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The Authors Guide To Building An Online Platform
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Book Synopsis The Author's Guide to Building an Online Platform by : Stephanie Chandler
Download or read book The Author's Guide to Building an Online Platform written by Stephanie Chandler and published by Linden Pub. This book was released on 2008 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Author's Guide to Building an Online Platform shows the reader how to: Develop a high-traffic website, establish himself as an expert in his field, build a fan base with e-newsletters, blog for fame, and utilize tactics to gain visability on Amazon.com and other online stores.
Book Synopsis Create Your Writer Platform by : Chuck Sambuchino
Download or read book Create Your Writer Platform written by Chuck Sambuchino and published by Penguin. This book was released on 2012-10-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a platform isn't just beneficial--it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: • The definition of a platform--and why you should start building one now. • How to harness the 12 Fundamental Principles of Platform. • "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues. • How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.
Book Synopsis Online Marketing for Busy Authors by : Fauzia Burke
Download or read book Online Marketing for Busy Authors written by Fauzia Burke and published by Berrett-Koehler Publishers. This book was released on 2016-04-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
Book Synopsis How to Build Your Author Platform by : Paul Teague
Download or read book How to Build Your Author Platform written by Paul Teague and published by . This book was released on 2015-07-14 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Step-By-Step, Jargon Free Guide: How To Build Your Author Platform, by Paul Teague. Why Do Writers Need An Author Platform? All writers need an author platform, but creating one can be expensive, confusing and time consuming! Your author platform should include, at the very least, a blog or website and some key social media channels. But where do you begin if web work is completely new to you or if you're running on a very low budget? These days all publishers expect you to have a ready-made author platform, it's proof that there is an audience hungry to read your books. If you're a self-published, you'll already know that your author platform is your primary marketing vehicle, without it your books are unlikely to find many readers. How Will This Book Help? Social and digital marketer Paul Teague has written this comprehensive guide specifically for all authors who need to get their author platform set up quickly, cheaply and without a lot of geeky and confusing technical language. Paul cuts straight to the chase, telling you exactly what you need to get set up and how to do it. Not only does he explain why you need to do certain key activities, in clear, step-by-step screenshots he also shows you exactly how. What's In The Book? In this detailed guide, author Paul Teague explains to build your essential author platform using: Wordpress Facebook Twitter Email Marketing For each topic he'll guide you through every step required to set up the platform components, using mainly free resources (though note, it's always recommended that you use paid hosting services for your blog or website). By following the information in this book, you will be able to set up each element of your own author platform and soon be able to release the massive marketing power that comes from knowing how to do things correctly online. How To Build Your Author Platform is the ultimate guide to creating and running your own author platform, it's packed with information, hints, tips and recommendations targeted at all authors, whether traditionally or self-published. About The Author Paul Teague is a former broadcaster and journalist with the BBC, but the latter part of his career led him into websites and the wonderful world of online. With his team, he built and managed a new BBC web site and won two international web awards, a Webby in 2006 and a W3 award in 2009. He left the BBC in 2010 to pursue his own interests, launching numerous digital products, a successful Facebook software and training hundreds of webinar attendees across the globe via coaching sessions and online membership groups. These days he is concentrating on writing activities, though he also does a lot of coaching work with businesses, teaching them about Wordpress, Facebook, LinkedIn, Google+, Twitter and many more web based topics.
Book Synopsis The Business of Being a Writer by : Jane Friedman
Download or read book The Business of Being a Writer written by Jane Friedman and published by University of Chicago Press. This book was released on 2018-03-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
Book Synopsis The Author Online by : Annik LaFarge
Download or read book The Author Online written by Annik LaFarge and published by Title TK Projects LLC. This book was released on 2010-07-11 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief manual, written by longtime publishing veteran Annik LaFarge, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you startA central premise of the The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun a creative act unto itself. But, like writing a book, it requires thoughtful and careful planning. Since leaving publishing LaFarge has helped many authors build successful websites, and this book is a brief primer on how any author author -- fiction or non-fiction, adult or kids -- should begin the process of thinking about what do online. The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:- the features readers look for on their favorite author websites- whether or not to blog or Twitter, and how to approach both in an authentic, effective way- when and how to work with designers and/or programmers- how to create a content plan for your site- how to use analytic data as an editorial tool
Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis Top Ten Steps to Creating an Author Platform by : B Alan Bourgeois
Download or read book Top Ten Steps to Creating an Author Platform written by B Alan Bourgeois and published by . This book was released on 2023-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an author looking to build your online presence and connect with your readership? Then "Building Your Author Platform: A Comprehensive Guide" is the perfect resource for you. With practical tips on defining your target audience, establishing a website, creating a blog, building an email list, utilizing social media, attending events and conferences, collaborating with other authors, offering free content, and being consistent, this guide has everything you need to build and maintain a strong author platform. By following the advice of successful authors and marketing experts, you'll learn how to attract readers, establish yourself as an authority in your field, and promote your work effectively. Whether you're a new or experienced author, "Building Your Author Platform" is an essential tool for any writer looking to take their career to the next level. Don't wait any longer to build your online presence - grab a copy today and start building your author platform!
Book Synopsis Get Known Before The Book Deal by : Christina Katz
Download or read book Get Known Before The Book Deal written by Christina Katz and published by Writer's Digest Books. This book was released on 2008-11-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.
Book Synopsis BookBub Ads Expert by : David Gaughran
Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Download or read book Emotional Structure written by Pete Dunne and published by Linden Publishing. This book was released on 2006-09-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leap from concept to final draft is great, and the task is filled with hard work and horrors. It is here that most writers struggle to get the plot right at the expense of the story's real power. The result is a script that is logical in every way, yet unmoving. ""Emotional Structure,"" by Emmy- and Peabody-Award winning producer, writer, and teacher, Peter Dunne, is for these times, when the plot fits nicely into place like pieces in a puzzle, yet an elemental, terribly important something remains missing.
Book Synopsis The Lean Marketplace by : Juho Makkonen
Download or read book The Lean Marketplace written by Juho Makkonen and published by . This book was released on 2018-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime
Book Synopsis Newsletter Ninja by : Tammi L Labrecque
Download or read book Newsletter Ninja written by Tammi L Labrecque and published by larks & katydids | Newsletter Ninja. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Fine Print of Self-Publishing by : Mark Levine
Download or read book The Fine Print of Self-Publishing written by Mark Levine and published by Publish Green. This book was released on 2011 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.
Book Synopsis The Author Training Manual by : Nina Amir
Download or read book The Author Training Manual written by Nina Amir and published by Penguin. This book was released on 2014-03-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.
Book Synopsis How to Write a Book Proposal by : Michael Larsen
Download or read book How to Write a Book Proposal written by Michael Larsen and published by Penguin. This book was released on 2011-03-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Source for Book Proposals Success! How to Write a Book Proposal is THE resource for getting your work published. This newly revised edition of the Writer's Digest Books classic outlines how to create an effective, nonfiction book proposal in a clear, step-by-step manner. You'll learn the keys to a successful book proposal and how to: • Test-market the potential of a book idea and effectively communicate that potential in a proposal • Choose the best agents and editors for a particular proposal • Create a professional-looking proposal package • Predispose publishers to make their best offer Notes agent and author Michael Larsen also provides insider insights into the publishing industry as well as a plethora of newly updated information including: • Recent changes in the publishing industry • Updated trend information • New sample proposals • Expanded instructions for creating outlines You'll also find complete guidelines to becoming an effective self-promoter. How to Write a Book Proposal is a must-have for every writer!
Book Synopsis The Complete Guide to Self-Publishing by : Marilyn Ross
Download or read book The Complete Guide to Self-Publishing written by Marilyn Ross and published by Penguin. This book was released on 2010-07-12 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.
