The Brand Tales Strategies From The Fortune 500 Global Companies

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The Brand Tales: Strategies from the Fortune 500 Global Companies

Author : Anurag Lala
Publisher : Anurag Lala
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4.8/5 (898 download)

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Book Synopsis The Brand Tales: Strategies from the Fortune 500 Global Companies by : Anurag Lala

Download or read book The Brand Tales: Strategies from the Fortune 500 Global Companies written by Anurag Lala and published by Anurag Lala. This book was released on 2023-02-23 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide you with a plethora of information on the development of brands, as well as details regarding the marketing and advertising strategies of several Fortune 500 companies. This book also covers the usage of artificial intelligence, which is discussed in light of Industry 4.0 and is a key factor in these businesses' success. The book is mainly aimed at individuals with a basic knowledge of the subject and those with a genuine interest in learning about the market game, but since these brands are so pervasive in everyday life, it will also appeal to the general public. Also, this book will be very useful if you wish to start your own company. Studying the development of these companies into BRANDS will enable you to develop tactics that are suitable for the present state of the industry. Since the client is king of the market, this book also provides a picture of the customer experience. This book will provide you a comprehensive understanding of the operations of these large corporations, as well as their key success factors, via its analysis of all 8 Fortune 500 Global Corporations. Hence, The Brand Tales! live up to its name. Absolutely, it tells the story of a few Fortune 500 global companies and how they came to dominate our lives. Why hesitate any longer? Let's go right in and immerse ourselves in the fascinating brand narratives that exist here.

Social Media and Crisis Communication

Author : Yan Jin
Publisher : Routledge
ISBN 13 : 1317607961
Total Pages : 568 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Social Media and Crisis Communication by : Yan Jin

Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2017-06-27 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

Asian Brand Strategy

Author : M. Roll
Publisher : Springer
ISBN 13 : 0230513069
Total Pages : 254 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Asian Brand Strategy by : M. Roll

Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

When Core Values are Strategic

Author : Rick Tocquigny
Publisher : FT Press
ISBN 13 : 0132905337
Total Pages : 269 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis When Core Values are Strategic by : Rick Tocquigny

Download or read book When Core Values are Strategic written by Rick Tocquigny and published by FT Press. This book was released on 2012 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of values as managers at Procter & Gamble. And, since departing for leadership roles elsewhere, many have remained members of the P & G Alumni Network. Now you can share the powerful lessons learned at P & G. The P & G Alumni Network's When Core Values Are Strategic offers no-nonsense insights into why values really are so important, and practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P & G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success on both financial and other metrics ... how top executives were shaped at P & G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries ... how to build a learning culture that increases shareholder value ... why values and marketing initiatives are inseparable, and much more. This book will be an inspiration and practical resource to emerging leaders in organizations of every size and type, in every field or industry. Procter & Gamble and P & G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P & G Alumni Network is an independent organization apart from The Procter & Gamble Company.

Asian Brand Strategy (Revised and Updated)

Author : M. Roll
Publisher : Springer
ISBN 13 : 113735917X
Total Pages : 339 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Strategic Organization Development

Author : Therese F. Yaeger
Publisher : IAP
ISBN 13 : 1607523353
Total Pages : 323 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Strategic Organization Development by : Therese F. Yaeger

Download or read book Strategic Organization Development written by Therese F. Yaeger and published by IAP. This book was released on 2009-10-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Contemporary Trends in Organization Development and Change Series addresses one of the most complex and important issues for management and organization development today -- how to plan for and create an organization capable of not only competing but excelling in an almost impossibly turbulent and uncertain environment. The book brings together a series of articles by practitioner-scholars. Those authors who have the responsibility for helping their organization create the future, and who also have the responsibility of helping us conceptually understand the process of strategic OD. In this book, you can sense the value of both of these voices – the practitioner and the scholar. These authors include organization development executives from global Fortune 500 organizations, major community service organizations, major academic contributors to the field, and OD practitioners from major consulting firms. Each author makes a unique contribution by providing strategies for planning the future, implementing change, and creating organizational capabilities for sustained success. New and current models for strategic organization development and candid discussions of issues, difficulties, and ways of coping with unanticipated events are provided. This book is dedicated to contributing to a better understanding and sharing of how major corporations, community service organizations, and OD consultants are experiencing and working with one of the most important organizational problems of today – how to manage change for success.

Handbook of Research on Managerial Practices and Disruptive Innovation in Asia

Author : Ordoñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799803597
Total Pages : 451 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Managerial Practices and Disruptive Innovation in Asia by : Ordoñez de Pablos, Patricia

Download or read book Handbook of Research on Managerial Practices and Disruptive Innovation in Asia written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2019-08-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration in business allows for equitable opportunities and inclusive growth as the economy rises while also permitting partnering organizations to adopt and utilize the latest successful practices and management. However, a market in stasis may require a displacement in order to allow businesses to grow and create new alliances and partnerships toward a shared economy. There is a need for studies that seek to understand the necessity of market disruption and the best supervisory methods for remaining relevant and profitable in a time of change. The Handbook of Research on Managerial Practices and Disruptive Innovation in Asia is an essential reference source that explores successful executive behavior and business operations striving toward a more inclusive economy. Featuring research on topics such as employee welfare, brand orientation, and entrepreneurship, this publication is ideally designed for human resources developers, policymakers, IT specialists, economists, executives, managers, corporate directors, information technologists, and academicians seeking current research focusing on innovative business factors and sustainable economies in Asia.

The Decisive Decade

Author : Jonathan D.T. Ward
Publisher : Diversion Books
ISBN 13 : 1635769507
Total Pages : 236 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis The Decisive Decade by : Jonathan D.T. Ward

Download or read book The Decisive Decade written by Jonathan D.T. Ward and published by Diversion Books. This book was released on 2023-04-25 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the economic battlefront and in-depth analysis of the diplomatic, military, and ideological arenas, the world’s foremost expert on US-China global competition offers a rousing, strategic call to action and playbook—harvesting all of our nation’s ingenuity, confidence, and will power—to outcompete the long-term strategies of China and its Communist Party. In The Decisive Decade, Dr. Jonathan D.T. Ward—China scholar and founder of the Atlas Organization, a consultancy focused on US-China global competition—offers a comprehensive framework for how the United States can, and must, defeat China on the world stage economically, diplomatically, militarily, and ideologically. International security and American supremacy are at stake—and now is the time for the US to take action. China’s global power and influence grows every day. Working from a deep sense of national identity, the Chinese Communist Party is leading its country toward what it deems “the great rejuvenation of the Chinese Nation,” and executing a long-term Grand Strategy to topple over its chief adversary, the United States. As China becomes increasingly repressive domestically and aggressive overseas, it threatens to upend America’s global dominance at every turn. Ward provides novel and practical strategies that our government, as well as our businesses and our citizens, can utilize to undermine our adversary. Exhaustive campaigns in the economic, diplomatic, military, and ideological arenas, he argues, must be taken to achieve victory. With expert analysis of the history of US-China relations, as well as insight into how the Russia-Ukrainian war can inform our strategic thinking, The Decisive Decade presents a unique toolkit for our triumph over China. We can succeed, but it won’t be easy; it will take all of our nation’s ingenuity, confidence, and willpower to win.

Developing Winning Brand Strategies

Author : Lars Finskud
Publisher : Business Expert Press
ISBN 13 : 9781606490440
Total Pages : 104 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Developing Winning Brand Strategies by : Lars Finskud

Download or read book Developing Winning Brand Strategies written by Lars Finskud and published by Business Expert Press. This book was released on 2009-06-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Digital Writing

Author : Daniel Lawrence
Publisher : Broadview Press
ISBN 13 : 1770488227
Total Pages : 162 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Digital Writing by : Daniel Lawrence

Download or read book Digital Writing written by Daniel Lawrence and published by Broadview Press. This book was released on 2022-02-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Leadership in the Metaverse

Author : Carol A. Poore, Ph.D.
Publisher : Greenleaf Book Group
ISBN 13 : 1639080287
Total Pages : 170 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Leadership in the Metaverse by : Carol A. Poore, Ph.D.

Download or read book Leadership in the Metaverse written by Carol A. Poore, Ph.D. and published by Greenleaf Book Group. This book was released on 2023-02-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for the metaverse, and what it will take to be an effective human leader in multiple, immersive, digital-physical worlds? Leadership in the Metaverse will help you transform Web3—also called WebMe—into WebWe. The metaverse—a more immersive internet—is evolving rapidly. Leadership in the Metaverse shares a new playbook to help you develop essential leadership skills needed to bridge our forever-hybrid, digital-physical human life on planet Earth—and build cohesive communities of strategy and impact. While the metaverse is being described “Web3” and “WebMe,” Dr. Carol A. Poore addresses head-on both metaverse innovation and expected societal challenges. She provides deep insight about leadership, participative strategy- and community-building, and essential communication skills so you can be prepared to lead in a metaverse world where virtual reality, 3D holograms, and human avatars will fascinate, captivate, and permanently change the way we live, work and play. Leadership in the Metaverse will help you: • Maximize the metaverse as a human relationship-building tool • Bring people and communities closer together, rather than further apart • Bond, bridge, and link hybrid worlds to build cohesive teams, work groups, organizations, boards of directors, and communities • Communicate effectively, connecting people with your organization’s purpose and future • Build Big C communities that lead to action and results that matter Dr. Carol A. Poore, author, speaker, and strategist, has been delivering effective leadership and transformational strategic planning results for more than 25 years. She has served in corporate, higher education, and nonprofit senior leadership and chief executive positions; led community planning initiatives; and has advised small businesses, nonprofits, local community organizations, and government entities during legacy-shaping times of change through her consultancy, Poore & Associates. She serves on the faculty at Arizona State University. Dr. Poore is the author of Strategic Impact: A Leader’s Three-Step Framework for the Customized Vital Strategic Plan (Fast Company Press), and Building Your Career Portfolio (Cengage Learning) published in English, German, and Korean.

Strategic Corporate Social Responsibility

Author : William B. Werther
Publisher : SAGE
ISBN 13 : 141291373X
Total Pages : 385 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Strategic Corporate Social Responsibility by : William B. Werther

Download or read book Strategic Corporate Social Responsibility written by William B. Werther and published by SAGE. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life "mini-case-study" approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multi-national corporations operate today.

R. Edward Freeman’s Selected Works on Stakeholder Theory and Business Ethics

Author : Sergiy D. Dmytriyev
Publisher : Springer Nature
ISBN 13 : 3031045645
Total Pages : 822 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis R. Edward Freeman’s Selected Works on Stakeholder Theory and Business Ethics by : Sergiy D. Dmytriyev

Download or read book R. Edward Freeman’s Selected Works on Stakeholder Theory and Business Ethics written by Sergiy D. Dmytriyev and published by Springer Nature. This book was released on 2023-09-20 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ed Freeman’s influential ideas on stakeholder theory, business ethics, humanities, and capitalism became foundational in the management field and turned around the mainstream thinking about business. Stakeholder theory developed by Freeman and others posits that business is not as much about profits, but rather about creating value for its stakeholders, including employees, customers, communities, financiers, and suppliers. The relationship between a company and its stakeholders is the essence of business and should be of utmost attention to its managers. Managers should avoid resorting to trade-offs by prioritizing one stakeholder group (e.g., shareholders) over the others and strive to run their companies in the interests of all stakeholders. The idea of pursuing the interests of all stakeholders became revolutionary in management and went far beyond the management field, expanding to Law, Health Care, Education, Public Policy and Administration, and Environmental Policy. This book is a collection of Ed Freeman’s most influential and important works on stakeholder theory as well as business ethics, humanities, and capitalism.

Digital Business Strategy

Author : Garvan Callan
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111034712
Total Pages : 416 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Digital Business Strategy by : Garvan Callan

Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

Developing Women Leaders in Corporate America

Author : Alan T. Belasen
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Developing Women Leaders in Corporate America by : Alan T. Belasen

Download or read book Developing Women Leaders in Corporate America written by Alan T. Belasen and published by Bloomsbury Publishing USA. This book was released on 2012-02-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research-based evidence within the Competing Values Framework to examine women's leadership styles, demonstrate their suitability for senior management positions, and show how employers must embrace women in leadership roles in order for their companies to be diversified and globalized. There is abundant proof that women in senior positions can make boardrooms "smarter" and companies more successful. And with a mastery of transformational and transactional roles, women possess a far larger behavioral repertoire to deal with stress than men—an advantage in any crisis situation. Even so, the glass ceiling still exists. Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries focuses on the research-based Competing Values Framework (CVF), an organizing schema that enables leaders to assess empirically personal strengths and weaknesses, and analyze and manage organizational situations. Each chapter showcases concrete evidence of women's ability to succeed at the top levels of management and their skills that add value to employers, and then utilizes CVF to pinpoint specific challenges for women leaders and identify practical strategies for success. This book will enable women leaders and managers, employers, company executives, leadership development consultants, business educators, HR directors, and trainers to reduce stereotyping associated with women in male-populated careers. The author also explains why women, more than men, possess characteristics that help ensure success in international assignments.

Knowledge Management Strategies for Business Development

Author : Russ, Meir
Publisher : IGI Global
ISBN 13 : 1605663492
Total Pages : 446 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Knowledge Management Strategies for Business Development by : Russ, Meir

Download or read book Knowledge Management Strategies for Business Development written by Russ, Meir and published by IGI Global. This book was released on 2009-09-30 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

Strategic Corporate Communication

Author : Richard Stanton
Publisher : Bloomsbury Publishing
ISBN 13 : 1137544082
Total Pages : 210 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Strategic Corporate Communication by : Richard Stanton

Download or read book Strategic Corporate Communication written by Richard Stanton and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.