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Author : Peter Schmitt
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (8 download)
Download or read book The "Brand Image" of the German Voter written by Peter Schmitt and published by . This book was released on 1959* with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Flemming Hansen
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001182
Total Pages : 488 pages
Book Rating : 4.0/5 (11 download)
Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.
Author : Alexander Keyssar
Publisher : Basic Books
ISBN 13 : 0465010148
Total Pages : 496 pages
Book Rating : 4.4/5 (65 download)
Download or read book The Right to Vote written by Alexander Keyssar and published by Basic Books. This book was released on 2009-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2000, The Right to Vote was widely hailed as a magisterial account of the evolution of suffrage from the American Revolution to the end of the twentieth century. In this revised and updated edition, Keyssar carries the story forward, from the disputed presidential contest of 2000 through the 2008 campaign and the election of Barack Obama. The Right to Vote is a sweeping reinterpretation of American political history as well as a meditation on the meaning of democracy in contemporary American life.
Author : John H Aldrich
Publisher : University of Michigan Press
ISBN 13 : 0472901125
Total Pages : 253 pages
Book Rating : 4.4/5 (729 download)
Download or read book The Many Faces of Strategic Voting written by John H Aldrich and published by University of Michigan Press. This book was released on 2019-02-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voters do not always choose their preferred candidate on election day. Often they cast their ballots to prevent a particular outcome, as when their own preferred candidate has no hope of winning and they want to prevent another, undesirable candidate’s victory; or, they vote to promote a single-party majority in parliamentary systems, when their own candidate is from a party that has no hope of winning. In their thought-provoking book The Many Faces of Strategic Voting, Laura B. Stephenson, John H. Aldrich, and André Blais first provide a conceptual framework for understanding why people vote strategically, and what the differences are between sincere and strategic voting behaviors. Expert contributors then explore the many facets of strategic voting through case studies in Great Britain, Spain, Canada, Japan, Belgium, Germany, Switzerland, and the European Union.
Author : Thomas Childers
Publisher : Univ of North Carolina Press
ISBN 13 : 0807898759
Total Pages : 384 pages
Book Rating : 4.8/5 (78 download)
Download or read book The Nazi Voter written by Thomas Childers and published by Univ of North Carolina Press. This book was released on 2010-06-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first study based on a large national sample of both urban and rural districts examines the Nazi constituency -- how it was formed, from which social groups, under what conditions, and with what promises. Using advanced statistical techniques to analyze each national election of the Weimar era, Childres offers a new and challenging interpretation of who voted for Hitler's NSDAP and why. He also provides a systematic examination of Nazi campaign strategy.
Author : Christopher Pich
Publisher : Routledge
ISBN 13 : 1000257940
Total Pages : 166 pages
Book Rating : 4.0/5 (2 download)
Download or read book Political Branding written by Christopher Pich and published by Routledge. This book was released on 2020-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author : Randall K. Morck
Publisher : University of Chicago Press
ISBN 13 : 0226536831
Total Pages : 700 pages
Book Rating : 4.2/5 (265 download)
Download or read book A History of Corporate Governance around the World written by Randall K. Morck and published by University of Chicago Press. This book was released on 2007-11-01 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many Americans, capitalism is a dynamic engine of prosperity that rewards the bold, the daring, and the hardworking. But to many outside the United States, capitalism seems like an initiative that serves only to concentrate power and wealth in the hands of a few hereditary oligarchies. As A History of Corporate Governance around the World shows, neither conception is wrong. In this volume, some of the brightest minds in the field of economics present new empirical research that suggests that each side of the debate has something to offer the other. Free enterprise and well-developed financial systems are proven to produce growth in those countries that have them. But research also suggests that in some other capitalist countries, arrangements truly do concentrate corporate ownership in the hands of a few wealthy families. A History of Corporate Governance around the World provides historical studies of the patterns of corporate governance in several countries-including the large industrial economies of Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States; larger developing economies like China and India; and alternative models like those of the Netherlands and Sweden.
Author : S. Schwarzkopf
Publisher : Springer
ISBN 13 : 0230293948
Total Pages : 300 pages
Book Rating : 4.2/5 (32 download)
Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Author : Susan Bachrach
Publisher : National Geographic Books
ISBN 13 : 0896047148
Total Pages : 0 pages
Book Rating : 4.8/5 (96 download)
Download or read book State of Deception written by Susan Bachrach and published by National Geographic Books. This book was released on 2017-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of Nazi propaganda based on never-before-published posters, rare photographs, and historical artifacts from the USHMM’s groundbreaking exhibition. “Propaganda,” Adolf Hitler wrote in 1924, “is a truly terrible weapon in the hands of an expert.” State of Deception: The Power of Nazi Propaganda documents how, in the 1920s and 1930s, the Nazi Party used posters, newspapers, rallies, and the new technologies of radio and film to sway millions with its vision for a new Germany—reinforced by fear-mongering images of state “enemies.” These images promoted indifference toward the suffering of neighbors, disguised the regime’s genocidal actions, and insidiously incited ordinary people to carry out or tolerate mass violence.The United States Holocaust Memorial Museum is addressing this topic today because, in an age of instant electronic communication, disseminators of messages and images of intolerance and hate have new tools, while at the same time consumers seem less able to cope with the vast amounts of unmediated information bombarding them daily. It is hoped that a deeper understanding of the complexities of the past may help us respond more effectively to today’s propaganda campaigns and biased messages.
Author : Kostas Gouliamos
Publisher : Routledge
ISBN 13 : 1135013365
Total Pages : 347 pages
Book Rating : 4.1/5 (35 download)
Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Author : Wojciech Cwalina
Publisher : Routledge
ISBN 13 : 1317462580
Total Pages : 389 pages
Book Rating : 4.3/5 (174 download)
Download or read book Political Marketing: written by Wojciech Cwalina and published by Routledge. This book was released on 2015-01-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first integrated theory-to-practice text on marketing's role in the political process. It
Author : Clay Clemens
Publisher : Routledge
ISBN 13 : 1317969103
Total Pages : 266 pages
Book Rating : 4.3/5 (179 download)
Download or read book The German Election of 2005 written by Clay Clemens and published by Routledge. This book was released on 2013-10-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of 2005 changed Germany’s political ‘landscape’. The combined share of the vote gained by the two major parties fell below 70 per cent, eliminating the option of a coalition between one of the two major parties (Christian Democrats and Social Democrats) with one of the smaller parties – the traditional pattern of government that had dominated German post-war politics since the late 1950s. The election resulted in the first national ‘Grand Coalition’ of the two major parties since 1969. While some have seen this government, elected in November 2005 and headed by the Christian Democrat Angela Merkel, as the symptom of a crisis of the traditional post-war German party system, others have highlighted the opportunities it opens up for constitutional and policy reform as Merkel’s ‘Grand Coalition’ controls an overwhelming majority of the votes in both houses of the German legislature. The German Election of 2005 analyses the road to the 2005 election and provide in-depth studies of the campaign and candidates, of voting behaviour and immediate consequences of the election, with contributions from leading experts from Germany, the United Kingdom and the United States. The findings are informed by theoretical and empirical work in the comparative study of parties and elections offering a nuanced, empirically rich picture of continuity and change in German electoral politics.
Author :
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.:/5 (319 download)
Download or read book National Union Catalog written by and published by . This book was released on 1956 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases
Author : Klaus J. Hopt
Publisher : Oxford University Press
ISBN 13 : 9780198268888
Total Pages : 1304 pages
Book Rating : 4.2/5 (688 download)
Download or read book Comparative Corporate Governance written by Klaus J. Hopt and published by Oxford University Press. This book was released on 1998 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book goes back to a symposium held at the Max Planck Institute for Foreign Private and Private International Law in Hamburg on May 15-17 1997"--P. [v].
Author : Gianpietro Mazzoleni
Publisher : John Wiley & Sons
ISBN 13 : 1118290755
Total Pages : 1804 pages
Book Rating : 4.1/5 (182 download)
Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.
Author : Vasudha Joshi
Publisher : Foundation Books
ISBN 13 : 9788175962040
Total Pages : 188 pages
Book Rating : 4.9/5 (62 download)
Download or read book Corporate Governance written by Vasudha Joshi and published by Foundation Books. This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate governance is part of an economy's system which has today become the most important mechanism for resource allocation. It is affected by capital market, block holders, institutional investors, proxy wars, company law and capital market regulations, and many other macro-economic as well as political factors. Historical evolution of corporate governance naturally has a bearing on current developments. This book is an attempt to weave these factors together coherently. Much of the concerned literature revolves around the agency problem, while in developing countries expropriation of small shareholders is the governance problem. However, shareholder activism is not likely to resolve the issue. Many more measures, from audit committees of the board, rigorous disclosures, exercise of voting rights by institutional investors, strict monitoring by capital market regulator to takeover bids are required to ensure corporate accountability.
Author : Eva Niesing
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954891425
Total Pages : 193 pages
Book Rating : 4.9/5 (548 download)
Download or read book Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices written by Eva Niesing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
