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The Business Of Multimedia
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Book Synopsis The Business of Digital Publishing by : Frania Hall
Download or read book The Business of Digital Publishing written by Frania Hall and published by Routledge. This book was released on 2022-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Book Synopsis Your Brand, the Next Media Company by : Michael Brito
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Book Synopsis Multimedia Reporting by : Richard Scott Dunham
Download or read book Multimedia Reporting written by Richard Scott Dunham and published by Springer. This book was released on 2019-08-02 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage. It also explains how to tell stories solely through multimedia elements. The new language of online journalism includes writing for digital platforms, writing blogs and writing for social media and involves a wide range of multimedia skills, like video, audio, photography, graphics, data visualization and animation. Multimedia journalism allows a two-way communication with the audience that was not possible in traditional “legacy” media, and this textbook is replete with links to useful tutorials, examples of award-winning multimedia stories, and advanced digital resources, offering journalists a road map to the brave new world of digital reporting and editing.
Book Synopsis Mainstream Multimedia by : Roger L. Fetterman
Download or read book Mainstream Multimedia written by Roger L. Fetterman and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted industry consultant and a multimedia executive offer the first and only comprehensive examination of the industry and its future in the world of business. The authors explore the dynamics of the market in terms of technology push and marketing pull, and the dramatic transition of desktop devices from personal computer to personal communicator.
Download or read book Multimedia written by Richard Wise and published by Routledge. This book was released on 2005-07-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new 'information age' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims? Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address: * the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry. *the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by 'new right' governments in the 1980s, which has led to the domination of the media by transnational conglomerates. * issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet. * the use of digital technology to create special effects in feature films.
Book Synopsis Multimedia-based Instructional Design by : William W. Lee
Download or read book Multimedia-based Instructional Design written by William W. Lee and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop their training programs in many different technological delivery media—computer-based, web-based, and distance learning technologies—this unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development—and also reduces costs.
Book Synopsis Fundamentals of Multimedia by : Ze-Nian Li
Download or read book Fundamentals of Multimedia written by Ze-Nian Li and published by Springer Science & Business Media. This book was released on 2014-04-09 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.
Book Synopsis Perspectives on Multimedia by : Robert Burnett
Download or read book Perspectives on Multimedia written by Robert Burnett and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uses of multimedia are rapidly increasing. Its power to present information in ways not previously possible and its integration of resources, allow for the creation of rich learning environments. Perspectives on Multimedia: Communication, Media and Information Technology provides a critical examination of the latest multimedia developments and approaches, such as Interface Technology and QoS architectures. Topics covered include: The key concepts intrinsic to digital forms of multimedia: integration, interactivity, hypermedia, immersion, narrativity and hybridity. The development of Information Technology (IT) usage in society and in the business community. How modern IT enables private companies and public organisations to support business operations, create new business opportunities, and to promote more proactive service management. Multimedia from a computer science perspective and how computer science provides the technical foundation for the computer software and hardware that drives the information age. Gives a broad range of perspectives on key issues for interactive multimedia in organisations and industry today. This book will be of interest to practitioners involved in multimedia development in an organisation, management consultants giving professional advice on digital solutions and information technology matters to their customer organisations and academics focusing on business and technical aspects of multimedia frameworks.
Book Synopsis Introduction to Multimedia Systems by : Urbashi Mitra
Download or read book Introduction to Multimedia Systems written by Urbashi Mitra and published by Academic Press. This book was released on 2004-02-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Multimedia Systems
Book Synopsis Multimedia and Image Management by : Susan Lake
Download or read book Multimedia and Image Management written by Susan Lake and published by Cengage Learning. This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to combine your creativity with business savvy in MULTIMEDIA AND IMAGE MANAGEMENT. With MULTIMEDIA AND IMAGE MANAGEMENT you'll develop presentation skills, discover how to take better digital photographs and manipulate the images, begin crafting animations and sharpen your Internet design abilities. All with the multimedia textbook that offers you more study tools than ever before. Whether you're asked to complete projects or solve problems, you'll need MULTIMEDIA AND IMAGE MANAGEMENT to get the job done right.
Book Synopsis Multimedia Learning by : Richard E. Mayer
Download or read book Multimedia Learning written by Richard E. Mayer and published by Cambridge University Press. This book was released on 2009-01-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.
Book Synopsis Online Multimedia Advertising: Techniques and Technologies by : Hua, Xian-Sheng
Download or read book Online Multimedia Advertising: Techniques and Technologies written by Hua, Xian-Sheng and published by IGI Global. This book was released on 2010-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Book Synopsis The Multimedia Internet by : Stephen Weinstein
Download or read book The Multimedia Internet written by Stephen Weinstein and published by Springer Science & Business Media. This book was released on 2007-02-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a thorough, not-overly-complex introduction to the three technical foundations for multimedia applications across the Internet: communications (principles, technologies and networking); compressive encoding of digital media; and Internet protocol and services. All the contributing systems elements are explained through descriptive text and numerous illustrative figures; the result is a book well-suited toward non-specialists, preferably with technical background, who need well-composed tutorial introductions to the three foundation areas. The text discusses the latest advances in digital audio and video encoding, optical and wireless communications technologies, high-speed access networks, and IP-based media streaming, all crucial enablers of the multimedia Internet.
Book Synopsis Design for Multimedia Learning by : Tom Boyle
Download or read book Design for Multimedia Learning written by Tom Boyle and published by . This book was released on 1997 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Boyle explains how the usefulness of multimedia will enhance learning, education and teaching only if the essentials of good design are understood by those making products for this growing market.
Book Synopsis Managing and Mining Multimedia Databases by : Bhavani Thuraisingham
Download or read book Managing and Mining Multimedia Databases written by Bhavani Thuraisingham and published by CRC Press. This book was released on 2001-06-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is now so much data on the Web that managing it with conventional tools is becoming almost impossible. To manage this data, provide interoperability and warehousing between multiple data sources and systems, and extract information from the databases and warehouses, various tools are being developed. In fact, developments in multimedia databa
Book Synopsis Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence by : Pagani, Margherita
Download or read book Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence written by Pagani, Margherita and published by IGI Global. This book was released on 2000-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Book Synopsis Multimedia Networks by : Hans W. Barz
Download or read book Multimedia Networks written by Hans W. Barz and published by John Wiley & Sons. This book was released on 2016-01-14 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transportation of multimedia over the network requires timely and errorless transmission much more strictly than other data. This had led to special protocols and to special treatment in multimedia applications (telephony, IP-TV, streaming) to overcome network issues. This book begins with an overview of the vast market combined with the user’s expectations. The base mechanisms of the audio/video coding (H.26x etc.) are explained to understand characteristics of the generated network traffic. Further chapters treat common specialized underlying IP network functions which cope with multimedia data in conjunction which special time adaption measures. Based on those standard functions these chapters can treat uniformly SIP, H.248, High-End IP-TV, Webcast, Signage etc. A special section is devoted to home networks which challenge high-end service delivery due to possibly unreliable management. The whole book treats concepts described in accessible IP-based standards and which are implemented broadly. The book is aimed at graduate students/practitioners with good basic knowledge in computer networking. It provides the reader with all concepts of currently used IP technologies of how to deliver multimedia efficiently to the end user.
