by : Kevin B. Gunn

Download or read book Leveraging Library Resources in a World of Fiscal Restraint and Institutional Change written by Kevin B. Gunn and published by Routledge. This book was released on 2013-09-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the continuing cataclysmic shift in the economic landscape in the last few years, librarians have been forced to reevaluate not only the traditional services that they offer but also their continued existence and relevance to their academic institutions. Given the ‘new normal’ of tighter constraint on personnel and materials budgets, librarians now are compelled to find new ways of offering services and forging new relationships with departments and programs outside the traditional library setting. This volume highlights a number of projects being implemented in academic libraries including: rethinking the entire concept of a library, redefining physical space for new collaborative uses, adapting entrepreneurial techniques to acquire funding, creating new research tools and improving services, forging new consortial partnerships, allying more closely the mission of the library with that of the institution, and adapting public library programs to academic libraries. By re-examining the purpose of an academic library under continuing financial duress, librarians can ensure that their libraries will continue to have relevance to higher education. This book was published as a special issue of College & Undergraduate Libraries.

The American Economy

Author : Wade L. Thomas
Publisher : Routledge
ISBN 13 : 1317458753
Total Pages : 473 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The American Economy by : Wade L. Thomas

Download or read book The American Economy written by Wade L. Thomas and published by Routledge. This book was released on 2014-12-18 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking principles of economics text is devoted to explaining basic economics with an issues and policy focus to undergraduates in survey and other introductory economics courses. It offers the optimal blend of theory, issues, and policy analysis, and covers micro-, macro, and international aspects of America's economy.

The Unauthorized Guide to Doing Business the Richard Branson Way

Author : Des Dearlove
Publisher : John Wiley & Sons
ISBN 13 : 1907293248
Total Pages : 159 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis The Unauthorized Guide to Doing Business the Richard Branson Way by : Des Dearlove

Download or read book The Unauthorized Guide to Doing Business the Richard Branson Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2009-11-18 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Effectual Entrepreneurship

Author : Stuart Read
Publisher : Routledge
ISBN 13 : 1136866744
Total Pages : 501 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Effectual Entrepreneurship by : Stuart Read

Download or read book Effectual Entrepreneurship written by Stuart Read and published by Routledge. This book was released on 2010-11-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. practical exercises, questions and activities for each step in your process. specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. applications to social entrepreneurship as well as the creation of opportunities in large enterprises. data that will challenge assumptions you might have about entrepreneurship. a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. extra resources are also available on the accompanying website: http://www.effectuation.org/ You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. So what are you waiting for?

Dirty Tricks

Author : Martyn Gregory
Publisher : Random House
ISBN 13 : 0753542595
Total Pages : 467 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Dirty Tricks by : Martyn Gregory

Download or read book Dirty Tricks written by Martyn Gregory and published by Random House. This book was released on 2010-07-28 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

Research Handbook on Entrepreneurship as Practice

Author : Thompson, Neil A.
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976835
Total Pages : 368 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Research Handbook on Entrepreneurship as Practice by : Thompson, Neil A.

Download or read book Research Handbook on Entrepreneurship as Practice written by Thompson, Neil A. and published by Edward Elgar Publishing. This book was released on 2022-04-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook advances entrepreneurship theory in new ways by integrating and contributing to contemporary theories of practice. Leading theorists and entrepreneurship experts, who are part of the growing Entrepreneurship as Practice (EaP) research community, expertly propose methodologies, theories and empirical insights into the constitution and consequences of entrepreneuring practices.

A Baby Boomer's Guide to Their Second Sixties

Author : Ryan Custer Amacher
Publisher : Sunstone Press
ISBN 13 : 1611390702
Total Pages : 198 pages
Book Rating : 4.6/5 (113 download)

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Book Synopsis A Baby Boomer's Guide to Their Second Sixties by : Ryan Custer Amacher

Download or read book A Baby Boomer's Guide to Their Second Sixties written by Ryan Custer Amacher and published by Sunstone Press. This book was released on 2012-03-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book was written for male Baby Boomers and their significant others, it also includes Boomer history and what lies ahead as we experience the decade of our own sixties. This story reviews our Boomer luck, recounts the great history of being a kid in the 1950s, and the great opportunities provided by improved education in the 1960s, not to ignore a seemingly mind expanding culture. Turning sixty is not for the faint hearted. There are issues ahead. The first thing we all face is taking care of aging parents or what the author refers to as helping your parents check out. Then there are our own Boomer health issues including cataracts and prostate cancer. You likely think there is nothing funny about these topics but the quirky economist author finds humor in all of our aging experiences. This book covers Boomer issues, all in the context of our Boomer culture. We Boomers thought we would be young forever. Maybe that is why it is so amusing. RYAN CUSTER AMACHER was born 52 days too early to be an “official” Baby Boomer, but he in no way ever considered himself a member of Tom Brokaw’s “Greatest Generation.” In this book, the author chronicles the good luck of the first sixty years of the Boomer experience and guides Boomers into the humorous, but sobering experience of their personal sixties. Amacher, an economist, has a BA degree from Ripon College and a PhD from the University of Virginia. He has been a professor at the University of Oklahoma, Economics Department Chair at Arizona State, Business Dean at Clemson University, and President of the University of Texas at Arlington where he is now a Professor of Economics. He has worked at the Pentagon, writing a market plan for the All-Volunteer Army, the Federal Trade Commission as a consultant, and the US Treasury, on the Law of The Sea negotiations.