The American Dream As Reflected In Car Advertising Art

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Advertising the American Dream

Author : Roland Marchand
Publisher : Univ of California Press
ISBN 13 : 0520403657
Total Pages : 470 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Advertising the American Dream by : Roland Marchand

Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

American Automobile Advertising, 1930-1980

Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson

Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Roadside America

Author : Lucinda Lewis
Publisher : Harry N. Abrams
ISBN 13 : 9780810944343
Total Pages : 271 pages
Book Rating : 4.9/5 (443 download)

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Book Synopsis Roadside America by : Lucinda Lewis

Download or read book Roadside America written by Lucinda Lewis and published by Harry N. Abrams. This book was released on 2000-10-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both the most complete survey available of 20th-century American cars & a glorious, nostalgic photographic portrait of the icons of roadside America.

Engines of Change

Author : Paul Ingrassia
Publisher : Simon and Schuster
ISBN 13 : 145164065X
Total Pages : 402 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Engines of Change by : Paul Ingrassia

Download or read book Engines of Change written by Paul Ingrassia and published by Simon and Schuster. This book was released on 2012-05-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia. Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.

The Car and the Camera

Author : David Lanier Lewis
Publisher : Wayne State University Press
ISBN 13 : 0814326749
Total Pages : 100 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis The Car and the Camera by : David Lanier Lewis

Download or read book The Car and the Camera written by David Lanier Lewis and published by Wayne State University Press. This book was released on 1996 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of information on Legionella, outlining necessary precautions to take against spread of the bacteria in hospitals and other health care facilities. Shows how to evaluate risk at a particular facility, and offers step-by-step instructions on implementing risk reduction and preventive measures for domestic water systems and cooling towers, and on water sampling and disinfection procedures. Includes discussion of estimated costs and legal issues, and appendices of handouts, sampling logs, and US and international laboratory sources, consultants, suppliers, and associations. The publisher's address is 6450 Guion Road, Indianapolis, IN 46286-2531. Annotation copyrighted by Book News, Inc., Portland, OR

The American Automobile

Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The American Automobile by : Yasutoshi Ikuta

Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Celebrity Culture and the American Dream

Author : Karen Sternheimer
Publisher : Routledge
ISBN 13 : 1317689674
Total Pages : 350 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Celebrity Culture and the American Dream by : Karen Sternheimer

Download or read book Celebrity Culture and the American Dream written by Karen Sternheimer and published by Routledge. This book was released on 2014-12-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.

Illustration

Author : Steven Heller
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Illustration by : Steven Heller

Download or read book Illustration written by Steven Heller and published by . This book was released on 2008-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique visual history of the art of illustration, by the foremost historian of graphic design and a well-known illustrator and designer, joins the authors previous Graphic Style as an indispensable resource for anyone interested in art, design, and popular culture. Illustration has long been a significant popular artand is often more visible, recognizable, and memorable than higher arts. Editorial and advertising illustration in all its many forms is so integral to our understanding of news, views, literature, and commerce that it is easily taken for granted. Nonetheless, it has an impressive history and remains a vital influence on visual culture. This book is a rich chronicle, celebration, and survey of well over a century of illustration. It deftly reveals the visual mannerisms, quirks, and tics that characterize drawn, painted, and digitized illustrations in different styles, and places leading illustrators in historical context. "

The Breakthrough Years

Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489607
Total Pages : 303 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis The Breakthrough Years by : Graham Thomas

Download or read book The Breakthrough Years written by Graham Thomas and published by SAGUS. This book was released on 2024-02-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.

Modernist America

Author : Richard Pells
Publisher : Yale University Press
ISBN 13 : 0300171730
Total Pages : 514 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Modernist America by : Richard Pells

Download or read book Modernist America written by Richard Pells and published by Yale University Press. This book was released on 2011-03-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's global cultural impact is largely seen as one-sided, with critics claiming that it has undermined other countries' languages and traditions. But contrary to popular belief, the cultural relationship between the United States and the world has been reciprocal, says Richard Pells. The United States not only plays a large role in shaping international entertainment and tastes, it is also a consumer of foreign intellectual and artistic influences.Pells reveals how the American artists, novelists, composers, jazz musicians, and filmmakers who were part of the Modernist movement were greatly influenced by outside ideas and techniques. People across the globe found familiarities in American entertainment, resulting in a universal culture that has dominated the twentieth and twenty-first centuries and fulfilled the aim of the Modernist movement--to make the modern world seem more intelligible."Modernist America" brilliantly explains why George Gershwin's music, Cole Porter's lyrics, Jackson Pollock's paintings, Bob Fosse's choreography, Marlon Brando's acting, and Orson Welles's storytelling were so influential, and why these and other artists and entertainers simultaneously represent both an American and a modern global culture.

Lost Highways, Embodied Travels: The Road Movie in American Experimental Film and Video

Author : Kornelia Boczkowska
Publisher : BRILL
ISBN 13 : 9004537988
Total Pages : 290 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Lost Highways, Embodied Travels: The Road Movie in American Experimental Film and Video by : Kornelia Boczkowska

Download or read book Lost Highways, Embodied Travels: The Road Movie in American Experimental Film and Video written by Kornelia Boczkowska and published by BRILL. This book was released on 2023-02-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between the road movie, American experimental filmmaking and the body?

Brought to You By

Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Brought to You By by : Lawrence R. Samuel

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Transcultural Marketing

Author : Marye Tharp
Publisher : Routledge
ISBN 13 : 1317507487
Total Pages : 366 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Transcultural Marketing by : Marye Tharp

Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

The Audacity of Hope

Author : Barack Obama
Publisher : Crown
ISBN 13 : 0307382095
Total Pages : 386 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Audacity of Hope by : Barack Obama

Download or read book The Audacity of Hope written by Barack Obama and published by Crown. This book was released on 2006-10-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Barack Obama’s lucid vision of America’s place in the world and call for a new kind of politics that builds upon our shared understandings as Americans, based on his years in the Senate “In our lowdown, dispiriting era, Obama’s talent for proposing humane, sensible solutions with uplifting, elegant prose does fill one with hope.”—Michael Kazin, The Washington Post In July 2004, four years before his presidency, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners’ minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Obama called “the audacity of hope.” The Audacity of Hope is Barack Obama’s call for a different brand of politics—a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces—from the fear of losing to the perpetual need to raise money to the power of the media—that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment. At the heart of this book is Barack Obama’s vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats—from terrorism to pandemic—that gather beyond our shores. And he grapples with the role that faith plays in a democracy—where it is vital and where it must never intrude. Underlying his stories is a vigorous search for connection: the foundation for a radically hopeful political consensus. Only by returning to the principles that gave birth to our Constitution, Obama says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes—“waiting for Republicans and Democrats to catch up with them.”

Selling the Dream

Author : Heon Stevenson
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selling the Dream by : Heon Stevenson

Download or read book Selling the Dream written by Heon Stevenson and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Photography After Capitalism

Author : Ben Burbridge
Publisher : MIT Press
ISBN 13 : 191268599X
Total Pages : 240 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Photography After Capitalism by : Ben Burbridge

Download or read book Photography After Capitalism written by Ben Burbridge and published by MIT Press. This book was released on 2020-12-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A polemical analysis of the politics and economics of today's vernacular photographic cultures. In Photography After Capitalism, Benedict Burbridge makes the case for a radically expanded conception of photography, encompassing the types of labor too often obscured by black-boxed technologies, slick platform interfaces, and the compulsion to display lives to others. His lively and polemical analysis of today's vernacular photographic cultures shines new light on the hidden work of smartphone assembly teams, digital content moderators, Street View car drivers, Google “Scan-Ops,”low-paid gallery interns, homeless participant photographers, and the photo-sharing masses. Bringing together cultural criticism, social history, and political philosophy, Burbridge examines how representations of our photographic lives—in advertising, journalism, scholarship and, particularly, contemporary art—shape a sense of what photography is and the social relations that comprise it. More precisely, he focuses on how different critical and creative strategies—from the appropriation of social media imagery to performative traversals of the network, from documentaries about secretive manual labor to science fiction fantasies of future sabotage—affect our understanding of photography's interactions with political and economic systems. Drawing insight and inspiration from recent analyses of digital labour, community economies and post-capitalism, Burbridge harnesses the ubiquity of photography to cognitively map contemporary capitalism in search of its weak spots and levers, sites of resistance, and opportunities to build better worlds.

Under the Radar

Author : Jonathan Bond
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Under the Radar by : Jonathan Bond

Download or read book Under the Radar written by Jonathan Bond and published by John Wiley & Sons. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy