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The Design Imperative
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Book Synopsis The Design Imperative by : Steven Chen
Download or read book The Design Imperative written by Steven Chen and published by Springer. This book was released on 2018-05-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Book Synopsis The Green Imperative: Ecology and Ethics in Design and Architecture by : Victor Papanek
Download or read book The Green Imperative: Ecology and Ethics in Design and Architecture written by Victor Papanek and published by Thames & Hudson. This book was released on 2022-02-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh edition of the sustainable design pioneer Victor Papanek’s classic and ever-relevant book examining the important role of design in combating climate change. Whether it’s horror at the plastic littering the world’s beaches or despair at the melting polar ice caps, the world is gradually waking up to the impending climate disaster. In The Green Imperative, Papanek argues for design that addresses these issues head-on. This means using materials that can be recycled and reused, no more pointless packaging, thinking about how products make us feel and engage all our senses, putting nature at the heart of design, working at a smaller scale, rejecting aesthetics for their own sake, and thinking before we buy. First published at the end of the twentieth century, this book offered a plethora of honest advice, clear examples, and withering critiques, laying out the flaws of and opportunities for the design world at that time. A quarter of a century on, Papanek’s lucid prose has lost none of its verve, and the problems he highlights have only become more urgent, giving today’s reader both a fascinating historical perspective on the issues at hand and a blueprint for how they might be solved.
Book Synopsis Hope Is an Imperative by : David W. Orr
Download or read book Hope Is an Imperative written by David W. Orr and published by Island Press. This book was released on 2011 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has championed the cause of ecological literacy in higher education, helping to establish and shape the field of ecological design, and working to raise awareness of the threats to future generations posed by humanity's current unsustainable trajectory.This volume brings together his most important works.
Book Synopsis The Green Imperative by : Victor J. Papanek
Download or read book The Green Imperative written by Victor J. Papanek and published by Thames & Hudson. This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Papanek looks at the exciting possibilities for the future if architecture and design were to become environmentally and socially responsible. He shows how people can contribute to the well-being of the planet through awareness of design.
Book Synopsis The Activation Imperative by : William Rosen
Download or read book The Activation Imperative written by William Rosen and published by Rowman & Littlefield. This book was released on 2016-11-29 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Book Synopsis The Value Imperative by : Gautam Mahajan
Download or read book The Value Imperative written by Gautam Mahajan and published by Business Expert Press. This book was released on 2018-11-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.
Book Synopsis The Social Imperative by : H. Koon Wee
Download or read book The Social Imperative written by H. Koon Wee and published by Actar. This book was released on 2017 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains multiple short critiques, reflections and manifestos, affording each contributing architect and intellectual the time and space to imagine new social paradigms in China. Emerging from a tumultuous history of high culture and complex territorial conditions, there is nothing straightforward about the social development of China. The complexity of the social practices developed by architects and shapers of the built environment can be explained in part by the last three decades of an intensified adoption of the market economy by the Communist Party of China, after an equally short three decades of closed-door communist control. There is no political meltdown like the democratization of the former Communist Bloc, but there is a constant managing of discontent and resistance across China. At the apex of the many creative and intellectual forces in China, architects harbor and give form to many tactics of resistance. Unfortunately, architects are also the instruments and minds complicit with profit-mongering developers and governments, pursuing unchecked urbanization, degradation of the environment, exploitation of the marginalized, and the creation of a very inequitable China. This book begins with an introduction that defines the forms and tendencies of China's society as it stands today, and it positions the work of a small number of architects and intellectuals who are at the forefront of reforming, rethinking and even revolutionizing the Chinese society. Beneath the veneer of a very successful China that the world readily acknowledges, a quiet revolution is taking place within the realms of architecture and the city. The social, architectural and urban theories documented in this book are organized around the established canons of social actions - from mobilizing, laboring, resisting and mediating, to networking, controlling, rationalizing and aestheticizing. This book aims to put the social agenda squarely back in the rapid development of the built environment in China. This publication is the culmination of a three-year study of social issues in the architecture and cities of China. It involved visits to sites undergoing massive change, discussions and debates among architects and critics, reflections by practitioners about their own work, and activists lobbying for social change. Supported by the non-profit AA Asia, the edition of the contents relied heavily on original input and exchanges between architects and theorists committed to China, from Asia and beyond. Since the 1990s, AA Asia remains one of a few unique think tanks committed to the study of architecture and cities in Asia. As an advocacy with strong academic roots, it seeks to establish the differences across various postcolonial and Asian contexts, and recalibrate the role of architecture in a technocratic era dominated by the global economy. With Contributions of Robert Adams, Lee Ambrozy, Yung Ho Chang, Chen Ling, Jeremy Chia, Cui Kai, Dong Gong, Dong Yugan, Mario Gandelsonas, Han Tao, Andrei Harwell, He Jianxiang, Hu Yan, Hua Li, Huang Weiwen, Huang Wenjing, Jiang Jun, Jeffrey Johnson, Michael Kokora, Kengo Kuma, Andrew Lee, Joan Leung Lye, Li Han, Li Hu, Li Shiqiao, Nartano Lim, William S.W. Lim, Liu Jiakun, Liu Kecheng, Liu Yichun, Long Ying, Ma Qingyun, Robert Mangurian, Meng Yan, Ou Ning, Alan Plattus, Mary-Ann Ray, Daan Roggeveen, Ruan Hao, Eunice Seng, Shi Jian, Victor Su, Sun Yimin, Wang Fei, Wang Shu, Wang Yan, H. Koon Wee, Shirley Woo, Wu Gang, Wu Liangyong, Xu Tiantian, Rocco Yim, Yu Kongjian, Zhang Ke, Zhao Liang, Zhou Yi, Zhu Tao, Zhu
Book Synopsis The Greenway Imperative by : Charles A. Flink
Download or read book The Greenway Imperative written by Charles A. Flink and published by University of Florida Press. This book was released on 2020-03-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trailblazing greenway projects from vision to reality In this eye-opening journey through some of America's most innovative landscape architecture projects, Charles Flink shows why we urgently need greenways. A leading authority in greenway planning, design, and development, Flink presents inspiring examples of communities that have come together to build permanent spaces for the life-sustaining power of nature. The Greenway Imperative reveals the stories behind a variety of multiuse natural corridors, taking readers to Grand Canyon National Park, suburban North Carolina, the banks of the Miami River, and many other settings. Flink, who was closely involved with each of the projects in this book during his 35-year career, introduces the people who jumpstarted these initiatives and the challenges they overcame in achieving them. Flink explains why open green spaces are increasingly critical today. "Much more than a path through the woods," he says, greenways conserve irreplaceable real estate for the environment, serve as essential green infrastructure, shape the way people travel within their communities, reduce impact from flooding and other natural disasters, and boost the economies of cities and towns. Greenways can and should dramatically reshape the landscape of America in the coming years, Flink argues. He provides valuable reflections and guidance on how we can create resilient communities and satisfy the human need for connection with the natural world.
Book Synopsis The Innovator’s Imperative by : Stephen J Andriole
Download or read book The Innovator’s Imperative written by Stephen J Andriole and published by CRC Press. This book was released on 2017-10-17 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. These factors challenge every aspect of business technology strategy. The Innovator’s Imperative: Rapid Technology Adoption for Digital Transformation prepares twenty-first century businesses leaders for competing and leading in this disruptive digital environment. Five years of research conducted by the authors suggests that leading companies have all but abandoned the requirements analysis and modeling best practices of the twentieth century. Accordingly, the authors put forth the innovator’s imperative that contends: All companies wanting to be competitive should adopt emerging and disruptive technologies as quickly as possible, and in many cases, immediately. Technology is driving business strategy, and companies are rethinking their technology strategy, especially the governance that determines how and why technology investments are made. Based on their research the authors have developed a five-step framework for digital transformation: Model and simulate Identify high-leverage opportunities Prioritize transformational targets Identify digital opportunities Find courageous leaders The book explains each of these steps to guide business leaders in architecting digital transformation projects according to their organization’s market positions, budgets, objectives, and corporate culture. Hyper-competitive, disruptive companies are jumping across technology adoption phases without regard to any phasing whatsoever. Companies focused on digital transformation often adopt emerging technologies immediately. They have become early adopters of technologies that can impact existing—and create whole new—business models and processes. This book examines this jump into new technologies, processes, and business models to prepare twenty-first century business leaders to make that leap.
Book Synopsis Design for the Real World by : Victor J. Papanek
Download or read book Design for the Real World written by Victor J. Papanek and published by Academy Chicago Publishers, Limited. This book was released on 1985 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for the Real World has, since its first appearance twenty-five years ago, become a classic. Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.
Book Synopsis Open Innovation by : Henry William Chesbrough
Download or read book Open Innovation written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Download or read book What Works written by Iris Bohnet and published by Harvard University Press. This book was released on 2016-03-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
Book Synopsis The Aesthetic Imperative by : Peter Sloterdijk
Download or read book The Aesthetic Imperative written by Peter Sloterdijk and published by John Wiley & Sons. This book was released on 2018-03-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging book, renowned philosopher and cultural theorist Peter Sloterdijk examines art in all its rich and varied forms: from music to architecture, light to movement, and design to typography. Moving between the visible and the invisible, the audible and the inaudible, his analyses span the centuries, from ancient civilizations to contemporary Hollywood. With great verve and insight he considers the key issues that have faced thinkers from Aristotle to Adorno, looking at art in its relation to ethics, metaphysics, society, politics, anthropology and the subject. Sloterdijk explores a variety of topics, from the Greco-Roman invention of postcards to the rise of the capitalist art market, from the black boxes and white cubes of modernism to the growth of museums and memorial culture. In doing so, he extends his characteristic method of defamiliarization to transform the way we look at works of art and artistic movements. His bold and original approach leads us away from the well-trodden paths of conventional art history to develop a theory of aesthetics which rejects strict categorization, emphasizing instead the crucial importance of individual subjectivity as a counter to the latent dangers of collective culture. This sustained reflection, at once playful, serious and provocative, goes to the very heart of Sloterdijk’s enduring philosophical preoccupation with the aesthetic. It will be essential reading for students and scholars of philosophy and aesthetics and will appeal to anyone interested in culture and the arts more generally.
Book Synopsis The Network Imperative by : Barry Libert
Download or read book The Network Imperative written by Barry Libert and published by Harvard Business Review Press. This book was released on 2016-06-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
Book Synopsis Imperative Turns at Talk by : Marja-Leena Sorjonen
Download or read book Imperative Turns at Talk written by Marja-Leena Sorjonen and published by John Benjamins Publishing Company. This book was released on 2017-08-15 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: In middle-class Anglo-speaking circles imperatives are considered impolite forms that command another to do something; etiquette manuals recommend avoiding them. The papers in this collection de-construct such lay beliefs. Through the empirical examination of everyday and institutional interaction across a range of languages, they show that imperatives are routinely used for constructing turns that further sociality in interactional situations. Moreover, they show that for understanding the use of an imperatively formatted turn, its specific design (whether it contains, e.g., an overt subject, object, modal particles, or diminutives), and its sequential and temporal positioning in verbal and embodied activities are crucial. The fact that the same type of imperative turn is appropriate under the same circumstances across linguistically diverse cultures suggests that there are common aspects of imperative turn design and common pragmatic dimensions of situations warranting their use. The volume provides new insights into the resources and processes involved when social actors try to get another to do something.
Book Synopsis Nature and Cities by : Frederick R. Steiner
Download or read book Nature and Cities written by Frederick R. Steiner and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A compilation of essays by leading international landscape architects, city planners, urban designers, and architects about the need for ecological urban design. Chapters explore the economic, environmental, and public health benefits of integrating nature more fully into cities, including urban green spaces, streetscapes, and buildings"--
Book Synopsis The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges by : Sandra M. Bates
Download or read book The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges written by Sandra M. Bates and published by McGraw Hill Professional. This book was released on 2011-12-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a must read for anyone who cares about the well-being of humanity in our modern world.” —Jake B. Schrum, President Southwestern University, Georgetown, TX “The Social Innovation Imperative advances a best practice framework to solving the world’s most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come.” —Michael Reynolds, Vice President, Product Development and Management, Cigna Health Care “Advancing the works of Clayton Christensen, Tony Ulwick, and others, Bates gives us a systematic approach for addressing critical human needs and the ecosystems in which they persist. This book is a blueprint to help us solve the ‘right’ things—the ‘right’ way.” —Joe Grieshop, President, Chief Innovation Executive, netTrekker, Founding Partner, Knovation Lab “Bates lays out a comprehensive, needs-driven approach for creating a social innovation road map. The detailed templates she provides offer particular insight for large, complex challenges.” —Sarah Miller Caldicott, author of Innovate Like Edison and Inventing The Future, great-grandniece of Thomas Edison “Bates shows how to create comprehensive innovation strategies using a six-step framework, and she gives the reader detailed ‘how to’ instruction for each step.” —Ellen Domb, Ph.D., President, PQR Group, Founder of The TRIZ Journal About the Book: In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn’t measured in dollars but in social good, the game is played very differently—which is where The Social Innovation Imperative comes in. Sandra M. Bates has spent the last decade helping major corporations create new markets for technology, consumer goods, and services. Now, she turns her attention to the social sector. The Social Innovation Imperative begins by explaining why innovation in social sectors, such as health care, conservation, and education, is unique and then provides the framework and tools that create a best practice for driving innovative change that will impact our world. Bates organizes the process into action-oriented steps you can follow to meet your goals effectively and in the most efficient manner possible. Learn how to: Investigate the Needs—define the social challenge, determine unmet needs, and examine opportunities for achieving them Innovate the Solution—devise a workable solution and develop a powerful social business model Implement the Solution—ensure the solution creates shared value and discover techniques to make certain that it does not become an orphan innovation In The Social Innovation Imperative, Bates combines everything she has learned as a high-level business consultant to offer a refreshing new approach for developing breakthrough products, programs, and services to meet society’s needs. The Framework for Social Innovation outlined in this book removes the mystery from innovation success and provides a systematic approach anyone can adopt. The Social Innovation Imperative offers essential wisdom for innovators everywhere—whether nonprofits, NGOs, foundations, government agencies, or corporations—who wish to generate meaningful social value.
