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The Competitive Intelligence Playbook
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Book Synopsis The Competitive Intelligence Playbook by : Fouad Benyoub
Download or read book The Competitive Intelligence Playbook written by Fouad Benyoub and published by Fouad Benyoub. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!
Book Synopsis Perfecting Competitive Intelligence by : Advisory Board Company. Marketing and Planning Leadership Council
Download or read book Perfecting Competitive Intelligence written by Advisory Board Company. Marketing and Planning Leadership Council and published by . This book was released on 2005 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competitive Intelligence by : C. West
Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
Author :Society of Competitive Intelligence Professionals Publisher :John Wiley & Sons ISBN 13 :0471039810 Total Pages :351 pages Book Rating :4.4/5 (71 download)
Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals
Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Book Synopsis The Complete Guide to Competitive Intelligence by : Kirk W. M. Tyson
Download or read book The Complete Guide to Competitive Intelligence written by Kirk W. M. Tyson and published by Kirk Tyson International Limited. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.
Book Synopsis Competitive Intelligence by : Larry Kahaner
Download or read book Competitive Intelligence written by Larry Kahaner and published by Simon and Schuster. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
Book Synopsis Competitive Intelligence Advantage by : Seena Sharp
Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Book Synopsis Competitive Intelligence For Dummies by : James D. Underwood
Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.
Book Synopsis The Secret Language of Competitive Intelligence by : Leonard Fuld
Download or read book The Secret Language of Competitive Intelligence written by Leonard Fuld and published by Crown Business. This book was released on 2010-04-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ART OF SMART . . . how not to get blindsided by the competition Your key competitor has a cost advantage and you can’t for the life of you figure out why or how. • A new technology or competitor is on the horizon that will completely upset the applecart in your business as Google is now doing in advertising and Wal-Mart has done in retailing. • You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be? Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you. Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows: • How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves • How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents • How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions. Table of Contents DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1 Just Another Day in the Office Chapter 1 THE ART OF SMART: Page19 How Intelligence Insight Helps Win the Game of Risk and Reward Chapter 2 REALITY BITES: Page 45 Remove the Blinders Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69 Using War Games to See Three Moves Ahead Chapter 4 MAKE ME INTO A PEPPERONI: Page 119 Seeing the Trees to Understand the Forest Chapter 5 EARLY WARNING: Page 135 Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165 Seeing Through the Confusion to Gather Intelligence Gems Chapter 7 COMPETITIVE FOG: Page 211 How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not Chapter 8 DAY TO DAY: Page 237 Integrating Intelligence with Your Work Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269 Notes 285 Acknowledgments 293 Index 297 From the Hardcover edition.
Book Synopsis Competitive Intelligence 2.0 Competing in a Digital World by : K. Michael Ratcliffe
Download or read book Competitive Intelligence 2.0 Competing in a Digital World written by K. Michael Ratcliffe and published by Lexingford Publishing LLC. This book was released on 2021-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence professional, student, and general business reader, this book reveals the latest information and insights on major disruptors on the horizon or already present for businesses worldwide. Authors Leonard Lane and K. Michael Ratcliffe write from a rich background as practitioners, researchers, and teachers of Competitive Intelligence.
Book Synopsis Competitive Intelligence Advantage by : Seena Sharp
Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Book Synopsis The Secret Language of Competitive Intelligence by : Leonard M. Fuld
Download or read book The Secret Language of Competitive Intelligence written by Leonard M. Fuld and published by Dog Ear Publishing. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hyperformance written by T. J. Waters and published by John Wiley & Sons. This book was released on 2010-01-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
Book Synopsis Competitive Intelligence for the Competitive Edge by : Alan F. Dutka
Download or read book Competitive Intelligence for the Competitive Edge written by Alan F. Dutka and published by NTC/Contemporary Publishing Company. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.
Book Synopsis Staying Ahead of the Competition by : Chris Hall
Download or read book Staying Ahead of the Competition written by Chris Hall and published by World Scientific. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential reading for any manager who has to make competitive decisions ? decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.
Book Synopsis Competitive Intelligence and Senior Management by : Joseph H. A. M. Rodenberg
Download or read book Competitive Intelligence and Senior Management written by Joseph H. A. M. Rodenberg and published by Eburon Uitgeverij B.V.. This book was released on 2007 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms' competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.
