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The Content Pool
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Book Synopsis The Content Pool by : Alan J. Porter
Download or read book The Content Pool written by Alan J. Porter and published by XML Press. This book was released on 2012-02-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index
Book Synopsis The Content Pool by : Alan J. Porter
Download or read book The Content Pool written by Alan J. Porter and published by . This book was released on 2012-02-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. "The Content Pool: Leveraging Your Company's Largest Hidden Asset" makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index
Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Book Synopsis Extreme MotoGP by : Virginia Loh-Hagan
Download or read book Extreme MotoGP written by Virginia Loh-Hagan and published by Cherry Lake. This book was released on 2016-08-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme MotoGP presents the thrills and spills of this intriguing extreme sport. The carefully written, considerate text will hold the readers' interest and allow for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.
Book Synopsis A Pool of Deathly Blue by : Wil Mara
Download or read book A Pool of Deathly Blue written by Wil Mara and published by Enslow Publishing, LLC. This book was released on 2021-08-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twins Madison and Mason Page have everything two kids could ever want, but they don't seem to appreciate any of it. One day, they dive into their luxurious swimming pool and surface in a very different place. They emerge into another town, long since abandoned. Trapped in this new world, they venture forth, finding evidence that the town's former residents must have suffered some sort of horrible fate before disappearing. Then it hits them. They have somehow been transported to the ghost town of Pripyat, which has stood empty since the local power station exploded many years earlier, a nuclear plant known as Chernobyl.
Book Synopsis The 99 Critical Shots in Pool by : Ray Martin
Download or read book The 99 Critical Shots in Pool written by Ray Martin and published by Random House Puzzles & Games. This book was released on 1993-10-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Champion Pool Player Ray "Cool Cat" Martin shares his secrets for playing winner's pool in this classic book, which includes an introduction by the author. Written with co-author Rosser Reeves, The 99 Critical Shots in Pool remains one of the most authoritative guides to the game ever written. Over 200 illustrations show the proper form, technique, and approach to shots such as: • The Center Ball Cheat-the-Pocket • The Hook Shot • The Seven Ball Stop Shot • The Jump Shot • The Frozen Kiss Shot • The Nudge Shot • The Side Pocket By-Pass Shot Ray Martin, a Billiards Congress of America Hall of Fame inductee, is one of only seven players in the twentieth century to win three or more world 14.1 titles. He co-wrote this book with Rosser Reeves in 1976.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2022-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Download or read book Pool written by JiHyeon Lee and published by Chronicle Books. This book was released on 2015-05-05 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when two shy children meet at a very crowded pool? Dive in to find out! Deceptively simple, this masterful book tells a story of quiet moments and surprising encounters, and reminds us that friendship and imagination have no bounds.
Book Synopsis The Swimming Pool in Photography by : Francis Hodgson
Download or read book The Swimming Pool in Photography written by Francis Hodgson and published by Hatje Cantz. This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As long as already five thousand years ago, the allure of the sea inspired humans to recreate its essence in miniature, artistic forms, as public baths where ancient rituals would take place. Since then, it has become quite normal to immerse ourselves in cooling waters, in the privacy of our homes and without religious incentives. Swimming pools have rapidly become status symbols and the source for many diverse experiences: leisure-time athletics, relaxation, or the simple pleasure of just being in water. It is no wonder then that filmmakers and photographers constantly return to the swimming pool as a subject and setting. Reflections of water and light are captured in countless, unique ways in the more than two hundred compelling images that comprise this catalogue. Also included of course are the images of those who animate it. With works by: Abbas Attar, Henri Cartier-Bresson, Peter Marlow, Martin Parr, Alec Scoth, Alex Webb, and others.
Book Synopsis Extreme Cliff Diving by : Virginia Loh-Hagan
Download or read book Extreme Cliff Diving written by Virginia Loh-Hagan and published by Cherry Lake. This book was released on 2016-08-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Cliff Diving presents the thrills and spills of this intriguing extreme sport. The carefully written, considerate text will hold the readers' interest and allow for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.
Book Synopsis Swimming Pool Sunday by : Sophie Kinsella
Download or read book Swimming Pool Sunday written by Sophie Kinsella and published by St. Martin's Press. This book was released on 2014-08-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Sophie Kinsella, writing as Madeleine Wickham, comes Swimming Pool Sunday "A fine entertainment."- The Times One shimmeringly hot Sunday in May, the Delaneys open their pool to the whole village for charity. Louise is there with her daughters, and while the children splash and shriek in the cool blue waters, she basks in the sunshine, attempting to ignore her estranged husband and dreaming of the new man in her life, a charismatic lawyer. The day seems perfect. Then a sudden and shocking accident changes everyone's lives forever. Recriminations start to fly. Whose fault was it? Louise's new lover insists that she sues the Delaneys. Her ex-husband isn't so sure. Opinion in the village is split. Old friendships start to crumble. New ones are formed. Will the repercussions from the accident ever end?
Book Synopsis Extreme Downhill Ski Racing by : Virginia Loh-Hagan
Download or read book Extreme Downhill Ski Racing written by Virginia Loh-Hagan and published by Cherry Lake. This book was released on 2016-08-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Downhill Ski Racing presents the thrills and spills of this intriguing extreme sport. The carefully written, considerate text will hold the readers' interest and allow for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.
Download or read book Locative Media written by Rowan Wilken and published by Routledge. This book was released on 2014-08-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only is locative media one of the fastest growing areas in digital technology, but questions of location and location-awareness are increasingly central to our contemporary engagements with online and mobile media, and indeed media and culture generally. This volume is a comprehensive account of the various location-based technologies, services, applications, and cultures, as media, with an aim to identify, inventory, explore, and critique their cultural, economic, political, social, and policy dimensions internationally. In particular, the collection is organized around the perception that the growth of locative media gives rise to a number of crucial questions concerning the areas of culture, economy, and policy.
Book Synopsis Proceedings of International Conference on Artificial Intelligence and Applications by : Poonam Bansal
Download or read book Proceedings of International Conference on Artificial Intelligence and Applications written by Poonam Bansal and published by Springer Nature. This book was released on 2020-07-01 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers high-quality papers presented at the International Conference on Artificial Intelligence and Applications (ICAIA 2020), held at Maharaja Surajmal Institute of Technology, New Delhi, India, on 6–7 February 2020. The book covers areas such as artificial neural networks, fuzzy systems, computational optimization technologies and machine learning.
Book Synopsis Scalability, Density, and Decision Making in Cognitive Wireless Networks by : Preston Marshall
Download or read book Scalability, Density, and Decision Making in Cognitive Wireless Networks written by Preston Marshall and published by Cambridge University Press. This book was released on 2013 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to integrate information and decision theory to extend network density and scaling to unprecedented levels.
Book Synopsis Social Media Strategy by : Keith A. Quesenberry
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2015-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
Download or read book WIKI written by Alan J. Porter and published by XML Press. This book was released on 2009-09-15 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size. Using a garden as a metaphor, Alan J. Porter shows you step-by-step how to select wiki software, get started, overcome resistance to wikis, maintain your wiki, and use your wiki for internal collaboration, project planning, communication with your customers, and more. Includes five case studies that highlight the ways companies are using wikis to solve business and communication problems, increase efficiency, and improve customer satisfaction. Inside the Book A Brief History of Collaboration Defining the Wiki Planting the Seed First Growth Maintaining the Garden Landscaping Harvesting the Information A Wiki Checklist Notes on Popular Wiki Software Resources and Index
