The Compensatory Consumer Behavior Model

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The Compensatory Consumer Behavior Model

Author : Naomi Mandel
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis The Compensatory Consumer Behavior Model by : Naomi Mandel

Download or read book The Compensatory Consumer Behavior Model written by Naomi Mandel and published by . This book was released on 2016 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer goods and services have psychological value that can equal or exceed their functional value. A burgeoning literature demonstrates that one source of value emerges from the capacity for products to serve as a psychological salve that reduces various forms of distress across numerous domains. This review systematically organizes and integrates the literature on the use of consumer behavior as a means to regulate self-discrepancies, or the incongruities between how one currently perceives oneself and how one desires to view oneself (Higgins, 1987). We introduce a Compensatory Consumer Behavior Model to explain the psychological consequences of self-discrepancies on consumer behavior. This model delineates five distinct strategies by which consumers cope with self-discrepancies: direct resolution, symbolic self-completion, dissociation, escapism, and fluid compensation. Finally, the authors raise critical research questions to guide future research endeavors. Overall, the present review provides both a primer on compensatory consumer behavior and sets an agenda for future research.

The Social Psychology of Stigma

Author : Todd F. Heatherton
Publisher : Guilford Press
ISBN 13 : 9781572309425
Total Pages : 470 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis The Social Psychology of Stigma by : Todd F. Heatherton

Download or read book The Social Psychology of Stigma written by Todd F. Heatherton and published by Guilford Press. This book was released on 2003-07-16 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume demonstrates that stigma is a normal - albeit undesirable - consequence of people's limited cognitive resources, and of the social information and experiences to which they are exposed. Incorporated are the perspectives of both the perceiver and the target; the relevance of personal and collective identities; and the interplay of affective, cognitive, and behavioral processes. Particular attention is given to how stigmatized persons make meaning of their predicaments, such as by forming alternative, positive group identities.

The Routledge Companion to Consumer Behavior

Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon

Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Compensatory Versus Non-compensatory Choice Strategies in Limited Problem Solving Consumer Behavior

Author : Paula M. Tidwell
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis Compensatory Versus Non-compensatory Choice Strategies in Limited Problem Solving Consumer Behavior by : Paula M. Tidwell

Download or read book Compensatory Versus Non-compensatory Choice Strategies in Limited Problem Solving Consumer Behavior written by Paula M. Tidwell and published by . This book was released on 1993 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Choice Models in Marketing

Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Choice Models in Marketing by : Sandeep R. Chandukala

Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

The Vulnerable Consumer

Author : Angela Y. Lee
Publisher : Emerald Group Publishing
ISBN 13 : 1802629556
Total Pages : 201 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis The Vulnerable Consumer by : Angela Y. Lee

Download or read book The Vulnerable Consumer written by Angela Y. Lee and published by Emerald Group Publishing. This book was released on 2024-06-24 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

The Routledge Companion to Identity and Consumption

Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253513
Total Pages : 424 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Identity and Consumption by : Ayalla A. Ruvio

Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Cambridge Handbook of Consumer Psychology

Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Social Psychology of Consumer Behavior

Author : Michaela Wanke
Publisher : Psychology Press
ISBN 13 : 1136642846
Total Pages : 407 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Consumer Behavior in Action

Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey P. Lantos

Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.

Consumer’s Behavior beyond Self-Report

Author : Alexandra Wolf
Publisher : Frontiers Media SA
ISBN 13 : 2889717097
Total Pages : 184 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Consumer’s Behavior beyond Self-Report by : Alexandra Wolf

Download or read book Consumer’s Behavior beyond Self-Report written by Alexandra Wolf and published by Frontiers Media SA. This book was released on 2021-11-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Identity Theory in Marketing

Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Identity Theory in Marketing by : Americus Reed II

Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608113
Total Pages : 567 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

Maladaptive Consumer Behavior

Author : Ingrid M. Martin
Publisher : Springer Nature
ISBN 13 : 3031601998
Total Pages : 363 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Maladaptive Consumer Behavior by : Ingrid M. Martin

Download or read book Maladaptive Consumer Behavior written by Ingrid M. Martin and published by Springer Nature. This book was released on with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Psychology

Author : Hazel Huang
Publisher : SAGE
ISBN 13 : 1529787483
Total Pages : 466 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Consumer Psychology by : Hazel Huang

Download or read book Consumer Psychology written by Hazel Huang and published by SAGE. This book was released on 2023-03-07 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

The Darker Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Taylor & Francis
ISBN 13 : 1040032885
Total Pages : 205 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Darker Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Darker Side of Social Media written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-06-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.

Examining the Role of Well-Being in the Marketing Discipline

Author : Pamela L. Perrewé
Publisher : Emerald Group Publishing
ISBN 13 : 1789739454
Total Pages : 195 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Examining the Role of Well-Being in the Marketing Discipline by : Pamela L. Perrewé

Download or read book Examining the Role of Well-Being in the Marketing Discipline written by Pamela L. Perrewé and published by Emerald Group Publishing. This book was released on 2019-09-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.