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Author : Eric Flamholtz
Publisher :
ISBN 13 : 9781600425134
Total Pages : 196 pages
Book Rating : 4.4/5 (251 download)
Download or read book The Crisis Leadership Playbook written by Eric Flamholtz and published by . This book was released on 2020-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon R. Barker
Publisher : JHU Press
ISBN 13 : 142144268X
Total Pages : 186 pages
Book Rating : 4.4/5 (214 download)
Download or read book Preventing Crises at Your University written by Simon R. Barker and published by JHU Press. This book was released on 2021-11-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new playbook for effective crisis management in higher education. Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also • explains what typically goes wrong in a crisis; • describes how to prevent crises from escalating; • demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and • introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix. Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.
Author : Andrew J. DuBrin
Publisher : Edward Elgar Publishing
ISBN 13 : 1781006407
Total Pages : 377 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on Crisis Leadership in Organizations written by Andrew J. DuBrin and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern organizational life seems dominated by crisis BP and the Gulf Oil spill, TEPCO and the Japanese tsunami, the global financial meltdown. Therefore it is particularly timely to find a collection of articles in this Handbook that provides research guidance and practical insights on how leaders manage or mismanage in crisis situations. The focus on the crisis leader highlights what they do, and how they do it, while at the same time raising important questions to guide subsequent analysis. Sydney Finkelstein, Tuck School of Business, Dartmouth, US and author of Why Smart Executives Fail With contributions from many of the leading researchers in the field, the Handbook of Research on Crisis Leadership in Organizations summarizes much of the theory, research, and opinion about various facets of crisis leadership in order to advance this emerging field. It recognizes that crises have become an almost inevitable part of organizational life, and describes how leaders can facilitate people getting through the crisis. The Handbook is divided into four parts: attributes and behaviors of the crisis leader; leadership of subordinates during a crisis; managing the present crisis and prevent future crises; and an integration of approaches to understanding crisis leadership. Enough knowledge has been accumulated about crisis leadership in organizations to serve as guidelines for practice, as well as a research base to build on for the future. Leaders must help others get through crises as well as prevent them. Researchers in the field of crisis leadership and crisis management will find this important resource invaluable. Academics and students of organizational behavior, industrial and organizational psychology, and management will also find much of interest and might also suggest the book as a valuable addition to their library as an important resource in the field of crisis leadership. Human resource professionals in larger organizations as well as management consultants who endeavor to acquire advanced knowledge about this field will find the practical aspects of keen interest as well.
Author : Scott Eblin
Publisher : John Wiley & Sons
ISBN 13 : 1118910664
Total Pages : 54 pages
Book Rating : 4.1/5 (189 download)
Download or read book Overworked and Overwhelmed written by Scott Eblin and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making the concepts and practices of mindfulness simple, practical and applicable, this book offers actionable hope for today's overworked and overwhelmed professional. New research shows that the smartphone equipped professional is connected to work 72 hours a week. Forty eight percent of Americans report that their stress level is up and that the number one source of stress is the job pressure of a 24/7 world. What's the alternative? Top leadership coach and educator Scott Eblin offers one in Overworked and Overwhelmed: The Mindfulness Alternative. While mindfulness is one of the "Top Ten Trends for 2014 and Beyond," many professionals think it's just too hard to give it a try. In this book, Eblin shows that mindfulness that makes a difference doesn't require meditating like a Buddhist monk. Overworked and Overwhelmed is a handbook for more mindful work and living that offers: "Must know" mindfulness basics that today's professional needs to thrive in a 24/7 world. Inspiring examples of mindfulness in action from dozens of leaders ranging from a U.S. Coast Guard Commandant to the CEO of Hilton Worldwide. A self assessment for readers to understand how they perform at their best. Simple routines to reduce stress and sustain peak performance. A personal planning framework for creating the outcomes that matter most at home, at work and in the community. Even small increases in mindfulness can lead to big changes in productivity and quality of life for the overworked and overwhelmed professional. Overworked and Overwhelmed: The Mindfulness Alternative is a guide for doing just that.
Author : Bruce T. Blythe
Publisher : Rothstein Publishing
ISBN 13 : 193133269X
Total Pages : 459 pages
Book Rating : 4.9/5 (313 download)
Download or read book Blindsided written by Bruce T. Blythe and published by Rothstein Publishing. This book was released on 2014-07-31 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely two-books-in-one, this 2nd Edition of Blindsided covers both Crisis Response and Crisis Preparedness and interweaves the principles of Crisis Leadership through every phase. Intensely experiential, the book lands you in the middle of a fast-breaking crisis and uses riveting case studies/examples to demonstrate what a top-notch leader would say and do at every turn. Then, based on this eye-opening simulation, the author uses his 30 years of global crisis experience to show you how to write and implement a real-world crisis management plan. Blythe has divided Blindsided into two operational sections: Crisis Response and Crisis Preparedness. His emphasis throughout is on the often-neglected human side of crisis management, going beyond protecting tangible assets and instilling principled concern for human well-being into every decision. Part 1. Crisis Response: Using the technique of focused imagery, Blythe places you in a dramatic and realistic scenario. You're now an unprepared manager blindsided by the reality of an active shooter loose in your building. Some workers may already be injured or dead. What's your next move? How do you make sure everybody is safe? How do you set up teams, command centers, crisis containment, and effective communication? How do you protect your corporate reputation? Can you rebuild the spirit, cohesion, and productivity of employees in the post-crisis "new normal"? At the start of the book, before you faced the sudden crisis in this simulation, a crisis response plan may have been a project for 'someday', now it's a priority. Part 2. Crisis Preparedness: Now you embark on building a crisis response plan – or enhancing the one you have. Blythe guides you and your teams to analyze foreseeable risks, evaluate existing controls, add new ones, test and re-evaluate the plan. Analyzing the behavior of national and world leaders, you distinguish clearly the two kinds of leaders who emerge in a crisis: the "crisis whisperer" who becomes a calm center in the storm, and the one in the "crisis red zone," worsening the situation with every word and every decision. You learn to employ the Be-Know-Do leadership model (adapted from military) that has been implemented by senior management teams throughout the world. Blindsided includes practical forms, checklists, case studies, real-life examples, glossary, index, discussion questions, and other take-and-use tools, including: Quick Use Response Guide: Each chapter ends with a summary checklist, all 15 can form a ready-reference pocket guide. Incident Checklists for 9 Major Crises: Practical checklists for accidental deaths, aircraft crash, chemical/toxic exposure, civil unrest, earthquake, explosion/fire, flood, kidnap ransom, shooting, plus 20 other foreseeable risks. 20-Page Guide for Addressing Families of the Injured: What to say/do to help families of fatalities or seriously injured with medical/financial assistance, emotional support and training teams assigned to work with them. Your next crisis will happen when least expected, but with Blythe's guidance, you'll never again be blindsided!
Author : Majeed Khader
Publisher : World Scientific
ISBN 13 : 9811262462
Total Pages : 244 pages
Book Rating : 4.8/5 (112 download)
Download or read book Crisis Leadership: A Guide For Leaders written by Majeed Khader and published by World Scientific. This book was released on 2023-03-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of our increasingly VUCA world and with the proliferation of modern crises, crisis management has evolved into a key task area that is no longer critical only to the energy, aviation, and security sectors and neither is it only the work of appointed crisis managers. Beyond the traditional acute crises, there are creeping crises, looming crises and black swan events, and also crises that have multiple, differentiated and non-linear trajectories. What then are the structures and capabilities necessary for organisations and leaders to be prepared to face this diverse range of modern crisis situations?The book presents several key competencies that crisis leaders and managers should possess and develop for effective crisis management. For instance, leaders would have to possess digital and cross-cultural competence, embody adaptive authenticity, manage tasks, engage in collective sensemaking, display transformative and agile leadership, and manage misinformation. The genesis of the qualities entailed a literature review, opinion surveys administered to officers who manage crises in their roles, and interviews with leaders and incident managers, as well as discussions with subject matter experts on the topic of Crisis Leadership. This book offers practitioners a better understanding of essential crisis leadership qualities and practical recommendations for action and development.Beyond the crisis leader, the book will also highlight the importance of the crisis-ready organisation and network. The interplay between the crisis leader and the broader organisational and operating systems in shaping effective crisis management will be discussed, with implications for leaders and organisations in developing and enhancing the crisis ecosystem so that crises can be effectively prevented, managed and learned from.
Author : Tim Johnson
Publisher : Bloomsbury Publishing
ISBN 13 : 1472942833
Total Pages : 272 pages
Book Rating : 4.4/5 (729 download)
Download or read book Crisis Leadership written by Tim Johnson and published by Bloomsbury Publishing. This book was released on 2017-11-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone in a leadership position is only too aware that we live in uncertain times: disaster can strike any business, at any time, and usually without warning. Public institutions, too, face a range of threats – from global recession, resurgent terrorism and a stream of appalling natural disasters. For leaders in such organisations, these crisis situations can present both opportunities and threats. How they lead through such challenging times will propel their careers to new heights – or destroy them completely. Crisis Leadership examines the challenges faced by leaders at each stage of the crisis 'lifecycle', from the instant they learn of the crisis, through to moments of critical decision-making and the final tumultuous days. Tim Johnson offers a unique insight into the lessons learned by people in the most challenging of situations. Blended with operational guidance from the author's extensive experience in crisis management, Crisis Leadership provides an overview of the crisis 'lifecycle', to ensure that readers will come away from this book with a deeper appreciation of the critical nature of each key stage and the leadership challenges they bring – from the first signs of an emerging crisis to dealing with the long-term consequences they can create.
Author : Gene Klann
Publisher : Center for Creative Leadership
ISBN 13 : 1882197755
Total Pages : 85 pages
Book Rating : 4.8/5 (821 download)
Download or read book Crisis Leadership written by Gene Klann and published by Center for Creative Leadership. This book was released on 2003 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nothing tests a leader like a crisis. The highly charged, dramatic events surrounding a crisis profoundly affect the people in an organization and can even threaten the organization's survival. But there are actions a leader can take before, during, and after a crisis to effectively reduce the duration and impact of these extremely difficult situations. At its center, effective crisis leadership is comprised of three things - communication, clarity of vision and values, and caring relationships. Leaders who develop, pay attention to, and practice these qualities go a long way toward handling the human dimension of a crisis. In the end, it's all about the people."
Author :
Publisher : Rosetta Books
ISBN 13 : 079535293X
Total Pages : 197 pages
Book Rating : 4.7/5 (953 download)
Download or read book Leadership in a Time of Crisis written by and published by Rosetta Books. This book was released on 2020-05-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Marshall Goldsmith 100 Coaches presents insight on business and leadership in the age of COVID-19 from some of today’s top consultants. This informative volume offers expert advice on navigating a business through today’s global pandemic. Some of the world’s most effective consultants give their perspectives on all areas of employee and customer growth and engagement. They also consider the ramifications of COVID-19 on people; the healthcare system; local, national and global economies; and on our businesses. In early March 2020, members of the nonprofit organization Marshall Goldsmith 100 Coaches began discussing the developments and repercussions of current events with each other as well as global leaders around the world. Thirty-seven contributors offer helpful and forward-thinking insights on how we can create more value in the companies we serve and better the lives of our coworkers and communities. Leadership in a Time of Crisis features essays by: Asheesh Advani, Jenny Blake, Peter Bregman, David Burkus, James M. Citrin, Erica Dhawan, Connie Dieken, Chester Elton, Robert Glazer, Sally Helgesen, Whitney Johnson, Tom Kolditz, Harry Kraemer, Martin Lindstrom, Rita McGrath, Sharon Melnick, Dave Meltzer, Richie Norton, Luara Gassner Otting, Liz Wiseman, And many more!
Author : Leonard J. Marcus
Publisher : PublicAffairs
ISBN 13 : 1541768051
Total Pages : 318 pages
Book Rating : 4.5/5 (417 download)
Download or read book You're It written by Leonard J. Marcus and published by PublicAffairs. This book was released on 2019-06-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a better crisis leader while equipping yourself with the tools for every day transformative leadership Today, in an instant, leaders can find themselves face-to-face with crisis. An active shooter. A media controversy. A data breach. In You're It, the faculty of the National Preparedness Leadership Initiative at Harvard University takes you to the front lines of some of the toughest decisions facing our nation's leaders-from how to mobilize during a hurricane or in the aftermath of a bombing to halting a raging pandemic. They also take readers through the tough decision-making inside the world's largest companies, hottest startups, and leading nonprofits. The authors introduce readers to the pragmatic model and methods of Meta-Leadership. They show you how to understand what is happening during a moment of crisis and change, what to do about it, and how to hone these skills to lead high-performing teams. Then, when crisis hits, you can pivot to be the leader people follow when it matters most. A book for turbulent times, You're It is essential reading for anyone preparing to lead an adaptive team through crisis and change.
Author : Joshua M. Sharfstein
Publisher : Oxford University Press
ISBN 13 : 0197660290
Total Pages : 257 pages
Book Rating : 4.1/5 (976 download)
Download or read book The Public Health Crisis Survival Guide written by Joshua M. Sharfstein and published by Oxford University Press. This book was released on 2022-09-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firefighters are taught to battle flames. Police learn to respond quickly to 911 calls. So why are so few health officials prepared for public health crises? Updated to consider the COVID-19 pandemic, The Public Health Crisis Survival Guide is here to help. Whether it's an infectious disease outbreak, a scathing news report, or a sudden budget calamity, this book gives public health readers an honest and practical overview of what to do when things go wrong -- not just to survive, but to lead and thrive in the most difficult circumstances. With examples drawn from history, recent headlines, and the author's own experience at the local, state, and federal levels, this book covers: · how to recognize, manage, and communicate in a crisis · how to pivot from managing a crisis to advocating for long-term policy change that can prevent the crisis from happening again · how to awaken a sense of crisis on a longstanding problem to generate momentum for change · taboo topics, including whether and how to apologize for mistakes Written by a voice of experience, practicality, good humor, and an eye toward the recent COVID-19 pandemic, The Public Health Crisis Survival Guide will be a source of enrichment and reassurance for the next generation of public health students and practitioners.
Author : George B. Bradt
Publisher : John Wiley & Sons
ISBN 13 : 1119899842
Total Pages : 406 pages
Book Rating : 4.1/5 (198 download)
Download or read book The Merger & Acquisition Leader's Playbook written by George B. Bradt and published by John Wiley & Sons. This book was released on 2022-09-14 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your next merger or acquisition one for the ages Meant to create value potentially fueled by synergies, the reality is that most mergers and acquisitions fail. It’s estimated that 83% of mergers and acquisitions do not hit their desired results. The Merger & Acquisition Leader’s Playbook tells you why most mergers fail. More importantly, it tells you how to make your next one a sweeping success. In the book, a team of private equity experts deliver a masterful walkthrough of how to integrate organizations by driving commercial success, instead of focusing purely on cutting costs. Readers will find: Concrete strategies for increasing the odds of success and reducing the risk of failure – of a new merger or acquisition A comprehensive, easily deployed and implemented plan to realize synergies Proven tools, techniques, and tricks of the trade to help leaders stay on top of their latest merger and keep everything on track A must-read resource for business leaders considering a fresh merger or acquisition, The Merger & Acquisition Leader's Playbook: A Practical Guide to Integrating Organizations, Executing Strategy, and Driving New Growth after M&A or Private Equity Deals will also earn a place in the libraries of investors, agents, corporate service providers, and consultants trying to get two or more businesses to pull in the same direction.
Author : Michael A. Couch
Publisher : CRC Press
ISBN 13 : 1000727874
Total Pages : 184 pages
Book Rating : 4.0/5 (7 download)
Download or read book Strategy-Driven Leadership written by Michael A. Couch and published by CRC Press. This book was released on 2019-10-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s estimated that U.S. companies spend over $14 billion annually on leadership development --Match that number to the abundant and growing research that finds most leadership development to be ineffective, and the conclusion is a phenomenal amount of waste. The remedy for this situation is to have business strategy drive leadership development instead of creating programs that match a one-size-fits-all approach to leadership. This book's approach, called Strategy-Driven Leadership Development (SDLD), puts business strategy first. It maintains an emphasis on building leadership programs around what it will take to make the business successful as opposed to implementing a program in the hopes that it will benefit the strategy. The result is a differentiated and targeted approach called Intentional Leadership Development, which provides the structure for transforming how leadership development is undertaken. At the heart of this book, however, is the explanation of how small, incremental changes in action and perspective create meaningful changes in the way leadership is developed. The focus is on the leadership behaviors associated with success for any company. Some companies may need leaders with better financial acumen while others may require better teamwork for success. These skills are learnable and when the energy of an organization is behind it, then leadership development can be transformational. The authors method "retools" prior leadership efforts – the emphasis is not on previous failures and restarting with new programs. There are many effective ideas and actions that are currently embedded in leadership programs, but they miss the critical element of tying their efforts to the business strategy. Strategy-Driven Leadership changes the way organizations think about and drive their leadership talent initiatives among their current and upcoming leaders. The book is filled with research, science-based information, case studies, and practical hands-on tools on why and how this Strategy-Driven Leadership Development model will transform company leadership approaches.
Author : Laurence Barton
Publisher : McGraw Hill Professional
ISBN 13 : 9780071596213
Total Pages : 352 pages
Book Rating : 4.5/5 (962 download)
Download or read book Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal written by Laurence Barton and published by McGraw Hill Professional. This book was released on 2008-01-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat. Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines: The characteristics that define a true crisis Proven strategies to help you understand and respond to early warning signals Ways to mitigate threatening situations How to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituencies In this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to rebound should tragedy strike. Barton has also created an indispensable sample crisis management plan, and includes detailed templates for addressing a wide spectrum of incidents and threats. Arming you with an arsenal of strategies, tools, and know-how, Crisis Leadership Now ensures that your company's leaders will demonstrate confidence and implement solutions in the midst of chaos.
Author : Mike Voight
Publisher : McFarland
ISBN 13 : 1476615446
Total Pages : 332 pages
Book Rating : 4.4/5 (766 download)
Download or read book The Sports Leadership Playbook written by Mike Voight and published by McFarland. This book was released on 2014-09-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples of ineffective and even negative leaders are all too abundant in sports. Poor leadership attitudes are a great loss for players, coaches, teams, schools, communities and society as a whole. To become productive leaders, coaches, administrators and parents need guidance and resources. This book reveals what the most revered scholars and icons from business and other leadership fields know about leadership theory, research and practice—and applies the results to the world of sport. This is a book parents, coaches and administrators can use to maximize their own leadership potential as well as teach leadership to those under their charge.
Author : Isobel Stevenson
Publisher : Routledge
ISBN 13 : 1000260631
Total Pages : 158 pages
Book Rating : 4.0/5 (2 download)
Download or read book The Strategy Playbook for Educational Leaders written by Isobel Stevenson and published by Routledge. This book was released on 2020-12-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This how-to resource provides leaders with a concrete framework for a strategic improvement plan, helping educators link the "principles" to "processes" of planning. Packed with key takeaways and additional resources, this book provides the concrete tools to design a strong strategy for improvement and enables educational leaders to think constructively about why we plan, what an effective strategic plan should contain, and how to create meaningful dialogue to support plan development, implementation, and monitoring for continuous improvement. The Strategy Playbook for Educational Leaders provides superintendents, central office staff, principals, and teacher leaders with the opportunity to reframe the process of their strategic planning and breathe new life into the activity.
Author : Jean Desravines
Publisher : John Wiley & Sons
ISBN 13 : 1119044219
Total Pages : 213 pages
Book Rating : 4.1/5 (19 download)
Download or read book The School Leadership Playbook written by Jean Desravines and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven framework for whole-school improvement The School Leadership Playbook is a practical guide for education leaders looking to push their school's and students' achievement to the next level. Developed by renowned leadership preparation program New Leaders, the Transformational Leadership Framework focuses on the five categories that drive a school's success: Learning and Teaching, School Culture, Talent Management, Operations and Systems, and Personal Leadership. This book illustrates how each of these factors contributes to breakthrough gains, and outlines a plan for implementing changes in your own school. You'll learn how to accurately diagnose the current state of your school's academics and culture and create an action plan for the year ahead. The TLF is grounded in the latest research and case studies of the highest-gaining turnaround schools, and shows you the specific actions you can take to attract, retain, and support high-performing teachers; improve school culture; successfully involve parents and the community; and ultimately drive student success. New Leaders developed the UEF to pinpoint what schools achieving significant student academic gains were doing, and how they were doing it. This book provides a practical breakdown of the framework to help you begin leading these changes in your own school. Ensure rigorous goal- and data-driven teaching and learning Build and manage a high-performance faculty aligned to the school's vision Implement effective and efficient operations and systems Model the tone you would like to see from students and teachers school-wide By matching the needs of the school to effective principal actions and school practices, leaders can create a plan for transformational change.
