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The Art Of Persuasion From Ancient Greece To Modern Theory
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Book Synopsis The Art of Persuasion: From Ancient Greece to Modern Theory by : DOYLE ABRAHAM
Download or read book The Art of Persuasion: From Ancient Greece to Modern Theory written by DOYLE ABRAHAM and published by DOYLE ABRAHAM. This book was released on 2024-06-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.
Book Synopsis Classical Rhetoric and Its Christian and Secular Tradition from Ancient to Modern Times by : George A. Kennedy
Download or read book Classical Rhetoric and Its Christian and Secular Tradition from Ancient to Modern Times written by George A. Kennedy and published by Univ of North Carolina Press. This book was released on 2003-07-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion. Now, George Kennedy offers a thoroughly revised and updated edition of Classical Rhetoric and Its Christian and Secular Tradition. From its development in ancient Greece and Rome, through its continuation and adaptation in Europe and America through the Middle Ages and Renaissance, to its enduring significance in the twentieth century, he traces the theory and practice of classical rhetoric through history. At each stage of the way, he demonstrates how new societies modified classical rhetoric to fit their needs. For this edition, Kennedy has updated the text and the bibliography to incorporate new scholarship; added sections relating to women orators and rhetoricians throughout history; and enlarged the discussion of rhetoric in America, Germany, and Spain. He has also included more information about historical and intellectual contexts to assist the reader in understanding the tradition of classical rhetoric.
Book Synopsis Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice by : Ruth Webb
Download or read book Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice written by Ruth Webb and published by Routledge. This book was released on 2016-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). The author places the practice of ekphrasis within its cultural context, emphasizing the importance of the visual imagination in ancient responses to rhetoric, poetry and historiography. By linking the theoretical writings on ekphrasis with ancient theories of imagination, emotion and language, she brings out the persuasive and emotive function of vivid language in the literature of the period. This study also addresses the contrast between the ancient and the modern definitions of the term ekphrasis, underlining the different concepts of language, literature and reader response that distinguish the ancient from the modern approach. In order to explain the ancient understanding of ekphrasis and its place within the larger system of rhetorical training, the study includes a full analysis of the ancient technical sources (rhetorical handbooks, commentaries) which aims to make these accessible to non-specialists. The concluding chapter moves away from rhetorical theory to consider the problems and challenges involved in 'turning listeners into spectators' with a particular focus on the role of ekphrasis within ancient fiction. Attention is also paid to texts that lie at the intersection of the modern and ancient definitions of ekphrasis, such as Philostratos' Imagines and the many ekphraseis of buildings and monuments to be found in Late Antique literature.
Book Synopsis The Ancient Art of Persuasion across Genres and Topics by :
Download or read book The Ancient Art of Persuasion across Genres and Topics written by and published by BRILL. This book was released on 2019-11-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.
Book Synopsis Aristotle's Art of Rhetoric by : Aristotle
Download or read book Aristotle's Art of Rhetoric written by Aristotle and published by University of Chicago Press. This book was released on 2019-03-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
Book Synopsis How to Win an Argument by : Marcus Tullius Cicero
Download or read book How to Win an Argument written by Marcus Tullius Cicero and published by Princeton University Press. This book was released on 2017-10-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timeless techniques of effective public speaking from ancient Rome's greatest orator All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we’d win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing—including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people—in other words, all of us.
Book Synopsis Saving Persuasion by : Bryan Garsten
Download or read book Saving Persuasion written by Bryan Garsten and published by Harvard University Press. This book was released on 2009-03-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Download or read book Rhetoric written by Aristotle and published by Sta. This book was released on 2024-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RHETORIC the counterpart of Dialectic. Both alike are concerned with such things as come more or less within the general ken of all men and belong to no definite science. Accordingly all men make use more or less of both; for to a certain extent all men attempt to discuss statements and to maintain them to defend themselves and to attack others. Ordinary people do this either at random or through practice and from acquired habit. Both ways being possible the subject can plainly be handled systematically for it is possible to inquire the reason why some speakers succeed through practice and others spontaneously; and every one will at once agree that such an inquiry is the function of an art.
Book Synopsis Herodotus in Context by : Rosalind Thomas
Download or read book Herodotus in Context written by Rosalind Thomas and published by Cambridge University Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of Herodotus' Histories in the context of the intellectual developments of his time.
Book Synopsis Landmark Essays on Contemporary Rhetoric by : Thomas B. Farrell
Download or read book Landmark Essays on Contemporary Rhetoric written by Thomas B. Farrell and published by Routledge. This book was released on 2020-10-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work brings together the pivotal, scholarly essays responsible for the present resurgence in rhetorical studies. Assembled by one of the most respected senior scholars in the field of rhetoric, the essays chart a course from tradition-based theory of civic rhetoric to ongoing issues of figuration, power, and gender. Together with a lucid introductory essay, these studies help to integrate the still-volatile questions at the core of humanities scholarship in rhetoric. The introductory student as well as the seasoned scholar will gain familiarity and footing in this oldest--and still new--liberal art.
Book Synopsis The Rise Of Rhetoric And Its Intersection With Contemporary Critical Thought by : Omar Swartz
Download or read book The Rise Of Rhetoric And Its Intersection With Contemporary Critical Thought written by Omar Swartz and published by Routledge. This book was released on 2019-06-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features contemporary critical and Marxist theories of resistance, domination, knowledge, and systems of ideological control. It offers a balanced discussion of classical and modern theories of rhetoric, as well as critical theory.
Book Synopsis The Image of the Artist in Archaic and Classical Greece by : Guy Hedreen
Download or read book The Image of the Artist in Archaic and Classical Greece written by Guy Hedreen and published by Cambridge University Press. This book was released on 2016 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the persona of the artist in Archaic and Classical Greek art and literature. Guy Hedreen argues that artistic subjectivity, first expressed in Athenian vase-painting of the sixth century BCE and intensively explored by Euphronios, developed alongside a self-consciously constructed persona of the poet. He explains how poets like Archilochos and Hipponax identified with the wily Homeric character of Odysseus as a prototype of the successful narrator, and how the lame yet resourceful artist-god Hephaistos is emulated by Archaic vase-painters such as Kleitias. In lyric poetry and pictorial art, Hedreen traces a widespread conception of the artist or poet as socially marginal, sometimes physically imperfect, but rhetorically clever, technically peerless, and a master of fiction. Bringing together in a sustained analysis the roots of subjectivity across media, this book offers a new way of studying the relationship between poetry and art in ancient Greece.
Book Synopsis The Questions of Jesus in John by : Douglas Charles Estes
Download or read book The Questions of Jesus in John written by Douglas Charles Estes and published by BRILL. This book was released on 2012-10-19 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do the New Testament gospels depict a Jesus who asks questions almost as often as he gives answers? In The Questions of Jesus in John Douglas Estes crafts a highly interdisciplinary theory of question-asking based on insights from ancient rhetoric and modern erotetics (the study of interrogatives) in order to investigate the logical and rhetorical purposes of Jesus' questions in the Gospel of John. While scholarly discussion about Jesus cares more for what he says, and not what he asks, Estes argues a better understanding of the rhetorical and dialectical roles of questions in ancient narratives sheds a more accurate light on both John’s narrative art and Jesus' message in the Fourth Gospel.
Book Synopsis Persuasion: History, Theory, Practice by : George Pullman
Download or read book Persuasion: History, Theory, Practice written by George Pullman and published by Hackett Publishing. This book was released on 2013-09-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.
Download or read book Rhetoric and Drama written by DS Mayfield and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-03-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proving fruitful in various applications throughout its two millennia of predominance, the rhetorical téchne appears to have entertained a particularly symbiotic interrelation with drama. With contributions from (among others) a Classicist, historical, linguistic, musicological, operatic, cultural and literary studies perspective, this publication offers interdisciplinary assessments of specific reciprocities between the system of rhetoric and dramatic works: tracing the longue durée of this nexus—highlighting its Ancient foundations, its various Early Modern formations, as well as certain configurations enduring to this day—enables describing shifting degrees of rhetoricity; approaching it from an interdisciplinary viewpoint facilitates focusing on the often sidelined rhetorical phenomena located beyond the textual plane, specifically memoria and actio; tackling this interchange from various viewpoints and with diverse emphases, a long-lasting and highly prolific cross-fertilization between drama and rhetoric is rendered visible. In tendering a balanced panorama of both detailed case studies and descriptive overviews, this volume also points toward terrain yet to be charted in the scholarship to come. The volume was prepared in co-operation with the ERC Advanced Grant Project Early Modern European Drama and the Cultural Net (DramaNet).
Book Synopsis Persuasion: Greek Rhetoric in Action by : Ian Worthington
Download or read book Persuasion: Greek Rhetoric in Action written by Ian Worthington and published by Routledge. This book was released on 2002-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting and accessible introduction to rhetoric and oratory in ancient Greece. All Greek and Latin is translated.
Book Synopsis A Companion to Greek Rhetoric by : Ian Worthington
Download or read book A Companion to Greek Rhetoric written by Ian Worthington and published by John Wiley & Sons. This book was released on 2010-01-11 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complete guide to ancient Greek rhetoric is exceptional both in its chronological range and the breadth of topics it covers. Traces the rise of rhetoric and its uses from Homer to Byzantium Covers wider-ranging topics such as rhetoric's relationship to knowledge, ethics, religion, law, and emotion Incorporates new material giving us fresh insights into how the Greeks saw and used rhetoric Discusses the idea of rhetoric and examines the status of rhetoric studies, present and future All quotations from ancient sources are translated into English
