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The Business Of Fashion
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Book Synopsis The Business of Fashion by : Leslie Davis Burns
Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Book Synopsis The Super Fashion Designer by : Fashionary International Limited
Download or read book The Super Fashion Designer written by Fashionary International Limited and published by . This book was released on 2018-01-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.
Book Synopsis The Business and Law of Fashion and Retail by : Barbara Kolsun
Download or read book The Business and Law of Fashion and Retail written by Barbara Kolsun and published by . This book was released on 2020-08-18 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Entrepreneurship by : Neri Karra
Download or read book Fashion Entrepreneurship written by Neri Karra and published by Routledge. This book was released on 2021-11-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Book Synopsis American Dreamer by : Tommy Hilfiger
Download or read book American Dreamer written by Tommy Hilfiger and published by Ballantine Books. This book was released on 2016-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this tale of grit and glamour, setbacks and comebacks, business and pop culture icon Tommy Hilfiger shares his extraordinary life story for the first time. Few designers have stayed on top of changing trends the way Tommy Hilfiger has. Fewer still have left such an indelible mark on global culture. Since designing his first collection of “classics with a twist” three decades ago, Tommy Hilfiger has been synonymous with all-American style—but his destiny wasn’t always so clear. Growing up one of nine children in a working-class family in Elmira, New York, Tommy suffered from dyslexia, flunked sophomore year of high school, and found himself constantly at odds with his father. Nevertheless, this self-described dreamer had a vision and the relentless will to make it a reality. At eighteen he opened his own clothing store, parlaying his uncanny instinct for style into a budding career as a fashion designer. Through decades of triumph and turmoil, Tommy remained doggedly optimistic. To this day, his approach to commerce is rooted in his positive view of the world. American Dreamer brims with anecdotes that cover Tommy’s years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he’s collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon’s memoir—it’s a road map for building a brand, both professionally and personally. Tommy takes us behind the scenes of every decision—and every mistake—he’s ever made, offering advice on leadership, business, team-building, and creativity. This is the story of a true American original, told for the first time in his own words, with honesty, humor, and the insatiable appetite for life and style that proves that sometimes you have to dream big to make it big. Praise for American Dreamer “A unique look into the fashion world . . . an honest, straightforward, mostly entertaining autobiography of the man who created a classic yet hip line of clothing.”—Kirkus Reviews “Fashionistas and business gurus alike will glean important lessons from Hilfiger’s rags-to-riches rag-trade story.”—Booklist “Tommy burst onto the fashion scene at the height of hip-hop and was instantly taken up by rappers and rockers alike. Since then, year after year he has been ahead of the curve with his elegant and stylish looks. His creative energy has always been an inspiration to me. He’s really himself in American Dreamer.”—Mick Jagger "In American Dreamer Tommy shows how he has taken the (rock) stars and the (preppy) stripes and come up with a look—and a label—that are recognized globally as being quintessentially American, as well as a brand that constantly keeps time with pop music.”—Anna Wintour “Tommy is an inspiration to many people. American Dreamer shows how he has managed to be successful in business and done so with integrity.”—David Beckham “Tommy is one of the most genuine people I know! In American Dreamer you can feel his passion pour through everything he does: fashion, fatherhood, family, and friendship!”—Alicia Keys “Tommy Hilfiger is an American icon who was able to transcend fashion and blend it with pop culture and take it to a worldwide audience. American Dreamer documents how, unlike any other designer, Tommy was able to tap into music, its subculture, and its influence on society.”—Tommy Mottola
Download or read book Fashionopolis written by Dana Thomas and published by . This book was released on 2019 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.
Book Synopsis Fashion Business Cases by : Leslie Davis Burns
Download or read book Fashion Business Cases written by Leslie Davis Burns and published by Bloomsbury Publishing USA. This book was released on 2020-12-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively
Download or read book The End of Fashion written by Teri Agins and published by Harper Collins. This book was released on 2010-10-12 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
Book Synopsis Writing for the Fashion Business by : Kristen K. Swanson
Download or read book Writing for the Fashion Business written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2022-04-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
Book Synopsis How to Start a Home-based Fashion Design Business by : Angela Wolf
Download or read book How to Start a Home-based Fashion Design Business written by Angela Wolf and published by Rowman & Littlefield. This book was released on 2012-12-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a priceless resource for those considering adventuring into the fashion industry, yet not knowing how or where to start. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a successful home based business. This material will not only provide a fashion realm, but will show how to create additional revenue streams in the sewing field. This book will be the "one stop shop" for the small designer.
Book Synopsis Fashion. Business. Spirituality by : Farah Liz Pallaro
Download or read book Fashion. Business. Spirituality written by Farah Liz Pallaro and published by Flp Srl. This book was released on 2018-05-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book speaks to the fashion industry, but it is not about collections, trends, or seasons. The message of this book centers around the human aspect of the industry, the awareness of the self, and the spirituality and self-development that comes with it.
Book Synopsis The Fashion Business Plan by : Bako Rambini
Download or read book The Fashion Business Plan written by Bako Rambini and published by Createspace Independent Publishing Platform. This book was released on 2016-11-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Business Plan is the book all fashion designers need to read when launching their fashion brand. It explains the process to draft a business plan by themselves. It sets out a step by step approach with simple exercises to help them from the definition of their brand identity to the calculation of their financial estimates. It reveals how to set up the winning document to raise funds and make their fashion dream come true.
Book Synopsis The Sustainable Fashion Quest by : Nikolay Anguelov
Download or read book The Sustainable Fashion Quest written by Nikolay Anguelov and published by CRC Press. This book was released on 2021-06-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes. When people evaluate ways to lower their personal carbon footprint by changing purchasing habits, they are bombarded with information to avoid petroleum and petroleum products, plastics, paper, even food, but not clothes. Most consumers do not think of clothes as a source of environmental damage. Yet, clothes are made with petroleum products through chemically-laden industrial processes that generate significant pollution. The fashion industry is among the largest organic water polluters in the world, accounting for significant greenhouse gas emissions and generating massive amounts of waste as a function of the frequent discarding of used clothing. In the Dirty Side of the Garment Industry: Fast Fashion and Its Negative Impact on Environment and Society, author Nikolay Anguelov exposed the ecological damage from the fast-fashion business model. In this book, The Sustainable Fashion Quest: Innovations in Business and Policy, the author takes this one step further by focusing on solutions. This book uses the familiar (yet complex) industry of fashion as a lens to examine how business pressures and national and international policies can have both positive and negative social and ecological impacts. It provides an analysis of extant and emerging policies to address the divergence in the ongoing quest to maximize economic development and minimize the social costs of the industrialization process. It also examines emerging technologies and innovative business models that have the potential to revolutionize how fashion is perceived, manufactured, and consumed. This book begins with an introductory letter that outlines the social and environmental issues facing the fashion industry, as well as emphasizing the seriousness and urgency of addressing them. Each chapter then focuses on a major aspect of the industry with an increasing emphasis on policy. The chapters outline the impact of global-level and business-level decisions on the industry’s success, its social and environmental impact, and its relationship to consumers. The goal of the book is to define that transition, explain its challenges, and educate readers on the possibilities to become powerful drivers of change through their professional actions and their personal behavior as consumers. While the book specifically analyzes the fashion industry, it also explains the implications for other industrial sectors. It uses a product everyone is familiar with (we all buy clothes, after all) to examine the decisions, impacts, and policies shaping the industry behind the scenes. The linkages are applicable to other fast-moving consumer goods (FMCG) business sectors, such as consumer electronics, which are starting to face sustainability criticism for relying on a business model of promoting a high frequency of repeat purchasing.
Book Synopsis Resurrecting Retail by : Doug Stephens
Download or read book Resurrecting Retail written by Doug Stephens and published by Figure 1 Publishing. This book was released on 2021-04-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.
Book Synopsis The Anatomy of Fashion by : Colin McDowell
Download or read book The Anatomy of Fashion written by Colin McDowell and published by Phaidon Press. This book was released on 2013-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we dress the way we do? How has fashion changed and evolved over the centuries? How did the 3-piece suit come about? Why have hemlines risen and fallen over time? In The Anatomy of Fashion, respected fashion commentator Colin McDowell goes beyond standard fashion histories and narrative surveys to answer these questions and many more. The book's unique structure takes the reader from head to toe in sections such as `The Body Unclothed,? `Materials and Texture,? `Head to Waist,? `Hips to Feet,? `Looks and Themes in Dress,? and more. Visually rich, with over 500 photographs, illustrations, paintings, and film stills, the book includes work by designers and labels such as Ralph Lauren, Chanel, Yves Saint Laurent, Alexander McQueen, Versace, Carhartt, Diesel and more. The book's dynamic structure and layout are equally suited for browsing and for serious reference, but The Anatomy of Fashion is not simply a picture book. It is a sourcebook by one of the world's leading fashion scholars that seeks nothing less than a thorough analysis of the roots of every aspect of fashion today.
Book Synopsis Business Builders in Fashion by : Jacqueline C. Kent
Download or read book Business Builders in Fashion written by Jacqueline C. Kent and published by The Oliver Press, Inc.. This book was released on 2003-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the lives and contributions to the fashion industry of seven innovative designers, including Charles Frederick Worth, Levi Strauss, and Ralph Lauren.
Book Synopsis The Fashion Designer Survival Guide by : Mary Gehlhar
Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
