The 2010 Travel Tourism Market Research Handbook

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Tourism

Author : Charles R. Goeldner
Publisher : John Wiley & Sons
ISBN 13 : 1118071778
Total Pages : 547 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Tourism by : Charles R. Goeldner

Download or read book Tourism written by Charles R. Goeldner and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

The Routledge Handbook of Tourism Marketing

Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936191
Total Pages : 523 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Tourism and Generation Y

Author : Pierre Benckendorff
Publisher : CABI
ISBN 13 : 1845936027
Total Pages : 184 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourism and Generation Y by : Pierre Benckendorff

Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

Retail Business Market Research Handbook 2010

Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 278 pages
Book Rating : 4.8/5 (315 download)

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Book Synopsis Retail Business Market Research Handbook 2010 by : Richard Kendall Miller

Download or read book Retail Business Market Research Handbook 2010 written by Richard Kendall Miller and published by . This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business and the Public Library

Author : Luise Weiss
Publisher : American Library Association
ISBN 13 : 0838993222
Total Pages : 146 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Small Business and the Public Library by : Luise Weiss

Download or read book Small Business and the Public Library written by Luise Weiss and published by American Library Association. This book was released on 2011-07-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Research Handbook on Tourism, Complexity and Uncertainty

Author : Florian Kock
Publisher : Edward Elgar Publishing
ISBN 13 : 1802203486
Total Pages : 255 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Research Handbook on Tourism, Complexity and Uncertainty by : Florian Kock

Download or read book Research Handbook on Tourism, Complexity and Uncertainty written by Florian Kock and published by Edward Elgar Publishing. This book was released on 2024-08-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as an essential pedagogical tool, this Research Handbook captures the multifaceted nature of contemporary tourism from a variety of academic perspectives, including health, sociology and heritage. Through this interdisciplinary approach, it consolidates current tourism research while addressing the vast potential for further study.

Managing Sustainability in the Hospitality and Tourism Industry

Author : Vinnie Jauhari
Publisher : CRC Press
ISBN 13 : 192689572X
Total Pages : 524 pages
Book Rating : 4.9/5 (268 download)

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Book Synopsis Managing Sustainability in the Hospitality and Tourism Industry by : Vinnie Jauhari

Download or read book Managing Sustainability in the Hospitality and Tourism Industry written by Vinnie Jauhari and published by CRC Press. This book was released on 2014-04-15 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable employee practices sustainable equipment design for the hospitality industry sustainable tourism practices sustainable transport practices sustainable tourism destinations/cities The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed. This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

Handbook on Entropy, Complexity and Spatial Dynamics

Author : Reggiani, Aura
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100591
Total Pages : 640 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook on Entropy, Complexity and Spatial Dynamics by : Reggiani, Aura

Download or read book Handbook on Entropy, Complexity and Spatial Dynamics written by Reggiani, Aura and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Handbook presents a state-of-the-art exploration of entropy, complexity and spatial dynamics from fundamental theoretical, empirical and methodological perspectives. It considers how foundational theories can contribute to new advances, including novel modeling and empirical insights at different sectoral, spatial and temporal scales.

The Emerald Handbook of ICT in Tourism and Hospitality

Author : Azizul Hassan
Publisher : Emerald Group Publishing
ISBN 13 : 1839826908
Total Pages : 582 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan

Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

TOURISM: Concepts, Theory and Practice

Author : M R Dileep
Publisher : I K International Pvt Ltd
ISBN 13 : 9385909673
Total Pages : 494 pages
Book Rating : 4.3/5 (859 download)

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Book Synopsis TOURISM: Concepts, Theory and Practice by : M R Dileep

Download or read book TOURISM: Concepts, Theory and Practice written by M R Dileep and published by I K International Pvt Ltd. This book was released on 2018-09-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism: Concepts, Theory and Practice deals with all the fundamental aspects of tourism that are to be learnt by students of tourism, air transport, travel and hospitality disciplines. It gives an insight into the concept of tourism from different perspectives, various types of tourism, travel motivation and demand, industrial elements of tourism, destination and its elements, various organizations functioning in tourism, planning and development of tourism, and its benefits and impacts. Moreover, various aspects of sustainable tourism, ecotourism and responsible tourism are also included. An introduction to marketing and information technology applications in tourism is also given. The book concludes with a discussion on current status of tourism, contemporary issues in tourism and the future prospects. This book with detailed information on tourism principles, policies and practices, will prove to be an essential learning tool for all those pursuing a career in any sector of tourism.

Generation Z Marketing and Management in Tourism and Hospitality

Author : Nikolaos Stylos
Publisher : Springer Nature
ISBN 13 : 3030706958
Total Pages : 350 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Generation Z Marketing and Management in Tourism and Hospitality by : Nikolaos Stylos

Download or read book Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on 2021-05-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

A Practical Guide to Managing Tourist Experiences

Author : Isabelle Frochot
Publisher : Routledge
ISBN 13 : 1000520382
Total Pages : 169 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis A Practical Guide to Managing Tourist Experiences by : Isabelle Frochot

Download or read book A Practical Guide to Managing Tourist Experiences written by Isabelle Frochot and published by Routledge. This book was released on 2021-12-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.

Handbook of Research Methods in Tourism

Author : Larry Dwyer
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001294
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research Methods in Tourism by : Larry Dwyer

Download or read book Handbook of Research Methods in Tourism written by Larry Dwyer and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Tourism and Hospitality by : Richard George

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

The Routledge Handbook of Tourism and the Environment

Author : Andrew Holden
Publisher : Routledge
ISBN 13 : 0415582075
Total Pages : 626 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis The Routledge Handbook of Tourism and the Environment by : Andrew Holden

Download or read book The Routledge Handbook of Tourism and the Environment written by Andrew Holden and published by Routledge. This book was released on 2013 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explores and critically evaluates the debates and controversies inherent to tourism's relationship with nature, especially pertinent at a time of major re-evaluation of our relationship with the environment as a consequence of the environmental problems we now face.

Handbook of Research Methods for Tourism and Hospitality Management

Author : Robin Nunkoo
Publisher : Edward Elgar Publishing
ISBN 13 : 1785366289
Total Pages : 581 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Handbook of Research Methods for Tourism and Hospitality Management by : Robin Nunkoo

Download or read book Handbook of Research Methods for Tourism and Hospitality Management written by Robin Nunkoo and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.