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The Concept Of Vehicle Design For Chinese Marketing
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Book Synopsis The Concept of Vehicle Design for Chinese Marketing by : Qianyuan Zhao
Download or read book The Concept of Vehicle Design for Chinese Marketing written by Qianyuan Zhao and published by . This book was released on 2016 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "With the rapid development of China's economy and the rise of Chinese living standards, Chinese demand for private car ownership is increasing significantly. China is already the world's largest automobile market and is coveted by many giant automotive enterprises. However it is extremely difficult to cater to China's automobile market demands because of particular Chinese conditions such as the unique culture, the diverse requirements of a geographically dispersed population, fastidious consumers and crowded traffic. The problem is that there is very limited literature in this area to guide car designers when designing a car for the Chinese market. This research examines the special demands of private cars for Chinese consumers, identifies particular elements of vehicle design that are important for successful Chinese marketing, and incorporates them into a new computer-generated 3D model."
Book Synopsis Transition and Opportunity by : Huiyao Wang
Download or read book Transition and Opportunity written by Huiyao Wang and published by Springer Nature. This book was released on 2022 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .
Book Synopsis Mobility in China by : Jonathan Eziquiel-Shriro
Download or read book Mobility in China written by Jonathan Eziquiel-Shriro and published by . This book was released on 2008 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "China has the largest projected automobile market in the world, expected to surpass the United States as the largest car market in the world by 2025. The combination of large population, a mass movement of citizens to cities, and a pollution crisis creates unique opportunities in China for automobile design. The first generations of Chinese to embrace the automobile have been attracted to them by the same values that have been embraced by the West such as prestige, a reflection of personal success, and a sense of freedom of movement. This attraction has given rise to traditional brands such as Buick, Audi and Mercedes Benz. However, as a new generation matures aware of China's problems presented by a growing number of automobiles, a shift is happening. Awareness of ecological issues, as well as an acute sense of forthcoming issues with traffic density inside and surrounding China's vast metropolises, suggests future generations are more willing to embrace alternative solutions. China has a young automotive identity, currently relating to aesthetic qualities of certain brands. Without the same historical narrative that has informed the rise of the car in the West, China is poised to create one that can respond more acutely to its needs. With fossil fuels the source of many potential problems in both pollution and cost of use, alternative energy vehicles will likely form the backbone of future growth of the automobile in China. Currently Toyota, GM, BMW, and Audi, to name a few, are actively pursuing alternative energy power plant designs. By 2020, alternative energy vehicles will make up a significant percentage of new vehicle sales in the Western world. Potential solutions come in the form of gas and diesel hybrids, all electric, hydrogen fuel cell and Hydrogen internal combustion engines. For a car to successfully meet the needs of Chinese consumers, it will need to be both ecologically friendly and highly maneuverable to maximize use of the limited space available on congested streets. The simple act of making a U-turn on a narrow street in a conventional four-wheeled vehicle can cause traffic jams. Additionally, automation in future thoroughfares can reduce the space between individual automobiles, effectively placing more vehicles in less space. This thesis establishes the need for rethinking the physical footprint of the automobile in the context of the Chinese market and provides a framework for a new vehicle design."--Abstract.
Book Synopsis An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands by : Fanny-Gabriela Kozicki
Download or read book An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China’s Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the ‘lost generation’ who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50’s, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the “lost generation” and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China’s Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation Y consumer. Due to research in this field still being at an embryonic stage I will personally carry out an empirical investigation and outline who this consumer is, how they process information, their usage of mass and personal communication and acknowledge their attitude towards German luxury car brands. Finally, on the basis of the research findings I will define Chinese Generation Y car purchasing behavior and create a marketing communication strategy for a German Luxury car brand in China wishing to engage with the consumer in question.
Book Synopsis Personal Cars and China by : Chinese Academy of Engineering
Download or read book Personal Cars and China written by Chinese Academy of Engineering and published by National Academies Press. This book was released on 2003-02-05 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collaborative study between the NRC and the Chinese Academy of Engineering (CAE) addresses the problems facing China in the next twenty years as it attempts to provide personal transport desired by millions of Chinese, while preserving the environment and the livability of its cities. According to Song Jian, president of the CAE, the decision has already been taken to produce a moderate cost family car in China, which will greatly increase the number of vehicles on the roads. This study explores the issues confronting the country, including health issues, the challenge to urban areas, particularly the growing number of megacities, environmental protection, infrastructure requirements, and technological options for Chinese vehicles. It draws on the experience of the United States and other countries and review model approaches to urban transportation and land use planning. Recommendations and policy choices for China are described in detail.
Book Synopsis An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior by : Fanny-Gabriela Kozicki
Download or read book An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-13 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China's Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the 'lost generation' who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50's, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the "lost generation" and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China's Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation
Book Synopsis The Design Imperative by : Steven Chen
Download or read book The Design Imperative written by Steven Chen and published by Springer. This book was released on 2018-05-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Book Synopsis Proceedings of the FISITA 2012 World Automotive Congress by : SAE-China
Download or read book Proceedings of the FISITA 2012 World Automotive Congress written by SAE-China and published by Springer Science & Business Media. This book was released on 2012-11-14 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the FISITA 2012 World Automotive Congress are selected from nearly 2,000 papers submitted to the 34th FISITA World Automotive Congress, which is held by Society of Automotive Engineers of China (SAE-China ) and the International Federation of Automotive Engineering Societies (FISITA). This proceedings focus on solutions for sustainable mobility in all areas of passenger car, truck and bus transportation. Volume 7: Vehicle Design and Testing (I) focuses on: •Vehicle Performance Development •Vehicle Integration Platformized and Universal Design •Development of CAD /CAE/CAM and CF Methods in Automotive Practice •Advanced Chassis, Body Structure and Design •Automotive Ergonomic, Interior and Exterior Trim Design •Vehicle Style and Aerodynamic Design •New Materials and Structures Above all researchers, professional engineers and graduates in fields of automotive engineering, mechanical engineering and electronic engineering will benefit from this book. SAE-China is a national academic organization composed of enterprises and professionals who focus on research, design and education in the fields of automotive and related industries. FISITA is the umbrella organization for the national automotive societies in 37 countries around the world. It was founded in Paris in 1948 with the purpose of bringing engineers from around the world together in a spirit of cooperation to share ideas and advance the technological development of the automobile.
Book Synopsis Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market by : Yuan Chen
Download or read book Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market written by Yuan Chen and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: China is experiencing rapid economic growth and, along with it, rapid growth in vehicle ownership. The rapid growth in vehicle ownership and vehicle usage is linked to increasing global warming, emissions, air pollution, and other problems. In Chapter 1 of my dissertation, I discuss the Chinese automobile industry and government policy, and review the literature on vehicle markets and policy in China. Using a comprehensive annual data set I have collected and constructed of all the car models marketed from the year 2004 to year 2013 in the Chinese automobile industry, I then discuss and describe the characteristics of vehicles in the Chinese automobile industry. The detailed information, description, research, and data presented in this paper have important implications for those in industry, government, society, academia, and NGOs interested in the Chinese automobile market, the automobile industry, and transportation policy. In Chapter 2 of my dissertation, I develop a structural econometric model of a mixed oligopolistic differentiated products market that allows different consumers to vary in how much they like different car characteristics on the demand side, and that allows state-owned automobile companies to have different objectives than private automobile companies on the supply side. I estimate my model using a comprehensive data set on the sales, prices, and characteristics of the majority of vehicle makes and models in China, including alternative vehicles. Results show that forming international joint ventures with car companies in the US and Japan is associated with a lower marginal cost to Chinese car companies of technology-related vehicle characteristics. I use the model to simulate the effects of introducing a new alternative vehicle and of counterfactual government policies on alternative vehicle market share and welfare. I find that China’s Corporate Average Fuel Consumption (CAFC) standard is inefficient, and that the alternative vehicle market share, consumer surplus, private firm profits, and state-owned firm utility would all increase if China removed its CAFC standard and made its fuel economy standard more stringent instead. In Chapter 3 of my dissertation, I analyze model and analyze the dynamic and strategic decisions of Chinese automobile companies of which cars to produce and which new cars to introduce, and the effects of economic factors, strategic interactions, and government policy on these decisions. In particular, I develop a structural econometric model of the dynamic game among Chinese automobile companies making decision about which cars to produce, which new cars to introduce, what the characteristics of any new cars should be, and whether the new cars should be alternative vehicles. The research in my dissertation is significant for industry, government, society, academia, and NGOs. My model of the demand and cost in the Chinese automobile market will be significant for industry, particularly car manufacturers interested in better targeting cars, including alternative vehicles, for the Chinese market. My estimates of the factors that affect demand and supply in the Chinese automobile market are significant for policy-makers interested in developing incentive policies to increase market penetration of alternative vehicles with potential environmental and climate benefits.
Book Synopsis Understanding Emerging Markets by : Peter Enderwick
Download or read book Understanding Emerging Markets written by Peter Enderwick and published by Routledge. This book was released on 2012-08-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: the nature of emerging markets market development integrating Ems in the global economy implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.
Book Synopsis Report to Congress of the U.S.-China Economic and Security Review Commission by : U.S.-China Economic and Security Review Commission
Download or read book Report to Congress of the U.S.-China Economic and Security Review Commission written by U.S.-China Economic and Security Review Commission and published by . This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market-led Strategic Change by : Nigel Piercy
Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Book Synopsis Automotive Human-Machine Interaction (HMI) Evaluation Method by : Jun Ma
Download or read book Automotive Human-Machine Interaction (HMI) Evaluation Method written by Jun Ma and published by Springer Nature. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Principles and Practice of Marketing, 9e by : David Jobber
Download or read book EBOOK: Principles and Practice of Marketing, 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Book Synopsis HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy by : Matthias Rauterberg
Download or read book HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy written by Matthias Rauterberg and published by Springer Nature. This book was released on 2022-10-21 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Book Synopsis HCI in Mobility, Transport, and Automotive Systems by : Heidi Krömker
Download or read book HCI in Mobility, Transport, and Automotive Systems written by Heidi Krömker and published by Springer Nature. This book was released on 2022-06-16 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The MobiTAS 2022 proceedings were organized in the following topical sections: Designing Interactions in the Mobility, Transport, and Automotive Context; Human-Centered Design of Automotive Systems; Driver Information and Assistance Systems; Studies on Automated Driving; and Micro-mobility and Urban Mobility.
Book Synopsis Decoding China's Car Industry: 40 Years by : Anding Li
Download or read book Decoding China's Car Industry: 40 Years written by Anding Li and published by World Scientific. This book was released on 2021-12-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.
