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Author : Bruno Blondé
Publisher : Brepols Publishers
ISBN 13 : 9782503528786
Total Pages : 0 pages
Book Rating : 4.5/5 (287 download)
Download or read book Fashioning Old and New written by Bruno Blondé and published by Brepols Publishers. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The geographical coverage will be an urban one.
Author : Benjamin Senauer
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book Food Trends and the Changing Consumer written by Benjamin Senauer and published by . This book was released on 1991 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive resource for current information on changes in food production, distribution, and consumption.
Author : Mona Abaza
Publisher : BRILL
ISBN 13 : 9047410475
Total Pages : 329 pages
Book Rating : 4.0/5 (474 download)
Download or read book The Changing Consumer Cultures of Modern Egypt written by Mona Abaza and published by BRILL. This book was released on 2006-12-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a collage of images the author attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Evidently Cairo ́s urban reshaping is taking place by pushing away the unwanted slums residents, which constitute the majority of the city ́s population.
Author : Stefan H.K. Wuyts
Publisher : Routledge
ISBN 13 : 1135176906
Total Pages : 349 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Connected Customer written by Stefan H.K. Wuyts and published by Routledge. This book was released on 2011-01-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Author : Deborah Davis
Publisher : Univ of California Press
ISBN 13 : 9780520216402
Total Pages : 388 pages
Book Rating : 4.2/5 (164 download)
Download or read book The Consumer Revolution in Urban China written by Deborah Davis and published by Univ of California Press. This book was released on 2000-01-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.
Author : Alison Anderson
Publisher : Routledge
ISBN 13 : 113448996X
Total Pages : 335 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Changing Consumer written by Alison Anderson and published by Routledge. This book was released on 2005-07-08 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts the nature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: * men's consumption and men's magazines * the changing profile of women as consumers * the representation of consumption on popular TV shows * consuming retro chic * the symbolic and emotional role of alcohol consumption. Drawing on fascinating case-studies throughout, this book will be essential reading for students and academics interested in the study of consumption.
Author : Andy Hines
Publisher : No Limit Publishing
ISBN 13 : 9781614660033
Total Pages : 0 pages
Book Rating : 4.6/5 (6 download)
Download or read book Consumer Shift written by Andy Hines and published by No Limit Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy.
Author : Louis Hyman
Publisher : Cornell University Press
ISBN 13 : 1501712632
Total Pages : 392 pages
Book Rating : 4.5/5 (17 download)
Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University
Author : Alison Anderson
Publisher : Routledge
ISBN 13 : 1134489978
Total Pages : 177 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Changing Consumer written by Alison Anderson and published by Routledge. This book was released on 2005-07-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation.
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 434 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Robert East
Publisher : Weidenfeld & Nicolson
ISBN 13 : 9780304317295
Total Pages : 252 pages
Book Rating : 4.3/5 (172 download)
Download or read book Changing Consumer Behaviour written by Robert East and published by Weidenfeld & Nicolson. This book was released on 1990 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students of marketing, business studies and economics, this textbook looks at key areas in the field of consumer behaviour. Topics discussed range from changes in consumption and social behaviour, to patterns of response to sales promotions and media advertising.
Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Financial Institutions and Consumer Affairs
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (327 download)
Download or read book Consumer Benefits Associated with the Changing Financial Services Environment written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Financial Institutions and Consumer Affairs and published by . This book was released on 1986 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Lake
Publisher : John Wiley & Sons
ISBN 13 : 0470449837
Total Pages : 386 pages
Book Rating : 4.4/5 (74 download)
Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.
Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author : Neva R. Goodwin
Publisher : Island Press
ISBN 13 : 1597267902
Total Pages : 423 pages
Book Rating : 4.5/5 (972 download)
Download or read book The Consumer Society written by Neva R. Goodwin and published by Island Press. This book was released on 2013-04-16 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
Author : Nick Worth
Publisher : Amplify
ISBN 13 : 9781684015597
Total Pages : 304 pages
Book Rating : 4.0/5 (155 download)
Download or read book Marketing to the Entitled Consumer written by Nick Worth and published by Amplify. This book was released on 2018-10-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at the exact moment they're needed. But the seemingly never-ending stream of advertisements and inbox clutter makes many resent everything marketers do. In this environment, traditional approaches just wont cut it. Marketing to these entitled consumers requires a new strategy: consumer-first marketing. And this book is the first to lay out how to do it. Based on focus groups and survey answers from real consumers, combined with the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first marketing in your organization. Youll learn which data to collect -- from purchase histories to pollen counts -- and how to deploy it consistently across online, mobile, and real-world channels. Youll master the art of building meaningful consumer connections with the three Rs: reciprocal value, relevance, and respectful empathy. Youll even get instructions on how to win over your fellow marketers and the rest of your company. Marketing to the Entitled Consumer features practical case studies from dozens of marketing practitioners and thought leaderslearn how a clothing retailer, a self-storage company, and a European department store all personalized their marketing outreach strategies to suit their individual customers and how those changes maximized company growth. Read the book that the legendary marketing thinker Don Peppers called a warning shot across the bow of traditional marketing. Then get to work. Your entitled consumers are ready for a new approach ... are you?
Author : Charles Grantham
Publisher : John Wiley & Sons
ISBN 13 : 0471262986
Total Pages : 258 pages
Book Rating : 4.4/5 (712 download)
Download or read book Consumer Evolution written by Charles Grantham and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
