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The Black Book Of Ultimate Digital Marketing Tactics
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Book Synopsis The Little Black Book of Online Business by : Paul Galloway
Download or read book The Little Black Book of Online Business written by Paul Galloway and published by John Wiley & Sons. This book was released on 2009-01-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.
Book Synopsis Black Ops Advertising by : Mara Einstein
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Book Synopsis Roxy's Little Black Book of Tips and Tricks by : Roxy Jacenko
Download or read book Roxy's Little Black Book of Tips and Tricks written by Roxy Jacenko and published by Allen & Unwin. This book was released on 2018-11-28 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The no-bullsh*t guide to all things PR, social media, business and building your brand. 'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.' Helen McCabe, Digital Content Director, Nine 'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.' Jackie O, Radio Personality, KIIS Network 'As the saying goes, "If you want something done, ask a busy person", or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.' Emily Taylor, Editor, InStyle Australia The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book of Hints & Tips is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney
Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.
Book Synopsis Sell Anything Online by : Anaita Sarkar
Download or read book Sell Anything Online written by Anaita Sarkar and published by . This book was released on 2021-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony
Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.
Book Synopsis Marketing Resource Management by : Romek Jansen
Download or read book Marketing Resource Management written by Romek Jansen and published by MRMLOGIQ. This book was released on 2008 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Copywriters Black Book written by RD king and published by 大賢者外語. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now YOU can sell like the experts ... Do You Want to Learn The Secrets of The Experts and Become a Copywriting Master? Have you heard of the term: Copywriting”? Wikipedia defined it as: “Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media). The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”. In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects. If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you. Thankfully, good copy writing practices is a learnable skill. Below are the information that you are about to learn: Basics of Copywriting Headline Essentials USP vs. ESP Call To Action Handling Objections Copywriting Mistakes To Avoid Swipe Files
Book Synopsis The Little Black Book of Scams by : Industry Canada
Download or read book The Little Black Book of Scams written by Industry Canada and published by Competition Bureau Canada. This book was released on 2014-03-10 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
Book Synopsis The Digital Marketing Book Competitors Rated 1 Star by : Shu Chen Hou
Download or read book The Digital Marketing Book Competitors Rated 1 Star written by Shu Chen Hou and published by Kokoshungsan Ltd. This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Digital Marketing: Dominate Your Competition Are you tired of watching your competitors steal your market share? Ready to take your business to new heights? "The Digital Marketing Book: Competitors Rated 1 Star" is your ultimate guide to mastering the digital landscape. Discover how to: Attract More Customers: Learn proven SEO techniques to boost your website's visibility. Engage Your Audience: Create captivating social media content that drives engagement. Convert Visitors into Buyers: Build effective sales funnels to maximize conversions. Outsmart Your Competitors: Stay ahead of the curve with cutting-edge marketing strategies. Don't let your competition leave you behind. Grab your copy today and start dominating your industry.
Download or read book Instagram written by J. Holmes and published by Createspace Independent Publishing Platform. This book was released on 2015-12-02 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put the Power of Instagram to Work for You! Are you ready to create an Instagram account? Do you want to create a popular and profitable Instagram presence? Would you like to use Instagram to spread the word about your business? When you read Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book, you'll learn about how Instagram got its start - and how you can get started with Instagram. You'll learn all the basics of using this powerful platform: - Notifications - Social Connectivity - Adding Photos and Videos - Editing and Filters - Sharing - and even Instagram Direct! With Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book, you'll learn how to make a great Instagram account, get more likes for your Instagram posts, and reach out to more users. You'll find out the best ways to profit from your posts-including Instagram Analytics for business and marketing success! Don't wait - It's time to put the Instagram platform to work for you! Start reading Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book right away! You'll be so glad you did!
Book Synopsis ACT Prep Black Book by : Mike Barrett
Download or read book ACT Prep Black Book written by Mike Barrett and published by . This book was released on 2018-02-15 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click the "look inside" feature above to browse the Black Book and get a feel for how it approaches the ACT! The fully up-to-date ACT Prep Black Book, Second Edition gives you unique, effective ACT strategies from Mike Barrett, an ACT tutor with clients all over the globe who pay him hundreds of dollars an hour for phone tutoring. In addition to extensive and effective training on every aspect of the ACT, the ACT Prep Black Book gives you detailed, systematic, easy-to-follow walkthroughs for every question in all 3 official practice tests from the current Official ACT Prep Guide.The Black Book is a must-have in your ACT preparation, whether you need to make a perfect 36 to be competitive at an Ivy, score a 10 in each section to claim a sports scholarship, or anything in between. The Black Book works best when used with the authentic ACT questions in the "Red Book," which is the Official ACT Prep Guide, 2018, by ACT, Inc. The Black Book shows you how to beat the ACT, while the Red Book gives you real ACT questions to practice with. (The ACT Prep Black Book has no affiliation with ACT, Inc.)The Black Book and the Red Book are all you need to get your best possible ACT score.The Black Book is the ideal ACT book for 3 major reasons: It covers every aspect of the test with advice that actually works, making it unique in the ACT prep field. It doesn't just review material from your high school classes! Instead, you'll learn to exploit design flaws in the ACT, using its own "ACT tricks" against it. The Black Book contains 600+ detailed, systematic, easy-to-follow walkthroughs for real ACT questions from the Red Book, so you know that what you're learning actually works. You'll see every question from all 3 of the Red Book's official ACT Practice Tests attacked in a way that clearly demonstrates the ideal thought process on the ACT. (You'll need your own copies of those real ACT practice tests, which you can find in the Official ACT Prep Guide, 2018, by ACT, Inc.) The Black Book is a clear, concise roadmap to the ACT. (See the selected highlights below). It explains exactly how every ACT question works, and how to beat it in the least time possible. Selected Highlights from the ACT Prep Black Book: The important differences between the ACT and a normal high school test, and how they influence every aspect of the proper approach to ACT preparation... Why every ACT question can only have one valid answer, no matter how much it might seem otherwise sometimes... How to look at ACT questions the same way ACT, Inc. does when it writes them... Why it's so important to work with real test questions from ACT, Inc....and why you shouldn't pay much attention to the official written explanations for those questions... What you're actually supposed to do when the ACT asks you about an author's attitude... The important implications of viewing time as an investment on test day... Why focusing on the wrong answers can be just as important as finding the right one...and how to do it effectively... The simple formula that allows you to crank out a top-scoring essay (that is, if you even need to take the ACT Writing test in the first place)... The special grammatical rules tested on the ACT English section-which may differ from what's commonly accepted in a high school or college classroom... The unwritten rules for every kind of ACT question... The many ways to approach an ACT Math question, and which ones are likely to work best for you... Why every real ACT Math question can potentially be answered in under 30 seconds... And much, much more than we can fit in this space...
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis The Black Book of Forex Trading by : Paul Langer
Download or read book The Black Book of Forex Trading written by Paul Langer and published by Createspace Independent Publishing Platform. This book was released on 2015-04-27 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you lost money trading the Forex Markets? Or are you consistently winning and making a regular income with your trading? Are you watching the markets without enough confidence to enter trades? Are you spending money in third-part systems that don't seem to yield you any results? Are you wasting your money trading without enough knowledge? Do you want to understand the systems and tactics advanced and professional Forex traders use to build their accounts? If you aren't achieving the results you want form Forex Trading this book will help you get there faster and easier. If you only knew that by tweaking and fixing certain aspects of your trading you could literally start making money right away. The knowledge and information contained in The Black Book Of Forex Trading was learned by me after several years of losing, trying and testing. Spending thousands in systems, courses and coaches to get to where I am now. You could easily learn the core of what I know by reading this book. And literally change your trading forever since the concepts are simple and easy to follow. What actionable and realistic Forex tactics will you learn? -How to stop struggling with the markets -How to STOP losing money! -Gain enough confidence to trade, knowing that you have the right knowledge and the numbers are in your favor -Adapt any of my THREE proven, powerful yet simple forex trading strategies to your own needs (day trade, swing trade or position trade) -Start earning money CONSISTENTLY -Become a profitable trader in four months or less -Fund your financial freedom and the lifestyle you want with your trading All of this while you develop a real Forex System to win constantly Trading doesn't have to be complicated to make you money Aimed for beginner to intermediate traders who can't yet become successful in their trading, this book will guide you and help you answer many questions normally other books, courses and gurus won't cover. Written by a real trader who lost most of his life savings due to bad trading, only to make them back many times over after learning a Proven, Powerful yet Simple method that is COMPLETELY laid out for you in this book, no secrets kept. This book covers the three main areas of trading: 1- Strategies - how to adapt a winning strategy to your personal lifestyle and needs (no black box or spaghetti charts full of indicators and lines, just simple and pure price action, easy to read and follow) 2. Money Management - How to optimize and maximize your winnings without risking too much 3. Get control of your emotions and become a better trader - Why most traders let their emotions rule their trading and a few simple steps to control how your mind play tricks to you while you trade. At the end of the book you will find a very simple to follow yet very powerful blueprint to plan your next months, get control of your financial future and achieve your trading success. Download your Copy of The Black Book of Forex Trading NOW and change your trading forever P.S. You'll be able to notice a difference within 24 hours
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
