Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 9780471463399
Total Pages : 324 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis Value Investing by : Bruce C. Greenwald

Download or read book Value Investing written by Bruce C. Greenwald and published by John Wiley & Sons. This book was released on 2004-01-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

Book of Value

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Publisher : Columbia University Press
ISBN 13 : 0231541694
Total Pages : 359 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Book of Value by : Anurag Sharma

Download or read book Book of Value written by Anurag Sharma and published by Columbia University Press. This book was released on 2016-09-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial markets are noisy and full of half-baked opinions, innuendo, and misinformation. With deep insights about investor psychology, Book of Value shows how to apply tools of business analysis to sort through the deceptions and self-deceptions in financial markets. Anurag Sharma joins philosophy with practical know-how to launch an integrated approach to building high-performance stock portfolios. Investors at all skill levels should learn to be mindful of their psychological biases so they may better frame investment choices. Book of Value teaches novices that investing is not a game of luck but a skill—and it teaches the emotional and analytical tools necessary to play it well. Intermediate investors learn how to effectively control emotions when investing and think strategically about their investment program. Advanced investors see the formalization of what they already know intuitively: that the philosopher's methods for seeking truth can be profitably applied to make smart investments. A groundbreaking guide full of lasting value, Book of Value should be on the shelf of anyone who takes investing seriously.

The Little Book of Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 0470105496
Total Pages : 211 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Little Book of Value Investing by : Christopher H. Browne

Download or read book The Little Book of Value Investing written by Christopher H. Browne and published by John Wiley & Sons. This book was released on 2016-05-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and masterful discussion of a proven investing strategy There are many ways to make money in today’s market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing, Christopher Browne shows you how to use this wealth-building strategy to successfully buy bargain stocks around the world. You’ll explore how to value securities and find bargains in the stock market. You’ll also learn to ignore irrelevant noise, “advice” from self-proclaimed gurus, and other obstacles that can throw you off your game. The Little Book of Value Investing also offers: Strategies for analyzing public company financial statements and disclosures Advice on when you truly require a specialist’s opinion Tactics for sticking to your guns when you’re tempted to abandon a sound calculation because of froth in the market Perfect for beginning retail investors of all stripes, The Little Book of Value Investing will also earn a place in the libraries of veteran investors and portfolio managers seeking an expert reference covering the most time-tested lessons of value investing.

Investment Philosophies

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Publisher : John Wiley & Sons
ISBN 13 : 1118235614
Total Pages : 615 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Investment Philosophies by : Aswath Damodaran

Download or read book Investment Philosophies written by Aswath Damodaran and published by John Wiley & Sons. This book was released on 2012-06-22 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for investors who want a better understanding of investment strategies that have stood the test of time This thoroughly revised and updated edition of Investment Philosophies covers different investment philosophies and reveal the beliefs that underlie each one, the evidence on whether the strategies that arise from the philosophy actually produce results, and what an investor needs to bring to the table to make the philosophy work. The book covers a wealth of strategies including indexing, passive and activist value investing, growth investing, chart/technical analysis, market timing, arbitrage, and many more investment philosophies. Presents the tools needed to understand portfolio management and the variety of strategies available to achieve investment success Explores the process of creating and managing a portfolio Shows readers how to profit like successful value growth index investors Aswath Damodaran is a well-known academic and practitioner in finance who is an expert on different approaches to valuation and investment This vital resource examines various investing philosophies and provides you with helpful online resources and tools to fully investigate each investment philosophy and assess whether it is a philosophy that is appropriate for you.

The Art of Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 1118233964
Total Pages : 309 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Art of Value Investing by : John Heins

Download or read book The Art of Value Investing written by John Heins and published by John Wiley & Sons. This book was released on 2013-04-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Says Bill Ackman of Pershing Square Capital Management about The Art of Value Investing: "I learned the investment business largely from the work and thinking of other investors. The Art of Value Investing is a thoughtfully organized compilation of some of the best investment insights I have ever read. Read this book with care. It will be one of the highest-return investments you will ever make." Based on interviews with the world's most-successful value investors, The Art of Value Investing offers a comprehensive set of answers to the questions every equity money manager should have thought through clearly before holding himself or herself out as a worthy steward of other people's money. What market inefficiencies will I try to exploit? How will I generate ideas? What will be my geographic focus? What analytical edge will I hope to have? What valuation methodologies will I use? What time horizon will I typically employ? How many stocks will I own? How specifically will I decide to buy or sell? Will I hedge, and how? How will I keep my emotions from getting the best of me? Who should read The Art of Value Investing? It is as vital a resource for the just starting out investor as for the sophisticated professional one. The former will find a comprehensive guidebook for defining a sound investment strategy from A-to-Z; the latter will find all aspects of his or her existing practice challenged or reconfirmed by the provocative thinking of their most-successful peers. It also is a must read for any investor – institutional or individual – charged with choosing the best managers for the money they are allocating to equities. Choosing the right managers requires knowing all the right questions to ask as well as the answers worthy of respect and attention – both of which are delivered in The Art of Value Investing.

Value Investing Today

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Publisher : McGraw Hill Professional
ISBN 13 : 0071436286
Total Pages : 239 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Value Investing Today by : Charles Brandes

Download or read book Value Investing Today written by Charles Brandes and published by McGraw Hill Professional. This book was released on 2003-09-22 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated data and insights to help value investors address the realities of today's markets On the heels of recent stock market tumbles and deceptions, value investing--the staple of investing greats from Benjamin Graham to Warren Buffett--has roared back into the spotlight. Value Investing Today returns with a new edition, filled with updated information and advice to give investors the skills and knowledge to become successful value investors. Broader in scope than previous editions, this third edition offers fresh lessons investors can use to uncover stocks that are, for whatever reason, underpriced in relation to their value. Updates to this edition include: New chapters on the psychology of investing and corporate governance Expanded discussions on the importance of margin of safety Increased correlations among world markets, and how to capitalize on them

The Intelligent Investor

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Publisher :
ISBN 13 : 9780062312686
Total Pages : 0 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Intelligent Investor by : Benjamin Graham

Download or read book The Intelligent Investor written by Benjamin Graham and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Value Investing

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Publisher : Columbia University Press
ISBN 13 : 0231544456
Total Pages : 592 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Social Value Investing by : Howard W. Buffett

Download or read book Social Value Investing written by Howard W. Buffett and published by Columbia University Press. This book was released on 2018-05-29 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Value Investing presents a new way to approach some of society’s most difficult and intractable challenges. Although many of our world’s problems may seem too great and too complex to solve — inequality, climate change, affordable housing, corruption, healthcare, food insecurity — solutions to these challenges do exist, and will be found through new partnerships bringing together leaders from the public, private, and philanthropic sectors. In their new book, Howard W. Buffett and William B. Eimicke present a five-point management framework for developing and measuring the success of such partnerships. Inspired by value investing — one of history’s most successful investment paradigms — this framework provides tools to maximize collaborative efficiency and positive social impact, so that major public programs can deliver innovative, inclusive, and long-lasting solutions. It also offers practical insights for any private sector CEO, public sector administrator, or nonprofit manager hoping to build successful cross-sector collaborations. Social Value Investing tells the compelling stories of cross-sector partnerships from around the world — Central Park and the High Line in New York City, community-led economic development in Afghanistan, and improved public services in cities across Brazil. Drawing on lessons and observations from a broad selections of collaborations, this book combines real life stories with detailed analysis, resulting in a blueprint for effective, sustainable partnerships that serve the public interest. Readers also gain access to original, academic case material and professionally produced video documentaries for every major partnerships profiled — bringing to life the people and stories in a way that few other business or management books have done.

The Value Investors

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Publisher : John Wiley & Sons
ISBN 13 : 1119617065
Total Pages : 356 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Value Investors by : Ronald Chan

Download or read book The Value Investors written by Ronald Chan and published by John Wiley & Sons. This book was released on 2021-02-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the popular collection of in-depth portraits of extraordinary value investors, featuring new profiles and updates The second edition of The Value Investors presents a collection of investing legend profiles from around the world. Chapters explore the investors’ backgrounds, cultures, and personal stories, and reveal how life experiences have shaped their investment strategies and mindsets. This fascinating book shows you that value investing is a dynamic, constantly-changing strategy which, when properly implemented, can provide significant, sustainable benefits. Although the investors profiled come from a diverse range of geographic regions and socio-economic, cultural, and educational backgrounds, they share similar personality traits, temperaments, and investment philosophes. Thoroughly revised and expanded, the book provides relevant updates on the professional and personal experiences of the investors since the first edition's publication. Complementing the original profiles are several new chapters featuring established value investors including Howard Marks, as well as rising personalities and fund managers such as Álvaro Guzmán de Lázaro and Fernando Bernad Marrase. Author Ronald Chan, founder of Hong Kong-based investment management Chartwell Capital Limited, highlights how and why the value investors have consistently beaten the stock market through the years. This book: Covers multiple generations, geographies, and value investing styles Presents updated profiles of notable value investors such as Walter Schloss, Irving Kahn and Thomas Kahn, Jean-Marie Eveillard, Mark Mobius, and Teng Ngiek Lian Profiles international fund and asset managers from the North America, Europe and Asia Includes a chapter on the making of a successful value investor The Value Investors: Lessons from the World's Top Fund Managers, 2nd Edition is a must-read for investors looking to diversify their portfolios across different asset classes or geographic areas, finance professionals and students, and general readers with interest in value investing.

Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 9780471398103
Total Pages : 302 pages
Book Rating : 4.3/5 (981 download)

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Book Synopsis Value Investing by : Martin J. Whitman

Download or read book Value Investing written by Martin J. Whitman and published by John Wiley & Sons. This book was released on 2000-10-09 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die hier vorgestellte Methode des 'Value Investing' (Investitionsentscheidungen nach der Wertanalyse) lost die traditionelle Praxis ubertriebener Preisbeobachtungen ab. Die moderne Unternehmensbewertung wird von einem echten Value-Investor vorgestellt, der bekannt ist fur seine Treffsicherheit beim Kauf von unterbewerteten Unternehmen, die er spater wieder mit betrachtlichem Gewinn verkauft. "Value Investing" zeigt Ihnen, wie Sie von der Informationsvielfalt profitieren, z.B. von Fusionen und Akquisitionen und Unternehmens- oder offentlichen Finanzierungen. Whitman definiert die grundlegenden Faktoren, die den Unternehmenswert und ganze Markte beeinflussen konnen und befurwortet die Abkehr von der herkommlichen Analyse der Preisbewegungen und kurzfristigen Handelszielen.

The Business of Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 0470553855
Total Pages : 278 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Business of Value Investing by : Sham M. Gad

Download or read book The Business of Value Investing written by Sham M. Gad and published by John Wiley & Sons. This book was released on 2009-10-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint to successful value investing Successful value investors have an ingrained mental framework through which all investments decisions are made. This framework, which stems from the father of value investing, Benjamin Graham-who believed that investment is most intelligent when it is most businesslike-can put you in a better position to improve the overall performance of your portfolio. Written by Sham Gad-founder of the Gad Partners Funds, a value-focused investment partnership inspired by the 1950s Buffett Partnerships-The Business of Value Investing effectively examines the fundamental tenants of this approach and skillfully illustrates the six essential elements of the entire process. Opening with some informative discussions of how value investing focuses more on buying a piece of a business, and less on buying a company's stock, this reliable resource quickly moves on to detail exactly what it takes to become a successful value investor. Outlines the six essential elements required for a successful risk averse value investment approach Contains case studies that illustrate how to approach investing in an intelligent, businesslike fashion Walks you through the pitfalls that most investors initially fall into With The Business of Value Investing as your guide, you'll quickly become familiar with one of the most effective investment strategies ever created.

What Is Value Investing?

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007144226X
Total Pages : 113 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis What Is Value Investing? by : Lawrence A. Cunningham

Download or read book What Is Value Investing? written by Lawrence A. Cunningham and published by McGraw Hill Professional. This book was released on 2004-04-22 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Most Easy-to-Understand Introduction to Value Investing--How It Works, and How to Make It Work for You Lawrence Cunningham is one of today's leading authorities on value investing. What Is Value Investing? provides you with the knowledge and tools you need to make value investing a profitable part of your financial strategy. It explains how to: Measure the true value of a stock, not the value given to it by an emotion-driven marketplace Uncover and avoid companies that look impressive but hide serious problems Invest only in companies that fall within your "circle of competence"--products and companies you truly understand Use the eight key rules of value investing to screen every stock for value before you add it to your portfolio Value investors don't simply buy low-priced shares; they invest in solid, proven companies. What is Value Investing? will give you the knowledge to become a successful value investor who insists on investing only in high-quality, time-proven companies and getting them for pennies on the dollar. Lawrence Cunningham is a professor of law and business at Boston College. The author of Outsmarting the Smart Money and How to Think Like Benjamin Graham and Invest Like Warren Buffett, Professor Cunningham has been featured in publications from Forbes to Money and on networks including CNBC, CNN, and PBS.

Concise Guide to Value Investing

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Publisher : John Wiley & Sons
ISBN 13 : 1118320344
Total Pages : 235 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Concise Guide to Value Investing by : Brian McNiven

Download or read book Concise Guide to Value Investing written by Brian McNiven and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business performance creates the value -- the price creates the OPPORTUNITY. No-one likes to pay too much for something. We all like to thing that what we buy is ' good value'. It's not different when we purchase a share in company listed on the stock market. In the Concise Guide to Value Investing, Brian McNiven reveals how to calculate the true value of a company to find out whether you are paying a fair price. This fascinating book explores: value investing versus speculation the difference between price and value variable values of a dollar of earnings accounting misrepresentation the characteristics of a wonderful business the StockVal® valuation formula. Two of the world's most successful investors, Warren Buffett and Charlie Munger, are self-confessed value investors. McNiven often draws on their wisdom to support his approach to value investing,which he defines as buying a share at a price lower than its calculated value. Only investors who have the ability to calculate value can call themselves 'value investors'.

The Financial Times Guide to Value Investing

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Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273724520
Total Pages : 0 pages
Book Rating : 4.7/5 (245 download)

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Book Synopsis The Financial Times Guide to Value Investing by : Glen Arnold

Download or read book The Financial Times Guide to Value Investing written by Glen Arnold and published by Financial Times/Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Glen Arnold makes complex investment concepts understandable. He explains what the masters of the investment world have done to achieve their status.' David Shapiro, Stamford Associates 'An excellent intorduction to value investing, some of its most famous practitioners and the investments that made them rich.' Mark Wallace, Rothschild 'In an age of turbulence, reading this book is as good as an inoculation against fads and infatuation with over-trading.' Robin Woodbine Parish, Chairman of the El Oro and Exploration company.plc What are the key principles that have served great investors for over half a century? Is there anything that we can learn from those investors who have displayed an enviable performance on the world's stock markets? In this groundbreaking book, bestselling author Glen Arnold addresses just these questions. He provides a set of guidelines which join value principles and growth attributes with the philosophies of the world's most famous investors. Originally published as Valuegrowth Investing, this new edition has been updated throughout. The Financial Times Guide to Value Investing conveys fundamental concepts, provides practical methods and soffers sound reasoning to guide investment selections. The Financial Times Guide to Value Investing Describes the proven investing philosophies of iconic investors including Warren Buffett, Peter Lynch and Benjamin Graham Shows what ordinary investors should focus on when looking to invest Provides tools for analysing key investment factors Delivers a coherent investment strategy today for growth tomorrow Proves that great investing requires great principles

Strategic Value Investing (PB)

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Publisher : McGraw Hill Professional
ISBN 13 : 0071781676
Total Pages : 337 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Strategic Value Investing (PB) by : Stephen Horan

Download or read book Strategic Value Investing (PB) written by Stephen Horan and published by McGraw Hill Professional. This book was released on 2013-10-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benjamin Graham referred to it as his “margin of safety.” Seth Klarman favors it over all other investment methods. Warren Buffett uses it to make millions for his investors. It’s called value investing, and you can make it work wonders for your portfolio. All you need is money to invest, a little patience—and this book. Strategic Value Investing reveals everything you need to know to build a world-class portfolio using value investing as your north star. Written by experts on valuation and financial analysis, this comprehensive guide breaks it all down into an easy-to-implement process. The authors explain the ins and outs of determining when a stock is undervalued, then purchasing it and selling it for a profit when the rest of the world learns what you knew all along. With Strategic Value Investing, you’ll learn how to: Distinguish between the various measures of value, including going concern, replacement value, fair market value, book value, and intrinsic value Identify undervalued companies before everyone else, and know what to look for, what to avoid, when to buy, and when to sell The authors teach you how to establish a dispassionate value investing philosophy tailored to your needs. Equally important, they provide the tools you need to adhere to this often contrarian approach regardless of your emotions or crowd sentiment. Get in before the crowd—and get out when the price is right with Strategic Value Investing. Praise for Strategic Value Investing “A book that has much the same character as a good value investor: calm, disciplined, with a grasp both of broad theory and of how to apply it.” —JOHN AUTHERS, senior investment columnist, Financial Times “This comprehensive look at valuation techniques is not only insightful, but can be easily put to use by individual and professional investors alike.” —CHARLES ROTBLUT, CFA, Vice President, the American Association of Individual Investors “Offers a sound fundamental perspective for those looking to deepen their analysis around stocks. A great resource for all types of value investors.” —HEATHER BRILLIANT, CFA, global head of equity research at Morningstar and member of the CFA Institute Board of Governors “This book is of Real Value! It updates the pioneering work of Ben Graham and Phillip Fisher, blending the valuation techniques of the masters (such as Warren Buffett) and provides institutional and individual investors the A to Z of value investing from a practitioner perspective.” —JOHN MAGINN, CFA, EVP & CIO, Mutual of Omaha (retired) and coeditor of Managing Investment Portfolios “An actionable road map for implementing a disciplined value investing strategy. Very much in the Ben Graham style. The sophisticated individual investor will find this comprehensive digest a continual and timeless reference.” —WALLACE FORBES, CFA, President of Forbes Investors Advisory Institute, Division of Forbes magazine “Many books propose to help you learn how to become a better value investor. This one, which is bound to become a staple of every value investor’s library, delivers on its promise.” —ROBERT POWELL, editor of Retirement Weekly and columnist of “MarketWatch”

The Little Book of Valuation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118064143
Total Pages : 269 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Little Book of Valuation by : Aswath Damodaran

Download or read book The Little Book of Valuation written by Aswath Damodaran and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, and intuitive, guide to stock valuation Valuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of Valuation, expert Aswath Damodaran explains the techniques in language that any investors can understand, so you can make better investment decisions when reviewing stock research reports and engaging in independent efforts to value and pick stocks. Page by page, Damodaran distills the fundamentals of valuation, without glossing over or ignoring key concepts, and develops models that you can easily understand and use. Along the way, he covers various valuation approaches from intrinsic or discounted cash flow valuation and multiples or relative valuation to some elements of real option valuation. Includes case studies and examples that will help build your valuation skills Written by Aswath Damodaran, one of today's most respected valuation experts Includes an accompanying iPhone application (iVal) that makes the lessons of the book immediately useable Written with the individual investor in mind, this reliable guide will not only help you value a company quickly, but will also help you make sense of valuations done by others or found in comprehensive equity research reports.

Value Investing

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Author :
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.:/5 (768 download)

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Book Synopsis Value Investing by : James Montier

Download or read book Value Investing written by James Montier and published by . This book was released on 2009 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains the crucial difference between investment process and investment outcomes. Montier makes his arguments with clear insight and spirited good humor, and then backs them up with cold hard facts. Buy this book for yourself, and for anyone you know who cares about their capital!"--Seth Klarman, President, The Baupost Group LLC The seductive elegance of classical finance theory is powerful, yet value investing requires that we reject both the precepts of modern portfolio theory (MPT) and pretty much all of its tools and techniques. In this important new book, the highly respected and controversial value investor and behavioural analyst, James Montier explains how value investing is the only tried and tested method of delivering sustainable long-term returns. James shows you why everything you learnt at business school is wrong; how to think properly about valuation and risk; how to avoid the dangers of growth investing; how to be a contrarian; how to short stocks; how to avoid value traps; how to hedge ignorance using cheap insurance. Crucially he also gives real time examples of the principles outlined in the context of the 2008/09 financial crisis. In this book James shares his tried and tested techniques and provides the latest and most cutting edge tools you will need to deploy the value approach successfully. It provides you with the tools to start thinking in a different fashion about the way in which you invest, introducing the ways of over-riding the emotional distractions that will bedevil the pursuit of a value approach and ultimately think and act differently from the herd.