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The Changing Roles Of Women In Magazine Advertisements Over The Last Twenty Years
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Book Synopsis The Changing Portrayal of Adolescents in the Media Since 1950 by : Patrick Jamieson
Download or read book The Changing Portrayal of Adolescents in the Media Since 1950 written by Patrick Jamieson and published by Oxford University Press. This book was released on 2008-07-22 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controversial phenomena are now widely accepted along with the recognition that th media are a major socializer of youth During the economic boom of the post-World War II era, marketers and advertisers identified adolescents as a major audience, which led to the emergence of a pervasive youth culture. Enormous changes ensued in the media's portrayal of adolescents and the behaviors they emulate. These changes were spurred by increased availability and consumption of television, which joined radio, film, and magazines as major influence on youth. Later, the rapid growth of the video game industry and the internet contributed to the encompassing presence of the media. Today, opportunities for youthful expression about to the point where adolescents can easily create and disseminate content with little control by traditional media gatekeepers. In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.
Book Synopsis 1979 Educators' Conference Proceedings by : Neil Beckwith
Download or read book 1979 Educators' Conference Proceedings written by Neil Beckwith and published by . This book was released on 1979 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Popular Culture by : Sammy Richard Danna
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow
Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference by : John C. Rogers III
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2018-12-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Download or read book The Crisis written by and published by . This book was released on 1977-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Crisis, founded by W.E.B. Du Bois as the official publication of the NAACP, is a journal of civil rights, history, politics, and culture and seeks to educate and challenge its readers about issues that continue to plague African Americans and other communities of color. For nearly 100 years, The Crisis has been the magazine of opinion and thought leaders, decision makers, peacemakers and justice seekers. It has chronicled, informed, educated, entertained and, in many instances, set the economic, political and social agenda for our nation and its multi-ethnic citizens.
Book Synopsis The Routledge Handbook of Magazine Research by : David Abrahamson
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Book Synopsis Reader's Guide to Women's Studies by : Eleanor Amico
Download or read book Reader's Guide to Women's Studies written by Eleanor Amico and published by Routledge. This book was released on 1998-03-20 with total page 1279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reader's Guide to Women's Studies is a searching and analytical description of the most prominent and influential works written in the now universal field of women's studies. Some 200 scholars have contributed to the project which adopts a multi-layered approach allowing for comprehensive treatment of its subject matter. Entries range from very broad themes such as "Health: General Works" to entries on specific individuals or more focused topics such as "Doctors."
Book Synopsis Competitive Strategy by : Michael E. Porter
Download or read book Competitive Strategy written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Book Synopsis Inside the Business of Illustration by : Steven Heller
Download or read book Inside the Business of Illustration written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 2004-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This practical guide examines the business of illustration from two different perspectives: the illustrator's (Marshall Arisman) and the art director's (Steven Heller)." "The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator - experienced or just starting out - needs to succeed."--BOOK JACKET.
Download or read book Discovery written by and published by . This book was released on 1997 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Deconstructing Dads by : Laura Tropp
Download or read book Deconstructing Dads written by Laura Tropp and published by Lexington Books. This book was released on 2015-12-24 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, fatherhood is shifting from simply being a sidekick in the parental team to taking center stage with new expectations of involvement and caretaking. The social expectations of fathers start even before the children are born. Mr. Mom is now displaced with fathers who don’t think of themselves as babysitting their own children, but as central decision makers, along with mothers, as parents. Deconstructing Dads: Changing Images of Fathers in Popular Culture is an interdisciplinary edited collection of essays authored by prominent scholars in the fields of media, sociology, and cultural studies who address how media represent the image of the father in popular culture. This collection explores the history of representation of fathers like the “bumbling dad” to question and challenge how far popular culture has come in its representation of paternal figures. Each chapter of this book focuses on a different aspect of media, including how advertising creates expectations of play and father, crime shows and the new hero father, and men as paternal figures in horror films. The book also explores changing definitions of fatherhood by looking at such subjects as how the media represents sperm donation as complicating the definition of father and how specific groups have been represented as fathers, including gay men as dads and Latino fathers in film. This collection examines the media’s depiction of the “good” father to study how it both challenges and reshapes the ways in which we think of family, masculinity, and gender roles.
Book Synopsis Encyclopedia of Children, Adolescents, and the Media by : Jeffrey Jensen Arnett
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis The Handbook of Addiction Treatment for Women by : Shulamith Lala Ashenberg Straussner
Download or read book The Handbook of Addiction Treatment for Women written by Shulamith Lala Ashenberg Straussner and published by John Wiley & Sons. This book was released on 2001-01-18 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing essential theoretical and practical guidelines for clinicians, educators, policymakers, and public health professionals, The Handbook of Addiction Treatment for Women is a comprehensive resource of the most current research and knowledge from recognized experts in the field of addiction and treatment. This much needed guide offers an historical context on the issue of women and addiction, examines the myriad challenges of the female addict, and includes recommendations for choosing a course of treatment that will meet the specific needs of an individual woman addict.
