The Consistent Consumer

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The Consistent Consumer Revised and Expanded

Author : Ken Beller
Publisher : Lts Press
ISBN 13 : 9780980138290
Total Pages : 326 pages
Book Rating : 4.1/5 (382 download)

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Book Synopsis The Consistent Consumer Revised and Expanded by : Ken Beller

Download or read book The Consistent Consumer Revised and Expanded written by Ken Beller and published by Lts Press. This book was released on 2013-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.

The Consistent Consumer

Author : Ken Beller
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Consistent Consumer by : Ken Beller

Download or read book The Consistent Consumer written by Ken Beller and published by Kaplan Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior-based demography is yesterday's news. Value population demography profiles consumers based on consistent and lasting values, not constantly changing past behaviors. Current demographic trends confirm we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history. Business, marketing, and sales professionals must understand what influences these segmented populations and how to best position products and services to these groups for immediate and lasting profit. For several decades, conventionally driven market research has emphasized age-based generations, like the baby boomers, Gen X, Gen Y, and millennials, which are based on 20-year maturation cycles or booms and busts in birth rates. However, none of these studies has ever delved into the historical and cultural conditions that shape the lasting values and, ultimately, the consistent buying decisions of these groups. rich insights and dozens of ideas that can be applied to pressing business situations, including ways to help organizations: Increase sales by understanding what consistently drives consumer spending decisions. Enhance market share by speaking to shared values and not just past actions. Gain greater return on investment by targeting lifelong values and increasing customer loyalty. Motivate groups more effectively with customized messages. Avoid alienating some groups while motivating others. Marketers will learn to brand products and services at a much deeper and more lasting level. Salespeople will understand how to develop strong selling relationships with high-potential customers. And corporate strategists will learn to identify and evaluate emerging trends that will become lucrative market opportunities.

The Consistent Consumer - Perfect Bound

Author : Ken Beller
Publisher : Lts Press
ISBN 13 : 9781424342099
Total Pages : 272 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis The Consistent Consumer - Perfect Bound by : Ken Beller

Download or read book The Consistent Consumer - Perfect Bound written by Ken Beller and published by Lts Press. This book was released on 2007-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.

Consistency Is Key

Author : Jay Johnson
Publisher :
ISBN 13 : 9780578685045
Total Pages : pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Consistency Is Key by : Jay Johnson

Download or read book Consistency Is Key written by Jay Johnson and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How can high school athletes unlock their potential and become excellent runners? In Consistency Is Key, nationally known coach Jay Johnson helps high school runners understand how to realize their potential and race fast. Written specifically for high schoolers-and drawing on Johnson's twenty years of experience working with high school, collegiate, and professional runners-Consistency Is Key is a simple yet impactful book for any athlete who wants to improve. Consistency Is Key focuses on the fundamentals of running, which can be applied to both cross country and track and field training. Johnson explains why high school runners need to build their aerobic engines, while also doing the strengthening exercises necessary to create a strong chassis. He makes the case that "revving the engine" most days is necessary if a high school runner is going to race to his or her potential. It's crucial that high school runners realize there are dozens of ways to structure an effective training program, provided the fundamentals are always in place. Unlike most running books that go into lengthy detail about exercises physiology, Consistency Is Key offers a foundational understanding of key concepts, while giving athletes actionable items to improve. And it includes case studies of eight exceptional programs that show how these fundamentals can be put to work. A concise book, Consistency Is Key will help any high schooler better understand what it takes to be an excellent runner.

The Power of Consistency

Author : Weldon Long
Publisher : John Wiley & Sons
ISBN 13 : 1118486803
Total Pages : 215 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Power of Consistency by : Weldon Long

Download or read book The Power of Consistency written by Weldon Long and published by John Wiley & Sons. This book was released on 2013-03-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and beliefs we consistently have, and the cumulative results of those actions eventually create the quality and circumstances of our lives and businesses. Therefore, transformative change in life and business is possible when we reconstruct our minds and take responsibility for its content. Lays out a simple process—the Personal Prosperity Plan—to create powerful results in your life and business Explains the power of focus and your subconscious mind Outlines a four step process: focus, emotional connection, action, responsibility The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance.

The Experience Effect

Author : Jim Joseph
Publisher : AMACOM
ISBN 13 : 0814415555
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Experience Effect by : Jim Joseph

Download or read book The Experience Effect written by Jim Joseph and published by AMACOM. This book was released on 2010-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Ultimate Marketing Engine

Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Ultimate Marketing Engine by : John Jantsch

Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Consistency Selling

Author : Weldon Long
Publisher :
ISBN 13 : 9781626345454
Total Pages : 0 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Consistency Selling by : Weldon Long

Download or read book Consistency Selling written by Weldon Long and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your sales results always awesome? Or do some months leave you wondering if youll be able to pay your mortgage?

The Stock-Flow Consistent Approach

Author : Marc Lavoie
Publisher : Springer
ISBN 13 : 0230353843
Total Pages : 314 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Stock-Flow Consistent Approach by : Marc Lavoie

Download or read book The Stock-Flow Consistent Approach written by Marc Lavoie and published by Springer. This book was released on 2011-12-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected essays from the eminent economist, Wynne Godley, tracing the development of his work and illuminating the key theories and models that made his name. Essays focus not only on the stock-flow coherent approach, but also lay out Godley's views about the European Union and the stability of its monetary policy.

Firm, Fair and Consistent

Author : TS Bola
Publisher : AuthorHouse
ISBN 13 : 1728334977
Total Pages : 104 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis Firm, Fair and Consistent by : TS Bola

Download or read book Firm, Fair and Consistent written by TS Bola and published by AuthorHouse. This book was released on 2019-11-07 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synopsis should “set the scene,” so you may understand “from where I am coming.” Maybe you will see and even agree, to some extent, that FFC truly should be applied to all our living situations as we pass through this world. I hope that you will enjoy this presentation and that the information contained in this book will be useful to you now or, if not now, at least some time in your future journey on this Earth.

Repeatability

Author : Chris Zook
Publisher : Harvard Business Press
ISBN 13 : 1422143309
Total Pages : 278 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Repeatability by : Chris Zook

Download or read book Repeatability written by Chris Zook and published by Harvard Business Press. This book was released on 2012 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a multiyear study of such firms as Apple, IKEA, and Vanguard, the authors warn against complexity as a strategy for business planning, advocating instead for a simple, repeatable model that provides for constant improvement.

Nonstop Sales Boom

Author : Colleen Francis
Publisher : AMACOM
ISBN 13 : 0814433774
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Nonstop Sales Boom by : Colleen Francis

Download or read book Nonstop Sales Boom written by Colleen Francis and published by AMACOM. This book was released on 2014-08-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!

Handbook of US Consumer Economics

Author : Andrew Haughwout
Publisher : Academic Press
ISBN 13 : 0128135255
Total Pages : 456 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Handbook of US Consumer Economics by : Andrew Haughwout

Download or read book Handbook of US Consumer Economics written by Andrew Haughwout and published by Academic Press. This book was released on 2019-08-12 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. Introduces household finance by examining consumption and borrowing choices Tackles macro-problems by observing new, original micro-data Looks into the future of consumer spending by using data, not questionnaires

Timeless Digital Marketing

Author : Ahmad Abugosh
Publisher :
ISBN 13 : 9781708450885
Total Pages : 222 pages
Book Rating : 4.4/5 (58 download)

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Book Synopsis Timeless Digital Marketing by : Ahmad Abugosh

Download or read book Timeless Digital Marketing written by Ahmad Abugosh and published by . This book was released on 2019-11-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more sales and clients for your business? Do you want to learn the most important areas of leverage within digital marketing? Do you want to gain a very in-demand skill to excel in your career? If you answered yes to any of those questions, this is the book for you.If you're selling in the 21st century using digital marketing is unavoidable.That's why you need to understand the timeless digital marketing strategies laid out in this book, to be able to market and scale up any business.This 50,000+ word book is the culmination of my more than 8 years working full-time in Digital Marketing, having collectively handled marketing budgets of over 2 million dollars focusing on performance data-driven marketing. In this book, I outline the timeless principles that have led to my success in this field, along with practical step by step instructions on how to go about implementing your digital marketing strategy to get more sales, more clients and more business.

Why Consistency Is the Key to All Success - And How to Be Consistent to Achieve Any Goal

Author : Charles I Prosper
Publisher :
ISBN 13 : 9780943845807
Total Pages : 244 pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis Why Consistency Is the Key to All Success - And How to Be Consistent to Achieve Any Goal by : Charles I Prosper

Download or read book Why Consistency Is the Key to All Success - And How to Be Consistent to Achieve Any Goal written by Charles I Prosper and published by . This book was released on 2015-10-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consistency is the key to all success. In this book, you will learn how to: * Strengthen your personal commitment to succeed consistently * Create an action plan to accelerate your immediate progress * Diminish indecision to realize what you truly want * Overcome procrastination to make your goals a reality * Restore the life-purpose dream you may have postponed, and much, much, more... Charles I. Prosper, The Consistency Coach, helps people to achieve all of their important goals through mastering consistency, which is the secret of all success. Mr. Prosper holds a Masters Degree in Psychology from Northcentral University in Arizona.

Customer Sense

Author : Aradhna Krishna
Publisher : Springer
ISBN 13 : 1137346051
Total Pages : 200 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Customer Sense by : Aradhna Krishna

Download or read book Customer Sense written by Aradhna Krishna and published by Springer. This book was released on 2013-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.