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The Business Of Multimedia
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Book Synopsis The Business of Multimedia by : Nina Schuyler
Download or read book The Business of Multimedia written by Nina Schuyler and published by . This book was released on 1995 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful book uses examples and anecdotes from pioneers in the field, as well as interviews with leading professionals, to provide a complete overview of the emerging multimedia industry, including costs, distribution, channels, financing, content acquistion, and more.
Book Synopsis Business Multimedia Explained by : Peter G. W. Keen
Download or read book Business Multimedia Explained written by Peter G. W. Keen and published by Harvard Business Press. This book was released on 1997 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: VHS-quality video, CD-quality music, images in 3-D-delivered directly to the desktop personal computer. What does it all mean for business?In the past few years alone, multimedia has cut training time in half, facilitated interaction with customers, and transformed product design.Peter Keen was ahead of the curve on telecommunications and information technology, predicting their profound impact on organizations and helping people manage in a new and more complex business environment. Now, he delivers this indispensable glossary that, like his previous bestselling guides, will help nontechnical managers make sense of what may otherwise be a foreign world.FromAccess TimetoZipping,this guide identifies and explains 180 of the key terms, concepts, products, and corporate players in multimedia. It provides managers with a language for understanding new media and the Internet, and clarifies the business implications of multimedia technologies and applications for those who must make investment decisions.Business Multimedia Explainedis a no-nonsense primer that gives managers a head start on understanding and using multimedia as a business resource. It is every manager's critical introduction to a new and promising world. Also available in paperback; ISBN 0875847722, $24.95.
Book Synopsis Understanding the Business of Entertainment by : Gregory Bernstein
Download or read book Understanding the Business of Entertainment written by Gregory Bernstein and published by CRC Press. This book was released on 2015-05-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.
Book Synopsis A Methods Manifesto by : Judith Jeffcoate
Download or read book A Methods Manifesto written by Judith Jeffcoate and published by . This book was released on 1993-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business of Media by : David Croteau
Download or read book The Business of Media written by David Croteau and published by Pine Forge Press. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Book Synopsis Understanding the Business of Global Media in the Digital Age by : Micky Lee
Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Book Synopsis Your Brand, the Next Media Company by : Michael Brito
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Book Synopsis The Mobile Multimedia Business by : Bernd Eylert
Download or read book The Mobile Multimedia Business written by Bernd Eylert and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Download or read book Multimedia written by Richard Wise and published by Routledge. This book was released on 2005-07-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new 'information age' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims? Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address: * the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry. *the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by 'new right' governments in the 1980s, which has led to the domination of the media by transnational conglomerates. * issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet. * the use of digital technology to create special effects in feature films.
Book Synopsis The Business Of Media: Change And Challenges by : Mónica Herrero
Download or read book The Business Of Media: Change And Challenges written by Mónica Herrero and published by MediaXXI. This book was released on 2021-05-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments. The remainder of this brief introduction was written as a guide to the research and findings presented in these sections.
Book Synopsis Essentials of Multimedia for Business by : Peter Varhol
Download or read book Essentials of Multimedia for Business written by Peter Varhol and published by . This book was released on 1996-04-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business of Streaming and Digital Media by : Dan Rayburn
Download or read book The Business of Streaming and Digital Media written by Dan Rayburn and published by Taylor & Francis. This book was released on 2012-08-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
Book Synopsis The Business of Media Distribution by : Jeff Ulin
Download or read book The Business of Media Distribution written by Jeff Ulin and published by Taylor & Francis. This book was released on 2012-12-06 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
Book Synopsis Perspectives on Multimedia by : Robert Burnett
Download or read book Perspectives on Multimedia written by Robert Burnett and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uses of multimedia are rapidly increasing. Its power to present information in ways not previously possible and its integration of resources, allow for the creation of rich learning environments. Perspectives on Multimedia: Communication, Media and Information Technology provides a critical examination of the latest multimedia developments and approaches, such as Interface Technology and QoS architectures. Topics covered include: The key concepts intrinsic to digital forms of multimedia: integration, interactivity, hypermedia, immersion, narrativity and hybridity. The development of Information Technology (IT) usage in society and in the business community. How modern IT enables private companies and public organisations to support business operations, create new business opportunities, and to promote more proactive service management. Multimedia from a computer science perspective and how computer science provides the technical foundation for the computer software and hardware that drives the information age. Gives a broad range of perspectives on key issues for interactive multimedia in organisations and industry today. This book will be of interest to practitioners involved in multimedia development in an organisation, management consultants giving professional advice on digital solutions and information technology matters to their customer organisations and academics focusing on business and technical aspects of multimedia frameworks.
Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Book Synopsis Networked Multimedia by : Judith Jeffcoate
Download or read book Networked Multimedia written by Judith Jeffcoate and published by . This book was released on 1993-01-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multimedia for Decision Makers by : Jeff Burger
Download or read book Multimedia for Decision Makers written by Jeff Burger and published by Addison-Wesley Longman. This book was released on 1995 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief and businesslike introduction to new media and its potentials and pitfalls for professional communications. The author of the successful Desktop Multimedia Bible offers an explanatory book for those who will decide to make the investment in multimedia hardware, software, and programming--a timely area of computing that seems to change almost daily.
