The Construction Company Guide To Digital Marketing

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The Construction Company Guide to Digital Marketing

Author : 154 Agency
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (944 download)

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Book Synopsis The Construction Company Guide to Digital Marketing by : 154 Agency

Download or read book The Construction Company Guide to Digital Marketing written by 154 Agency and published by Independently Published. This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 154 is a full-service agency with a heavy focus on construction company clients reimagining digital marketing, strategy, and design to propel brands forward. We have helped numerous clients with their digital marketing and business strategy to help increase incoming leads and expand their digital footprint. At 154 Agency, we know the importance of having a strong online presence. Our company was born out of the construction industry, with our first clients directly involved in the industry. We are not the typical marketing agency. If we are not making you money and providing you with a return on your investment (ROI) significantly greater than your investment with us then we are not doing our job. We take your ROI extremely seriously and everything we do for you is built around that point. Our team spends countless hours studying the construction industry for the latest and greatest trends. This book contains the foundation of our playbook for any new client we take on. We know how foreign some of this may be to you. Your core competency is running your projects successfully.

The Pizza Guide to Digital Marketing

Author : Prof.Christian Farioli
Publisher : Passionpreneur Publishing
ISBN 13 : 0648505057
Total Pages : 454 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis The Pizza Guide to Digital Marketing by : Prof.Christian Farioli

Download or read book The Pizza Guide to Digital Marketing written by Prof.Christian Farioli and published by Passionpreneur Publishing. This book was released on 2019-07-31 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, Ferrari, to name a few. More than 15,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives. The only book that can show you the way to become a CDO (Chief Digital Officer) in 3 months or less. Prof.Christian Farioli is a world-class Digital Marketing Institute lecturer and has spoken at more than 130 international conferences, including at GOOGLE, NASA and WEF. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally. He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients. Prof.Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy".

Construction Marketing Ideas

Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Tools of the Trade

Author : Neil M. Brown
Publisher :
ISBN 13 : 9780984931903
Total Pages : 216 pages
Book Rating : 4.9/5 (319 download)

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Book Synopsis Tools of the Trade by : Neil M. Brown

Download or read book Tools of the Trade written by Neil M. Brown and published by . This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.

The Book on Digital Marketing

Author : Ryan Redding
Publisher :
ISBN 13 : 9781731205346
Total Pages : 155 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Book on Digital Marketing by : Ryan Redding

Download or read book The Book on Digital Marketing written by Ryan Redding and published by . This book was released on 2018-11-12 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most HVAC and plumbing contractors feel ripped off when they think about how much money they've spent on advertising--and how little they have to show for it. In this book, you'll learn how stop wasting money on marketing that doesn't work, get your phone ringing off the hook, beat your competitors online, and use the internet to make more money!You'll see real-world examples of contractors- just like you- that have been able to grow their business by using the internet. One plumbing company grew his revenue by 8x in less than 2 years by using the principles in this book. Another HVAC contractor used this book to help give back to their community, and gain valuable placement on the local TV networks at the same time. This isn't a 'get rich quick' plan; this is a step-by-step guide to growing your digital presence, and maximize your lead flow.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265703
Total Pages : 406 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Complete Guide to Internet Marketing for Plumbing Contractors

Author : Joshua Nelson
Publisher : CreateSpace
ISBN 13 : 9781469910239
Total Pages : 92 pages
Book Rating : 4.9/5 (12 download)

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Book Synopsis The Complete Guide to Internet Marketing for Plumbing Contractors by : Joshua Nelson

Download or read book The Complete Guide to Internet Marketing for Plumbing Contractors written by Joshua Nelson and published by CreateSpace. This book was released on 2012-01-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide To Internet Marketing For Plumbing Contractors is your roadmap to successfully marketing your plumbing business online. Through out the pages of this book we provide you with proven Step-By-Step processes for dominating the search engines for your plumbing keywords in your market, getting listed on the Google Map and leveraging Social Media sites like Facebook, Twitter and YouTube to get more repeat and referral business. The PlumberSEO team has worked with plumbing contractors across the United States in some of the most competitive markets and over the years has developed proven systems for getting those clients to the TOP of the search engines. In this book PlumberSEO (http: //www.plumberseo.net) has condensed it's knowledge and expertise into an applicable guide that shares: . SEO Strategy - How to Dominate The Search Engines in your market . Map Optimization Formula - How to get listed on the Google Map when someone searches "your city + plumber" . Proprietary Review Acquisition Methodology- for getting more reviews to your online profiles . Link Building Secrets - The secret sauce to higher ranking on Google, Yahoo & Bing . Social Media Tactics - How to use sites like Facebook, Twitter & YouTube in your plumbing business to get even ore repeat and referral business.

Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry)

Download Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry) PDF Online Free

Author : Marie McCrady
Publisher : Marie McCrady
ISBN 13 :
Total Pages : 187 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry) by : Marie McCrady

Download or read book Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry) written by Marie McCrady and published by Marie McCrady. This book was released on 2021-09-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third and last section is about public relations and how it applies to your company’s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. The unfair advantage will show you: • The critical role branding your auto dealership plays in your long-term success • Why humanizing your dealership can make all the difference (and how to do it) • The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) • How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level • The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) This book will provide you with absolutely everything you need to become profitable in digital marketing. The following introduction and tutorial will answer most, if not all of your questions regarding how internet marketing works and how you can utilize it to your benefit. So learn as much as you can, get out there, and start making money!

The Digital Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083815
Total Pages : 313 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Digital Marketing Handbook by : Robert W. Bly

Download or read book The Digital Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2018-04-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Guide to Construction Marketing Research

Author : Producers' Council, Inc. Marketing Research Committee
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Guide to Construction Marketing Research by : Producers' Council, Inc. Marketing Research Committee

Download or read book Guide to Construction Marketing Research written by Producers' Council, Inc. Marketing Research Committee and published by . This book was released on 1975 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Construction Business Development

Author : Christopher Preece
Publisher : Routledge
ISBN 13 : 1136414959
Total Pages : 209 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Construction Business Development by : Christopher Preece

Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching the construction industry to turn clients into loyal customers.

The Remodeler Marketing Blueprint

Author : Spencer Powell
Publisher : Greenleaf Book Group
ISBN 13 : 1632993406
Total Pages : 151 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis The Remodeler Marketing Blueprint by : Spencer Powell

Download or read book The Remodeler Marketing Blueprint written by Spencer Powell and published by Greenleaf Book Group. This book was released on 2021-01-19 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.

Start Your Own Construction and Contracting Business

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1599185911
Total Pages : 170 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Construction and Contracting Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Construction and Contracting Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2016-07-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Start your own construction and contracting business, 2013.

Construction Marketing - the Textbook

Author : Elizabeth S. Jeppesen
Publisher :
ISBN 13 : 9780971864108
Total Pages : 130 pages
Book Rating : 4.8/5 (641 download)

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Book Synopsis Construction Marketing - the Textbook by : Elizabeth S. Jeppesen

Download or read book Construction Marketing - the Textbook written by Elizabeth S. Jeppesen and published by . This book was released on 2001-07-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guide to marketing construction services. Geared to the commercial contractor, although it would be helpful to residential builders as well.

A Digital Marketing Journey: A Beginner's Guide To Digital Marketing

Author : Mayowa Adenekan
Publisher : Mayowa Adenekan
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

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Book Synopsis A Digital Marketing Journey: A Beginner's Guide To Digital Marketing by : Mayowa Adenekan

Download or read book A Digital Marketing Journey: A Beginner's Guide To Digital Marketing written by Mayowa Adenekan and published by Mayowa Adenekan. This book was released on 2022-09-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.

Design/Build Marketing

Author : William D. Booth
Publisher : Springer Science & Business Media
ISBN 13 : 1468414313
Total Pages : 222 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis Design/Build Marketing by : William D. Booth

Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.

Leading with Marketing

Author : Brian Gallagher
Publisher : AuthorHouse
ISBN 13 : 1449056776
Total Pages : 214 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Leading with Marketing by : Brian Gallagher

Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com