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The Consumer Trap
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Book Synopsis The Consumer Trap by : Michael Dawson
Download or read book The Consumer Trap written by Michael Dawson and published by University of Illinois Press. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--BOOK JACKET.
Book Synopsis The Customer Trap by : Andrew R. Thomas
Download or read book The Customer Trap written by Andrew R. Thomas and published by Apress. This book was released on 2015-04-07 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.
Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Download or read book Traps written by MacKenzie Bezos and published by Vintage. This book was released on 2013-03-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reclusive movie star Jessica Lessing is finally coming out of hiding—to confront her father, a con man who has been selling her out to the paparazzi for years. On her four-day road trip to Las Vegas, she encounters three unexpected allies—Vivian, a teenager with newborn twins; Lynn, a dog shelter owner living in isolation on a ranch in rural Nevada; and Dana, a fearless ex-military bodyguard wrestling with secrets of her own. As their fates collide, each woman will find a chance at redemption that she never would have thought possible. MacKenzie Bezos’s taut prose, tough characters, and nuanced insights give this novel a complexity that few thrillers can match. This ebook edition includes a Reading Group Guide.
Book Synopsis Beating the Commodity Trap by : Richard Anthony D'Aveni
Download or read book Beating the Commodity Trap written by Richard Anthony D'Aveni and published by Harvard Business Press. This book was released on 2010-01-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing: -Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies. -Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson. -Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices. The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage. Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.
Book Synopsis The Internet Trap by : Ashesh Mukherjee
Download or read book The Internet Trap written by Ashesh Mukherjee and published by University of Toronto Press. This book was released on 2018-01-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.
Book Synopsis Escaping the Build Trap by : Melissa Perri
Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Download or read book The Twister Trap written by Michael Dahl and published by Capstone. This book was released on 2008 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Page Turners, two powerful books from the Library of Doom, have fallen into the hands of an evil magician. He turns the books into two terrible tornadoes, to destroy the Librarian. But when the twisters suddenly head toward a small village, the Librarian must risk his life to stop them.
Book Synopsis The American Trap by : Frédéric Pierucci
Download or read book The American Trap written by Frédéric Pierucci and published by Hodder & Stoughton. This book was released on 2019-11-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2014, France lost part of the control of its nuclear power plants to the United States. Frédéric Pierucci, former senior executive of one of Alstom's power company subsidiaries, found himself at the heart of this state scandal. His story goes to the very core of how he plotted the key features of the secret economic war that the United States is waging in Europe. And after being silenced for a long time, he has decided, with the help of journalist Matthieu Aron, to reveal all. In April 2013, Frédéric Pierucci was arrested in New York by the FBI and accused of bribery. The US authorities imprisoned him for more than two years - including fourteen months in a notorious maximum-security prison. In doing so, they forced Alstom to pay the biggest financial penalty ever imposed by the United States. In the end, Alstom also gave up areas of control to General Electric, its biggest American competitor. Frédéric's story unpacks how the United States is using corporate law as an economic weapon against its own allies. One after the other, some of the world's largest companies are being actively destabilised to the benefit of the US, in acts of economic sabotage that seem to be the beginning of what's to come...
Book Synopsis The Technology Trap by : Carl Benedikt Frey
Download or read book The Technology Trap written by Carl Benedikt Frey and published by Princeton University Press. This book was released on 2020-09-22 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Industrial Revolution to the age of artificial intelligence, Carl Benedikt Frey offers a sweeping account of the history of technological progress and how it has radically shifted the distribution of economic and political power among society's members. As the author shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population.These trends broadly mirror those in our current age of automation. But, just as the Industrial Revolution eventually brought about extraordinary benefits for society, artificial intelligence systems have the potential to do the same. Benedikt Frey demonstrates that in the midst of another technological revolution, the lessons of the past can help us to more effectively face the present. --From publisher description.
Book Synopsis The Two-Income Trap by : Elizabeth Warren
Download or read book The Two-Income Trap written by Elizabeth Warren and published by Basic Books. This book was released on 2016-04-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 New York Times bestselling author Senator Elizabeth Warren and consultant Amelia Warren Tyagi, the classic book about America's middle class -- and why economic security remains out of reach for many. In this exposé, Elizabeth Warren and Amelia Warren Tyagi show that modern middle-class families are increasingly trapped by the grinding reality of flat wages and rising costs. Warren and Tyagi reveal how a ferocious bidding war for housing and education has silently engulfed America's suburbs, driving up the cost of keeping families in the middle class, and placing unprecedented pressure on hard-working families. Revolutionary when it was first published in 2003, The Two-Income Trap remains disturbingly relevant today. Now with a new introduction by the authors, The Two Income Trap shows why the usual remedies won't solve the problem and points toward the policy changes that would create better opportunities for both parents and children.
Book Synopsis The Map Trap (w.t.) by : Andrew Clements
Download or read book The Map Trap (w.t.) written by Andrew Clements and published by Simon and Schuster. This book was released on 2014-07-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixth-grader Alton Barnes loves maps, and when his portfolio of secret maps is stolen, he begins getting notes with orders that he must obey to get the maps back but, with the help of a popular classmate, he just might succeed before his teacher, principal, or someone else learns he has been studying and mapping things about them.
Download or read book The Empire Trap written by Noel Maurer and published by Princeton University Press. This book was released on 2013-08-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the twentieth century, the U.S. government willingly deployed power, hard and soft, to protect American investments all around the globe. Why did the United States get into the business of defending its citizens' property rights abroad? The Empire Trap looks at how modern U.S. involvement in the empire business began, how American foreign policy became increasingly tied to the sway of private financial interests, and how postwar administrations finally extricated the United States from economic interventionism, even though the government had the will and power to continue. Noel Maurer examines the ways that American investors initially influenced their government to intercede to protect investments in locations such as Central America and the Caribbean. Costs were small--at least at the outset--but with each incremental step, American policy became increasingly entangled with the goals of those they were backing, making disengagement more difficult. Maurer discusses how, all the way through the 1970s, the United States not only failed to resist pressure to defend American investments, but also remained unsuccessful at altering internal institutions of other countries in order to make property rights secure in the absence of active American involvement. Foreign nations expropriated American investments, but in almost every case the U.S. government's employment of economic sanctions or covert action obtained market value or more in compensation--despite the growing strategic risks. The advent of institutions focusing on international arbitration finally gave the executive branch a credible political excuse not to act. Maurer cautions that these institutions are now under strain and that a collapse might open the empire trap once more. With shrewd and timely analysis, this book considers American patterns of foreign intervention and the nation's changing role as an imperial power.
Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Book Synopsis The Development Trap by : Adam D. Kiš
Download or read book The Development Trap written by Adam D. Kiš and published by Routledge. This book was released on 2018-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be within our grasp. Yet in stark opposition come those who believe that all international development intervention is hegemonic, paternalistic, and neocolonialist and must be done away with. In this book, Adam D. Kiš argues for a middle ground. Poverty is an entrenched, intractable problem that will never be entirely eradicated. However, if we reorientate our objectives in line with realistic goals that improve the way that poverty is confronted on a smaller scale, we can still continue the fight for meaningful change. Using rigorous scholarship illustrated with vivid storytelling and personal anecdotes from fighting against poverty in the field, The Development Trap argues that we need to make progress against poverty on the micro, rather than the macro scale. Instead of shooting for a single overarching end of poverty, our goals must be modest and reachable. Poverty still won’t go away, on a macro scale, but it can go away for specific individuals - in fact, it already happens all the time. The Development Trap is a compelling account of the challenges of eradicating poverty, and the possibilities for meaningful change at a smaller scale. It will be perfect for international development professionals, students and scholars, and for those with a general interest in the future of aid and development.
Book Synopsis The Supermarket Trap by : Jennifer Cross
Download or read book The Supermarket Trap written by Jennifer Cross and published by . This book was released on 1976 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Internet Trap by : Matthew Hindman
Download or read book The Internet Trap written by Matthew Hindman and published by Princeton University Press. This book was released on 2020-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
