Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The City In The Experience Economy
Download The City In The Experience Economy full books in PDF, epub, and Kindle. Read online The City In The Experience Economy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Experience Economy by : B. Joseph Pine
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Book Synopsis Handbook on the Experience Economy by : Jon Sundbo
Download or read book Handbook on the Experience Economy written by Jon Sundbo and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Book Synopsis The Experience Economy, With a New Preface by the Authors by : B. Joseph Pine II
Download or read book The Experience Economy, With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Book Synopsis The City in the Experience Economy by : Anne Lorentzen
Download or read book The City in the Experience Economy written by Anne Lorentzen and published by Routledge. This book was released on 2013-09-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book develops a new approach to urban development in which leisure, pleasure or experiences are seen as key drivers. History, authenticity, urban qualities, local culture and leisure offerings or a vibrant retail sector are thus assets in local development also outside of the big cities. Globalization and high mobility are necessary aspects of the development, which entails the development of high urban profiles in a globalized and highly competitive world. Apart from experiential qualities a critical urban size, is also required. Experience qualities can be connected to urban design, where particular designs stimulate citizens’ learning and activity in the urban space. They can also be connected to more tourist related large scale projects of experiential mass consumption with fun parks and shopping. A combination of the two approaches has been developed to promote for example car brands and cities through experiential car museums. New stakeholders, new network based forms of cooperation and new entrepreneurial strategies are connected to urban development in ‘the experience economy'. In particular new network based approaches are needed if small and rural places should also reap the fruits of the experience economy. This book was originally published as a special issue of European Planning Studies.
Download or read book Brandscapes written by Anna Klingmann and published by MIT Press. This book was released on 2010-09-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.
Book Synopsis Creating Experiences in the Experience Economy by : Jon Sundbo
Download or read book Creating Experiences in the Experience Economy written by Jon Sundbo and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
Book Synopsis Spatial Dynamics in the Experience Economy by : Anne Lorentzen
Download or read book Spatial Dynamics in the Experience Economy written by Anne Lorentzen and published by Routledge. This book was released on 2015-05-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.
Book Synopsis Making Leisure Work by : Brian Lonsway
Download or read book Making Leisure Work written by Brian Lonsway and published by Routledge. This book was released on 2013-09-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary architecture of theme-based design is examined in this book, leading to a new understanding of architecture's role in the increasingly diversified consumer environment. It explores the ‘Experience Economy’ to reveal how everyday environments strategically and opportunistically blur our leisure, work, and personal life experiences. Considering scientific design research, consumer psychology, and Hollywood story-telling techniques, the book looks at how the design of theme parks, casinos, and shopping malls has influenced our more unexpectedly themed spaces, from the city to the hospital. Widely taking architecture as a social practice, this text is of relevance to all cultural and sociological studies in the built and material environment.
Download or read book Consuming Cities written by Nicholas Low and published by Psychology Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about cities as engines of consumption of the world's environment. It examines these issues through the impact of the Rio Declaration and assesses the extent to which it has made a difference.
Book Synopsis Cities and the Cultural Economy by : Thomas A. Hutton
Download or read book Cities and the Cultural Economy written by Thomas A. Hutton and published by Routledge. This book was released on 2015-08-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural economy forms a leading trajectory of urban development, and has emerged as a key facet of globalizing cities. Cultural industries include new media, digital arts, music and film, and the design industries and professions, as well as allied consumption and spectacle in the city. The cultural economy now represents the third-largest sector in many metropolitan cities of the West including London, Berlin, New York, San Francisco, and Melbourne, and is increasingly influential in the development of East Asian cities (Tokyo, Shanghai, Hong Kong and Singapore), as well as the mega-cities of the Global South (e.g. Mumbai, Capetown, and São Paulo). Cities and the Cultural Economy provides a critical integration of the burgeoning research and policy literatures in one of the most prominent sub-fields of contemporary urban studies. Policies for cultural economy are increasingly evident within planning, development and place-marketing programs, requiring large resource commitments, but producing – on the evidence – highly uneven results. Accordingly the volume includes a critical review of how the new cultural economy is reshaping urban labour, housing and property markets, contributing to gentrification and to ‘precarious employment’ formation, as well as to broadly favorable outcomes, such as community regeneration and urban vitality. The volume acknowledges the important growth dynamics and sustainability of key creative industries. Written primarily as a text for upper-level undergraduate and Masters students in urban, economic and social geography; sociology; cultural studies; and planning, this provocative and compelling text will also be of interest to those studying urban land economics, architecture, landscape architecture and the built environment.
Download or read book Experiencescapes written by Tom O'Dell and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisements promoting products that promise to provide us with some ephemeral experience that is newer, better, more thrilling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid "the beaten track" and "experience something new."" "Working with an interdisciplinary approach, this book critically analyzes the significance this market for experiences (and interest in them) is having as a generative motor of cultural and socioeconomic change in modern society."--Jacket.
Book Synopsis Managing the City Economy by : Le-Yin Zhang
Download or read book Managing the City Economy written by Le-Yin Zhang and published by Routledge. This book was released on 2015-03-24 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world increasingly organised as networks of cities, this book offers the first full-length treatment of the subject of managing the city economy. It explores key challenges and strategies, particularly in developing countries, where developmental deficits are greatest and almost all urban growth up to 2050 will take place. Adopting a practitioner’s perspective, theoretically grounded and international in scope, this book is unique in its focus and endeavours to connect theory with practice. Through an interdisciplinary and strategic approach, this book explores the challenges and options in managing the contemporary city economy. It aims to illustrate the extent to which appropriate policy interventions in the city economy could offer effective solutions to some of the most difficult social and environmental challenges facing cities. The book comprises five main parts. Part I sets the scene and examines contemporary processes that affect cities and explains the challenges they pose for city managers. Part II presents a selection of conceptual frameworks commonly used in urban economic analysis. Part III examines the management of sectoral growth, covering manufacturing, exports of services, transport and logistics, and real estate. Part IV addresses urban poverty, low-carbon transition and the informal economy. Part V focuses on laying the foundation for long-term city development, exploring the roles of city development strategies, municipal finance, investment in people and appropriate infrastructure. This book is designed for graduate courses in urban economic development, urban planning, urban policy and public administration, and for professionals who are involved in the management of city economies or/and conducting research, consultancy or policy advocacy for cities. Through critical review of relevant debates and a dozen case studies this book will equip city managers with the knowledge required to strengthen the performance of their city economy while delivering authentic and sustainable development.
Book Synopsis Knowledge Economy and the City by : Ali Madanipour
Download or read book Knowledge Economy and the City written by Ali Madanipour and published by Routledge. This book was released on 2013-03-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between space and economy, the spatial expressions of the knowledge economy. The capitalist industrial economy produced its own space, which differed radically from its predecessor agrarian and mercantile economies. If a new knowledge-based economy is emerging, it is similarly expected to produce its own space to suit the new circumstances of production and consumption. If these spatial expressions do exist, even if in incomplete and partial forms, they are likely to be the model for the future of cities.
Book Synopsis Destination London by : Andrew Smith
Download or read book Destination London written by Andrew Smith and published by University of Westminster Press. This book was released on 2019-05-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: London is one of the world’s most popular destinations and visitors contribute approximately £14.9 billion of expenditure to the city every year. Its tourism and events sectors are growing and over the last few years London has received more visitors than ever before. However, detailed accounts of the city’s visitor economy are conspicuously absent. This book analyses how the capital is developing as a destination through the expansion of tourism and events into new urban spaces. The book outlines how parts of London not previously regarded as tourist territory are now subject to the visitor gaze with tourism spreading beyond established central zones into peripheral, suburban and residential areas – in part propelled by a big rise in peer to peer accommodation use. Simultaneously, London’s airports and sports stadiums and their surrounds are becoming destinations in their own right. New vantage points have been created, allowing tourists to explore the city: from above, at night-time or through tours given by the homeless; via the opening up of the River Thames; or through the transformation of local parks into eventscapes. The book explores these trends and shows how urban destinations expand. In doing so, it enhances our understanding of London and highlights the growing significance of tourism and events in global cities.
Book Synopsis The New Economy of the Inner City by : Thomas A. Hutton
Download or read book The New Economy of the Inner City written by Thomas A. Hutton and published by Routledge. This book was released on 2009-12-07 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the restructuring process which swept away the traditional manufacturing economy of the inner city 25 years ago, new industries are transforming these former post-industrial landscapes. These creative, technology-intensive industries include Internet services, computer graphics and imaging, and video game production. The development dynamics of these new sectors are volatile in comparison with those of the classic ‘Industrial City’. But these new industries highlight the unique role of the inner city in facilitating creative processes, innovation and social change. Further, they reflect the intensity of interaction between the ‘global’ and the ‘local’ in the metropolis, and represent key agencies of urban place-making and re-imaging. This book addresses the critical intersections between process and place which underpin the formation of creative enterprises in the emergent industrial districts of the ‘new inner city’. It contains intensive case studies of industrial restructuring within exemplary sites in prominent world cities such as London, Singapore, San Francisco and Vancouver. The studies demonstrate the global reach of development and innovation across these cities and sites, marked by clustering, rapid firm turnover, and interdependency between production and consumption activity. The evocative case studies, brought to life by interviews, sequential mapping exercises, media narratives, and photography, also disclose the importance of local factors (including urban scale, built form, property markets and policy) which shape both the specific industrial structures and socio-economic impacts. The New Economy of the Inner City places inner city new industry formation within the development history of the city, and underscores its role in larger processes of urban transformation. The findings inform a critique and synthesis of urban theory which frame the evolving conditions of the 21st century metropolis. This book would be useful to researchers and students of Geography, Urban Studies, Economics and Planning.
Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Book Synopsis Who's Your City? by : Richard Florida
Download or read book Who's Your City? written by Richard Florida and published by Vintage Canada. This book was released on 2010-04-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Bestseller All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who’s Your City? provides indispensable tools to help you choose the right place for you. It’s a cliché of the information age that globalization has made place irrelevant, that one can telecommute as effectively from New Zealand as New York. But it’s not true, Richard Florida argues, relying on twenty years of innovative research in urban studies, creativity, and demographic trends. In fact, as new units of economic growth called mega-regions become increasingly specialized, the world is becoming more and more “spiky” — divided between flourishing clusters of talent, education and competitiveness, and moribund “valleys.” All these places have personalities, Richard Florida explains in the second half of Who’s Your City?, and happiness depends on finding the city in which you can balance your personal and career goals to thrive. More people than ever before now have the opportunity to choose where to live, but at different points in our lives we need different kinds of places, he points out — what a couple of recent college graduates want from their city isn’t necessarily what a retiree is looking for. You have to find the place that suits you best: a boho-burb neighbourhood isn’t likely to be the best fit for patio man. So, for the first time, Who’s Your City? ranks cities by their fitness for various life stages, rating the best places for singles, young families, and empty nesters. It summarizes the key factors that make place matter to different kinds of people, from professional opportunities to the closeness of family to how well it matches their lifestyle, and provides an in-depth series of steps to help you choose the right place wisely. Sparkling with Richard Florida’s signature intellectual originality, Who’s Your City? moves from insights to studies to personal anecdotes, from a startling “Singles Map” of the United States to surprising data on the difference aesthetics makes to people’s sense of place. A perceptive and transformative book, it is both a brilliant exploration of the fundamental importance of place and an essential guide to making what may be the most important decision of your life.
