The Creative Copywriters Companion

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The Creative Copywriter's Companion

Author : Tom Attea
Publisher :
ISBN 13 : 9780982121832
Total Pages : 297 pages
Book Rating : 4.1/5 (218 download)

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Book Synopsis The Creative Copywriter's Companion by : Tom Attea

Download or read book The Creative Copywriter's Companion written by Tom Attea and published by . This book was released on 2018-10-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, one of America's most award-winning copywriters andcreative directors, who conducted the copywriting training program at Young &Rubicam for five years, shares the most complete, and often refreshingly original,strategic and creative guidelines ever described for creative copywriting.If you're looking for a book that explains how you can become a greatcreative copywriter, who knows how to use the resources of language tomagnify the selling proposition, instead of subordinate or otherwise distractfrom it, you just found it.You'll discover how to optimize your copywriting for every touchpoint inthe customer journey - from a member of the target audience to a prospect,purchaser, brand loyalist and advocate.The tactics are explained so you can implement them yourself and start toachieve remarkably consistent success for your clients and in your career. You'llalso be able to use the book as a helpful companion to refer to over the years.Tom Attea has won all the major advertising creativeawards, including four Clios in one night, Gold andSilver Lions from Cannes, The Gold Mobius, The GoldTelly, The Andy, The Effie, and awards from The CopyClub of New York, The Art Directors Club of New Yorkand many other creative awards.LinkIn has awarded him its "Best of Copywriting"Citation year after year. He is a Google CertifiedPartner in all aspects of Google Ads, includingsearch, display, mobile, video, shopping, and analytics, as well as an expert inFacebook and LinkedIn Ads.The book is must reading and a handy reference book for anyone who aspiresto be a great copywriter. It often includes creative guidelines for designers, aswell as suggestions that account executives and clients should find invaluable.

The Idea Writers

Author : T. Iezzi
Publisher : Springer
ISBN 13 : 1137510447
Total Pages : 213 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis The Idea Writers by : T. Iezzi

Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

How to Launch a Freelance Copywriting Business

Author : Jules Horne
Publisher : Texthouse
ISBN 13 : 0993435440
Total Pages : 294 pages
Book Rating : 4.9/5 (934 download)

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Book Synopsis How to Launch a Freelance Copywriting Business by : Jules Horne

Download or read book How to Launch a Freelance Copywriting Business written by Jules Horne and published by Texthouse. This book was released on 2018 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative.

Copywriting for Creative Writers

Author : Jules Horne
Publisher : Texthouse
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4./5 ( download)

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Book Synopsis Copywriting for Creative Writers by : Jules Horne

Download or read book Copywriting for Creative Writers written by Jules Horne and published by Texthouse. This book was released on with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 steps to get you started in freelance writing for business. Copywriting for Creative Writers is a blueprint for creative writers who want to adapt their existing writing skills to copywriting and business writing. Many writers already have the creative writing craft and skills needed to write for businesses, but don't know how to transfer them to the freelance market. To get the free printable workbook version, join my mailing list at www.method-writing.com. It'll take you through 10 steps and 3 short projects to start you on your way. Ideal for authors and creative writing students who need a quick, straightforward introduction to copywriting and content writing for businesses. If you want to go deeper into freelance writing for business, check out my handbook, How to Launch a Freelance Copywriting Business, and the companion workbook. Check out the Method Writing series on advanced writing craft at www.method-writing.com/books Note: This business mini-guide has been previously published with a different cover.

The Cocktail Companion

Author : Cheryl Charming
Publisher : Mango Media Inc.
ISBN 13 : 1633539245
Total Pages : 445 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis The Cocktail Companion by : Cheryl Charming

Download or read book The Cocktail Companion written by Cheryl Charming and published by Mango Media Inc.. This book was released on 2018-11-30 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drink your way through history, learn tips from the best bartenders, and become a cocktail connoisseur with this fantastic guide. The Cocktail Companion spans the cocktail’s curious history from its roots in beer-swilling, 18th-century England through the illicit speakeasy culture of the United States Prohibition to the explosive, dynamic industry it is today. Learn about famous and classic cocktails from around the globe, how ice became one of the most important ingredients in mixed drink making, and how craft beers got so big, all with your own amazing drink?that you made yourself!?in hand. In The Cocktail Companion, well-known bartenders from across the United States offer up advice on everything, including using fresh-squeezed juices, finding artisanal bitters, and creating perfect cubes of ice that will help create intriguing, balanced cocktails. You’ll want to take your newfound knowledge from this cocktail book everywhere! The Cocktail Companion is a compendium of all things cocktail. This bar book features: 25 must-know recipes for iconic drinks such as the Manhattan and the Martini Cultural anecdotes and often-told myths about drinks’ origins Bar etiquette, terms, and tools to make even the newest drinker an expert in no time! If you liked The Drunken Botanist, The 12 Bottle Bar, or The Savoy Cocktail Book, you’ll love The Cocktail Companion! “Cheryl has demystified the cocktail and made it . . . fun and approachable! She takes us on an entertaining journey into the world of libations and those who serve them; their histories, stories, and antidotes. In the end, we better understand how we have arrived where we have and leave a more educated and appreciative imbiber!” —Tony Abou-Ganim The Modern Mixologist

Love-Based Copywriting System

Author : Michele PW (Pariza Wacek)
Publisher : Love-Based Publishing
ISBN 13 : 0996826033
Total Pages : 195 pages
Book Rating : 4.9/5 (968 download)

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Book Synopsis Love-Based Copywriting System by : Michele PW (Pariza Wacek)

Download or read book Love-Based Copywriting System written by Michele PW (Pariza Wacek) and published by Love-Based Publishing. This book was released on 2015-10-31 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015. If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day. Yes, you ABSOLUTELY can sell more with love, and this book shows you how! In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created. Also as a bonus, it includes a free workbook! "Love-Based Copywriting System" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod

Start & Run a Copywriting Business

Author : Steve Slaunwhite
Publisher : Self-Counsel Press
ISBN 13 : 1770408126
Total Pages : 232 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Start & Run a Copywriting Business by : Steve Slaunwhite

Download or read book Start & Run a Copywriting Business written by Steve Slaunwhite and published by Self-Counsel Press. This book was released on 2012-02-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst

The Adweek Copywriting Handbook

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Advertising Creative

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 751 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Courage My Companion

Author : R.V. Rajan
Publisher : Pustaka Digital Media
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.:/5 (658 download)

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Book Synopsis Courage My Companion by : R.V. Rajan

Download or read book Courage My Companion written by R.V. Rajan and published by Pustaka Digital Media. This book was released on 2021-12-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about my personal life, my professional life as an ad man, and my “parallel life” about my interests in several voluntary and professional organizations (Round Table, Rotary, agencies dealing with ad vertising, PR, printing, media). I believe that the book provides glimpses into all these worlds. I hope it does so in an interesting way. I also hope it conveys the message that if an ordinary person like myself - without great advantages by way of birth, wealth, education or looks - could achieve some success, so could anyone else. I have written an anecdotal chapter about my immense belief in God (‘My Tryst with God’). I’m sure it will strike a chord in many. Atheists and agnostics among my readers - go through this chapter with an open mind!

Gabay's Copywriters' Compendium

Author : J. Jonathan Gabay
Publisher : Routledge
ISBN 13 : 0750683201
Total Pages : 711 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Gabay's Copywriters' Compendium by : J. Jonathan Gabay

Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Copywriting Is…

Author : Andrew Boulton
Publisher : Gasp Books
ISBN 13 : 1838434313
Total Pages : 232 pages
Book Rating : 4.8/5 (384 download)

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Book Synopsis Copywriting Is… by : Andrew Boulton

Download or read book Copywriting Is… written by Andrew Boulton and published by Gasp Books. This book was released on 2021-03-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

The Craft of Copywriting

Author : June A Valladares
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Craft of Copywriting by : June A Valladares

Download or read book The Craft of Copywriting written by June A Valladares and published by SAGE Publications Pvt. Limited. This book was released on 2000-09-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164219
Total Pages : 539 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

The Routledge Companion to Disability and Media

Author : Katie Ellis
Publisher : Routledge
ISBN 13 : 1317505697
Total Pages : 483 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to Disability and Media by : Katie Ellis

Download or read book The Routledge Companion to Disability and Media written by Katie Ellis and published by Routledge. This book was released on 2019-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative and indispensable guide to disability and media, this thoughtfully curated collection features varied and provocative contributions from distinguished scholars globally, alongside next-generation research leaders. Disability and media has emerged as a dynamic and exciting area of contemporary culture and social life. Media–– especially digital technology––play a vital role in disability transformations, with widespread implications for global societies and how we understand communications. This book addresses this development, from representation and audience through technologies, innovations and challenges of the field. Through the varied and global perspectives of leading researchers, writers, and practitioners, including many authors with lived experience of disability, it covers a wide range of traditional, emergent and future media forms and formats. International in scope and orientation, The Routledge Companion to Disability and Media offers students and scholars alike a comprehensive survey of the intersections between disability studies and media studies This book is available as an accessible eBook. For more information, please visit https://taylorandfrancis.com/about/corporate-responsibility/accessibility-at-taylor-francis/.

Copywriting Second Edition

Author : Mark Shaw
Publisher : Hachette UK
ISBN 13 : 1780674007
Total Pages : 413 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Copywriting Second Edition by : Mark Shaw

Download or read book Copywriting Second Edition written by Mark Shaw and published by Hachette UK. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

The Copywriter's Toolkit

Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Copywriter's Toolkit by : Margo Berman

Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos