The Creative Destruction of Medicine

Download The Creative Destruction of Medicine PDF Online Free

Author :
Publisher :
ISBN 13 : 0465025501
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

DOWNLOAD NOW!


Book Synopsis The Creative Destruction of Medicine by : Eric Topol

Download or read book The Creative Destruction of Medicine written by Eric Topol and published by . This book was released on 2012-01-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professor of medicine reveals how technology like wireless internet, individual data, and personal genomics can be used to save lives.

Deep Medicine

Download Deep Medicine PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 1541644646
Total Pages : 388 pages
Book Rating : 4.5/5 (416 download)

DOWNLOAD NOW!


Book Synopsis Deep Medicine by : Eric Topol

Download or read book Deep Medicine written by Eric Topol and published by Basic Books. This book was released on 2019-03-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science Friday pick for book of the year, 2019 One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.

The Patient Will See You Now

Download The Patient Will See You Now PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 0465094473
Total Pages : 386 pages
Book Rating : 4.4/5 (65 download)

DOWNLOAD NOW!


Book Synopsis The Patient Will See You Now by : Eric Topol

Download or read book The Patient Will See You Now written by Eric Topol and published by Basic Books. This book was released on 2016-10-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide by one of America's leading doctors to how digital technology enables all of us to take charge of our health A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear "the doctor will see you now"-but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical. In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, shows why medicine does not have to be that way. Instead, you could use your smartphone to get rapid test results from one drop of blood, monitor your vital signs both day and night, and use an artificially intelligent algorithm to receive a diagnosis without having to see a doctor, all at a small fraction of the cost imposed by our modern healthcare system. The change is powered by what Topol calls medicine's "Gutenberg moment." Much as the printing press took learning out of the hands of a priestly class, the mobile internet is doing the same for medicine, giving us unprecedented control over our healthcare. With smartphones in hand, we are no longer beholden to an impersonal and paternalistic system in which "doctor knows best." Medicine has been digitized, Topol argues; now it will be democratized. Computers will replace physicians for many diagnostic tasks, citizen science will give rise to citizen medicine, and enormous data sets will give us new means to attack conditions that have long been incurable. Massive, open, online medicine, where diagnostics are done by Facebook-like comparisons of medical profiles, will enable real-time, real-world research on massive populations. There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result-better, cheaper, and more human health care-will be worth it. Provocative and engrossing, The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.

VRx

Download VRx PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 1541699750
Total Pages : 281 pages
Book Rating : 4.5/5 (416 download)

DOWNLOAD NOW!


Book Synopsis VRx by : Brennan Spiegel

Download or read book VRx written by Brennan Spiegel and published by Basic Books. This book was released on 2020-10-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading doctor unveils the groundbreaking potential of virtual medicine. Brennan Spiegel has spent years studying the medical power of the mind, and in VRx he reveals a revolutionary new kind of care: virtual medicine. It offers the possibility of treating illnesses without solely relying on intrusive surgeries or addictive opioids. Virtual medicine works by convincing your body that it's somewhere, or something, it isn't. It's affordable, widely available, and has already proved effective against everything from burn injuries to stroke to PTSD. Spiegel shows how a simple VR headset lets a patient with schizophrenia confront the demon in his head, how dementia patients regain function in a life-size virtual town, and how vivid simulations of patients' experiences are making doctors more empathic. VRx is a revelatory account of the connection between our bodies and ourselves. In an age of overmedication and depersonalized care, it offers no less than a new way to heal.

Openness to Creative Destruction

Download Openness to Creative Destruction PDF Online Free

Author :
Publisher :
ISBN 13 : 0190263660
Total Pages : 313 pages
Book Rating : 4.1/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Openness to Creative Destruction by : Arthur M. Diamond

Download or read book Openness to Creative Destruction written by Arthur M. Diamond and published by . This book was released on 2019 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life improves under the economic system often called "entrepreneurial capitalism" or "creative destruction," but more accurately called "innovative dynamism." Openness to Creative Destruction: Sustaining Innovative Dynamism shows how innovation occurs through the efforts of inventors and innovative entrepreneurs, how workers on balance benefit, and how good policies can encourage innovation. The inventors and innovative entrepreneurs are often cognitively diverse outsiders with the courage and perseverance to see and pursue serendipitous discoveries or slow hunches. Arthur M. Diamond, Jr. shows how economies grow where innovative dynamism through leapfrog competition flourishes, as in the United States from roughly 1830-1930. Consumers vote with their feet for innovative new goods and for process innovations that reduce prices, benefiting ordinary citizens more than the privileged elites. Diamond highlights that because breakthrough inventions are costly and difficult, patents can be fair rewards for invention and can provide funding to enable future inventions. He argues that some fears about adverse effects on labor market are unjustified, since more and better new jobs are created than are destroyed, and that other fears can be mitigated by better policies. The steady growth in regulations, often defended on the basis of the precautionary principle, increases the costs to potential entrepreneurs and thus reduces innovation. The "Great Fact" of economic history is that after at least 40,000 years of mostly "poor, nasty, brutish, and short" humans in the last 250 years have started to live substantially longer and better lives. Diamond increases understanding of why.

The Rediscovery of Tobacco

Download The Rediscovery of Tobacco PDF Online Free

Author :
Publisher :
ISBN 13 : 9781734012514
Total Pages : pages
Book Rating : 4.0/5 (125 download)

DOWNLOAD NOW!


Book Synopsis The Rediscovery of Tobacco by : Jacob Grier

Download or read book The Rediscovery of Tobacco written by Jacob Grier and published by . This book was released on 2019-09-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Do You Believe in Magic?

Download Do You Believe in Magic? PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062223003
Total Pages : 291 pages
Book Rating : 4.0/5 (622 download)

DOWNLOAD NOW!


Book Synopsis Do You Believe in Magic? by : Paul A. Offit

Download or read book Do You Believe in Magic? written by Paul A. Offit and published by Harper Collins. This book was released on 2013-06-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A physician offers an impassioned and meticulously researched exposé of the alternative medicine industry, separating the sense from the nonsense. A half century ago, acupuncture, homeopathy, naturopathy, Chinese herbs, Christian exorcisms, dietary supplements, chiropractic manipulations, and ayurvedic remedies were considered on the fringe of medicine. Now these practices—known variably as alternative, complementary, holistic, or integrative medicine—have become mainstream, used by half of all Americans today to treat a variety of conditions, from excess weight to cancer. But alternative medicine is an unregulated industry under no legal obligation to prove its claims or admit its risks, and many popular alternative therapies are ineffective, expensive, or even deadly. In Do You Believe in Magic?, health advocate Dr. Offit debunks the treatments that don’t work and tells us why, and takes on the media celebrities who promote alternative medicine. Using dramatic real-life stories, he separates the sense from the nonsense, explaining why any therapy—alternative or traditional—should be scrutinized. As Dr. Offit explains, some popular therapies are remarkably helpful due to the placebo response, but “there’s no such thing as alternative medicine. There’s only medicine that works and medicine that doesn’t.”

Vital Conversations

Download Vital Conversations PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231538049
Total Pages : 265 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Vital Conversations by : Dennis Rosen

Download or read book Vital Conversations written by Dennis Rosen and published by Columbia University Press. This book was released on 2014-09-23 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Engaging . . . provides patients tools they can use to improve dialogue with their doctors and, ultimately, improve their ultimate medical outcomes.”—The Times of Israel The health-care system in the United States is by far the most expensive in the world, yet its outcomes are decidedly mediocre in comparison with those of other countries. Poor communication between doctors and patients, Dennis Rosen argues, is at the heart of this disparity, a pervasive problem that damages the well-being of the patient and the integrity of the health-care system and society. Drawing upon research in biomedicine, sociology, and anthropology and integrating personal stories from his medical practice in three different countries (and as a patient), Rosen shows how important good communication between physicians and patients is to high-quality—and less-expensive—care. Without it, treatment adherence and preventive services decline, and the rates of medical complications, hospital readmissions, and unnecessary testing and procedures rise. Rosen illustrates the consequences of these problems from both the caregiver and patient perspectives and explores the socioeconomic and cultural factors that cause important information to be literally lost in translation. He concludes with a prescriptive chapter aimed at building the cultural competencies and communication skills necessary for higher-quality, less-expensive care, making it more satisfying for all involved. “An excellent source of ideas on how to enhance treatment.”—Joseph Shrand, Instructor of Psychiatry at Harvard Medical School “[Dr. Rosen] delivers much of his advice through anecdotes that take readers on a journey through a career filled with both positive and negative instances of doctor-patient communication.”—Health Affairs

America's Bitter Pill

Download America's Bitter Pill PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 0812996968
Total Pages : 528 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!


Book Synopsis America's Bitter Pill by : Steven Brill

Download or read book America's Bitter Pill written by Steven Brill and published by Random House. This book was released on 2015-01-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A NEW YORK TIMES NOTABLE BOOK • “A tour de force . . . a comprehensive and suitably furious guide to the political landscape of American healthcare . . . persuasive, shocking.”—The New York Times America’s Bitter Pill is Steven Brill’s acclaimed book on how the Affordable Care Act, or Obamacare, was written, how it is being implemented, and, most important, how it is changing—and failing to change—the rampant abuses in the healthcare industry. It’s a fly-on-the-wall account of the titanic fight to pass a 961-page law aimed at fixing America’s largest, most dysfunctional industry. It’s a penetrating chronicle of how the profiteering that Brill first identified in his trailblazing Time magazine cover story continues, despite Obamacare. And it is the first complete, inside account of how President Obama persevered to push through the law, but then failed to deal with the staff incompetence and turf wars that crippled its implementation. But by chance America’s Bitter Pill ends up being much more—because as Brill was completing this book, he had to undergo urgent open-heart surgery. Thus, this also becomes the story of how one patient who thinks he knows everything about healthcare “policy” rethinks it from a hospital gurney—and combines that insight with his brilliant reporting. The result: a surprising new vision of how we can fix American healthcare so that it stops draining the bank accounts of our families and our businesses, and the federal treasury. Praise for America’s Bitter Pill “An energetic, picaresque, narrative explanation of much of what has happened in the last seven years of health policy . . . [Brill] has pulled off something extraordinary.”—The New York Times Book Review “A thunderous indictment of what Brill refers to as the ‘toxicity of our profiteer-dominated healthcare system.’ ”—Los Angeles Times “A sweeping and spirited new book [that] chronicles the surprisingly juicy tale of reform.”—The Daily Beast “One of the most important books of our time.”—Walter Isaacson “Superb . . . Brill has achieved the seemingly impossible—written an exciting book about the American health system.”—The New York Review of Books

Overtreated

Download Overtreated PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1596917296
Total Pages : 363 pages
Book Rating : 4.5/5 (969 download)

DOWNLOAD NOW!


Book Synopsis Overtreated by : Shannon Brownlee

Download or read book Overtreated written by Shannon Brownlee and published by Bloomsbury Publishing USA. This book was released on 2010-06-25 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our health care is staggeringly expensive, yet one in six Americans has no health insurance. We have some of the most skilled physicians in the world, yet one hundred thousand patients die each year from medical errors. In this gripping, eye-opening book, award-winning journalist Shannon Brownlee takes readers inside the hospital to dismantle some of our most venerated myths about American medicine. Brownlee dissects what she calls "the medical-industrial complex" and lays bare the backward economic incentives embedded in our system, revealing a stunning portrait of the care we now receive. Nevertheless, Overtreated ultimately conveys a message of hope by reframing the debate over health care reform. It offers a way to control costs and cover the uninsured, while simultaneously improving the quality of American medicine. Shannon Brownlee's humane, intelligent, and penetrating analysis empowers readers to avoid the perils of overtreatment, as well as pointing the way to better health care for everyone.

The Front-Line Leader

Download The Front-Line Leader PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118933346
Total Pages : 214 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!


Book Synopsis The Front-Line Leader by : Chris Van Gorder

Download or read book The Front-Line Leader written by Chris Van Gorder and published by John Wiley & Sons. This book was released on 2014-10-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real leadership that leads to high engagement, higher performance, and a culture of accountability As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. While hospitals and health systems nationwide have laid people off or are closing their doors, Scripps is financially healthy, has added thousands of employees (even with a no-layoff philosophy), and has developed a reputation as a top employer. What are the secrets to this remarkable story? In The Front-Line Leader, Chris Van Gorder candidly shares his own incredible story, from police officer to CEO, and the leadership philosophy that drives all of his decisions and actions: people come first. Van Gorder began his unlikely career as a California police officer, which deeply instilled in him a sense of social responsibility, honesty, and public service. After being injured on the job and taking an early retirement, Van Gorder had to reinvent himself, taking a job as a hospital security director, a job that would change his life. Through hard work and determination, he rose to executive ranks, eventually becoming CEO of Scripps. But he never forgot his own roots and powerful work ethic, or the time when he was a security officer and a CEO would not make eye contact with him. Van Gorder leads from the front lines, making it a priority to know his employees and customers at every level. His values learned on the force—protecting the community, educating citizens, developing caring relationships, and ultimately doing the right thing—shape his approach to business. As much as companies talk about accountability, managers seldom understand what practical steps to take to achieve an ethic of service that makes accountability meaningful. The Front-Line Leader outlines specific tactics and steps anyone can use starting today to take responsibility, inspire others, and achieve breakout results for their organizations. Van Gorder reveals how a no-layoff philosophy led to higher accountability, how his own attention to seemingly minor details spurred larger change, and how his own high standards for himself and his team improved morale and productivity. From general strategy to the tiny, everyday steps leaders can take to create the kind of culture and accountability that translates into major competitive advantage, The Front-Line Leader charts a path to better leadership and a more engaged, higher-performing organization.

Crowdsourced Health

Download Crowdsourced Health PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262034506
Total Pages : 155 pages
Book Rating : 4.2/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Crowdsourced Health by : Elad Yom-Tov

Download or read book Crowdsourced Health written by Elad Yom-Tov and published by MIT Press. This book was released on 2016-03-18 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What if the [online] data generated by our searches could reveal information about health that would be difficult to gather in other ways? In this book, Elad Yom-Tov argues that Internet data could change the way medical research is done, supplementing traditional tools to provide insights not otherwise available. He describes how studies of Internet searches have, among other things, already helped researchers to track side effects of prescription driugs, to understand the information needs of cancer patients and their families, and to recognize some of the causes of anorexia. Yom-Tov shows that the information collected can benefit humanity without sacrificing individual privacy"--Jacket.

Creative Destruction

Download Creative Destruction PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 0307779319
Total Pages : 386 pages
Book Rating : 4.3/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Creative Destruction by : Richard Foster

Download or read book Creative Destruction written by Richard Foster and published by Crown Currency. This book was released on 2011-04-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year and reveal the dynamic strategies of discontinuity and creative destruction these corporations must adopt in order to maintain excellence and remain competitive. In striking contrast to such bibles of business literature as In Search of Excellence and Built to Last, Richard N. Foster and Sarah Kaplan draw on research they conducted at McKinsey & Company of more than one thousand corporations in fifteen industries over a thirty-six-year period. The industries they examined included old-economy industries such as pulp and paper and chemicals, and new-economy industries like semiconductors and software. Using this enormous fact base, Foster and Kaplan show that even the best-run and most widely admired companies included in their sample are unable to sustain their market-beating levels of performance for more than ten to fifteen years. Foster and Kaplan's long-term studies of corporate birth, survival, and death in America show that the corporate equivalent of El Dorado, the golden company that continually outperforms the market, has never existed. It is a myth. Corporations operate with management philosophies based on the assumption of continuity; as a result, in the long term, they cannot change or create value at the pace and scale of the markets. Their control processes, the very processes that enable them to survive over the long haul, deaden them to the vital and constant need for change. Proposing a radical new business paradigm, Foster and Kaplan argue that redesigning the corporation to change at the pace and scale of the capital markets rather than merely operate well will require more than simple adjustments. They explain how companies like Johnson and Johnson , Enron, Corning, and GE are overcoming cultural "lock-in" by transforming rather than incrementally improving their companies. They are doing this by creating new businesses, selling off or closing down businesses or divisions whose growth is slowing down, as well as abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to sustain superior returns and thrive over the long term. In a book that is sure to shake the business world to its foundations, Creative Destruction, like Re-Engineering the Corporation before it, offers a new paradigm that will change the way we think about business.

The End of Illness

Download The End of Illness PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1451610173
Total Pages : 352 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!


Book Synopsis The End of Illness by : David B. Agus

Download or read book The End of Illness written by David B. Agus and published by Simon and Schuster. This book was released on 2012-01-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the world's foremost physicians and researchers comes a monumental work that radically redefines conventional conceptions of health and illness to offer new methods for living a long, healthy life.

Power Trip

Download Power Trip PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 1541644387
Total Pages : 265 pages
Book Rating : 4.5/5 (416 download)

DOWNLOAD NOW!


Book Synopsis Power Trip by : Michael E. Webber

Download or read book Power Trip written by Michael E. Webber and published by Basic Books. This book was released on 2019-05-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global tour of energy--the builder of human civilization and also its greatest threat. Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy sources through time. In 2019, as we face down growing demand for and accumulating environmental impacts from energy, we are at a crossroads and the stakes are high. But history shows us that energy's great value is that it allows societies to reinvent themselves. Power Trip explores how energy has transformed societies of the past and offers wisdom for today's looming energy crisis. There is no magic bullet; energy advances always come with costs. Scientific innovation needs public support. Energy initiatives need to be tailored to individual societies. We must look for long-term solutions. Our current energy crisis is real, but it is solvable. We have the power.

Establishing, Managing, and Protecting Your Online Reputation

Download Establishing, Managing, and Protecting Your Online Reputation PDF Online Free

Author :
Publisher :
ISBN 13 : 9780988304048
Total Pages : 237 pages
Book Rating : 4.3/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Establishing, Managing, and Protecting Your Online Reputation by : Kevin Pho

Download or read book Establishing, Managing, and Protecting Your Online Reputation written by Kevin Pho and published by . This book was released on 2013 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Powerful Medicines

Download Powerful Medicines PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 0307489752
Total Pages : 476 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Powerful Medicines by : Jerry Avorn, M.D.

Download or read book Powerful Medicines written by Jerry Avorn, M.D. and published by Vintage. This book was released on 2008-12-10 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than twenty-five years of patient care, teaching, and research at Harvard Medical School, he shares his firsthand experience of the wide gap in our knowledge of the effectiveness of one medication as compared to another. In Powerful Medicines, he reminds us that every pill we take represents a delicate compromise between the promise of healing, the risk of side effects, and an increasingly daunting price. The stakes on each front grow higher every year as new drugs with impressive power, worrisome side effects, and troubling costs are introduced. This is a comprehensive behind-the-scenes look at issues that affect everyone: our shortage of data comparing the worth of similar drugs for the same condition; alarming lapses in the detection of lethal side effects; the underuse of life-saving medications; lavish marketing campaigns that influence what doctors prescribe; and the resulting upward spiral of costs that places vital drugs beyond the reach of many Americans. In this engagingly written book, Dr. Avorn asks questions that will interest every consumer: How can a product judged safe by the Food and Drug Administration turn out to have unexpectedly lethal side effects? Why has the nation’s drug bill been growing at nearly 20 percent per year? How can physicians and patients pick the best medication in its class? How do doctors actually make their prescribing decisions, and why do those decisions sometimes go wrong? Why do so many Americans suffer preventable illnesses and deaths that proper drug use could have averted? How can the nation gain control over its escalating drug budget without resorting to rationing or draconian governmental controls? Using clinical case histories taken from his own work as a practitioner, researcher, and advocate, Dr. Avorn demonstrates the impressive power of the well-conceived prescription as well as the debacles that can result when medications are misused. He describes an innovative program that employs the pharmaceutical industry’s own marketing techniques to reduce use of some of the most overprescribed and overpriced products. Powerful Medicines offers timely and practical advice on how the nation can improve its drug-approval process, and how patients can work with doctors to make sure their prescriptions are safe, effective, and as affordable as possible. This is a passionate and provocative call for action as well as a compelling work of clear-headed science.