The Body Washer A Marketing Plan For The United Arabic Emirates

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The Body Washer: A Marketing Plan for the United Arabic Emirates

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Author : Matthias Beer
Publisher : GRIN Verlag
ISBN 13 : 3656509409
Total Pages : 33 pages
Book Rating : 4.6/5 (565 download)

Book Synopsis The Body Washer: A Marketing Plan for the United Arabic Emirates by : Matthias Beer

Download or read book The Body Washer: A Marketing Plan for the United Arabic Emirates written by Matthias Beer and published by GRIN Verlag. This book was released on 2013-10-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of applied sciences, Munich, course: MBA, language: English, abstract: The Body-Washer has been introduced to the European market just lately aiming for the healthcare sector. Due to the versatile concept of the product and the ease of use additional interest from the hotel sector and from private households for wellness and nursing purposes arises. Furthermore, the Arabic peninsula, in particular from the UAE, has signaled interest in the unique product. Subsequently the UAE market in this regards is analyzed from two different perspectives. The analysis was done on a micro- as well as on a macro-environmental view. The investigations are on the company itself, the suppliers as well as customers and competitors on the one hand side and local aspects such as political, economic and social trends on the other. Together with the SWOT analysis of the product with respect to the UAE market a marketing strategy has been developed. As part of the marketing strategy, a market segmentation was done in order to derive the target market for the Body Washer in the UAE, the health care as well as the tourism sector. For the target market segments a “4P” analysis (price, product, place and promotion) has been done followed by an implementation plan accordingly. The conclusion and the ITM checklist are finalizing the marketing assignment on the Body Washer marketing plan for the UAE summarizing the main aspects.

Applications in Basic Marketing

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Author : William D. Perreault (Jr.)
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780072864700
Total Pages : 228 pages
Book Rating : 4.8/5 (647 download)

Book Synopsis Applications in Basic Marketing by : William D. Perreault (Jr.)

Download or read book Applications in Basic Marketing written by William D. Perreault (Jr.) and published by Irwin/McGraw-Hill. This book was released on 2004-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Develop a Marketing Plan? The Example of the "Amazon Echo"

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Author :
Publisher : GRIN Verlag
ISBN 13 : 334611693X
Total Pages : 40 pages
Book Rating : 4.3/5 (461 download)

Book Synopsis How to Develop a Marketing Plan? The Example of the "Amazon Echo" by :

Download or read book How to Develop a Marketing Plan? The Example of the "Amazon Echo" written by and published by GRIN Verlag. This book was released on 2020-02-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Düsseldorf, language: English, abstract: The objective of this assignment is to develop a formal marketing plan for the launch of the new product "Amazon Echo". It includes a review on the theory and approaches of a marketing plan along with concrete practical implications as a whole package to provide meaningful indications for concrete marketing activities based on marketing analysis in order to achieve the strategic objectives of the company regarding the new product. The first chapter focusses on the theoretical background of marketing and tries to define the best strategy possible for that project. In a next step, the profile of the company, amazon, is analysed, before, in, a a fourth step, a related strategic plan for the marketing of the amazon echo is developed. In doing so, special focus is put on the aspects of marketing mix and further strategic analaysis. Finally, this works ends by giving a short overview over the findings.

The New York Times Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1876 pages
Book Rating : 4.3/5 (117 download)

Book Synopsis The New York Times Index by :

Download or read book The New York Times Index written by and published by . This book was released on 2007 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

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Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

BMW Group Operates in the Market Australia. Strategic Plan Report

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Author : Tobias Rohringer
Publisher :
ISBN 13 : 9783346014344
Total Pages : 48 pages
Book Rating : 4.0/5 (143 download)

Book Synopsis BMW Group Operates in the Market Australia. Strategic Plan Report by : Tobias Rohringer

Download or read book BMW Group Operates in the Market Australia. Strategic Plan Report written by Tobias Rohringer and published by . This book was released on 2019-08 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of South Australia, language: English, abstract: This strategic plan report will analyse the strategy and the competitive environment of BMW. More specifically, the research question is: 'How does BMW operate in the Australian market?' Thereby, the focus for this research is the brand BMW. Background information about the company and their products is described in the second chapter. The research methods are presented in the third chapter of this report, which clarify how the information for this paper was obtained. To analyse the strategy of BMW in Australia, it is necessary to examine the internal environment, task environment and the external environment. The analytical tools SWOT and Pestle were already described in the first assessment and are essential to chapter four in analysing the environment of BMW. This section also includes the past and the current strategy of the organization. Additional information is provided in the fifth section in this report and describes more facts about the company, which are not covered of in the SWOT and PESTLE analyses, in order to understand the organization better. The last chapter contains the recommendation for the company, which is split into three subchapters: the business level strategy, the corporate level strategy and the network level strategy.

Predicasts F & S Index United States

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Author :
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Predicasts F & S Index United States by :

Download or read book Predicasts F & S Index United States written by and published by . This book was released on 1993 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive index to company and industry information in business journals

Marketing Plan: BMW 1-series in Germany

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Author : Andreas Klein
Publisher : GRIN Verlag
ISBN 13 : 3638619842
Total Pages : 38 pages
Book Rating : 4.6/5 (386 download)

Book Synopsis Marketing Plan: BMW 1-series in Germany by : Andreas Klein

Download or read book Marketing Plan: BMW 1-series in Germany written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-26 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels

TUI and its Marketing Plan

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Author : Kerstin Schneider
Publisher : GRIN Verlag
ISBN 13 : 3656247676
Total Pages : 15 pages
Book Rating : 4.6/5 (562 download)

Book Synopsis TUI and its Marketing Plan by : Kerstin Schneider

Download or read book TUI and its Marketing Plan written by Kerstin Schneider and published by GRIN Verlag. This book was released on 2012-07-30 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel. In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix.

B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)

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Author : Hauke Barschel
Publisher : GRIN Verlag
ISBN 13 : 3638781895
Total Pages : 29 pages
Book Rating : 4.6/5 (387 download)

Book Synopsis B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) by : Hauke Barschel

Download or read book B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) written by Hauke Barschel and published by GRIN Verlag. This book was released on 2007-09-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.

Marketing Plan Cinnabon Company

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Author : Yasir Khan
Publisher : GRIN Verlag
ISBN 13 : 3656884633
Total Pages : 33 pages
Book Rating : 4.6/5 (568 download)

Book Synopsis Marketing Plan Cinnabon Company by : Yasir Khan

Download or read book Marketing Plan Cinnabon Company written by Yasir Khan and published by GRIN Verlag. This book was released on 2015-01-27 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan. This marketing plan has been developed for the Cinnabon Company’s signature Cinnamon Rolls. It tends to bring forward the marketing strategies, underlying problems and their potential solutions for the product. It aims at establishing a comprehensive marketing plan for the company, whereby a complete situation analysis is conducted which is followed by the determination and identification of the company’s marketing goals and objectives; and the difference between the two from the perspective of Cinnabon Inc. Furthermore, the paper highlights the company’s key strengths and weaknesses, opportunities and threats, while elaborating a complete marketing plan is expected to be developed for the company.

International Marketing Plan for Volkswagen

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Author : Christian Baumann
Publisher : GRIN Verlag
ISBN 13 : 3640775058
Total Pages : 65 pages
Book Rating : 4.6/5 (47 download)

Book Synopsis International Marketing Plan for Volkswagen by : Christian Baumann

Download or read book International Marketing Plan for Volkswagen written by Christian Baumann and published by GRIN Verlag. This book was released on 2010-12-11 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. ...]

SWOT Analysis of Samsung's Marketing Plan

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Author : Francis Marete
Publisher : GRIN Verlag
ISBN 13 : 3656718865
Total Pages : 7 pages
Book Rating : 4.6/5 (567 download)

Book Synopsis SWOT Analysis of Samsung's Marketing Plan by : Francis Marete

Download or read book SWOT Analysis of Samsung's Marketing Plan written by Francis Marete and published by GRIN Verlag. This book was released on 2014-08-13 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, , language: English, abstract: Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets. History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region countries. At the present time, the company is manufacturing world class and high quality smart phones, video cameras, TVs, LCD or LED and keeping its eyes on the current market requirement. Moreover, the company is now manufacturing world class and latest hardware and software, smart phones and 3G dives to compete its biggest competitors such as Nokia, Apple, and BlackBerry, Micromax etc. The company is looking for fulfils the current market requirement and demand of the customers (Chang, 2011). Its innovative, high quality and world

Marketing Plan for Costa Coffee

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Author : Maingi Joe
Publisher : Grin Publishing
ISBN 13 : 9783656588009
Total Pages : 24 pages
Book Rating : 4.5/5 (88 download)

Book Synopsis Marketing Plan for Costa Coffee by : Maingi Joe

Download or read book Marketing Plan for Costa Coffee written by Maingi Joe and published by Grin Publishing. This book was released on 2014-02 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

Arab Cultural Awareness

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Author : U. S. Army Training and Doctrine Command
Publisher :
ISBN 13 : 9781468036480
Total Pages : 76 pages
Book Rating : 4.0/5 (364 download)

Book Synopsis Arab Cultural Awareness by : U. S. Army Training and Doctrine Command

Download or read book Arab Cultural Awareness written by U. S. Army Training and Doctrine Command and published by . This book was released on 2006-12-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is designed to specifically provide the trainer a 'hip pocket training' resource. It is intended for informal squad or small group instruction. The goal is to provide soldiers with a basic overview of Arab culture. It must be emphasized that there is no "one" Arab culture or society. The Arab world is full of rich and diverse communities, groups and cultures. Differences exist not only among countries, but within countries as well. Caveat: It is impossible to talk about groups of people without generalizing. It then follows that it is hard to talk about the culture of a group without generalizing. This handbook attempts to be as accurate and specific as possible, but inevitably contains such generalizations. Treat these generalizations with caution and wariness. They do provide insight into a culture, but the accuracy and usefulness will depend on the context and specific circumstances.

Fashion Marketing

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Author : Mike Easey
Publisher : John Wiley & Sons
ISBN 13 : 9781444309560
Total Pages : 280 pages
Book Rating : 4.3/5 (95 download)

Book Synopsis Fashion Marketing by : Mike Easey

Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Management of Norm Residues

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Author : International Atomic Energy Agency
Publisher : International Atomic Energy Agency
ISBN 13 : 9789201427106
Total Pages : 53 pages
Book Rating : 4.4/5 (271 download)

Book Synopsis Management of Norm Residues by : International Atomic Energy Agency

Download or read book Management of Norm Residues written by International Atomic Energy Agency and published by International Atomic Energy Agency. This book was released on 2013-07-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: