The Art of Influencing Crowds

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Author :
Publisher : Andrews UK Limited
ISBN 13 : 1785385658
Total Pages : 205 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis The Art of Influencing Crowds by : Douglas Coop

Download or read book The Art of Influencing Crowds written by Douglas Coop and published by Andrews UK Limited. This book was released on 2016-10-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main theme of this book is a sociological and psychological examination of crowd behaviour and people power. Written for the general public, it draws on a century of fieldwork, and brings together the opinions and guidance of many scientists eminent in their field to give modern-day insights to this traditional area of interest. Nowadays, crowds respond in different ways to the many types of leaders: politicians, teachers, preachers, and the stirrers of public conscience, as well as anybody in the position to influence crowds in times of social strife. The social media now give great power to individuals, enabling a single person to influence people worldwide.

The Crowd

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Author :
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Crowd by : Gustave Le Bon

Download or read book The Crowd written by Gustave Le Bon and published by . This book was released on 1897 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of People

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Author :
Publisher : Crown Currency
ISBN 13 : 0553419412
Total Pages : 290 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Art of People by : Dave Kerpen

Download or read book The Art of People written by Dave Kerpen and published by Crown Currency. This book was released on 2016-03-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie

Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

Faces in the Crowd

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Author :
Publisher : Coffee House Press
ISBN 13 : 1566893550
Total Pages : 161 pages
Book Rating : 4.5/5 (668 download)

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Book Synopsis Faces in the Crowd by : Valeria Luiselli

Download or read book Faces in the Crowd written by Valeria Luiselli and published by Coffee House Press. This book was released on 2014-04-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electric Literature 25 Best Novels of 2014 Largehearted Boy Favorite Novels of 2014 "An extraordinary new literary talent."--The Daily Telegraph "In part a portrait of the artist as a young woman, this deceptively modest-seeming, astonishingly inventive novel creates an extraordinary intimacy, a sensibility so alive it quietly takes over all your senses, quivering through your nerve endings, opening your eyes and heart. Youth, from unruly student years to early motherhood and a loving marriage--and then, in the book's second half, wilder and something else altogether, the fearless, half-mad imagination of youth, I might as well call it—has rarely been so freshly, charmingly, and unforgettably portrayed. Valeria Luiselli is a masterful, entirely original writer."--Francisco Goldman In Mexico City, a young mother is writing a novel of her days as a translator living in New York. In Harlem, a translator is desperate to publish the works of Gilberto Owen, an obscure Mexican poet. And in Philadelphia, Gilberto Owen recalls his friendship with Lorca, and the young woman he saw in the windows of passing trains. Valeria Luiselli's debut signals the arrival of a major international writer and an unexpected and necessary voice in contemporary fiction. "Luiselli's haunting debut novel, about a young mother living in Mexico City who writes a novel looking back on her time spent working as a translator of obscure works at a small independent press in Harlem, erodes the concrete borders of everyday life with a beautiful, melancholy contemplation of disappearance. . . . Luiselli plays with the idea of time and identity with grace and intuition." —Publishers Weekly

DALE CARNEGIE READING LIST: HOW to WIN FRIENDS & INFLUENCE PEOPLE/ HOW to STOP WORRYING and START LIVING/ THE ART of PUBLIC SPEAKING

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Author :
Publisher : Prabhat Prakashan
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4./5 ( download)

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Book Synopsis DALE CARNEGIE READING LIST: HOW to WIN FRIENDS & INFLUENCE PEOPLE/ HOW to STOP WORRYING and START LIVING/ THE ART of PUBLIC SPEAKING by : DALE CARNEGIE

Download or read book DALE CARNEGIE READING LIST: HOW to WIN FRIENDS & INFLUENCE PEOPLE/ HOW to STOP WORRYING and START LIVING/ THE ART of PUBLIC SPEAKING written by DALE CARNEGIE and published by Prabhat Prakashan. This book was released on 2024-06-24 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: DALE CARNEGIE READING LIST: HOW TO WIN FRIENDS & INFLUENCE PEOPLE/ HOW TO STOP WORRYING AND START LIVING/ THE ART OF PUBLIC SPEAKING by DALE CARNEGIE: Embark on a journey of self-discovery and personal development with "DALE CARNEGIE READING LIST." This curated selection, featuring classics like "How to Win Friends & Influence People" and "The Art of Public Speaking," offers readers a comprehensive guide to mastering the art of communication and overcoming life's challenges. Why This Book? The "DALE CARNEGIE READING LIST" is a treasure trove of timeless wisdom. Dale Carnegie's teachings on communication, stress management, and public speaking continue to empower individuals to navigate life with confidence and influence. DALE CARNEGIE, a pioneer in self-improvement and communication skills, presents a roadmap for personal and professional success in this essential reading list.

How to Develop Self-Confidence and Influence People by Public Speaking

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501171984
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis How to Develop Self-Confidence and Influence People by Public Speaking by : Dale Carnegie

Download or read book How to Develop Self-Confidence and Influence People by Public Speaking written by Dale Carnegie and published by Simon and Schuster. This book was released on 2017-07-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Dale Carnegie's years of experience as a business trainer this book will show you how to overcome the natural fear of public speaking, to become a successful speaker and even learn to enjoy it.

The Necessary Art of Persuasion

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

The Psychology of Socialism

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Author :
Publisher : Routledge
ISBN 13 : 1351475894
Total Pages : 282 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis The Psychology of Socialism by : Gustave Le Bon

Download or read book The Psychology of Socialism written by Gustave Le Bon and published by Routledge. This book was released on 2017-09-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1899 during a period of crisis for French democracy, The Psychology of Socialism details Le Bon's view of socialism and radicalism primarily as religious movements. The emotionalism and hysteria of the period-especially as manifested during the Dreyfuss Affair-convinced Le Bon that most political controversy is based neither on reasoned deliberation nor rational interest, but on a psychology that partakes of contatgion andhysteria. Le Bon points to the irrationality of religion and uses the religiosity of socialism to debunk socialism as an irrational movement based on hatred and jealousy.

DALE CARNEGIE: How to Stop Worrying and Start Living, The Art of Public Speaking, How to Win Friends and Influence People & Lincoln the Unknown

Download DALE CARNEGIE: How to Stop Worrying and Start Living, The Art of Public Speaking, How to Win Friends and Influence People & Lincoln the Unknown PDF Online Free

Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 865 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis DALE CARNEGIE: How to Stop Worrying and Start Living, The Art of Public Speaking, How to Win Friends and Influence People & Lincoln the Unknown by : Dale Carnegie

Download or read book DALE CARNEGIE: How to Stop Worrying and Start Living, The Art of Public Speaking, How to Win Friends and Influence People & Lincoln the Unknown written by Dale Carnegie and published by Good Press. This book was released on 2024-01-14 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's body of work encompasses a variety of topics that are essential for personal and professional development. In his acclaimed book 'How to Stop Worrying and Start Living,' Carnegie provides practical advice on overcoming anxiety and leading a more fulfilling life. His literary style is straightforward and engaging, making it accessible to readers from all walks of life. 'The Art of Public Speaking' showcases Carnegie's expertise in communication skills, offering valuable insights for those looking to enhance their public speaking abilities. 'How to Win Friends and Influence People' is a timeless classic that explores the importance of building relationships and effective communication in achieving success. 'Lincoln the Unknown' delves into the life of Abraham Lincoln, shedding light on lesser-known aspects of the iconic figure. Dale Carnegie's background in self-improvement and motivational speaking shines through in his writing, making his books a must-read for anyone seeking personal growth and professional success.

How to Win Friends and Influence People

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Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

The Wisdom of Crowds

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Author :
Publisher : Orbit
ISBN 13 : 0316341916
Total Pages : 636 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Wisdom of Crowds by : Joe Abercrombie

Download or read book The Wisdom of Crowds written by Joe Abercrombie and published by Orbit. This book was released on 2021-09-14 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling finale to the Age of Madness trilogyfinds the world in an unstoppable revolution where heroes have nothing left to lose as darkness and destruction overtake everything. Chaos. Fury. Destruction. The Great Change is upon us . . . Some say that to change the world you must first burn it down. Now that belief will be tested in the crucible of revolution: the Breakers and Burners have seized the levers of power, the smoke of riots has replaced the smog of industry, and all must submit to the wisdom of crowds. With nothing left to lose, Citizen Brock is determined to become a new hero for the new age, while Citizeness Savine must turn her talents from profit to survival before she can claw her way to redemption. Orso will find that when the world is turned upside down, no one is lower than a monarch. And in the bloody North, Rikke and her fragile Protectorate are running out of allies . . . while Black Calder gathers his forces and plots his vengeance. The banks have fallen, the sun of the Union has been torn down, and in the darkness behind the scenes, the threads of the Weaver's ruthless plan are slowly being drawn together . . . "No one writes with the seismic scope or primal intensity of Joe Abercrombie." —Pierce Brown For more from Joe Abercrombie, check out: The Age of Madness A Little Hatred The Trouble With Peace The Wisdom of Crowds The First Law Trilogy The Blade Itself Before They Are Hanged Last Argument of Kings Best Served Cold The Heroes Red Country The Shattered Sea Trilogy Half a King Half a World Half a War

How to Win Friends and Influence People by Dale Carnegie (Illustrated) :: How to Develop Self-Confidence And Influence People

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Author :
Publisher : BEYOND BOOKS HUB
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by Dale Carnegie (Illustrated) :: How to Develop Self-Confidence And Influence People by : Dale Carnegie

Download or read book How to Win Friends and Influence People by Dale Carnegie (Illustrated) :: How to Develop Self-Confidence And Influence People written by Dale Carnegie and published by BEYOND BOOKS HUB. This book was released on 2022-07-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Friends and Influence People by Dale Carnegie (Illustrated) :: How to Develop Self-Confidence And Influence People by Dale Carnegie is a collection of two essential works on interpersonal skills. Covering everything from building relationships to fostering self-confidence, these books are foundational reads for personal and professional growth. How to Win Friends & Influence People by Dale Carnegie From the Author of Books Like: 1. How to Develop Self-Confidence And Influence People by Public Speaking 2. How to Stop Worrying and Start Living 3. The Art of Public Speaking 4. How to Win Friends and Influence People in the Digital Age 5. The Quick and Easy Way to Effective Speaking 6. The Leader In You 7. How To Enjoy Your Life And Your Job 8. Public Speaking and Influencing Men in Business 9. Lincoln the Unknown “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” From the fundamental techniques in handling people to the various ways to make them like you, this book offers insights on how to win people to your way of thinking; how to increase your ability to get things done; the ways to be a leader and change people without arousing resentment; and how to make friends quickly. A timeless bestseller, Dale Carnegie’s How to Win Friends and Influence People has been an inspiration for many of those who are now famous and successful. With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success. Master the fine art of communication, express your most important ideas, and create genuine impact with the help of international bestselling author Dale Carnegie. Written in his trademark conversational style, this book illustrates time-tested techniques through engaging anecdotes and events from the lives of legendary orators, historical figures, and successful leaders. This book will help you: - Become a great conversationalist, leaving a good impression wherever you go. - Persuade people to do what you want, unlocking numerous life-changing opportunities as a result. - Become a true leader, mastering the fine art of people management. - Create incredible and long-lasting connections that offer you genuine value and growth opportunities Full of timeless wisdom and sage advice, this practical handbook on human relations will equip you to navigate the treacherous waters of interpersonal relationships in both business and social settings. Now you too can unearth your true potential, forge long-lasting relationships, and discover How to Win Friends and Influence People in every walk of life! Dale Harbison Carnegie (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of the bestselling How to Win Friends and Influence People (1936), How to Stop Worrying and Start Living (1948) and many more self-help books. Summary of the Book 1. The only way to get the best of an argument is to avoid it. “You can’t win an argument. You can’t because if you lost it, you lose it; and if you win it, you lose it,” because, “a man convinced against his will, is of the same opinion still”. Instead, try to: A. Welcome the disagreement – you might avoid a serious mistake. B. Watch out for and distrust your first instinct to be defensive. C. Control your temper. D. Listen first. E. Look first for areas of agreement. F. Be honest about and apologise for your mistakes. G. Promise to think over your opponent’s ideas and study them carefully. H. Thank the other person sincerely for their time and interest. I. Postpone action to give both sides time to think through the problem. 2. Show respect for the other person’s opinions. Never say “You’re wrong.” It’s “tantamount to saying: ‘I’m smarter than you are.'” Instead, consider that “you will never get into trouble by admitting that you may be wrong” and see the above point. Even if you know you are right, try something like: “I may be wrong. I frequently am. If I’m wrong I want to be put right. Let’s examine the facts.” ---------- Techniques in Handling

Illustrated: How to Win Friends and Influence People by Dale Carnegie : : How to Develop Self-Confidence And Influence People

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Author :
Publisher : DD Books
ISBN 13 :
Total Pages : 329 pages
Book Rating : 4./5 ( download)

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Book Synopsis Illustrated: How to Win Friends and Influence People by Dale Carnegie : : How to Develop Self-Confidence And Influence People by : Dale Carnegie

Download or read book Illustrated: How to Win Friends and Influence People by Dale Carnegie : : How to Develop Self-Confidence And Influence People written by Dale Carnegie and published by DD Books. This book was released on 2023-10-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie All time Best seller Classic with with Beautiful Images & Illustrations Illustrated: How to Win Friends and Influence People by Dale Carnegie : : How to Develop Self-Confidence And Influence People by Dale Carnegie is a collection of two essential works on interpersonal skills. Covering everything from building relationships to fostering self-confidence, these books are foundational reads for personal and professional growth. How to Win Friends & Influence People by Dale Carnegie From the Author of Books Like: 1. How to Develop Self-Confidence And Influence People by Public Speaking 2. How to Stop Worrying and Start Living 3. The Art of Public Speaking 4. How to Win Friends and Influence People in the Digital Age 5. The Quick and Easy Way to Effective Speaking 6. The Leader In You 7. How To Enjoy Your Life And Your Job 8. Public Speaking and Influencing Men in Business 9. Lincoln the Unknown “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” From the fundamental techniques in handling people to the various ways to make them like you, this book offers insights on how to win people to your way of thinking; how to increase your ability to get things done; the ways to be a leader and change people without arousing resentment; and how to make friends quickly. A timeless bestseller, Dale Carnegie’s How to Win Friends and Influence People has been an inspiration for many of those who are now famous and successful. With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success. Master the fine art of communication, express your most important ideas, and create genuine impact with the help of international bestselling author Dale Carnegie. Written in his trademark conversational style, this book illustrates time-tested techniques through engaging anecdotes and events from the lives of legendary orators, historical figures, and successful leaders. This book will help you: - Become a great conversationalist, leaving a good impression wherever you go. - Persuade people to do what you want, unlocking numerous life-changing opportunities as a result. - Become a true leader, mastering the fine art of people management. - Create incredible and long-lasting connections that offer you genuine value and growth opportunities Full of timeless wisdom and sage advice, this practical handbook on human relations will equip you to navigate the treacherous waters of interpersonal relationships in both business and social settings. Now you too can unearth your true potential, forge long-lasting relationships, and discover How to Win Friends and Influence People in every walk of life! Dale Harbison Carnegie (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of the bestselling How to Win Friends and Influence People (1936), How to Stop Worrying and Start Living (1948) and many more self-help books. Summary of the Book 1. The only way to get the best of an argument is to avoid it. “You can’t win an argument. You can’t because if you lost it, you lose it; and if you win it, you lose it,” because, “a man convinced against his will, is of the same opinion still”. Instead, try to: A. Welcome the disagreement – you might avoid a serious mistake. B. Watch out for and distrust your first instinct to be defensive. C. Control your temper. D. Listen first. E. Look first for areas of agreement. F. Be honest about and apologise for your mistakes. G. Promise to think over your opponent’s ideas and study them carefully. H. Thank the other person sincerely for their time and interest. I. Postpone action to give both sides time to think through the problem. 2. Show respect for the other person’s opinions. Never say “You’re wrong.” It’s “tantamount to saying: ‘I’m smarter than you are.'” Instead, consider that “you will never get into trouble by admitting that you may be wrong” and see the above point. Even if you know you are right, try something like: “I may be wrong. I frequently am. If I’m wrong I want to be put right. Let’s examine the facts.” ---------- Techniques in Handling

The Hard Crowd

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982157690
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Hard Crowd by : Rachel Kushner

Download or read book The Hard Crowd written by Rachel Kushner and published by Simon and Schuster. This book was released on 2021-04-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career-spanning anthology of essays on politics and culture by the best-selling author of The Flamethrowers includes entries discussing a Palestinian refugee camp, an illegal Baja Peninsula motorcycle race, and the 1970s Fiat factory wildcat strikes.

How to Make Trouble and Influence People

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Author :
Publisher : PM Press
ISBN 13 : 1604868805
Total Pages : 663 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis How to Make Trouble and Influence People by : Iain McIntyre

Download or read book How to Make Trouble and Influence People written by Iain McIntyre and published by PM Press. This book was released on 2013-10-15 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals Australia’s radical past through more than 500 tales of Indigenous resistance, convict revolts and escapes, picket line hijinks, student occupations, creative direct action, street art, media pranks, urban interventions, squatting, blockades, banner drops, guerilla theatre, and billboard liberation. Twelve key Australian activists and pranksters are interviewed regarding their opposition to racism, nuclear power, war, economic exploitation, and religious conservatism via humor and creativity. Featuring more than 300 spectacular images How to Make Trouble and Influence People is an inspiring, and at times hilarious, record of resistance that will appeal to readers everywhere.

SECRET POWER

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Author :
Publisher : Le Tran Bao Phuong
ISBN 13 :
Total Pages : 285 pages
Book Rating : 4./5 ( download)

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Book Synopsis SECRET POWER by : Le Tran Bao Phuong

Download or read book SECRET POWER written by Le Tran Bao Phuong and published by Le Tran Bao Phuong. This book was released on 2017-01-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Easy to understand, deep and profound, Phuong has completely made readers infatuated with his book Secret Power – it is about a type of power which could disseminate profoundly and form powerful thought, opinion or knowledge which in turn can be used to shape the attitude and influence the emotion of the crowd, thus directing the crowd’s behavior according to the will of the user. Phuong also shows us quite a few things about dark PR techniques (Dark Art) in business which are being used to manipulate and to mislead public opinion as well as to eliminate enemies, to help us identify and protect ourselves, thus enhancing our ability to control the society. How to apply the secret power to shape the attitude and to influence the emotion of the crowd will be presented in detail in this book along with many practical examples to help you have an easier time understanding and applying it. One notable thing about the Secret Power is that it contains power of the modern doctrine of PR - a very new approach of PR to the age-old business problems (sales, building and protecting company's reputation). The modern doctrine of PR is more comprehensive than the PR concepts in the past because it contains both value of professional knowledge and value of social contribution. Regarding the value of social contribution, the modern PR doctrine publicizes techniques which can help people perceive PR correctly and make it become more popular to the public. In terms of the value of professional knowledge, the modern PR doctrine shows us how to apply the power of 5 Supreme Arts to help enterprises achieve their goals as well as a sustainable development. As containing in it both the value of professional knowledge and the value of social contribution, this book is considered to be one of the remarkable efforts to bring the PR industry back to its roots and its original mission which is contributing to the building of a healthy information society and a transparent business environment, thus enhancing the society. Video: https://youtu.be/SqQzTYB7oxE