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Author : World Advertising Research Center
Publisher :
ISBN 13 : 9781841161501
Total Pages : 283 pages
Book Rating : 4.1/5 (615 download)
Download or read book The Asia Pacific Marketing Pocket Book written by World Advertising Research Center and published by . This book was released on 2004 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 295 pages
Book Rating : 4.1/5 (616 download)
Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781841161884
Total Pages : 296 pages
Book Rating : 4.1/5 (618 download)
Download or read book The Asia Pacific Marketing Pocket Book, 2006 written by and published by . This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 300 pages
Book Rating : 4.1/5 (616 download)
Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Advertising Research Centre
Publisher :
ISBN 13 : 9781841161037
Total Pages : 248 pages
Book Rating : 4.1/5 (61 download)
Download or read book Asia Pacific Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Advertising Research Centre
Publisher :
ISBN 13 : 9781841161495
Total Pages : 220 pages
Book Rating : 4.1/5 (614 download)
Download or read book Americas Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains marketing data for the Americas market place.
Author : Siew Meng Leong
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Insights for the Asia Pacific written by Siew Meng Leong and published by Butterworth-Heinemann. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 0170438961
Total Pages : 650 pages
Book Rating : 4.1/5 (74 download)
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author : Robert Kumaki
Publisher : Copy Workshop
ISBN 13 : 9781887229401
Total Pages : 354 pages
Book Rating : 4.2/5 (294 download)
Download or read book Many Cultures, One Market written by Robert Kumaki and published by Copy Workshop. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Anne-Marie Brady
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742567907
Total Pages : 247 pages
Book Rating : 4.7/5 (425 download)
Download or read book Marketing Dictatorship written by Anne-Marie Brady and published by Rowman & Littlefield Publishers. This book was released on 2009-11-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author : Richard Fletcher
Publisher :
ISBN 13 : 9780724801428
Total Pages : 656 pages
Book Rating : 4.8/5 (14 download)
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0133410196
Total Pages : 276 pages
Book Rating : 4.1/5 (334 download)
Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Author : Jim Aitchison
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Author : Euromonitor
Publisher : Euromonitor Publications
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 ( download)
Download or read book Asia-Pacific Marketing Information Sourcebook written by Euromonitor and published by Euromonitor Publications. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sourcebook is the ideal resource to consult when researching Asian markets. It provides full contact details for more than 2,000 business information providers, including trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websites. It is easy to see how it can help improve research effectiveness, it offers an at-a-glance guide to information publishers across nearly 100 market sectors.
Author : John Swarbrooke
Publisher : Routledge
ISBN 13 : 0750667354
Total Pages : 429 pages
Book Rating : 4.7/5 (56 download)
Download or read book Consumer Behaviour in Tourism written by John Swarbrooke and published by Routledge. This book was released on 2007 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
