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ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.F/5 ( download)
Download or read book The Cornell Hotel and Restaurant Administration Quarterly written by and published by . This book was released on 1962 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cornell University. School of Hotel Administration
Publisher :
ISBN 13 :
Total Pages : 171 pages
Book Rating : 4.:/5 (149 download)
Download or read book 25 Years written by Cornell University. School of Hotel Administration and published by . This book was released on 1985* with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cornell Hotel and Restaurant Administration Quarterly written by and published by . This book was released on 2003 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 171 pages
Book Rating : 4.:/5 (926 download)
Download or read book The Cornell Hotel & Restaurant Administration Quarterly written by and published by . This book was released on 1986 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy A. Enz
Publisher : SAGE
ISBN 13 : 1412905907
Total Pages : 1081 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy written by Cathy A. Enz and published by SAGE. This book was released on 2010-07-14 with total page 1081 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Author : Chekitan S. Dev
Publisher : Cornell University Press
ISBN 13 : 0801465265
Total Pages : 191 pages
Book Rating : 4.8/5 (14 download)
Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
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ISBN 13 : 9789997185686
Total Pages : pages
Book Rating : 4.1/5 (856 download)
Download or read book Cornell Hotel and Restaurant Administration Quarterly written by and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael C. Sturman
Publisher : John Wiley & Sons
ISBN 13 : 1118016262
Total Pages : 519 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
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ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (519 download)
Download or read book Center Publications, 2001 written by and published by . This book was released on 2002 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CORNELL QUARTERY HOTSL AND RESTAURANT ADMINISTRATION VOLUME 36 written by and published by . This book was released on 1995 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Spizizen
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (632 download)
Download or read book The 1983 Cornell Hotel and Restaurant Administration Quarterly Reader Survey written by Gary Spizizen and published by . This book was released on 1983 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (519 download)
Download or read book Insights for Industry written by and published by . This book was released on 2001* with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cornell University. School of Hotel Administration
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (67 download)
Download or read book Compendium 2007 written by Cornell University. School of Hotel Administration and published by . This book was released on 2007 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (617 download)
Download or read book Compendium 2005 written by and published by . This book was released on 2005 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (567 download)
Download or read book Compendium 2004 written by and published by . This book was released on 2004 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (585 download)
Download or read book Compendium 2003 written by and published by . This book was released on 2003 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (78 download)
Download or read book Compendium 2006 written by and published by . This book was released on 2006 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
