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The Bandwagon Effect
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Book Synopsis Bandwagon Effects in High-technology Industries by : Jeffrey H. Rohlfs
Download or read book Bandwagon Effects in High-technology Industries written by Jeffrey H. Rohlfs and published by MIT Press. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of bandwagon effects in high technology industries, illustrated by historical and contemporary case studies.
Download or read book Social Laser written by Andrei Khrennikov and published by CRC Press. This book was released on 2020-11-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent years have been characterized by stormy social protests throughout the world. These protests have some commonalities, but at the same time, their sociopolitical, psychological, and economic contexts differ essentially. An important class of such protests is known as color revolutions. The analysis of these events in social and political literature is characterized by huge diversity of opinions. We remark that the sociopolitical perturbations under consideration are characterized by the cascade dynamics leading to the exponential amplification of coherent social actions. In quantum physics, such exponential and coherent amplification is the basic feature of laser’s functioning. (“Laser” is acronym for light amplification by stimulated emission of radiation). In this book we explore the theory of laser to model aforementioned waves of social protests, from color revolutions to Brexit and Trump’s election. We call such social processes Stimulated Amplification of Social Actions (SASA), but to keep closer to the analogy with physics we merely operate with the term “social laser.”
Book Synopsis The international encyclopedia of political communication by : Gianpietro Mazzoleni
Download or read book The international encyclopedia of political communication written by Gianpietro Mazzoleni and published by . This book was released on 2016 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines. Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work. Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature. Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields.
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Cognitive Errors and Diagnostic Mistakes by : Jonathan Howard
Download or read book Cognitive Errors and Diagnostic Mistakes written by Jonathan Howard and published by Springer. This book was released on 2018-11-28 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case-based book illustrates and explores common cognitive biases and their consequences in the practice of medicine. The book begins with an introduction that explains the concept of cognitive errors and their importance in clinical medicine and current controversies within healthcare. The core of the book features chapters dedicated to particular cognitive biases; cases are presented and followed by a discussion of the clinician's rationale and an overview of the particular cognitive bias. Engaging and easy to read, this text provides strategies on minimizing cognitive errors in various medical and professional settings.
Book Synopsis A Logic of Expressive Choice by : Alexander A. Schuessler
Download or read book A Logic of Expressive Choice written by Alexander A. Schuessler and published by Princeton University Press. This book was released on 2000-10-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their preferences, allegiances, and thus themselves. Through a comparative history of marketing and campaigning, Schuessler generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Political advisers, for example, have learned to target voters' desire to express--to themselves and to others--who they are. Candidates, using tactics such as claiming popularity, invoking lifestyle, using ambiguous campaign themes, and shielding supporters from one another can get out their vote even when it is clear that an election is already lost or won. This important work, the first of its kind, will appeal to anyone seeking to decipher voter choice and turnout, social movements, political identification, collective action, and consumer behavior, including scholars, graduate students, and upper-level undergraduates in political science, economics, sociology, anthropology, and marketing. It will contribute greatly to our understanding and prediction of democratic participation patterns and their consequences.
Book Synopsis The SAGE Handbook of Public Opinion Research by : Wolfgang Donsbach
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Book Synopsis The Secrets of Great Marriages by : Julie Des Jardins
Download or read book The Secrets of Great Marriages written by Julie Des Jardins and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Therapists Charlie and Linda Bloom have been married more than thirty-five years. Over a two-year period, they interviewed twenty-seven couples who had been together for an average of thirty years and seemed as happy as newlyweds. Were they just lucky? The Blooms found that these couples had faced real challenges - difficulties with children and stepchildren, war wounds, infidelity, and financial ruin. They also found that with loving dialogue and open hearts, the couples had found ways to heal, grow, and deepen their commitment through, and not despite, their challenges. The Blooms distill this real-world wisdom into practical, positive actions any couple can take to achieve or regain not just a good marriage but a great one.
Book Synopsis Emerging Markets and the Global Economy by : Mohammed El Hedi Arouri
Download or read book Emerging Markets and the Global Economy written by Mohammed El Hedi Arouri and published by Academic Press. This book was released on 2013-12-26 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Markets and the Global Economy investigates analytical techniques suited to emerging market economies, which are typically prone to policy shocks. Despite the large body of emerging market finance literature, their underlying dynamics and interactions with other economies remain challenging and mysterious because standard financial models measure them imprecisely. Describing the linkages between emerging and developed markets, this collection systematically explores several crucial issues in asset valuation and risk management. Contributors present new theoretical constructions and empirical methods for handling cross-country volatility and sudden regime shifts. Usually attractive for investors because of the superior growth they can deliver, emerging markets can have a low correlation with developed markets. This collection advances your knowledge about their inherent characteristics. Foreword by Ali M. Kutan Concentrates on post-crisis roles of emerging markets in the global economy Reports on key theoretical and technical developments in emerging financial markets Forecasts future developments in linkages among developed and emerging economies
Download or read book Those Shoes written by Maribeth Boelts and published by Candlewick Press. This book was released on 2016-10-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: But all the kids are wearing them! Any child who has ever craved something out of reach will relate to this warm, refreshingly realistic story. Features an audio read-along. "I have dreams about those shoes. Black high-tops. Two white stripes." All Jeremy wants is a pair of those shoes, the ones everyone at school seems to be wearing. But Jeremy’s grandma tells him they don’t have room for "want," just "need," and what Jeremy needs are new boots for winter. When Jeremy’s shoes fall apart at school, and the guidance counselor gives him a hand-me-down pair, the boy is more determined than ever to have those shoes, even a thrift-shop pair that are much too small. But sore feet aren’t much fun, and Jeremy comes to realize that the things he has -- warm boots, a loving grandma, and the chance to help a friend -- are worth more than the things he wants.
Download or read book The Voltage Effect written by John A List and published by Penguin UK. This book was released on 2022-02-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. ________________ 'One of the best economics books I have ever read - and an instant classic in behavioral economics.' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge 'Thought-provoking and engaging. A must-read.' Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor.
Book Synopsis 101 Things I Wish I Knew When I Got Married by : Charlie Bloom
Download or read book 101 Things I Wish I Knew When I Got Married written by Charlie Bloom and published by New World Library. This book was released on 2010-09-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the divorce rate soaring at a dizzying 60 percent, young couples and experienced partners may lack the skills and understanding to sustain a committed relationship. Linda and Charlie Bloom present 101 nuggets of wisdom that deliver practical guidance and make it clear that regardless of past experience anyone can develop the basic strengths, skills, and capacities needed for a great relationship. Each lesson is presented as a simple, one-sentence thought followed by an explanation using real-life examples. This book demonstrates how couples can enrich their own relationships by working through love's challenges.
Download or read book Positive Linking written by Paul Ormerod and published by Faber & Faber. This book was released on 2012-07-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, but only part of the answer. To grapple successfully with the current financial crisis, businesses and politicians need to grasp the perils and possibilities of Positive Linking. Our social and economic worlds have been revolutionised by a massive increase in our awareness of the choices, decisions, behaviours and opinions of other people. For the first time in human history, more than half of us live in cities, and this combined with the Internet has transformed communications. Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world. As Ormerod shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail. But they open up the possibility of truly 'Positive Linking' - of more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.
Book Synopsis Calculated Futures by : D. Stephen Long
Download or read book Calculated Futures written by D. Stephen Long and published by Baylor University Press. This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calculated Futures seeks a way forward by engaging economics as a social scientific discipline without subordinating theology to it.
Book Synopsis The SAGE Glossary of the Social and Behavioral Sciences by : Larry E. Sullivan
Download or read book The SAGE Glossary of the Social and Behavioral Sciences written by Larry E. Sullivan and published by SAGE. This book was released on 2009-08-31 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly accessible A-Z of the major terms in the social and behavioural sciences, spanning anthropology, communication and media studies, criminal justice, economics, education, geography, human services, management, political science, psychology and sociology.
Book Synopsis Private Truths, Public Lies by : Timur Kuran
Download or read book Private Truths, Public Lies written by Timur Kuran and published by Harvard University Press. This book was released on 1998-06-16 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preference falsification, according to the economist Timur Kuran, is the act of misrepresenting one's wants under perceived social pressures. It happens frequently in everyday life, such as when we tell the host of a dinner party that we are enjoying the food when we actually find it bland. In Private Truths, Public Lies Kuran argues convincingly that the phenomenon not only is ubiquitous but has huge social and political consequences. Drawing on diverse intellectual traditions, including those rooted in economics, psychology, sociology, and political science, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities. A common effect of preference falsification is the preservation of widely disliked structures. Another is the conferment of an aura of stability on structures vulnerable to sudden collapse. When the support of a policy, tradition, or regime is largely contrived, a minor event may activate a bandwagon that generates massive yet unanticipated change. In distorting public opinion, preference falsification also corrupts public discourse and, hence, human knowledge. So structures held in place by preference falsification may, if the condition lasts long enough, achieve increasingly genuine acceptance. The book demonstrates how human knowledge and social structures co-evolve in complex and imperfectly predictable ways, without any guarantee of social efficiency. Private Truths, Public Lies uses its theoretical argument to illuminate an array of puzzling social phenomena. They include the unexpected fall of communism, the paucity, until recently, of open opposition to affirmative action in the United States, and the durability of the beliefs that have sustained India's caste system.
Download or read book Guilt Trip written by Alex Hesz and published by John Wiley & Sons. This book was released on 2009-11-09 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'CSR', 'Green', 'Ethics', 'Fair Trade', 'Organic' are all buttons that marketers are keen to push right now to get us to engage us with their products. Why? Because, amongst many, these issues hit a nerve and our consciences can be comforted in the knowledge we are purchasing for the greater good. Guilt Trip talks to the history of the marketing communications story, analyses the journey of traditional advertising techniques past and present and tackles the exploitation of guilt and fear. The authors talk with leading marketers and advertising agency heads, politicians and consumers, doctors and historians to explore the pivotal role played by the Green phenomenon within this transformation. Going further, it asks how companies, politicians and individuals will react to this emerging but irrevocable change, and what will be the fate of those who react too slowly, or ignore it altogether.
