The Adobe Sitecatalyst Handbook

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The Adobe SiteCatalyst Handbook

Author : Adam Greco
Publisher : Pearson Education
ISBN 13 : 0133089312
Total Pages : 678 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Adobe SiteCatalyst Handbook by : Adam Greco

Download or read book The Adobe SiteCatalyst Handbook written by Adam Greco and published by Pearson Education. This book was released on 2012-10-14 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst

Adobe Analytics For Dummies

Author : David Karlins
Publisher : John Wiley & Sons
ISBN 13 : 1119446082
Total Pages : 407 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Adobe Analytics For Dummies by : David Karlins

Download or read book Adobe Analytics For Dummies written by David Karlins and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Total Digital Photography

Author : Serge Timacheff
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Total Digital Photography by : Serge Timacheff

Download or read book Total Digital Photography written by Serge Timacheff and published by John Wiley & Sons. This book was released on 2004-10-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full-color title is designed to be a classic reference for the millions of photographers going to digital, from enthusiasts shooting family events and vacations with their SLRs, to professionals creating journalistic prints and fine art. It?s the only book on the market with a focus on complete, end-to-end workflow from shoot to print. It?s tied to Adobe?s latest version of Photoshop, which boasts an installed base of 4 million! Serge Timacheff is a professional photographer living in Pacific Northwest. He is the official photographer for the International Fencing Federation, based in Lausanne, Switzerland, and he photographs fencing at World Championships and the Summer Olympics. His 100-percent digital studio provides portraiture, event, commercial, and boudoir photography, and his fine art photographs appear in galleries and individual collections worldwide. David Karlins is a digital imaging expert, Web designer, teacher, consultant and author of numerous books and magazine articles.

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 593 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Adobe Analytics with SiteCatalyst

Author : Vidya Subramanian
Publisher : Pearson Education
ISBN 13 : 0321926935
Total Pages : 337 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Adobe Analytics with SiteCatalyst by : Vidya Subramanian

Download or read book Adobe Analytics with SiteCatalyst written by Vidya Subramanian and published by Pearson Education. This book was released on 2013 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.

Adobe Illustrator CS2 How-Tos

Author : David Karlins
Publisher : Adobe Press
ISBN 13 : 0321335406
Total Pages : 271 pages
Book Rating : 4.3/5 (213 download)

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Book Synopsis Adobe Illustrator CS2 How-Tos by : David Karlins

Download or read book Adobe Illustrator CS2 How-Tos written by David Karlins and published by Adobe Press. This book was released on 2005 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy-to-scan guide makes quick work of the most useful features of Adobe Illustrator CS2!

Effective Data Storytelling

Author : Brent Dykes
Publisher : John Wiley & Sons
ISBN 13 : 1119615720
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Patent Analytics

Author : Jieun Kim
Publisher : Springer Nature
ISBN 13 : 9811629307
Total Pages : 217 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Patent Analytics by : Jieun Kim

Download or read book Patent Analytics written by Jieun Kim and published by Springer Nature. This book was released on 2021-07-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prisms of a data scientist, a patent attorney, and a designer, this book demystifies the complexity of patent data and its structure and reveals their hidden connections by employing elaborate data analytics and visualizations using a network map. This book provides a practical guide to introduce and apply patent network analytics and visualization tools in your business. We incorporate case studies from renowned companies such as Apple, Dyson, Adobe, Bose, Samsung and more, to scrutinise how their underlying values of patent network drive innovation in their business. Finally, this book advances readers’ perspective of patent gazettes as big data and as a tool for innovation analytics when coupled with Artificial Intelligence.

Digital Analytics

Author : Jumin Kamki
Publisher : Notion Press
ISBN 13 : 1946556203
Total Pages : 428 pages
Book Rating : 4.9/5 (465 download)

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Book Synopsis Digital Analytics by : Jumin Kamki

Download or read book Digital Analytics written by Jumin Kamki and published by Notion Press. This book was released on 2017-02-07 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: SALIENT FEATURES OF BOOK • Easy to understand language with simple real life examples. • Primarily focused on Ecommerce and Retail industry. • Stepwise explanation of very basic to the complex of the statistical analysis. • All examples are solved using R and Excel or both. • Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard. • Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization. Application focus on current Digital Analytics Practices.

.NET and COM

Author : Adam Nathan
Publisher : Pearson Education
ISBN 13 : 0132465841
Total Pages : 2168 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis .NET and COM by : Adam Nathan

Download or read book .NET and COM written by Adam Nathan and published by Pearson Education. This book was released on 2002-01-31 with total page 2168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The focus of the book is on COM Interoperability (since it's a much larger subject), and the heart of the discussion is broken down into four parts: Using COM Components Within the .NET Framework Using .NET Framework Components from COM Designing Good .NET Framework Components for COM Clients Designing Good COM Components for .NET Framework Clients The scope of the book is just about everything related to using "unmanaged code" in the .NET Framework. Technologies built on top of COM Interoperability are also covered-Interoperability of Windows Forms Controls and ActiveX controls, Interoperability with COM+, and Interoperability with Distributed COM (DCOM). Although Platform Invocation Services is a separate technology from COM Interoperability, there are many areas of overlap, so including in the book is a natural fit. All of these technologies are a core part of the Common Language Runtime and .NET Framework, and will likely be used not only as the path of migration for existing software projects, but for brand new software development for the next several years.

Materials Handbook

Author : John A. Vaccari
Publisher : McGraw Hill Professional
ISBN 13 : 9780071501842
Total Pages : 1244 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Materials Handbook by : John A. Vaccari

Download or read book Materials Handbook written by John A. Vaccari and published by McGraw Hill Professional. This book was released on 2002-07-09 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Materials Handbook is an encyclopedic, A-to-Z organization of all types of materials, featuring their key performance properties, principal characteristics and applications in product design. Materials include ferrous and nonferrous metals, plastics, elastomers, ceramics, woods, composites, chemicals, minerals, textiles, fuels, foodstuffs and natural plant and animal substances --more than 13,000 in all. Properties are expressed in both U.S. customary and metric units and a thorough index eases finding details on each and every material. Introduced in 1929 and often known simply as "Brady's," this comprehensive, one-volume, 1244 page encyclopedia of materials is intended for executives, managers, supervisors, engineers, and technicians, in engineering, manufacturing, marketing, purchasing and sales as well as educators and students. Of the dozens of families of materials updated in the 15th Edition, the most extensive additions pertain to adhesives, activated carbon, aluminides, aluminum alloys, catalysts, ceramics, composites, fullerences, heat-transfer fluids, nanophase materials, nickel alloys, olefins, silicon nitride, stainless steels, thermoplastic elastomers, titanium alloys, tungsten alloys, valve alloys and welding and hard-facing alloys. Also widely updated are acrylics, brazing alloys, chelants, biodegradable plastics, molybdenum alloys, plastic alloys, recyclate plastics, superalloys, supercritical fluids and tool steels. New classes of materials added include aliphatic polyketones, carburizing secondary-hardening steels and polyarylene ether benzimidazoles. Carcinogens and materials likely to be cancer-causing in humans are listed for the first time.

SPSS For Dummies

Author : Arthur Griffith
Publisher : John Wiley & Sons
ISBN 13 : 0470169508
Total Pages : 362 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis SPSS For Dummies by : Arthur Griffith

Download or read book SPSS For Dummies written by Arthur Griffith and published by John Wiley & Sons. This book was released on 2007-03-07 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPSS (Statistical Package for the Social Sciences) is a data management and analysis software that allows users to generate solid, decision-making results by performing statistical analysis This book provides just the information needed: installing the software, entering data, setting up calculations, and analyzing data Covers computing cross tabulation, frequencies, descriptive ratios, means, bivariate and partial correlations, linear regression, and much more Explains how to output information into striking charts and graphs For ambitious users, also covers how to program SPSS to take their statistical analysis to the next level

Let My People Go Surfing

Author : Yvon Chouinard
Publisher : Penguin
ISBN 13 : 1101992530
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2016-09-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Python for Data Analysis

Author : Wes McKinney
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491957611
Total Pages : 676 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Python for Data Analysis by : Wes McKinney

Download or read book Python for Data Analysis written by Wes McKinney and published by "O'Reilly Media, Inc.". This book was released on 2017-09-25 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Digital Branding

Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 074946996X
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Branding by : Daniel Rowles

Download or read book Digital Branding written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Aesthetic Programming

Author : Winnie Soon
Publisher :
ISBN 13 : 9781785420948
Total Pages : 296 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Aesthetic Programming by : Winnie Soon

Download or read book Aesthetic Programming written by Winnie Soon and published by . This book was released on 2020-12-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the technical as well as cultural imaginaries of programming from its insides, demonstrating the reflexive practice of aesthetic programming, to understand and question existing technological objects and paradigms.