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The Big Campaign
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Book Synopsis The Big Campaign by : Andrew Einspruch
Download or read book The Big Campaign written by Andrew Einspruch and published by Macmillan Education AU. This book was released on 2009 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are creating a big advertising campaign to sell sneakers. It will have multi-platforms to get the message out and sink it into the minds of potential buyers. They will all be linked by the campaign theme. Lets have a look at the big sneaker campaign.aReading age 11.5-12.5 yearsText Type: DescriptionContents:Ads Everywhere Sales Strategies The PlanThe Campaign The Print Ad Digital Signs TV and Radio Ads The Product Review Songs in Ads Advertising Tricks The Celebrity
Download or read book Doing Our Bit written by Murdoch Stephens and published by Bridget Williams Books. This book was released on 2018-08-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2013, Murdoch Stephens began a campaign to double New Zealand’s refugee quota. Inspired by his time living in Aleppo, Syria, over the next five years he built the campaign into a mainstream national movement – one that contributed to the first growth in New Zealand’s refugee quota in thirty years. Doing Our Bit is an insider’s account of political campaigning in New Zealand. This BWB Text is essential reading for anyone interested in grassroots campaigning or how political change happens in New Zealand.
Book Synopsis The Big Mean Kitty by : Cory Williams
Download or read book The Big Mean Kitty written by Cory Williams and published by . This book was released on 2017-09-05 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 years after the release of the viral YouTube hit The Mean Kitty Song, Sparta is back with a new adventure of epic proportions! The cute kitty has grown into the biggest, meanest cat to ever roam the earth, or so people thought. Follow his story and learn to never judge based on appearances.
Book Synopsis What It Takes by : Richard Ben Cramer
Download or read book What It Takes written by Richard Ben Cramer and published by Open Road Media. This book was released on 2011-08-02 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time). An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world? Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review). With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).
Download or read book Crime & Politics written by Ted Gest and published by Oxford University Press. This book was released on 2003-08-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has America experienced an explosion in crime rates since 1960? Why has the crime rate dropped in recent years? Though politicians are always ready both to take the credit for crime reduction and to exploit grisly headlines for short-term political gain, these questions remain among the most important-and most difficult to answer-in America today. In Crime & Politics, award-winning journalist Ted Gest gives readers the inside story of how crime policy is formulated inside the Washington beltway and state capitols, why we've had cycle after cycle of ineffective federal legislation, and where promising reforms might lead us in the future. Gest examines how politicians first made crime a national rather than a local issue, beginning with Lyndon Johnson's crime commission and the landmark anti-crime law of 1968 and continuing right up to such present-day measures as "three strikes" laws, mandatory sentencing, and community policing. Gest exposes a lack of consistent leadership, backroom partisan politics, and the rush to embrace simplistic solutions as the main causes for why Federal and state crime programs have failed to make our streets safe. But he also explores how the media aid and abet this trend by featuring lurid crimes that simultaneously frighten the public and encourage candidates to offer another round of quick-fix solutions. Drawing on extensive research and including interviews with Edwin Meese, Janet Reno, Joseph Biden, Ted Kennedy, and William Webster, Crime & Politics uncovers the real reasons why America continues to struggle with the crime problem and shows how we do a better job in the future.
Download or read book The Campaign written by Leila Sales and published by Abrams. This book was released on 2020-09-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.
Book Synopsis The First Campaign by : Garrett M. Graff
Download or read book The First Campaign written by Garrett M. Graff and published by Macmillan. This book was released on 2007-11-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining vivid campaign-trail reporting with a provocative argument about the state of American politics, Graff makes clear that whichever party best meets the challenges of globalization will win the election--and put America back on course.
Book Synopsis The Victory Lab by : Sasha Issenberg
Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Book Synopsis The Fallacy of Campaign Finance Reform by : John Samples
Download or read book The Fallacy of Campaign Finance Reform written by John Samples and published by University of Chicago Press. This book was released on 2008-09-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: At first glance, campaign finance reform looks like a good idea. McCain-Feingold, for instance, regulates campaigns by prohibiting national political parties from accepting soft money contributions from corporations, labor unions, and wealthy individuals. But are such measures, or any of the numerous and similarly restrictive proposals that have circulated through Washington in recent years, really good for our democracy? John Samples says no, and here he takes a penetrating look into the premises and consequences of the long crusade against big money in politics. How many Americans, he asks, know that there is little to no evidence that campaign contributions really influence members of Congress? Or that so-called negative political advertising actually improves the democratic process by increasing voter turnout and knowledge? Or that limits on campaign contributions make it harder to run for office, thereby protecting incumbent representatives from losing their seats of power? Posing tough questions such as these, Samples uncovers numerous fallacies beneath proposals for campaign finance reform. He argues that our most common concerns about money in politics are misplaced because the ideals implicit in our notion of corruption are incoherent or indefensible. The chance to regulate money in politics allows representatives to serve their own interests at a cost to their constituents. And, ironically, this long crusade against the corruption caused by campaign contributions allows public officials to reduce their vulnerability by suppressing electoral competition. Defying long-held ssumptions and conventional political wisdom, The Fallacy of Campaign Finance Reform is a provocative and decidedly nonpartisan work that will be essential for anyone concerned about the future of American government.
Book Synopsis Groundbreakers by : Elizabeth McKenna
Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.
Book Synopsis The Great Sioux Campaign of 1876, Day-by-Day by : Frederic C. Wagner III
Download or read book The Great Sioux Campaign of 1876, Day-by-Day written by Frederic C. Wagner III and published by McFarland. This book was released on 2021-11-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on more than 22 years' research, this book presents an exhaustive chronology of the Great Sioux Campaign in three parts: the U.S. Seventh Cavalry's communications, decisions and movements October 15, 1875-June 21, 1876, are traced day-by-day; the three-day prelude to the Battle of Little Bighorn hour-by-hour; and the battle itself minute-by-minute. The separate actions of the several military commands and the Indians involved are narrated in coherent sequence. Archival intelligence summaries offer the reader fresh perspective on the events leading to the decisive Indian victory known as Custer's Last Stand.
Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Book Synopsis Capital Campaigns by : Andrea Kihlstedt
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Download or read book Brainwashed written by Tom Burrell and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh...
Download or read book Parks & Recreation written by and published by . This book was released on 1927 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Voting with Dollars by : Bruce Ackerman
Download or read book Voting with Dollars written by Bruce Ackerman and published by Yale University Press. This book was released on 2008-10-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: divdivIn this provocative book, two leading law professors challenge the existing campaign reform agenda and present a new initiative that avoids the mistakes of the past. Bruce Ackerman and Ian Ayres build on the example of the secret ballot and propose a system of “secret donation booths” for campaign contributions. They unveil a plan in which the government provides each voter with a special credit card account containing fifty “Patriot dollars” for presidential elections. To use this money, citizens go to their local ATM machine and anonymously send their Patriot dollars to their favorite candidates or political organizations. Americans are free to make additional contributions, but they must also give these gifts anonymously. Because candidates cannot identify who provided the funds, it will be much harder for big contributors to buy political influence. And the need for politicians to compete for the Patriot dollars will give much more power to the people. Ackerman and Ayres work out the operating details of their plan, anticipate problems, design safeguards, suggest overseers, and show how their proposals satisfy the most stringent constitutional requirements. They conclude with a model statute that could serve as the basis of a serious congressional effort to restore Americans’ faith in democratic politics./DIV/DIV
