The Art And Style Of Product Photography

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The Art and Style of Product Photography

Author : J. Dennis Thomas
Publisher : John Wiley & Sons
ISBN 13 : 1118721624
Total Pages : 290 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Art and Style of Product Photography by : J. Dennis Thomas

Download or read book The Art and Style of Product Photography written by J. Dennis Thomas and published by John Wiley & Sons. This book was released on 2013-12-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Food Photography & Lighting

Author : Teri Campbell
Publisher : New Riders
ISBN 13 : 0133066703
Total Pages : 789 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Food Photography & Lighting by : Teri Campbell

Download or read book Food Photography & Lighting written by Teri Campbell and published by New Riders. This book was released on 2012-09-26 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Lighting for Product Photography

Author : Allison Earnest
Publisher : Amherst Media
ISBN 13 : 9781682034064
Total Pages : 128 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Lighting for Product Photography by : Allison Earnest

Download or read book Lighting for Product Photography written by Allison Earnest and published by Amherst Media. This book was released on 2019-06-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!

The Crafter's Guide to Taking Great Photos

Author : Heidi Adnum
Publisher :
ISBN 13 : 9781742668857
Total Pages : 192 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis The Crafter's Guide to Taking Great Photos by : Heidi Adnum

Download or read book The Crafter's Guide to Taking Great Photos written by Heidi Adnum and published by . This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Crafter's Guide to Taking Great Photos is a jargon-free photography techniques book aimed firmly at creative people and crafters who use their blogs, websites, and online forums such as Etsy and Flickr to sell and promote their work.

Commercial Photography Handbook

Author : Kirk Tuck
Publisher : Amherst Media
ISBN 13 : 1584285621
Total Pages : 276 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Commercial Photography Handbook by : Kirk Tuck

Download or read book Commercial Photography Handbook written by Kirk Tuck and published by Amherst Media. This book was released on 2009-09-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

The Art of Photography, 2nd Edition

Author : Bruce Barnbaum
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681982129
Total Pages : 841 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Art of Photography, 2nd Edition by : Bruce Barnbaum

Download or read book The Art of Photography, 2nd Edition written by Bruce Barnbaum and published by Rocky Nook, Inc.. This book was released on 2017-04-12 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated and newly revised edition of the classic book The Art of Photography: An Approach to Personal Expression. Originally published in 1994 and first revised in 2010, The Art of Photography has sold well over 100,000 copies and has firmly established itself as the most readable, understandable, and complete textbook on photography. Featuring nearly 200 beautiful photographs in both black-and-white and color, as well as numerous charts, graphs, and tables, this book presents the world of photography to beginner, intermediate, and advanced photographers who seek to make a personal statement through the medium of photography. Without talking down to anyone or talking over anyone's head, renowned photographer, teacher, and author Bruce Barnbaum presents how-to techniques for both traditional and digital approaches. In this newest edition of the book, Barnbaum has included many new images and has completely revised the text, with particular focus on two crucial chapters covering digital photography: he revised a chapter covering the digital zone system, and includes a brand-new chapter on image adjustments using digital tools. There is also a new chapter discussing the concepts of “art versus technique” and “traditional versus digital” approaches to photography. Throughout the book, Barnbaum goes well beyond the technical, as he delves deeply into the philosophical, expressive, and creative aspects of photography so often avoided in other books. Barnbaum is recognized as one of the world's finest landscape and architectural photographers, and for decades has been considered one of the best instructors in the field of photography. This latest incarnation of his textbook—which has evolved, grown, and been refined over the past 45 years—will prove to be an ongoing, invaluable photographic reference for years to come. It is truly the resource of choice for the thinking photographer. Topics include: • Elements of Composition • Visualization • Light and Color • Filters • Black-and-White • The Digital Zone System • The Zone System for Film • Printing and Presentation • Exploding Photographic Myths • Artistic Integrity • Realism, Abstraction, and Art • Creativity and Intuition • A Personal Philosophy • And much, much more…

The Heart of the Photograph

Author : David Duchemin
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681985470
Total Pages : 291 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Heart of the Photograph by : David Duchemin

Download or read book The Heart of the Photograph written by David Duchemin and published by Rocky Nook, Inc.. This book was released on 2020-03-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learn to ask better, more helpful questions of your work so that you can create stronger and more powerful photographs.

Photographers often look at an image—one they’ve either already created or are in the process of making—and ask themselves a simple question: “Is this a good photograph?” It’s an understandable question, but it’s really not very helpful. How are you supposed to answer that? What does “good” even mean? Is it the same for everyone?

What if you were equipped to ask better, more constructive questions of your work so that you could think more intentionally and creatively, and in doing so, bring more specific action and vision to the act of creating photographs? What if asking stronger questions allowed you to establish a more effective approach to your image-making? In The Heart of the Photograph: 100 Questions for Making Stronger, More Expressive Photographs, photographer and author David duChemin helps you learn to ask better questions of your work in order to craft more successful photographs—photographs that express and connect, photographs that are strong and, above all, photographs that are truly yours.

From the big-picture questions—What do I want this image to accomplish?—to the more detail-oriented questions that help you get there—What is the light doing? Where do the lines lead? What can I do about it?—David walks you through his thought process so that you can establish your own. Along the way, he discusses the building blocks from which compelling photographs are made, such as gesture, balance, scale, contrast, perspective, story, memory, symbolism, and much more. The Heart of the Photograph is not a theoretical book. It is a practical and useful book that equips you to think more intentionally as a photographer and empowers you to ask more helpful questions of you and your work, so that you can produce images that are not only better than “good,” but as powerful and authentic as you hope them to be.

TABLE OF CONTENTS
Better Questions

PART ONE: A GOOD PHOTOGRAPH?
Is It Good?
The Audience's Good
The Photographer's Good

PART TWO: BETTER THAN GOOD
Better Subjects

PART THREE: BETTER EXPRESSION
Exploration and Expression
What Is the Light Doing?
What Does Colour Contribute?
What Role Do the Lines and Shapes Play?
What's Your Point of View?
What Is the Quality of the Moment?
Where Is the Story?
Where Is the Contrast?
What About Balance and Tension?
What Is the Energy?
How Can I Use Space and Scale?
Can I Go Deeper?
What About the Frame?
Do the Elements Repeat?
Harmony
Can I Exclude More?
Where Does the Eye Go?
How Does It Feel?
Where's the Mystery?
Remember When?
Can I Use Symbols?
Am I Being Too Literal?

PART FOUR: BETTER PHOTOGRAPHS
The Heart of the Photograph
Index

Studio Photography and Lighting

Author : Christian Hough
Publisher : Crowood
ISBN 13 : 1847975631
Total Pages : 291 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Studio Photography and Lighting by : Christian Hough

Download or read book Studio Photography and Lighting written by Christian Hough and published by Crowood. This book was released on 2013-04-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives clear, practical advice on how to get creative with and achieve the best from your studio lighting. It explains and demonstrates basic and advanced techniques so you can fully understand how to light a subject and compose a great photograph. Explains lighting and camera techniques and the ideas behind them. Utilizes specific examples and diagrams to illustrate everything from portraits and art-nudes to still life photography. Provides valuable advice on all studio-related equipment and introduces the basics of RAW processing. A clear practical guide to learning about studio photography and working creatively with light to shoot great photographs. Aimed at all photographers - professional and amateur covering the full range - portrait, product advertising, glamour and fashion. Covers lighting and camera techniques and gives advice on all studio-related equipment. Superbly illustrated with 196 colour photographs. Christian Hough is a professional photographer experienced in polished commercial and fine-art nude photographs.

Lighting Essentials

Author : Don Giannatti
Publisher : Amherst Media
ISBN 13 : 1608954595
Total Pages : 160 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Essentials by : Don Giannatti

Download or read book Lighting Essentials written by Don Giannatti and published by Amherst Media. This book was released on 2012-04-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core goal of photography is representing subjects that have depth and texture in a medium that inherently lacks both those qualities, and this book shows the best way to rise to that challenge: through the careful application and capture of lighting. It demonstrates how to accentuate or minimize textures, add or subtract highlights, and create or combat shadows to showcase the subjects in the best way and create the illusion of a third dimension in the images. Exploring techniques for lighting portraits, still-life subjects, nature images, and architectural shots, both studio and location lighting are covered in detail. The book teaches photographers how to study their subjectsÑwith all of the textures, colors, shapes, and surfaces they haveÑthen visualize the image as a finished photograph before the photography actually begins. With chapters that thoroughly cover the science of lighting and visualization, photographers can apply that knowledge and successfully create artful images.

Studio Lighting for Product Photography

Author : Eastman Kodak Company
Publisher : Hassell Street Press
ISBN 13 : 9781013826092
Total Pages : 68 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Studio Lighting for Product Photography by : Eastman Kodak Company

Download or read book Studio Lighting for Product Photography written by Eastman Kodak Company and published by Hassell Street Press. This book was released on 2021-09-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Light, Gesture, and Color

Author : Jay Maisel
Publisher : New Riders
ISBN 13 : 0134032322
Total Pages : 265 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Light, Gesture, and Color by : Jay Maisel

Download or read book Light, Gesture, and Color written by Jay Maisel and published by New Riders. This book was released on 2014-10-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jay Maisel, hailed as one of the most brilliant, gifted photographers of all time, is much more than that. He is a mentor, teacher, and trailblazer to many photographers, and a hero to those who feel Jay’s teaching has changed the way they see and create their own photography. He is a living legend whose work is studied around the world, and whose teaching style and presentation garner standing ovations and critical acclaim every time he takes the stage. Now, for the first time ever, Jay puts his amazing insights and learning moments from a lifetime behind the lens into a book that communicates the three most important aspects of street photography: light, gesture, and color. Each page unveils something new and challenges you to rethink everything you know about the bigger picture of photography. This isn’t a book about f-stops or ISOs. It’s about seeing. It’s about being surrounded by the ordinary and learning how to find the extraordinary. It’s about training your mind, and your eyes, to see and capture the world in a way that delights, engages, and captivates your viewers, and there is nobody that communicates this, visually or through the written word, like Jay Maisel. Light, Gesture & Color is the seminal work of one of the true photographic geniuses of our time, and it can be your key to opening another level of understanding, appreciation, wonder, and creativity as you learn to express yourself, and your view of the world, through your camera. If you’re ready to break through the barriers that have held your photography back and that have kept you from making the types of images you’ve always dreamed of, and you’re ready to learn what photography is really about, you’re holding the key in your hands at this very moment.

Sculpting with Light

Author : Allison Earnest
Publisher : Amherst Media
ISBN 13 : 1608951049
Total Pages : 303 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Sculpting with Light by : Allison Earnest

Download or read book Sculpting with Light written by Allison Earnest and published by Amherst Media. This book was released on 2008-09-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.

The Complete Guide to Food Photography

Author : Lauren Caris Short
Publisher :
ISBN 13 : 9781681988153
Total Pages : 288 pages
Book Rating : 4.9/5 (881 download)

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Book Synopsis The Complete Guide to Food Photography by : Lauren Caris Short

Download or read book The Complete Guide to Food Photography written by Lauren Caris Short and published by . This book was released on 2022-06-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have guidebook for creating great food photographs! The Complete Guide to Food Photography is a visually stunning, eminently useful, and comprehensive resource for creating fantastic food photographs. In this book, professional food photographer Lauren Short teaches you her entire image-making process, as she covers lighting, composition, styling, storytelling, editing, and processing great food photographs. In the first part of the book, Lauren covers the core concepts, where you'll learn: * How to work with both natural and artificial light (as well as modifiers) * The tools, guides, and rules of composition for food photography * Techniques, tips, and tricks for styling your food so it looks its best * How to build a story with the use of backgrounds, props, and other supporting elements * Processing, retouching, and compositing techniques to finish your image Additionally, Lauren explains the why behind her creative decisions. By understanding her decision-making process and walking through her problem-solving techniques, you'll become better equipped to make informed creative decisions so you can excel at food photography, no matter what scenarios you encounter. In the second part of the book, Lauren walks you through multiple case studies of complete, start-to-finish shoots so that you can see every aspect of her image-making process and understand how it all comes together. Each case study also includes a link to a full video for each shoot so that you can easily follow along. Filled with beautiful imagery as well as behind-the-scenes photos and helpful diagrams, The Complete Guide to Food Photography is a must-have for any food photographer looking to create images that stand out from the crowd.

The New Black Vanguard: Photography Between Art and Fashion (Signed Edition)

Author : Antwaun Sargent
Publisher : Aperture Direct
ISBN 13 : 9781683952343
Total Pages : 304 pages
Book Rating : 4.9/5 (523 download)

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Book Synopsis The New Black Vanguard: Photography Between Art and Fashion (Signed Edition) by : Antwaun Sargent

Download or read book The New Black Vanguard: Photography Between Art and Fashion (Signed Edition) written by Antwaun Sargent and published by Aperture Direct. This book was released on 2019-10-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a richly illustrated essay, curator and critic Antwaun Sargent addresses a radical transformation taking place in fashion, art, and the visual vocabulary around beauty and the body. In The New Black Vanguard, fifteen artist portfolios and a series of conversations feature the brightest contemporary fashion photographers. Their images and stories chart the history of inclusion (and exclusion) in the creation of the Black fashion image, while simultaneously proposing a brilliantly reenvisioned future.

The Blind Photographer

Author : Julian Rothenstein
Publisher : Chronicle Books
ISBN 13 : 1616895640
Total Pages : 214 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis The Blind Photographer by : Julian Rothenstein

Download or read book The Blind Photographer written by Julian Rothenstein and published by Chronicle Books. This book was released on 2016-09-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The blind photographer cannot see a butterfly perched perfectly still on a flower, a bowl of sweet-smelling fruit, or a child's rattle on a darkened floor, but the mind's eye is sharply focused. How then, do blind or partially sighted people capture such extraordinary images? The photographs in this revelatory book suggest a deeper truth: that blindness is itself a kind of seeing, and that those who can see are often blind to the strangeness and beauty of the world around them. As the blind photographer Evgen Bavcar writes, "Photography must belong to the blind, who in their daily existence have learned to become the masters of camera obscura." Through the photographs of more than fifty blind or partially sighted people from around the world, this exhilarating book—the first to explore this phenomenon in all its vibrancy and diversity—will make you see differently.

Light Science and Magic

Author : Fil Hunter
Publisher : Taylor & Francis
ISBN 13 : 1136091890
Total Pages : 329 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Light Science and Magic by : Fil Hunter

Download or read book Light Science and Magic written by Fil Hunter and published by Taylor & Francis. This book was released on 2013-05-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is renowned for being the book to own to understand lighting! This is better than all the other how to books on the market which just provide set examples for photographers to follow. Light Science and Magic provides photographers with a comprehensive theory of the nature and principles of light to allow individual photographers to use lighting to express their own creativity. It will show you in-depth how to light the most difficult subjects such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and people. With more information specific for degital photographers, a brand new chapter on equipment, much more information on location lighting, and more on photographing people, you'll see why this is one of the only recommended books by www.strobist.com.

Icons of Style

Author : Paul Martineau
Publisher : Getty Publications
ISBN 13 : 1606065580
Total Pages : 370 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Icons of Style by : Paul Martineau

Download or read book Icons of Style written by Paul Martineau and published by Getty Publications. This book was released on 2018-07-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1911 the French publisher Lucien Vogel challenged Edward Steichen to create the first artistic, rather than merely documentary, fashion photographs, a moment that is now considered to be a turning point in the history of fashion photography. As fashion changed over the next century, so did the photography of fashion. Steichen’s modernist approach was forthright and visually arresting. In the 1930s the photographer Martin Munkácsi pioneered a gritty, photojournalistic style. In the 1960s Richard Avedon encouraged his models to express their personalities by smiling and laughing, which had often been discouraged previously. Helmut Newton brought an explosion of sexuality into fashion images and turned the tables on traditional gender stereotypes in the 1970s, and in the 1980s Bruce Weber and Herb Ritts made male sexuality an important part of fashion photography. Today, following the integration of digital technology, teams like Inez & Vinoodh and Mert & Marcus are reshaping our notion of what is acceptable—not just aesthetically but also technically and conceptually—in a fashion photograph. This lavishly illustrated survey of one hundred years of fashion photography updates and reevaluates this history in five chronological chapters by experts in photography and fashion history. It includes more than three hundred photographs by the genre’s most famous practitioners as well as important but lesser-known figures, alongside a selection of costumes, fashion illustrations, magazine covers, and advertisements.