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Author : James Gwaltney
Publisher : Xlibris Corporation
ISBN 13 : 1462805574
Total Pages : 72 pages
Book Rating : 4.4/5 (628 download)
Download or read book The 20 Immutable Laws of Leadership written by James Gwaltney and published by Xlibris Corporation. This book was released on 2009-09-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no available information at this time.
Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)
Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author : John C. Maxwell
Publisher : Thomas Nelson Publishers
ISBN 13 : 9781418526153
Total Pages : 246 pages
Book Rating : 4.5/5 (261 download)
Download or read book The 21 Irrefutable Laws of Leadership Workbook written by John C. Maxwell and published by Thomas Nelson Publishers. This book was released on 2007 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a best-selling guide draws on the author's decades of experience to identify 21 life-changing principles of effective leadership, sharing insights based on the successes and mistakes he has observed in myriad disciplines, from business and politics to sports and religion.
Author : John C. Maxwell
Publisher : HarperCollins Leadership
ISBN 13 : 1400275792
Total Pages : 21 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Law of Explosive Growth written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2012-08-27 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a man in a developing country take his organization from 700 people to more than 14,000 in only seven years? He did it using leader's math. That's the secret of the Law of Explosive Growth.
Author : Al Ries
Publisher : Harper Collins
ISBN 13 : 0060799900
Total Pages : 324 pages
Book Rating : 4.0/5 (67 download)
Download or read book Focus written by Al Ries and published by Harper Collins. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author : John C. Maxwell
Publisher : HarperCollins Leadership
ISBN 13 : 1418508233
Total Pages : 177 pages
Book Rating : 4.4/5 (185 download)
Download or read book The 21 Indispensable Qualities of a Leader written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2007-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders are always looking for an edge. That often sends many of them looking for the next big thing. Although leadership approaches and trendy management fads come and go, what remains the same? The qualities of a leader. Internationally-recognized leadership expert, speaker, and author John C. Maxwell touches on the process of developing the art of leadership by giving the reader practical tools and insights into developing the qualities found in great leaders. As the authority on leadership today, Maxwell shares his innovative yet timeless principles on how to effectively lead others has impacted the lives of thousands of business leaders. In The 21 Indispensable Qualities of a Leader, Maxwell expands on the qualities every leaders needs to be successful such as: Character – be a piece of the rock Charisma – the first impression can seal the deal Communication – without it, you travel alone Commitment – it separates doers from dreamers Competence – if you build it, they will come Everything rises and falls on leadership, and leadership truly develops from the inside out. If you can become the leader you ought to be on the inside, you will become the leader you want to be on the outside. The 21 Indispensable Qualities of a Leader will show you that when you develop these qualities, people will want to follow you. When that happens, you’ll be able to tackle anything in the world.
Author : Ronald J. Alsop
Publisher : Simon and Schuster
ISBN 13 : 1439122687
Total Pages : 493 pages
Book Rating : 4.4/5 (391 download)
Download or read book The 18 Immutable Laws of Corporate Reputation written by Ronald J. Alsop and published by Simon and Schuster. This book was released on 2010-05-11 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
Author : John C. Maxwell
Publisher : HarperCollins Leadership
ISBN 13 : 1400275687
Total Pages : 17 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Law of Magnetism written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2012-08-27 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are the Dallas Cowboys, once revered as "America's Team," now so often reviled and the subject of controversy? The Law of Magnetism makes it clear.
Author : John C. Maxwell
Publisher : Center Street
ISBN 13 : 1455518212
Total Pages : 278 pages
Book Rating : 4.4/5 (555 download)
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Author : Adam Morgan
Publisher : John Wiley & Sons
ISBN 13 : 0470527757
Total Pages : 364 pages
Book Rating : 4.4/5 (75 download)
Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author : Julie C. Henry
Publisher : Greenleaf Book Group
ISBN 13 : 1626348871
Total Pages : 283 pages
Book Rating : 4.6/5 (263 download)
Download or read book Wisdom from the Wild written by Julie C. Henry and published by Greenleaf Book Group. This book was released on 2022-01-04 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a walk on the wild side with fascinating and compelling leadership lessons from the animal kingdom. Nature is the perfect teacher for the challenging and very personal concept of leadership. And no one knows this better than former zoo and aquarium senior leader turned leadership consultant Julie C. Henry. Wisdom from the Wild shows you—whether you’re a new or experienced leader—how to learn from and be inspired by the wildlife and wild places all around you. This fun, new approach to leadership presents nine “Unbreakable Laws” from the animal kingdom. These true, fundamental guidelines with concrete examples from wildlife can steer your work and decisions as a leader. Creatures that might seem unusual or even unexpected in a book about leadership—such as naked mole rats, spiders, and even sea cucumbers—will teach you how to *deal with change, *more effectively lead teams, *build your resilience muscle as a leader. Reinforcing these essential lessons from the wild, Julie C. Henry presents a myriad of business case studies and immediately actionable tools to strengthen your leadership skills. So join this extraordinary dive into the natural world as you’ve never seen it before, as you uncover your leadership prowess among the animals.
Author : Charles Szypszak
Publisher : McFarland
ISBN 13 : 1476627037
Total Pages : 204 pages
Book Rating : 4.4/5 (766 download)
Download or read book Military Leadership Lessons for Public Service written by Charles Szypszak and published by McFarland. This book was released on 2016-10-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military veterans have had some of the most intensive leadership training available. Many return to their communities seeking to apply what they have learned. Those who enter the world of public affairs--where colleagues are increasingly less likely to have served in the military--may encounter a popular misconception: that military leadership is all about exercising authority and giving orders. In fact military leadership is based on interpersonal dynamics, often learned through trying circumstances. Effective management of civil emergencies--as shown by 9/11 and Hurricane Katrina--calls for the same official demeanor, decisiveness and trustworthiness as does combat. Good leadership is fundamentally the same in ordinary day-to-day challenges as well. This book describes how the principles and methods of military leadership are effective for public service. Instructors considering this book for use in a course may request an examination copy here.
Author : Brad Szollose
Publisher : Greenleaf Book Group Llc
ISBN 13 : 1608320553
Total Pages : 307 pages
Book Rating : 4.6/5 (83 download)
Download or read book Liquid Leadership written by Brad Szollose and published by Greenleaf Book Group Llc. This book was released on 2011 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easing the tensions between generations in the workforce demands a new type of leadership, one based on adaptability, transparency, and strength. With his actionable program, Brad Szollose shares the wisdom and the tools necessary for anyone to acquire the flexibility and insight of a liquid leader. This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting business today. The author reveals seven immutable laws that can enable any leader to maximise the effectiveness of any organisation. From placing people first to leaving a lasting legacy, the liquid leader knows just the right techniques to motivate individuals to perform at their best. This book will help readers to avoid getting caught up in a workforce culture clash and learn how a dynamic approach to everything from communication to social commitment can bridge the culture gap.
Author : Al Ries
Publisher : Harper Collins
ISBN 13 : 0061983675
Total Pages : 239 pages
Book Rating : 4.0/5 (619 download)
Download or read book The 22 Immutable Laws of Branding written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author : Youngme Moon
Publisher : Currency
ISBN 13 : 030746086X
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)
Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author : Richard B. Gunderman
Publisher : Springer Science & Business Media
ISBN 13 : 1848009437
Total Pages : 212 pages
Book Rating : 4.8/5 (48 download)
Download or read book Leadership in Healthcare written by Richard B. Gunderman and published by Springer Science & Business Media. This book was released on 2009-04-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership in Healthcare opens up the world of leadership studies to all healthcare professionals. Physicians, nurses, and other healthcare professionals spend thousands of hours studying the science and technology of healthcare, and years or even decades putting into practice recent findings in molecular biology, clinical diagnostics, and therapeutics. By contrast, the topic of leadership and the traits of effective leaders tend to receive remarkably little attention. Yet no less vital than an understanding of how to interpret diagnostic tests and design care plans is a grasp of healthcare's organizational side, including the operation of multidisciplinary care teams, academic departments, and hospitals. If patient care, education, research, and professional service are to thrive in years to come, we must do a better job of preparing healthcare professionals to lead effectively. Composed of insightful and thought-provoking essays on the key facets of leadership, this book is designed to meet the needs of several important constituencies, including educators of health professionals who wish to incorporate leadership into their educational programs; health professional organizations seeking to enhance their members' leadership effectiveness, and individual health professionals who wish to embrace leadership in their personal and professional lives. This book represents a vital resource for health professionals who wish to enhance the quality of leadership in health professions education, practice, and professional development. In addition to regularly caring for patients, Richard Gunderman, MD PhD MPH brings to this discussion a wealth of personal experience in professional and organizational leadership.
Author : David Pearson
Publisher : Kogan Page Publishers
ISBN 13 : 0749471077
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)
Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
