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The Accidental Library Marketer
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Book Synopsis The Accidental Library Marketer by : Kathy Dempsey
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Book Synopsis Making Sense of Business Reference by : Celia Ross
Download or read book Making Sense of Business Reference written by Celia Ross and published by American Library Association. This book was released on 2020-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Book Synopsis Library Marketing Basics by : Mark Aaron Polger
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Book Synopsis In Search of Stupidity by : Merrill R. Chapman
Download or read book In Search of Stupidity written by Merrill R. Chapman and published by . This book was released on 2003-07-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Book Synopsis The Accidental Teacher by : Annie Lubliner Lehmann
Download or read book The Accidental Teacher written by Annie Lubliner Lehmann and published by University of Michigan Press. This book was released on 2009-06-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mother's honest, unvarnished, and touching memoir about the life lessons she learned from a son with autism
Book Synopsis The Information Professional's Guide to Career Development Online by : Sarah L. Johnson
Download or read book The Information Professional's Guide to Career Development Online written by Sarah L. Johnson and published by Information Today, Inc.. This book was released on 2002 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical advice on using the Internet to research educational and networking opportunities and to keep current through online conferences and discussion lists. There is also information on reading and contributing to professional literature, applying for scholarships and grants, creating an electronic resume, and researching prospective employers online. Appendices list organizations and publications with an online presence. Nesbeitt is reference/systems librarian at Maxwell Library, Bridgewater State College. Gordon is head of computer services at the Franklin Park Public Library. She is Webmaster of the library career site Lisjobs.com, and founding editor of the Info Career Trends electronic newsletter. Annotation copyrighted by Book News, Inc., Portland, OR.
Book Synopsis The Accidental Diarist by : Molly A. McCarthy
Download or read book The Accidental Diarist written by Molly A. McCarthy and published by University of Chicago Press. This book was released on 2013-07-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of tweets and blogs, it is easy to assume that the self-obsessive recording of daily minutiae is a recent phenomenon. But Americans have been navel-gazing since nearly the beginning of the republic. The daily planner—variously called the daily diary, commercial diary, and portable account book—first emerged in colonial times as a means of telling time, tracking finances, locating the nearest inn, and even planning for the coming winter. They were carried by everyone from George Washington to the soldiers who fought the Civil War. And by the twentieth century, this document had become ubiquitous in the American home as a way of recording a great deal more than simple accounts. In this appealing history of the daily act of self-reckoning, Molly McCarthy explores just how vital these unassuming and easily overlooked stationery staples are to those who use them. From their origins in almanacs and blank books through the nineteenth century and on to the enduring legacy of written introspection, McCarthy has penned an exquisite biography of an almost ubiquitous document that has borne witness to American lives in all of their complexity and mundanity.
Book Synopsis The Accidental Business Nomad by : Kyle Hegarty
Download or read book The Accidental Business Nomad written by Kyle Hegarty and published by . This book was released on 2022-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bronze Award Winner in International Business/Globalization-Axiom Business Book Awards 2021 "This is the Indiana Jones of international business." - Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn: Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty How to navigate the invisible language of cultural misunderstandings Cross-cultural communications skills everyone in business needs to know The art and science of personality profiling and quick short-cuts to understanding people What outsourced call centers can teach us about the future of global communication How to find inspiration and innovation in the most unlikely of places
Book Synopsis The Kitchen Witch by : Annette Blair
Download or read book The Kitchen Witch written by Annette Blair and published by Starlighter Publishing. This book was released on 2018-11-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is she a good witch or a bad witch? With a flip of her long silky hair, a flash of her topaz eyes and the shake of a stick, rumored witch Melody Seabright has cast a spell on single dad Logan Kilgarven. What else can explain what’s happening to him? Logan, a television producer can’t seem to concentrate on anything since he met his enchanting new downstairs neighbor... Logan hopes she is bad, very bad. When Logan agrees to help Melody find a job at his TV station, he never expects the culinary-challenged siren to land her own cooking show. Her charisma keeps things bubbling on the set, and behind the scenes, things are starting to steam up between them. Logan knows he can’t resist her charms—but is there more to their attraction than is apparent on the surface? If only he had a crystal ball to show him...
Book Synopsis OD for the Accidental Practitioner by : Larry Kokkelenberg
Download or read book OD for the Accidental Practitioner written by Larry Kokkelenberg and published by . This book was released on 2022-03-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: OD for the Accidental Practitioner provides accidental, emerging, and experienced organization development practitioners practical tips and insights on implementing any change initiative within an organization. Facilitating and sustaining successful organizational change is a graceful dance between skills and knowledge. One misstep often makes the difference in an otherwise well-planned initiative. This book gives practitioners thought-provoking insights and tools to ensure many successful change initiatives, along with lively discussion questions at the end of each chapter to encourage application of the contents.
Download or read book The Collapse written by Mary Sarotte and published by Basic Books (AZ). This book was released on 2014-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the night of November 9, 1989, massive crowds surged toward the Berlin Wall, drawn by an announcement that caught the world by surprise: East Germans could now move freely to the West. The Wall—infamous symbol of divided Cold War Europe—seemed to be falling. But the opening of the gates that night was not planned by the East German ruling regime—nor was it the result of a bargain between either Ronald Reagan or George H.W. Bush and Soviet leader Mikhail Gorbachev. It was an accident. In The Collapse, prize-winning historian Mary Elise Sarotte reveals how a perfect storm of decisions made by daring underground revolutionaries, disgruntled Stasi officers, and dictatorial party bosses sparked an unexpected series of events culminating in the chaotic fall of the Wall. With a novelist’s eye for character and detail, she brings to vivid life a story that sweeps across Budapest, Prague, Dresden, and Leipzig and up to the armed checkpoints in Berlin. We meet the revolutionaries Roland Jahn, Aram Radomski, and Siggi Schefke, risking it all to smuggle the truth across the Iron Curtain; the hapless Politburo member Günter Schabowski, mistakenly suggesting that the Wall is open to a press conference full of foreign journalists, including NBC’s Tom Brokaw; and Stasi officer Harald Jäger, holding the fort at the crucial border crossing that night. Soon, Brokaw starts broadcasting live from Berlin’s Brandenburg Gate, where the crowds are exulting in the euphoria of newfound freedom—and the dictators are plotting to restore control. Drawing on new archival sources and dozens of interviews, The Collapse offers the definitive account of the night that brought down the Berlin Wall.
Book Synopsis The Accidental President by : Albert J. Baime
Download or read book The Accidental President written by Albert J. Baime and published by Houghton Mifflin Harcourt. This book was released on 2017 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the atomic, earthshaking first 120 days of Harry Truman's unlikely presidency, an unprepared, small-town man had to take on Germany, Japan, Stalin, and a secret weapon of unimaginable power--marking the most dramatic rise to greatness in American history.
Book Synopsis The Accidental Creative by : Todd Henry
Download or read book The Accidental Creative written by Todd Henry and published by Penguin. This book was released on 2013-08-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on." Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.
Download or read book Fanocracy written by David Meerman Scott and published by Penguin. This book was released on 2020-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Book Synopsis The Accidental Apprentice by : Amanda Foody
Download or read book The Accidental Apprentice written by Amanda Foody and published by Simon and Schuster. This book was released on 2022-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eleven-year-old Barclay Thorne yearns for the quiet life of a mushroom farmer, but after unwittingly bonding with a beast in the forbidden Woods, he must seek Lore Keepers to break the bond and return home.
Book Synopsis Creating Your Library Brand by : Elisabeth Doucett
Download or read book Creating Your Library Brand written by Elisabeth Doucett and published by American Library Association. This book was released on 2008-05-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
