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The 7 Triggers To Yes The New Science Behind Influencing Peoples Decisions
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Book Synopsis The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions by : Russell H. Granger
Download or read book The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions written by Russell H. Granger and published by McGraw Hill Professional. This book was released on 2008-01-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations. Just say “YES” to success. "7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life." --From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine
Download or read book How We Decide written by Jonah Lehrer and published by Houghton Mifflin Harcourt. This book was released on 2010-01-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Book Synopsis Increasing Student Achievement through High-Performance Teacher Leadership by : Matthew J. Jennings
Download or read book Increasing Student Achievement through High-Performance Teacher Leadership written by Matthew J. Jennings and published by Rowman & Littlefield. This book was released on 2021-11-19 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teacher leadership has many potential benefits for colleagues and students. Unfortunately, due to unsupportive conditions and a lack of professional training, these benefits frequently do not materialize. To succeed teacher leaders require a conducive school culture, supportive school administrators, time to complete responsibilities, appropriate incentives and recognition and feedback designed to improve performance. In addition, highly effective teacher leaders participate in high quality professional learning intended to prepare them to fulfill their roles and responsibilities. This professional development prepares teacher leaders to utilize effective interpersonal skills, diagnose and manage school culture and politics, lead professional growth activities, provide instructional leadership and assist with human resources management. This book provides the reader with both strategies for creating supportive conditions and the knowledge and skills required to meet the challenges of teacher leadership.
Download or read book On the Verge written by Alan Hirsch and published by Zondervan. This book was released on 2011-05-03 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Church can recover her original, apostolic ways and become a high-impact Jesus movement again in the West. The church is on the verge of massive, category shifting, change. Contemporary church growth, despite its many blessings, has failed to stem the decline of Christianity in the West, and we are now facing the fact that more of the same will not produce different results. We are already seeing this new form of the church emerge in our day—an apostolic, reproducing Movement that's driven by a desire to see Biblical Christianity reestablished. Alan Hirsch and Dave Ferguson call this the "apostolic movement" because it's more resonant with the form of church that we witness in the New Testament and in the great missional movements of history. And we are on the verge of a new apostolic movement... In this book, Christian thought-leaders Hirsch and Ferguson share a rich array of theology, theory, and best practices, along with inspiring stories about leaders who have rightly diagnosed their churches' failure to embrace a biblical model of mission and have moved toward a fuller expression of the gospel. On the Verge will help church leaders: Imagine the contemporary Church from the apostolic perspective—how we got from there to here. Shift our mindset from technique (how to "do church") to embodiment (how to live as Christ's Church) Learn how to value, approach, and understand innovation. Move whole-heartedly toward the apostolic, missional movement. Many of the best and brightest leaders in the contemporary church are now making shifts in the way they think, lead, and organize. On the Verge will help church leaders discover how these forerunners and their insights are launching a new apostolic movement?and how any church can get involved.
Book Synopsis Negotiating Individualized Education Programs by : Matthew Jennings
Download or read book Negotiating Individualized Education Programs written by Matthew Jennings and published by Rowman & Littlefield. This book was released on 2009 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiating is both an art and a science that requires specific knowledge and skills. Few school administrator preparation programs provide training in negotiating skills. As a result, when faced with the need to negotiate, most school administrators relyon the negotiating skills they have learned from other life experiences. While these strategies may work well when attempting to purchase a car, such skills often leave Individualized Education Plan meeting participants feeling dissatisfied, worn out, and alienated. This book prepares school administrators to successfully negotiate complex de.
Download or read book Triggers written by Joseph Sugarman and published by Delstar Pub. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman, recognized as one of the nation's top copywriters, marketers & catalog pioneers, has sold millions of dollars of products through the power of his pen. In TRIGGERS, Sugarman applies principles of direct marketing to the field of personal selling through 25 powerful techniques he calls "psychological triggers." These techniques effectively influence, persuade & motivate a prospect to make a positive buying decision. By learning just a few of these triggers any sales or marketing person can make a dramatic difference in their selling success. Whether it be selling in person or creating advertising that sells, knowledge of these psychological triggers is essential in a global competitive environment. Many of the triggers may surprise you because they are not obvious & yet are highly effective. Others are obvious but are applied in unique & different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer.
Book Synopsis Breakthrough Persuasion by : Russell H. Granger
Download or read book Breakthrough Persuasion written by Russell H. Granger and published by . This book was released on 2006-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Judgment Misguided by : Jonathan Baron
Download or read book Judgment Misguided written by Jonathan Baron and published by Oxford University Press, USA. This book was released on 1998 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: People often follow intuitive principles of decision making, ranging from group loyalty to the belief that nature is benign. But instead of using these principles as rules of thumb, we often treat them as absolutes and ignore the consequences of following them blindly. In Judgment Misguided, Jonathan Baron explores our well-meant and deeply felt personal intuitions about what is right and wrong, and how they affect the public domain. Baron argues that when these intuitions are valued in their own right, rather than as a means to another end, they often prevent us from achieving the results we want. Focusing on cases where our intuitive principles take over public decision making, the book examines some of our most common intuitions and the ways they can be misused. According to Baron, we can avoid these problems by paying more attention to the effects of our decisions. Written in a accessible style, the book is filled with compelling case studies, such as abortion, nuclear power, immigration, and the decline of the Atlantic fishery, among others, which illustrate a range of intuitions and how they impede the public's best interests. Judgment Misguided will be important reading for those involved in public decision making, and researchers and students in psychology and the social sciences, as well as everyone looking for insight into the decisions that affect us all.
Book Synopsis Psychological Triggers by : Peter Hollins
Download or read book Psychological Triggers written by Peter Hollins and published by PublishDrive. This book was released on 2019-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand, avoid, and defeat the subconscious causes of your irrational and self-defeating behaviors. It’s only human nature. A psychological trigger is something that causes us to act out of urgency - not correctness or even happiness. It’s a switch that is flipped outside of our consciousness. This is fertile ground for some of the worst decisions of our lives. Seize control and of your impulses and make better decisions. Psychological Triggers is an introduction to yourself - your impulses, your desires, and everything in your subconscious that drives you to action. It answers the question, “Why did I just make a terrible choice when I know I shouldn’t have?” We are all slaves to our triggers, and this book seeks to identify them to better battle them. We might think we are making our decisions independently and out of free will, but you’ll discover that to be far from reality. Master your psychology, master your life. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Think clearly and triumph over your human nature. •The triggering effects of social pressure and conformity. •How everyday emotions are behind some of the most powerful triggers. •Natural, biological, evolutionary human drives - can you regulate them? •Simple thinking traps we all fall victim to. •The notion of free will and whether it truly exists.
Book Synopsis The Science of Influence by : Kevin Hogan
Download or read book The Science of Influence written by Kevin Hogan and published by John Wiley & Sons. This book was released on 2010-09-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.
Author :Patrick van der Burght Publisher :Evolve Systems Distribution Pty Ltd ISBN 13 :1923223216 Total Pages :167 pages Book Rating :4.9/5 (232 download)
Book Synopsis How to Hear YES More Often by : Patrick van der Burght
Download or read book How to Hear YES More Often written by Patrick van der Burght and published by Evolve Systems Distribution Pty Ltd. This book was released on with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your business communication and secure your competitive advantage with "How to Hear YES More Often." Authored by Certified Persuasion Specialists, this book reveals the science and art of ethical persuasion, ensuring long-term success without compromising integrity. Discover the Secrets of Ethical Persuasion: Real-World Examples: Gain insights from real-world scenarios and experiences that demonstrate the effective application of persuasion principles. Scientific Approach: Learn the science behind how people make decisions and how to ethically influence them. Comprehensive Understanding: Move beyond basic influence theories and develop a profound understanding of the latest research and practical skills needed to apply persuasion confidently. What You'll Learn: The Principles of Persuasion: Understand and implement the seven principles of influence as defined by Dr. Robert Cialdini—Reciprocity, Liking, Unity, Social Proof, Authority, Consistency, and Scarcity. Ethical Application: Apply these principles ethically in various business situations to achieve transformative results. Practical Insights: Benefit from the authors' diverse experiences and actionable insights to enhance your persuasion skills. About the Authors: Meet Patrick van der Burght, Leopold Ajami, John Doorbar, James Rose, Martin John, Mark Brown, Pilar Bringas, and Isto Felin. Each author brings a unique perspective and expertise in ethical influence and persuasion, contributing to a rich and diverse exploration of the subject. Empower Your Business: Whether you're a startup entrepreneur or a seasoned professional, this book provides the tools and strategies to improve your communication, build stronger relationships, and achieve your business goals. Start your journey towards hearing "YES" more often and unlock your potential for success.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Book Synopsis How to Create Powerful Mental Triggers by : Geo Report
Download or read book How to Create Powerful Mental Triggers written by Geo Report and published by Independently Published. This book was released on 2023-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Overview: ** "How to Create Powerful Mental Triggers" is an essential work that unveils the secrets of psychology of persuasion and offers valuable insights into influencing human behavior effectively. This book is a comprehensive guide to understanding, applying, and maximizing the power of mental triggers in your marketing, communication, and everyday life strategies. **Book Highlights: ** 1. **Explore the Science of Persuasion: ** This book delves deep into the science behind mental triggers. You will learn how fundamental psychological principles affect people's decisions and how to apply them ethically and effectively. 2. **Practical Strategies: ** Discover proven strategies to incorporate mental triggers into your marketing, negotiations, networking, and more. Learn to create persuasive messages that resonate with your audience. 3. **Inspiring Case Studies: ** The book presents a series of case studies of companies and individuals who have mastered mental triggers. You will see how renowned brands have used these techniques to increase sales, create emotional connections, and build lasting relationships. 4. **Measurement and Optimization: ** Find out how to measure and optimize the effectiveness of mental triggers in your strategies. Learn to evaluate performance and adapt your approaches to achieve even better results. 5. **Application in Everyday Life: ** Beyond business, this book explores how mental triggers can be used in everyday situations, such as influencing friends and family, making better decisions, and building stronger relationships. **Who Should Read This Book: ** - Marketing and advertising professionals looking to enhance their persuasion skills. - Entrepreneurs seeking effective ways to increase sales and expand their businesses. - Leaders aiming to build motivated and inspired teams. - Anyone interested in better understanding human behavior and improving their communication skills. "How to Create Powerful Mental Triggers" is a comprehensive and practical guide to mastering the art of persuasion. Based on solid scientific principles and real-world examples, this book provides profound insights into positively influencing people's behavior and achieving success in all areas of life. If you're seeking a competitive edge in today's market, this book is your key to unlocking the power of mental triggers.
Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
