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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832140
Total Pages : pages
Book Rating : 4.8/5 (321 download)
Download or read book Retail Business Market Research Handbook 2013-2014 written by Richard Kendall Miller and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831433
Total Pages : 228 pages
Book Rating : 4.8/5 (314 download)
Download or read book The 2009 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577830436
Total Pages : 569 pages
Book Rating : 4.8/5 (34 download)
Download or read book The 2003 Retail Business Market Research Handbook written by Richard K. Miller and published by . This book was released on 2002-10-01 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577830597
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2006 written by Richard K. Miller and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832744
Total Pages : pages
Book Rating : 4.8/5 (327 download)
Download or read book RETAIL BUSINESS MARKET RESEARCH HANDBOOK 2019-2020 written by Richard K. Miller and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author :
Publisher :
ISBN 13 : 9781577832669
Total Pages : pages
Book Rating : 4.8/5 (326 download)
Download or read book Retail Business Market Research Handbook written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.E/5 ( download)
Download or read book Restaurant, Food & Beverage Market Research Handbook written by and published by . This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marin A. Marinov
Publisher : Edward Elgar Publishing
ISBN 13 : 1784713171
Total Pages : 328 pages
Book Rating : 4.7/5 (847 download)
Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 625 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author : Dawn Lowe-Wincentsen
Publisher : Chandos Publishing
ISBN 13 : 0081000650
Total Pages : 206 pages
Book Rating : 4.0/5 (81 download)
Download or read book Skills to Make a Librarian written by Dawn Lowe-Wincentsen and published by Chandos Publishing. This book was released on 2014-12-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The library and information profession builds skills and expertise that cover a wide spectrum. These skills are often desirable in other fields and industries. Likewise, the skills we build before entering the library and information professions can help us as professionals. Skills to Make a Librarian looks at both sides of this equation through a collection of essays by current and former librarians and information professionals who make use of this wide range of cross disciplinary skills. Chapters written by authors at various points in their careers detailing what skills they have developed outside of librarianship Chapter authors discuss skills that have benefited their practice and careers, and how the skills of librarianship fit into life outside libraries Authors open up about personal experiences while keeping it professional
Author :
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... Travel & Tourism Market Research Yearbook written by and published by . This book was released on 2009 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Noël Kapferer
Publisher : Springer
ISBN 13 : 3319511270
Total Pages : 256 pages
Book Rating : 4.3/5 (195 download)
Download or read book Advances in Luxury Brand Management written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Author : Luise Weiss
Publisher : American Library Association
ISBN 13 : 0838993222
Total Pages : 146 pages
Book Rating : 4.8/5 (389 download)
Download or read book Small Business and the Public Library written by Luise Weiss and published by American Library Association. This book was released on 2011-07-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community
Author :
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.E/5 ( download)
Download or read book Casinos written by and published by . This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior written by and published by . This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
