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The Challenger Spirit
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Book Synopsis The Challenger Spirit by : Khurshed Dehnugara
Download or read book The Challenger Spirit written by Khurshed Dehnugara and published by Relume Limited. This book was released on 2011-11-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenger organizations are those that are disrupting their market, challenging their own habits and taking on dominant competitors. They are typically innovative and radical but what of those that lead them? This book analyzes the practices and disciplines that underpin the successful Challenger organization. In particular it looks at how Challenger leadership and culture can be developed in large, complex, established businesses.
Book Synopsis It ́s the people by : Khurshed Dehnugara
Download or read book It ́s the people written by Khurshed Dehnugara and published by Lid Pub Incorporated. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER? Great managers and leaders, at whatever level, are ones capable of driving performance and change through people. This book provides essential actions and behaviours to pursue (and those to avoid) for any manager who is seeking the path to great management and leadership.
Book Synopsis Eating the Big Fish by : Adam Morgan
Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Book Synopsis The Challenger Customer by : Brent Adamson
Download or read book The Challenger Customer written by Brent Adamson and published by Portfolio. This book was released on 2015-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
Book Synopsis The U.S. Space Program After Challenger by : Alan Stern
Download or read book The U.S. Space Program After Challenger written by Alan Stern and published by Franklin Watts. This book was released on 1987-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the investigation into the Challenger catastrophe, the reshaping of NASA, the debate over manned versus unmanned space flights, and the future possibilities for commercial enterprises in space.
Book Synopsis How to Be Animal by : Melanie Challenger
Download or read book How to Be Animal written by Melanie Challenger and published by Canongate Books. This book was released on 2021-02-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are the most inquisitive, emotional, imaginative, aggressive and baffling animals on the planet. But how well do we really know ourselves? How to Be Animal offers a radical take on what it means to be human and argues that at the heart of our psychology is a profound struggle with being animal. Tracing the history of this thinking through to its far-reaching effects on our lives, and drawing on a range of disciplines, Challenger proposes that being an animal is a process, beautiful and unpredictable, and that we have a chance to tell ourselves a new story; to realise that if we matter, so does everything else.
Download or read book Marketing Smart written by John Gumas and published by Lulu.com. This book was released on 2010-05-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!
Download or read book Challenger Deep written by Andrew Cosby and published by Boom! Studios. This book was released on 2010-03-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of thehit Sci-Fi Channel series, EUREKA! When an experimental nuclear submarine is marooned in a deposit of methane ice deep in the Marianas Trench, an elite salvage team mounts a daring rescue to prevent an explosive chain reaction that could lead to global disaster!
Download or read book Spirit Walker written by J. D. Challenger and published by Tide-Mark Press. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring over 100 full-colour paintings, this book tells the story of the painter and his work and offers extensive insights into its creation.
Book Synopsis Report of the Presidential Commission on the Space Shuttle Challenger Accident by : DIANE Publishing Company
Download or read book Report of the Presidential Commission on the Space Shuttle Challenger Accident written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1995-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Voice of the Underdog by : Mike Sullivan
Download or read book The Voice of the Underdog written by Mike Sullivan and published by Bookbaby. This book was released on 2022-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture. For more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency helping drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories including restaurant, banking, retail, healthcare, home services, franchise support, and more. Just as importantly, the authors have helped build a company culture that's kept employees twice the national average and lead to LOOMIS being named "Small Agency of Year" by Advertising Age, and a 7-time placement on the "Best Places to Work" lists from the Dallas Morning News and the Dallas Business Journal. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.
Book Synopsis 100 Mindsets of Challenger Leaders by : Khurshed Dehnugara
Download or read book 100 Mindsets of Challenger Leaders written by Khurshed Dehnugara and published by Relume Limited. This book was released on 2019-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for leaders that are challenging the status quo from the inside of large, established, institutions. As these organisations scale, we notice that complexity grows, their business models become entrenched and cultural barriers to change dominate. The greatest challenge leaders face at this stage is one of maintaining their energy, vitality and ability to innovate, in the face of the personal risk entailed in doing so. The100 mindsets captured here are written as an illustrated series of sharp, quick, paradoxical insights that disturb habitual corporate logic. The book is easy to pick up when five minutes are available, to remind the reader how easy it is to slip back into the comfortable armchair of conformity, and what to do to get out of it.
Book Synopsis Challenger Park by : Stephen Harrigan
Download or read book Challenger Park written by Stephen Harrigan and published by Ballantine Books. This book was released on 2006-04-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the acclaimed and best-selling The Gates of the Alamo, a novel of extraordinary power about what it’s like, and what it means, to journey into space as one of today’s astronauts. At the novel’s center: Lucy Kincheloe, an astronaut married to an astronaut, the loving mother of two young children, with a fierce ambition to excel in the space program. Her husband, Brian, a rigorous man whose dreams of glory have been blighted by two star-crossed missions. Walt Womack, the steady, unflappable leader of the training team that prepares Lucy for her first shuttle flight. Lucy has devoted years of intense and focused effort to win her place on a mission, but as her lifelong dream of flying in space comes true, her familiar world appears to be falling apart around her. Her marriage is deteriorating. Her son’s asthma is growing more serious. Her relationship with Walt Womack is becoming dangerously intimate. And when at last she is in space, 240 miles above the earth, and an accident renders the world she left behind appallingly distant—perhaps unreachable—her spirit is tested in gripping and unexpected ways. In The Gates of the Alamo, Stephen Harrigan’s narrative authority brought a vanished nineteenth-century Texas to vibrant life. In Challenger Park, he does the same with the world of space flight, bringing us up close to the lives—the risks, the friendships, the rituals, the training—of the astronauts and the people who work with them. Harrigan has written an exciting—indeed a thrilling—novel about the contrary pulls of home and adventure, reality and dreams, and the unimaginable experience, the joys and terrors and revelations, of space flight itself.
Download or read book Ghost Dancing written by Edwin Daniels and published by Stewart, Tabori, & Chang. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as many Native Americans as a messenger for the Indian people, JD Challenger's art teaches us about the symbols and ceremonies of the Native American religious movement known as the Ghost Dance. In art and prose, GHOST DANCING celebrates the beauty and power of the religion's visions, dreams, and symbols. 75 color images. 50 b&w illustrations.
Book Synopsis Illuminate: A Challenger's Handbook Volume II by : Julian Aldridge
Download or read book Illuminate: A Challenger's Handbook Volume II written by Julian Aldridge and published by Page Publishing Inc. This book was released on 2024-02-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example. Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the Monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important that what you do or how you do it. Yet, every day, we see too many firms chasing the competition, believing that price, product features, or passion alone will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners, and boards at all these companies. As well as the investors--the VCs, private equity firms, angel funders, and founders, and the world itself. But it doesn't have to be that way. Most companies focus on what they do and sometimes, how they do it and then expect people to buy their product or service. Challengers, however, broadcast why they do what they do and change the world in the process. Challengers create new sets of rules and expect the world to follow their lead. And they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In Illuminate II, you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes; some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.
Book Synopsis Bringing Columbia Home by : Michael D. Leinbach
Download or read book Bringing Columbia Home written by Michael D. Leinbach and published by Simon and Schuster. This book was released on 2018-01-23 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.
Book Synopsis Silver Linings by : June Scobee Rodgers
Download or read book Silver Linings written by June Scobee Rodgers and published by . This book was released on 2013-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years after the very public tragedy of the space shuttle Challenger, June Scobee Rodgers has written her private story-her winding path through childhood poverty, homelessness, and family dysfunction to her teenage marriage and twenty-six years of love and life with Dick Scobee. This is the story, too, of that heartbreaking day in January 1986 when Commander Scobee and his six crewmates "slipped the surly bonds of Earth." That day, June's life took a new direction that ultimately led to the creation of the Challenger Center for Space Science Education and to new love and new life with Don Rodgers. Her story of faith and triumph over adversity will inspire readers of every age.
