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ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Bookseller's Medium and Publisher's Advertiser written by and published by . This book was released on 1860 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.B/5 (1 download)
Download or read book The bookseller's advertiser, and monthly register of new publications written by and published by . This book was released on 1834 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Bookseller, Newsdealer and Stationer written by and published by . This book was released on 1904 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott E. Casper
Publisher : Univ of North Carolina Press
ISBN 13 : 0807830852
Total Pages : 560 pages
Book Rating : 4.8/5 (78 download)
Download or read book The Industrial Book, 1840-1880 written by Scott E. Casper and published by Univ of North Carolina Press. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: V. 1. The colonial book in the Atlantic world: This book carries the interrelated stories of publishing, writing, and reading from the beginning of the colonial period in America up to 1790. v. 2 An Extensive Republic: This volume documents the development of a distinctive culture of print in the new American republic. v. 3. The industrial book 1840-1880: This volume covers the creation, distribution, and uses of print and books in the mid-nineteenth century, when a truly national book trade emerged. v. 4. Print in Motion: In a period characterized by expanding markets, national consolidation, and social upheaval, print culture picked up momentum as the nineteenth century turned into the twentieth. v. 5. The Enduring Book: This volume addresses the economic, social, and cultural shifts affecting print culture from Word War II to the present.
Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author : David D. Hall
Publisher : UNC Press Books
ISBN 13 : 1469628961
Total Pages : 4835 pages
Book Rating : 4.4/5 (696 download)
Download or read book A History of the Book in America, 5-volume Omnibus E-book written by David D. Hall and published by UNC Press Books. This book was released on 2015-10-08 with total page 4835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five volumes in A History of the Book in America offer a sweeping chronicle of our country's print production and culture from colonial times to the end of the twentieth century. This interdisciplinary, collaborative work of scholarship examines the book trades as they have developed and spread throughout the United States; provides a history of U.S. literary cultures; investigates the practice of reading and, more broadly, the uses of literacy; and links literary culture with larger themes in American history. Now available for the first time, this complete Omnibus ebook contains all 5 volumes of this landmark work. Volume 1 The Colonial Book in the Atlantic World Edited by Hugh Amory and David D. Hall 664 pp., 51 illus. Volume 2 An Extensive Republic: Print, Culture, and Society in the New Nation, 1790-1840 Edited by Robert A. Gross and Mary Kelley 712 pp., 66 illus. Volume 3 The Industrial Book, 1840-1880 Edited by Scott E. Casper, Jeffrey D. Groves, Stephen W. Nissenbaum, and Michael Winship 560 pp., 43 illus. Volume 4 Print in Motion: The Expansion of Publishing and Reading in the United States, 1880-1940 Edited by Carl F. Kaestle and Janice A. Radway 688 pp., 74 illus. Volume 5 The Enduring Book: Print Culture in Postwar America Edited by David Paul Nord, Joan Shelley Rubin, and Michael Schudson 632 pp., 95 illus.
Author : Scott E. Casper
Publisher : Univ of North Carolina Press
ISBN 13 : 0807868035
Total Pages : 560 pages
Book Rating : 4.8/5 (78 download)
Download or read book A History of the Book in America written by Scott E. Casper and published by Univ of North Carolina Press. This book was released on 2009-09-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 3 of A History of the Book in America narrates the emergence of a national book trade in the nineteenth century, as changes in manufacturing, distribution, and publishing conditioned, and were conditioned by, the evolving practices of authors and readers. Chapters trace the ascent of the "industrial book--a manufactured product arising from the gradual adoption of new printing, binding, and illustration technologies and encompassing the profusion of nineteenth-century printed materials--which relied on nationwide networks of financing, transportation, and communication. In tandem with increasing educational opportunities and rising literacy rates, the industrial book encouraged new sites of reading; gave voice to diverse communities of interest through periodicals, broadsides, pamphlets, and other printed forms; and played a vital role in the development of American culture. Contributors: Susan Belasco, University of Nebraska Candy Gunther Brown, Indiana University Kenneth E. Carpenter, Newton Center, Massachusetts Scott E. Casper, University of Nevada, Reno Jeannine Marie DeLombard, University of Toronto Ann Fabian, Rutgers University Jeffrey D. Groves, Harvey Mudd College Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School David M. Henkin, University of California, Berkeley Bruce Laurie, University of Massachusetts, Amherst Eric Lupfer, Humanities Texas Meredith L. McGill, Rutgers University John Nerone, University of Illinois Stephen W. Nissenbaum, University of Massachusetts Lloyd Pratt, Michigan State University Barbara Sicherman, Trinity College Louise Stevenson, Franklin & Marshall College Amy M. Thomas, Montana State University Tamara Plakins Thornton, State University of New York, Buffalo Susan S. Williams, Ohio State University Michael Winship, University of Texas at Austin
Author : Adolf Growoll
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.E/5 ( download)
Download or read book Book-trade Bibliography in the United States in the XIXth Century written by Adolf Growoll and published by . This book was released on 1898 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)
Download or read book Concentration in the Book-publishing and Bookselling Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights and published by . This book was released on 1980 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Bookseller written by and published by . This book was released on 1865 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official organ of the book trade of the United Kingdom.
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ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.1/5 (9 download)
Download or read book The American Bookseller written by and published by . This book was released on 1887 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.A/5 ( download)
Download or read book The Publishers Weekly written by and published by . This book was released on 1897 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miriam J. Johnson
Publisher : Taylor & Francis
ISBN 13 : 1000635376
Total Pages : 214 pages
Book Rating : 4.0/5 (6 download)
Download or read book Social Media Marketing for Book Publishers written by Miriam J. Johnson and published by Taylor & Francis. This book was released on 2022-09-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1194 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the Senate Committee on the Judiciary written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1979 with total page 1194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 810 pages
Book Rating : 4.:/5 (33 download)
Download or read book The Bookseller written by and published by . This book was released on 1982 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1352 pages
Book Rating : 4.3/5 (91 download)
Download or read book Publisher and Bookseller written by and published by . This book was released on 1896 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
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ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.3/5 ( download)
Download or read book The Bookseller and the Stationery Trades' Journal written by and published by . This book was released on 1927 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
