The 2016 American Presidential Campaign And The News

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Words That Matter

Author : Leticia Bode
Publisher : Brookings Institution Press
ISBN 13 : 0815731922
Total Pages : 276 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Words That Matter by : Leticia Bode

Download or read book Words That Matter written by Leticia Bode and published by Brookings Institution Press. This book was released on 2020-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

What Happened

Author : Hillary Rodham Clinton
Publisher : Simon and Schuster
ISBN 13 : 1501175572
Total Pages : 560 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis What Happened by : Hillary Rodham Clinton

Download or read book What Happened written by Hillary Rodham Clinton and published by Simon and Schuster. This book was released on 2017-09-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An engaging, beautifully synthesized page-turner” (Slate). The #1 New York Times bestseller and Time #1 Nonfiction Book of the Year: Hillary Rodham Clinton’s most personal memoir yet, about the 2016 presidential election. In this “candid and blackly funny” (The New York Times) memoir, Hillary Rodham Clinton reveals what she was thinking and feeling during one of the most controversial and unpredictable presidential elections in history. She takes us inside the intense personal experience of becoming the first woman nominated for president by a major party in an election marked by rage, sexism, exhilarating highs and infuriating lows, stranger-than-fiction twists, Russian interference, and an opponent who broke all the rules. “At her most emotionally raw” (People), Hillary describes what it was like to run against Donald Trump, the mistakes she made, how she has coped with a shocking and devastating loss, and how she found the strength to pick herself back up afterward. She tells readers what it took to get back on her feet—the rituals, relationships, and reading that got her through, and what the experience has taught her about life. In this “feminist manifesto” (The New York Times), she speaks to the challenges of being a strong woman in the public eye, the criticism over her voice, age, and appearance, and the double standard confronting women in politics. Offering a “bracing... guide to our political arena” (The Washington Post), What Happened lays out how the 2016 election was marked by an unprecedented assault on our democracy by a foreign adversary. By analyzing the evidence and connecting the dots, Hillary shows just how dangerous the forces are that shaped the outcome, and why Americans need to understand them to protect our values and our democracy in the future. The election of 2016 was unprecedented and historic. What Happened is the story of that campaign, now with a new epilogue showing how Hillary grappled with many of her worst fears coming true in the Trump Era, while finding new hope in a surge of civic activism, women running for office, and young people marching in the streets.

Identity Crisis

Author : John Sides
Publisher : Princeton University Press
ISBN 13 : 0691201765
Total Pages : 360 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Identity Crisis by : John Sides

Download or read book Identity Crisis written by John Sides and published by Princeton University Press. This book was released on 2019-08-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping in-depth look at the presidential election that stunned the world Donald Trump's election victory resulted in one of the most unexpected presidencies in history. Identity Crisis provides the definitive account of the campaign that seemed to break all the political rules—but in fact didn't. Featuring a new afterword by the authors that discusses the 2018 midterms and today's emerging political trends, this compelling book describes how Trump's victory was foreshadowed by changes in the Democratic and Republican coalitions that were driven by people's racial and ethnic identities, and how the Trump campaign exacerbated these divisions by hammering away on race, immigration, and religion. The result was an epic battle not just for the White House but about what America should be.

Campaigning for President 2016

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1351673610
Total Pages : 307 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Campaigning for President 2016 by : Dennis W. Johnson

Download or read book Campaigning for President 2016 written by Dennis W. Johnson and published by Routledge. This book was released on 2017-07-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

Social Media, Political Marketing and the 2016 U.S. Election

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1351105507
Total Pages : 314 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Social Media, Political Marketing and the 2016 U.S. Election by : Christine B. Williams

Download or read book Social Media, Political Marketing and the 2016 U.S. Election written by Christine B. Williams and published by Routledge. This book was released on 2018-10-08 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Network Propaganda

Author : Yochai Benkler
Publisher : Oxford University Press
ISBN 13 : 0190923644
Total Pages : 473 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Network Propaganda by : Yochai Benkler

Download or read book Network Propaganda written by Yochai Benkler and published by Oxford University Press. This book was released on 2018-09-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment. The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.

The 2016 American Presidential Campaign and the News

Author : Jim A. Kuypers
Publisher : Lexington Books
ISBN 13 : 1498565123
Total Pages : 268 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The 2016 American Presidential Campaign and the News by : Jim A. Kuypers

Download or read book The 2016 American Presidential Campaign and the News written by Jim A. Kuypers and published by Lexington Books. This book was released on 2018-03-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines perhaps the most contentious election in modern US history—the 2016 United States presidential election. It is unique in its discussion of a wide range of issues affecting the news media coverage of the election, coming from an equally diverse range of intellectual perspectives including the rhetorical, social-scientific, communication studies, and media studies. With eleven chapters grounded in hard evidence and communication theory, The 2016 American Presidential Campaign and the News: Implications for American Democracy and the Republic examines significant topics such as fake news, media construction of Hillary Clinton’s and Donald Trump’s campaign personalities, media bias, visual meme depictions of the candidates, identity politics in the news, Trump’s Twitter use, entertainment news, and social media as news. These chapters individually and collectively provide a direct commentary on the implications of the 2016 campaign news coverage for the future of the American Republic and political communication in the media.

The Party Decides

Author : Marty Cohen
Publisher : University of Chicago Press
ISBN 13 : 0226112381
Total Pages : 418 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Party Decides by : Marty Cohen

Download or read book The Party Decides written by Marty Cohen and published by University of Chicago Press. This book was released on 2009-05-15 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of unelected superdelegates. This concern threw into relief the prevailing notion that—such unusually competitive cases notwithstanding—people, rather than parties, should and do control presidential nominations. But for the past several decades, The Party Decides shows, unelected insiders in both major parties have effectively selected candidates long before citizens reached the ballot box. Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government. Contrary to the common view that the party reforms of the 1970s gave voters more power, the authors contend that the most consequential contests remain the candidates’ fights for prominent endorsements and the support of various interest groups and state party leaders. These invisible primaries produce frontrunners long before most voters start paying attention, profoundly influencing final election outcomes and investing parties with far more nominating power than is generally recognized.

Securing the Vote

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 030947647X
Total Pages : 181 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Securing the Vote by : National Academies of Sciences, Engineering, and Medicine

Download or read book Securing the Vote written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-09-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.

The Bridge

Author : David Remnick
Publisher : Knopf
ISBN 13 : 9781400043606
Total Pages : 0 pages
Book Rating : 4.0/5 (436 download)

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Book Synopsis The Bridge by : David Remnick

Download or read book The Bridge written by David Remnick and published by Knopf. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through extensive on-the-record interviews with friends and teachers, mentors and disparagers, family members and Obama himself, David Remnick demonstrates how a rootless, unaccomplished, and confused young man created himself first as a community organizer in Chicago, then as a Harvard Law School graduate, and finally as President of the United States. "By looking at Obama's political rise through the prism of our racial history, Remnick gives us the conflicting agendas of black politicians: the dilemmas of ... heroes of the civil rights movement who are forced to reassess old loyalties and understand the priorties of a new generation of African-American leaders. The Bridge revisits the American drama of race, from slavery to civil rights, and makes clear how Obama's quest is not just his own but is emblematic of a nation where destiny is defined by individuals keen to imagine a future that is different from the reality of their current lives." -- from publisher description.

The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Political Marketing in the 2016 U.S. Presidential Election

Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Political Marketing in the 2016 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Code Red

Author : E. J. Dionne
Publisher : Macmillan + ORM
ISBN 13 : 1250256488
Total Pages : 162 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Code Red by : E. J. Dionne

Download or read book Code Red written by E. J. Dionne and published by Macmillan + ORM. This book was released on 2020-02-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An exquisitely timed book ... Code Red is a worthwhile exploration of the shared goals (and shared enemies) that unite moderates and progressives. But more than that, it is a sharp reminder that the common ground on which Dionne built his career has been badly eroded, with little prospect that it will soon be restored.” —The New York Times Book Review New York Times bestselling author and Washington Post columnist E. J. Dionne, Jr. sounds the alarm in Code Red, calling for an alliance between progressives and moderates to seize the moment and restore hope to America’s future for the 2020 presidential election. Will progressives and moderates feud while America burns? Or will these natural allies take advantage of the greatest opportunity since the New Deal Era to strengthen American democracy, foster social justice, and turn back the threats of the Trump Era? The United States stands at a crossroads. Broad and principled opposition to Donald Trump’s presidency has drawn millions of previously disengaged citizens to the public square and to the ballot boxes. This inspired and growing activism for social and political change hasn’t been seen since the days of Franklin Roosevelt’s New Deal policies and the Progressive and Civil Rights movements. But if progressives and moderates are unable—and unwilling—to overcome their differences, they could not only enable Trump to prevail again but also squander an occasion for launching a new era of reform. In Code Red, award-winning journalist E. J. Dionne, Jr., calls for a shared commitment to decency and a politics focused on freedom, fairness, and the future, encouraging progressives and moderates to explore common ground and expand the unity that brought about Democrat victories in the 2018 elections. He offers a unifying model for furthering progress with a Politics of Remedy, Dignity, and More: one that solves problems, resolve disputes, and moves forward; that sits at the heart of the demands for justice by both long-marginalized and recently-displaced groups; and that posits a positive future for Americans with more covered by health insurance, more with decent wages, more with good schools, more security from gun violence, more action to roll back climate change. Breaking through the partisan noise and cutting against conventional wisdom to provide a realistic look at political possibilities, Dionne offers a strategy for progressives and moderates to think more clearly and accept the responsibilities that history now imposes on them. Because at this point in our national story, change can’t wait.

The Presidency and Social Media

Author : Dan Schill
Publisher : Routledge
ISBN 13 : 1351623184
Total Pages : 360 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Presidency and Social Media by : Dan Schill

Download or read book The Presidency and Social Media written by Dan Schill and published by Routledge. This book was released on 2017-12-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.

Election Interference

Author : Jens David Ohlin
Publisher : Cambridge University Press
ISBN 13 : 1108861326
Total Pages : 233 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Election Interference by : Jens David Ohlin

Download or read book Election Interference written by Jens David Ohlin and published by Cambridge University Press. This book was released on 2020-07-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russian interference in the 2016 US presidential election produced the biggest political scandal in a generation, marking the beginning of an ongoing attack on democracy. In the run-up to the 2020 election, Russia was found to have engaged in more “information operations,” a practice that has been increasingly adopted by other countries. In Election Interference, Jens David Ohlin makes the case that these operations violate international law, not as a cyberwar or a violation of sovereignty, but as a profound assault on democratic values protected by the international legal order under the rubric of self-determination. He argues that, in order to confront this new threat to democracy, countries must prohibit outsiders from participating in elections, enhance transparency on social media platforms, and punish domestic actors who solicit foreign interference. This important book should be read by anyone interested in protecting election integrity in our age of social media disinformation.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher :
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Political Public Relations

Author : Jesper Stromback
Publisher : Taylor & Francis
ISBN 13 : 1135194130
Total Pages : 349 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Political Public Relations by : Jesper Stromback

Download or read book Political Public Relations written by Jesper Stromback and published by Taylor & Francis. This book was released on 2011-05-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.