The Choice Factory

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The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 085719609X
Total Pages : 111 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Last Mile

Author : Dilip Soman
Publisher : University of Toronto Press
ISBN 13 : 1442616644
Total Pages : 297 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Last Mile by : Dilip Soman

Download or read book The Last Mile written by Dilip Soman and published by University of Toronto Press. This book was released on 2015-07-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

Copy, Copy, Copy

Author : Mark Earls
Publisher : John Wiley & Sons
ISBN 13 : 1118964969
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Copy, Copy, Copy by : Mark Earls

Download or read book Copy, Copy, Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

THE BEHAVIOUR BUSINESS

Author : Richard Chataway
Publisher : Harriman House Limited
ISBN 13 : 0857197355
Total Pages : 187 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis THE BEHAVIOUR BUSINESS by : Richard Chataway

Download or read book THE BEHAVIOUR BUSINESS written by Richard Chataway and published by Harriman House Limited. This book was released on 2020-02-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

Social Butterflies

Author : Michael Sanders
Publisher : Michael O'Mara Books
ISBN 13 : 1782439781
Total Pages : 282 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Social Butterflies by : Michael Sanders

Download or read book Social Butterflies written by Michael Sanders and published by Michael O'Mara Books. This book was released on 2019-04-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of Nudge The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

The Genius Factory

Author : David Plotz
Publisher : Random House Trade
ISBN 13 : 0812970527
Total Pages : 290 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Genius Factory by : David Plotz

Download or read book The Genius Factory written by David Plotz and published by Random House Trade. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the inside, never-before-told story of the Nobel Prize sperm bank, the most radical experiment in human breeding in U.S. history. More than 200 children were born from this sperm bank between 1980-1999. It is also the story of the extraordinary meetings between the children and their donor fathers.

The Idea Factory

Author : Jon Gertner
Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 432 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Idea Factory by : Jon Gertner

Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

The Doubt Factory

Author : Paolo Bacigalupi
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 0316220744
Total Pages : 496 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Doubt Factory by : Paolo Bacigalupi

Download or read book The Doubt Factory written by Paolo Bacigalupi and published by Little, Brown Books for Young Readers. This book was released on 2014-10-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this page-turning contemporary thriller, National Book Award Finalist, Printz Award winner, and New York Times bestselling author Paolo Bacigalupi explores the timely issue of how public information is distorted for monetary gain, and how those who exploit it must be stopped. Everything Alix knows about her life is a lie. At least that's what a mysterious young man who's stalking her keeps saying. But then she begins investigating the disturbing claims he makes against her father. Could her dad really be at the helm of a firm that distorts the truth and covers up wrongdoing by hugely profitable corporations that have allowed innocent victims to die? Is it possible that her father is the bad guy, and that the undeniably alluring criminal who calls himself Moses--and his radical band of teen activists--is right? Alix has to make a choice, and time is running out, but can she truly risk everything and blow the whistle on the man who loves her and raised her?

The Choice

Author : Edith Eva Eger
Publisher : Simon and Schuster
ISBN 13 : 1501130811
Total Pages : 228 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Choice by : Edith Eva Eger

Download or read book The Choice written by Edith Eva Eger and published by Simon and Schuster. This book was released on 2017-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “I’ll be forever changed by Dr. Eger’s story…The Choice is a reminder of what courage looks like in the worst of times and that we all have the ability to pay attention to what we’ve lost, or to pay attention to what we still have.”—Oprah “Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others. She has found true freedom and forgiveness and shows us how we can as well.” —Desmond Tutu, Nobel Peace Prize Laureate “Dr. Edith Eva Eger is my kind of hero. She survived unspeakable horrors and brutality; but rather than let her painful past destroy her, she chose to transform it into a powerful gift—one she uses to help others heal.” —Jeannette Walls, New York Times bestselling author of The Glass Castle Winner of the National Jewish Book Award and Christopher Award At the age of sixteen, Edith Eger was sent to Auschwitz. Hours after her parents were killed, Nazi officer Dr. Josef Mengele, forced Edie to dance for his amusement and her survival. Edie was pulled from a pile of corpses when the American troops liberated the camps in 1945. Edie spent decades struggling with flashbacks and survivor’s guilt, determined to stay silent and hide from the past. Thirty-five years after the war ended, she returned to Auschwitz and was finally able to fully heal and forgive the one person she’d been unable to forgive—herself. Edie weaves her remarkable personal journey with the moving stories of those she has helped heal. She explores how we can be imprisoned in our own minds and shows us how to find the key to freedom. The Choice is a life-changing book that will provide hope and comfort to generations of readers.

Dreams from the Monster Factory

Author : Sunny Schwartz
Publisher : Simon and Schuster
ISBN 13 : 9781416570103
Total Pages : 224 pages
Book Rating : 4.5/5 (71 download)

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Book Synopsis Dreams from the Monster Factory by : Sunny Schwartz

Download or read book Dreams from the Monster Factory written by Sunny Schwartz and published by Simon and Schuster. This book was released on 2009-01-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreams from the Monster Factory tells the true story of Sunny Schwartz's extraordinary work in the criminal justice system and how her profound belief in people's ability to change is transforming the San Francisco jails and the criminals incarcerated there. With an immediacy made possible by a twenty-seven-year career, Schwartz immerses the reader in the troubling and complex realities of U.S. jails, the monster factories -- places that foster violence, rage and, ultimately, better criminals. But by working in the monster factories, Schwartz also discovered her dream of a criminal justice system that empowers victims and reforms criminals. Charismatic and deeply compassionate, Sunny Schwartz grew up on Chicago's south side in the 1960s. She fought with her family, struggled through school and floundered as she tried to make something of herself. Bucking expectations of failure, she applied to a law school that didn't require a college degree, passed the bar and began her life's work in the criminal justice system. Eventually she grew disheartened by the broken, inflexible system, but instead of quitting, she reinvented it, making jail a place that could change people for the better. In 1997, Sunny launched the Resolve to Stop the Violence Project (RSVP), a groundbreaking program for the San Francisco Sheriff 's Department. RSVP, which has cut recidivism for violent rearrests by up to 80 percent, brings together victims and offenders in a unique correctional program that empowers victims and requires offenders to take true responsibility for their actions and eliminate their violent behavior. Sunny Schwartz's faith in humanity, her compassion and her vision are inspiring. In Dreams from the Monster Factory she goes beyond statistics and sensational portrayals of prison life to offer an intimate, harrowing and revelatory chronicle of crime, punishment and, ultimately, redemption.

The Excuse Factory

Author : Walter K. Olson
Publisher : Simon and Schuster
ISBN 13 : 0684827328
Total Pages : 394 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis The Excuse Factory by : Walter K. Olson

Download or read book The Excuse Factory written by Walter K. Olson and published by Simon and Schuster. This book was released on 1997 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Excuse Factory will spur outrage and spark a national debate about the role of government in the workplace. Olson's expose is certain to shake up the legal industry, rattle government regulators, and cause thousands of workers and managers to nod in vigorous agreement.

The Thing Which Has No Name

Author : Rory Sutherland
Publisher : W H Allen
ISBN 13 : 9780753556511
Total Pages : 320 pages
Book Rating : 4.5/5 (565 download)

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Book Synopsis The Thing Which Has No Name by : Rory Sutherland

Download or read book The Thing Which Has No Name written by Rory Sutherland and published by W H Allen. This book was released on 2019-03-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.

The Black and White Factory

Author : Eric Telchin
Publisher : little bee books
ISBN 13 : 9781499802771
Total Pages : 0 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis The Black and White Factory by : Eric Telchin

Download or read book The Black and White Factory written by Eric Telchin and published by little bee books. This book was released on 2016-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing The Black and White Factory, an interactive and entertaining picture book in the vein of Hervé Tullet's Press Here and Mix It Up! Welcome to the Black and White Factory! Penguin, zebra, and panda will take you on a top-secret tour to see some black and white products that are made here, like salt and pepper shakers, dice, half decks of playing cards (only spades and clubs!), chess pieces, and tuxedos, in addition to a few special experimental projects. There are a few rules, though: No messes. No colors. No surprises allowed. EVER. But when the tour gets to the bar code room, some color has seeped in! It's up to the reader to try and rub it off and tilt the book so that it comes off, but nothing works! The animals then use a giant cleaning contraption and need you to help blow into the nozzle to power the machine, and it starts to work! But there's too much color to clean, and it blows color all over the factory. And the animals love it! But of course, they'll have to change the rules a bit now: messes, colors, surprises allowed. forEVER!

Summary of Richard Shotton's The Choice Factory

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Richard Shotton's The Choice Factory by : Everest Media,

Download or read book Summary of Richard Shotton's The Choice Factory written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-04T22:59:00Z with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The classic experiment done by Darley and Batson in 1973 proved how seemingly incidental contextual factors have a significant, but under-appreciated, influence on behavior. The situation, not the person, determines the behavior. #2 The truth is that consumers have not changed at all since 1973. The more agencies try to convince us that everything is changing, and that we need them to interpret the changes, the longer they will stay employed. #3 The rushing students in the experiment were less helpful than those who had more time to spare. The Princeton psychologists thought one reason was a narrowing of the cognitive map, a phrase they borrowed from University of California - Berkeley psychologist, Edward Tolman. #4 The most important finding from the Darley experiment is that context is more important than personality in determining behavior. This undermines one of advertising’s most deeply held beliefs: that brands must identify and then focus their communications on a core target audience.

The Illusion of Choice

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 0857199757
Total Pages : 173 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Illusion of Choice by : Richard Shotton

Download or read book The Illusion of Choice written by Richard Shotton and published by Harriman House Limited. This book was released on 2023-03-28 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice.

Reorganizing the Factory

Author : Nancy Hyer
Publisher : CRC Press
ISBN 13 : 9781563272288
Total Pages : 788 pages
Book Rating : 4.2/5 (722 download)

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Book Synopsis Reorganizing the Factory by : Nancy Hyer

Download or read book Reorganizing the Factory written by Nancy Hyer and published by CRC Press. This book was released on 2001-10-22 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2003 Shingo Prize! Reorganizing work processes into cells has helped many organizations streamline operations, shorten lead times, increase quality, and lower costs. Cellular manufacturing is a powerful concept that is simple to understand; however, its ultimate success depends on deciding where cells fit into your organization, and then applying the know-how to design, implement and operate them. Reorganizing the Factory presents a thoroughly researched and comprehensive "life cycle" approach to competing through cellular work organizations. It takes you from the basic cell concept and its benefits through the process of justifying, designing, implementing, operating, and improving this new type of work organization in offices and on the factory floor. The book discusses many important technical dimensions, such as factory analysis, cell design, planning and control systems, and principles for lead time and inventory reduction. However, unique to the literature, it also covers in depth the numerous managerial issues that accompany organizing work into cells. In most implementations, performance measurement, compensation, education and training, employee involvement, and change management are critically important. These issues are often overlooked in the planning process, yet they can occupy more of the implementation time than do the technical aspects of cells. Includes: Why do cells improve lead time, quality, and cost? Planning for cell implementation Justifying the move to cells, strategically and economically Designing efficient manufacturing and office cells Selecting and training cell employees Compensation system for cell employees Performance and cost measurement Planning and control of materials and capacity Managing the change to cells Problems in designing, implementing, and operating cells Improving and adapting existing cells Structured frameworks and checklists to help analysis and decision-making Numerous examples of cells in various industries

Attractive Thinking

Author : Chris Radford
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788601017
Total Pages : 256 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Attractive Thinking by : Chris Radford

Download or read book Attractive Thinking written by Chris Radford and published by Practical Inspiration Publishing. This book was released on 2019-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.