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The Commitment Engine
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Book Synopsis The Commitment Engine by : John Jantsch
Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.
Book Synopsis The Referral Engine by : John Jantsch
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book Hall-Scott written by Ric Dias and published by SAE International. This book was released on 2007-01-25 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Francis Bradford, a former Hall-Scott engineer, provides valuable resources and insight not available to any other Hall-Scott researcher. Well-illustrated with numerous photos, drawings, and memos, this fascinating book will be of interest to history buffs in the areas of aviation, rail, marine, trucks, buses, fire equipment, and industrial engines, and to World War and military historians.
Book Synopsis The Ultimate Marketing Engine by : John Jantsch
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Book Synopsis Competition Engine Building by : John Baechtel
Download or read book Competition Engine Building written by John Baechtel and published by CarTech Inc. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The needs of a true competition engine are quite different than those of the engine under the hood of a typical commuter car. From the basic design needs, to the base component materials, to the sizes of the flow-related hardware, to the precision of the machining, to the capabilities of each pertinent system, very few similarities exist. Many books exist showcasing how to make street-based engines more powerful and/or durable. This book is different, in that it focuses purely on the needs of high rpm, high durability, high-powered racing engines. It begins by looking at the raw design needs, and then shares how these needs are met at the various phases of an engine's development, assembly, testing and tuning. This book features reviews of many popular modern tools, techniques, products, and testing/data collecting machinery. Showing the proper way to use such tools, how to accurately collect data, and how to use the data effectively when designing an engine, is critical information not readily available elsewhere. The special needs of a competition engine aren't commonly discussed, and the many secrets competition engine builders hold closely are openly shared on the pages here. Authored by veteran author John Baechtel, Competition Engine Building stands alone as a premier guide for enthusiasts and students of the racing engine. It also serves as a reference guide for experienced professionals anxious to learn the latest techniques or see how the newest tools are used. Baechtel is more than just an author, as he holds (or has held) several World Records at Bonneville. Additionally, his engines have won countless races in many disciplines, including road racing and drag racing.
Book Synopsis Engine of Impact by : William F. Meehan III
Download or read book Engine of Impact written by William F. Meehan III and published by Stanford University Press. This book was released on 2017-11-14 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.
Book Synopsis An Engine, Not a Camera by : Donald MacKenzie
Download or read book An Engine, Not a Camera written by Donald MacKenzie and published by MIT Press. This book was released on 2008-08-29 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An Engine, Not a Camera, Donald MacKenzie argues that the emergence of modern economic theories of finance affected financial markets in fundamental ways. These new, Nobel Prize-winning theories, based on elegant mathematical models of markets, were not simply external analyses but intrinsic parts of economic processes. Paraphrasing Milton Friedman, MacKenzie says that economic models are an engine of inquiry rather than a camera to reproduce empirical facts. More than that, the emergence of an authoritative theory of financial markets altered those markets fundamentally. For example, in 1970, there was almost no trading in financial derivatives such as "futures." By June of 2004, derivatives contracts totaling $273 trillion were outstanding worldwide. MacKenzie suggests that this growth could never have happened without the development of theories that gave derivatives legitimacy and explained their complexities. MacKenzie examines the role played by finance theory in the two most serious crises to hit the world's financial markets in recent years: the stock market crash of 1987 and the market turmoil that engulfed the hedge fund Long-Term Capital Management in 1998. He also looks at finance theory that is somewhat beyond the mainstream—chaos theorist Benoit Mandelbrot's model of "wild" randomness. MacKenzie's pioneering work in the social studies of finance will interest anyone who wants to understand how America's financial markets have grown into their current form.
Book Synopsis How to Build Max-Performance Buick Engines by : Jefferson Bryant
Download or read book How to Build Max-Performance Buick Engines written by Jefferson Bryant and published by CarTech Inc. This book was released on 2008-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The photos in this edition are black and white. Skylarks, GSXs, Grand Nationals, Rivieras, Gran Sports; the list of formidable performance Buicks is impressive. From the torque monsters of the 1960s to the high-flying Turbo models of the '80s, Buicks have a unique place in performance history. During the 1960s, when word of the mountains of torque supplied by the big-inch Buicks hit the street, nobody wanted to mess with them. Later, big-inch Buicks and the Hemi Chryslers went at it hammer and tongs in stock drag shootouts and in the pages of the popular musclecar magazines of the day. The wars between the Turbo Buicks and Mustang GTs in the 1980s were also legendary, as both cars responded so well to modifications. How to Build Max-Performance Buick Engines is the first performance engine book ever published on the Buick family of engines. This book covers everything from the Nailheads of the '50s and early '60s, to the later evolutions of the Buick V-8 through the '60s and '70s, through to the turbo V-6 models of the '70s and '80s. Veteran magazine writer and Buick owner Jefferson Bryant supplies the most up-to-date information on heads, blocks, cams, rotating assemblies, interchangeability, and oiling-system improvements and modifications, along with details on the best performance options available, avenues for aftermarket support, and so much more. Finally, the Buick camp gets the information they have been waiting for, and it's all right here in How to Build Max-Performance Buick Engines.
Book Synopsis Replies to Questionnaires on Aircraft Engine Production Costs and Profits by : United States. Congress. House. Committee on Armed Services
Download or read book Replies to Questionnaires on Aircraft Engine Production Costs and Profits written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1957 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hearings, Reports and Prints of the Senate Committee on Armed Services by : United States. Congress. Senate. Committee on Armed Services
Download or read book Hearings, Reports and Prints of the Senate Committee on Armed Services written by United States. Congress. Senate. Committee on Armed Services and published by . This book was released on 1979 with total page 1558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Programming Multi-Agent Systems by : Lars Braubach
Download or read book Programming Multi-Agent Systems written by Lars Braubach and published by Springer. This book was released on 2010-09-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The earliest work on agents may be traced at least to the ?rst conceptualization of the actor model by Carl Hewitt. In a paper in an AI conference in the early 1970s, Hewitt described actors as entities with knowledge and goals. Research on actors continued to focus on AI with the development of the Sprites model in which a monotonically growing knowledge base could be accessed by actors (inspired by what Hewitt called “the Scienti?c Computing Metaphor”). In the late1970sandwellinto 1980s,controversyragedinAIbetweenthosearguingfor declarative languages and those arguing for procedural ones. Actor researchers stood on the side of a procedural view of knowledge, arguing for an open s- tems perspective rather than the closed world hypothesis necessary for a logical, declarativeview. In the open systemsview,agentshad armslength relationships and could not be expected to store consistent facts, nor could the information in a system be considered complete (the “negation as failure” model). Subsequent work on actors, including my own, focused on using actors for general purpose concurrent and distributed programming. In the late 1980s, a number of actor languages and frameworks were built. These included Act++ (in C++) by Dennis Kafura and Actalk (in Smalltalk) by Jean-Pierre Briot. In recent times, the use of the Actor model, in various guises, has proliferated as new parallel and distributed computing platforms and applications have become common:clusters,Webservices,P2Pnetworks,clientprogrammingonmulticore processors, and cloud computing.
Book Synopsis From Control to Commitment in the Workplace by : Richard E. Walton
Download or read book From Control to Commitment in the Workplace written by Richard E. Walton and published by . This book was released on 1985 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conservation Education and Outreach Techniques by : Susan Kay Jacobson
Download or read book Conservation Education and Outreach Techniques written by Susan Kay Jacobson and published by Oxford University Press. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.
Book Synopsis Methods of Argumentation by : Douglas Walton
Download or read book Methods of Argumentation written by Douglas Walton and published by Cambridge University Press. This book was released on 2013-08-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a leading expert, and based on the latest research, shows how to apply methods of argumentation to a range of examples.
Book Synopsis Fuel/Engine Interactions by : Gautam Kalghatgi
Download or read book Fuel/Engine Interactions written by Gautam Kalghatgi and published by SAE International. This book was released on 2013-10-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional fossil fuels will constitute the majority of automotive fuels for the foreseeable future but will have to adapt to changes in engine technology. Unconventional transport fuels such as biofuels, gas-to-liquid fuels, compressed natural gas, and liquid petroleum gas will also play a role. Hydrogen might be a viable transport fuel if it overcomes barriers in production, transport, storage, and safety and/or if fuel cells become viable. This book opens by considering these issues and then introduces practical transport fuels. A chapter on engine deposits follows, which is an important practical topic about how fuels affect engines that is not usually considered in other books. The next three chapters discuss auto-ignition phenomena in engines. The auto-ignition resistance of fuels is the most important fuel property since it limits the efficiency of spark ignition engines and determines the performance of compression ignition engines. Moreover, the manufacture of fuels is primarily driven by the need to meet auto-ignition quality demands set by fuel specifications. The final chapter considers the implications for future fuels. The book covers the many important ways that fuels and engines interact and why and how fuels will need to change to meet the requirements of future engines, as well as the implications for fuels manufacture and specifications.
Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble
Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies Publisher : ISBN 13 : Total Pages :724 pages Book Rating :4.3/5 (91 download)
Book Synopsis Department of the Interior and related agencies appropriations for 1988 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies
Download or read book Department of the Interior and related agencies appropriations for 1988 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1987 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
