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Author : Jay Hoffer
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 ( download)
Download or read book The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies written by Jay Hoffer and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Allen Hendricks
Publisher : Routledge
ISBN 13 : 1351816330
Total Pages : 458 pages
Book Rating : 4.3/5 (518 download)
Download or read book The Radio Station written by John Allen Hendricks and published by Routledge. This book was released on 2018-05-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author : Michael C. Keith
Publisher : Taylor & Francis
ISBN 13 : 0240808509
Total Pages : 392 pages
Book Rating : 4.2/5 (48 download)
Download or read book The Radio Station written by Michael C. Keith and published by Taylor & Francis. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : John Allen Hendricks
Publisher : CRC Press
ISBN 13 : 1136027858
Total Pages : 588 pages
Book Rating : 4.1/5 (36 download)
Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author : Diane Foxhill Carothers
Publisher : Routledge
ISBN 13 : 1351983881
Total Pages : 586 pages
Book Rating : 4.3/5 (519 download)
Download or read book Routledge Revivals: Radio Broadcasting from 1920 to 1990 (1991) written by Diane Foxhill Carothers and published by Routledge. This book was released on 2016-11-10 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135176833
Total Pages : 2383 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 2383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.0/5 ( download)
Download or read book Industry and Product Classification Manual written by and published by . This book was released on 1982 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. SIC Coding Task Group
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (321 download)
Download or read book Industry and Product Classification Manual written by United States. SIC Coding Task Group and published by . This book was released on 1977 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (2 download)
Download or read book 1982 Industry and Product Classification Manual written by and published by . This book was released on 1982 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456488
Total Pages : 3166 pages
Book Rating : 4.1/5 (354 download)
Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03-01 with total page 3166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Author :
Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.:/5 (31 download)
Download or read book Franchise Opportunities Handbook written by and published by . This book was released on 1985 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Author :
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 ( download)
Download or read book Career Guide to Industries written by and published by . This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Domestic and International Business Administration
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (31 download)
Download or read book Franchise Opportunities Handbook written by United States. Domestic and International Business Administration and published by . This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Author : United States. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.M/5 ( download)
Download or read book Franchise Opportunities Handbook written by United States. International Trade Administration and published by . This book was released on 1988 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
