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The 60 Second Sales Hook
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Book Synopsis The 60-Second Sales Hook by : Kevin Rogers
Download or read book The 60-Second Sales Hook written by Kevin Rogers and published by Createspace Independent Publishing Platform. This book was released on 2014-02-14 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from the crowd and connect more deeply with your best customers and prospects.
Book Synopsis The 60 Second Sale by : David V. Lorenzo
Download or read book The 60 Second Sale written by David V. Lorenzo and published by John Wiley & Sons. This book was released on 2018-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That’s the magnificence of the 60 second sale system. You get to be yourself and build your business. In this book you will discover: How to start a sales conversation in 60 seconds Who to target for immediate income A powerful yet easy-to-use system to generate relationship revenue Five ways to initiate new relationships What to say to make sure your business meetings result in money in the bank The secret to getting a “yes” every time, even in the most competitive sales environment The winning mindset that removes the stress, uncertainty, and fear from income generation And so many other effective business growth strategies, your competition won’t know what hit them Business relationships are built one minute at a time. From introduction to closing, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn’t it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them – right from the first minute. The 60 Second Sale is a fail-proof system for succeeding in today’s relationship-focused sales environment.
Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Book Synopsis Hooks! The Invisible Sales Superpower by : Keith Schreiter
Download or read book Hooks! The Invisible Sales Superpower written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2021-11-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: We talk. Our prospects have a choice. #1. Continue thinking about their interesting lives, or #2. Stop what they are thinking, and listen to someone they don’t care about. Ouch. We can’t succeed if no one listens to our message. But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity. What kinds of hooks can we learn? • Curiosity hooks. • Magic phrases. • Humor hooks. • Shocking facts. • Quiz openings. • Challenges. • Story hooks and more. We want our prospects to think, “This is interesting. Please continue.” We don’t have to be creative. Let the simple lessons, examples, and templates in this book help us create professional hooks that work. No more presentations to people who fake their attention. No more nerve-racking encounters with uninterested prospects. Let’s feel confident that we can deliver our message to attentive prospects every time.
Download or read book All About Love written by bell hooks and published by HarperCollins. This book was released on 2018-01-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller and enduring classic, All About Love is the acclaimed first volume in feminist icon bell hooks' "Love Song to the Nation" trilogy. All About Love reveals what causes a polarized society, and how to heal the divisions that cause suffering. Here is the truth about love, and inspiration to help us instill caring, compassion, and strength in our homes, schools, and workplaces. “The word ‘love’ is most often defined as a noun, yet we would all love better if we used it as a verb,” writes bell hooks as she comes out fighting and on fire in All About Love. Here, at her most provocative and intensely personal, renowned scholar, cultural critic and feminist bell hooks offers a proactive new ethic for a society bereft with lovelessness--not the lack of romance, but the lack of care, compassion, and unity. People are divided, she declares, by society’s failure to provide a model for learning to love. As bell hooks uses her incisive mind to explore the question “What is love?” her answers strike at both the mind and heart. Razing the cultural paradigm that the ideal love is infused with sex and desire, she provides a new path to love that is sacred, redemptive, and healing for individuals and for a nation. The Utne Reader declared bell hooks one of the “100 Visionaries Who Can Change Your Life.” All About Love is a powerful, timely affirmation of just how profoundly her revelations can change hearts and minds for the better.
Download or read book Sales Truth written by Mike Weinberg and published by HarperCollins Leadership. This book was released on 2019-06-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more, new sales. In Sales Truth, Weinberg shares some of the truths you’ll learn including: Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results. The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team. What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today. Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.
Book Synopsis Your Copy Sucks - You Don't! by : Carline Anglade-Cole
Download or read book Your Copy Sucks - You Don't! written by Carline Anglade-Cole and published by . This book was released on 2021-12-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Book Synopsis How to Get Your Point Across in 30 Seconds Or Less by : Milo O. Frank
Download or read book How to Get Your Point Across in 30 Seconds Or Less written by Milo O. Frank and published by Simon and Schuster. This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Book Synopsis 60 Days to LinkedIn Mastery by : Josh Steimle
Download or read book 60 Days to LinkedIn Mastery written by Josh Steimle and published by . This book was released on 2021-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?
Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book Hook Shot written by Kennedy Ryan and published by Scribechick Media, LLC. This book was released on with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply emotional standalone romance set in the worlds of professional basketball and high fashion. Divorced. Single dad. Traded to a losing squad. Cheated on, betrayed, exposed. My perfect life blew up in my face and I'm still picking up the pieces. The last thing I need is her. A wildflower. A storm. A woman I can't resist. Lotus DuPree is a kick to my gut and a wrench in my plans from the moment our eyes meet. I promised myself I wouldn't trust a woman again, but I've never wanted anyone the way I want Lo. She's not the plan I made, but she's the risk I have to take. A warrior. A baller. The one they call Gladiator. Kenan Ross charged into my life smelling all good, looking even better and snatching my breath from the moment we met. The last thing I need is him. I'm working on me. Facing my pain and conquering my demons. I've seen what trusting a man gets you. I. Don't. Have. Time. For. This. But he just keeps coming for me. Keeps knocking down my defenses and stealing my excuses one by one. He never gives up, and now...I'm not sure I want him to.
Book Synopsis Knitting for Radical Self-Care by : Brandi Cheyenne Harper
Download or read book Knitting for Radical Self-Care written by Brandi Cheyenne Harper and published by Abrams. This book was released on 2022-01-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From knitting expert Brandi Harper, a must-have pattern book for modern knitters, with essays on self-care and sourcing creativity. There is no such thing as being “kind of” a knitter—the wobbly scarves and that oversize sweater you tried to shrink all count, too. Each contribution that you make to the world through knitting is meaningful, but maybe you’ve slowed your commitment to this craft, or you can’t seem to find the time to be creative. There’s a lot to be distracted by, and the path forward isn’t always clear. Brandi Harper aims to bring those challenges to the forefront and help you unearth the immense benefits that knitting has to offer. In her debut book, Knitting for Radical Self-Care, Harper offers tips and suggestions for carving out time for creativity, alongside beautiful patterns to try yourself. The book includes 10 original and diverse style patterns inspired by revolutionary women of color, and Harper will speak to these women and their immense impact on her life and our world. The patterns include detailed instructions, alongside her original prose, all designed to inspire.
Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie
Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
