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Author : Jim Blasingame
Publisher :
ISBN 13 : 9780970927828
Total Pages : 209 pages
Book Rating : 4.9/5 (278 download)
Download or read book The Age of the Customer written by Jim Blasingame and published by . This book was released on 2014-01-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allison Hartsoe
Publisher : Dataforge Press
ISBN 13 : 9781737518105
Total Pages : 194 pages
Book Rating : 4.5/5 (181 download)
Download or read book The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company written by Allison Hartsoe and published by Dataforge Press. This book was released on 2021-10-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data, In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Author : Martin Einhorn
Publisher : Emerald Group Publishing
ISBN 13 : 1839096969
Total Pages : 213 pages
Book Rating : 4.8/5 (39 download)
Download or read book The Machine Age of Customer Insight written by Martin Einhorn and published by Emerald Group Publishing. This book was released on 2021-03-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Author : Regis Mckenna
Publisher : Basic Books
ISBN 13 : 9780201622409
Total Pages : 260 pages
Book Rating : 4.6/5 (224 download)
Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Author : John A. Goodman
Publisher : HarperChristian + ORM
ISBN 13 : 0814433898
Total Pages : 279 pages
Book Rating : 4.8/5 (144 download)
Download or read book Customer Experience 3.0 written by John A. Goodman and published by HarperChristian + ORM. This book was released on 2014-08-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
Author : Regis McKenna
Publisher : Harvard Business Press
ISBN 13 : 9780875849348
Total Pages : 204 pages
Book Rating : 4.8/5 (493 download)
Download or read book Real Time written by Regis McKenna and published by Harvard Business Press. This book was released on 1999 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments
Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)
Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Author : Itamar Simonson
Publisher : Harper Collins
ISBN 13 : 006221568X
Total Pages : 189 pages
Book Rating : 4.0/5 (622 download)
Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author : Nicholas Johnson
Publisher : FT Press
ISBN 13 : 0134084594
Total Pages : 309 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Future of Marketing written by Nicholas Johnson and published by FT Press. This book was released on 2015-05-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.
Author : Jim Blasingame
Publisher :
ISBN 13 : 9780970927835
Total Pages : pages
Book Rating : 4.9/5 (278 download)
Download or read book The Age of the Customer written by Jim Blasingame and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Rogers
Publisher : Yale University Press
ISBN 13 : 030016601X
Total Pages : 336 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Network Is Your Customer written by David L. Rogers and published by Yale University Press. This book was released on 2014-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Author : Josh Bernoff
Publisher :
ISBN 13 : 9781643072401
Total Pages : 256 pages
Book Rating : 4.0/5 (724 download)
Download or read book The Age of Intent written by Josh Bernoff and published by . This book was released on 2019-05-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean Telkowsi
Publisher :
ISBN 13 : 9780201420005
Total Pages : pages
Book Rating : 4.4/5 (2 download)
Download or read book The Age of the Customer (Final Version) written by Jean Telkowsi and published by . This book was released on 1996-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Siegel
Publisher : Wiley
ISBN 13 : 9780471357636
Total Pages : 344 pages
Book Rating : 4.3/5 (576 download)
Download or read book Futurize Your Enterprise written by David Siegel and published by Wiley. This book was released on 1999-09-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.
Author : Blake Morgan
Publisher : HarperCollins Leadership
ISBN 13 : 1400213649
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Author : Gilles N'Goala
Publisher : John Wiley & Sons
ISBN 13 : 1786303728
Total Pages : 326 pages
Book Rating : 4.7/5 (863 download)
Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author : Eric Keiles
Publisher : Greenleaf Book Group
ISBN 13 : 1732510202
Total Pages : 241 pages
Book Rating : 4.7/5 (325 download)
Download or read book Smash the Funnel written by Eric Keiles and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.
