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Author : Shankland Cox
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (793 download)
Download or read book Thailand Tourism Market Research Project written by Shankland Cox and published by . This book was released on 1989 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (646 download)
Download or read book Thailand and the Incentive Travel Market written by and published by . This book was released on 1985 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Westbeld
Publisher : diplom.de
ISBN 13 : 3832459073
Total Pages : 120 pages
Book Rating : 4.8/5 (324 download)
Download or read book The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok written by Christian Westbeld and published by diplom.de. This book was released on 2002-10-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Sawasdee Khrap welcome to the kingdom of Thailand. A number of valid characterizations such as The Land of Smiles , The Land of Temples and Pagodas and Tropical Vacation Paradise describe Thailand at its best. In addition to these picturesque synonyms, the kingdom gained international recognition through its growing travel and hospitality industry. In 2001 Thailand once again booked the top spot as most preferred tourist destination in South East Asia as well as runner-up position in all of Asia, second only to China. When Muslim extremists hijacked four domestic U.S. flights and cowardly carried out the terrorist attack of 9-11 on the U.S.A., the global travel sector felt the direct impact of the terrorist attacks like no other industry. From one day to the other tourists decided to stay at or close to home and hotel rooms were left vacant. As major employer and source for foreign exchange earnings, Thailand s tourism industry was no exception to the threat. As the brutality and human tragedy of this incident will always be remembered, the following report will focus solely on the implications for the tourism and hospitality industry. In specific, the text will take an in-depth look at the development of the first class hotel market in Bangkok following the September attacks. The report looks at 14 top hotels of Bangkok and their performance from January 2000 to March 2002. Special attention lies on the seven months following the U.S.A. attacks in September 2001, whereas a full year comparison of 2000 and 2001 will also provide valid information. The tourism and hospitality industry is a major economic driving factor not only for Thailand, but also for many other Asian nations. Therefore, the beginning of this report deals with the regional development after the terrorist attacks. This way the reader will get an understanding of the current situation in Asia and the general impact of 9-11. After a general overview of Thailand, the first class hotel market of Bangkok will be analyzed by its occupancy, ADR and RevPar development. These performance related information create the backbone of this report and support further assumptions and findings. For validity reasons, the results are then compared to two independent surveys. The fourth section is made up of the changes in travel patterns, tourism demand and strategies, followed by a comparison of the two best performing individual hotels and their advantages over [...]
![Download Final Report [on] Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle-East Countries PDF Online Free](https://books.google.com/books/content/images/frontcover/r3FXMwEACAAJ?fife=w200-h370)
Author : Kānthō̜ngthīeo hǣng Prathēt Thai
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (793 download)
Download or read book Final Report [on] Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle-East Countries written by Kānthō̜ngthīeo hǣng Prathēt Thai and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 (22 download)
Download or read book Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle East Countries written by and published by . This book was released on 1986 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erik H. Cohen
Publisher : Emerald Group Publishing
ISBN 13 : 0080467369
Total Pages : 328 pages
Book Rating : 4.0/5 (84 download)
Download or read book Explorations in Thai Tourism written by Erik H. Cohen and published by Emerald Group Publishing. This book was released on 2008-05-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to contribute to the formation, embodiment, and advancement of knowledge in the field of tourism. This series includes application of theoretical, methodological, and substantive contributions from such fields as anthropology, business administration, ecology, economics, geography, history, hospitality, leisure, and planning.
Author :
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (89 download)
Download or read book Tourism Marketing and Advertising Research for Phuket and Pattaya written by and published by . This book was released on 1986 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mingsan Khāosaʻāt
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (318 download)
Download or read book Tourism Development in Thailand written by Mingsan Khāosaʻāt and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (646 download)
Download or read book Research for Development of Marketing Strategy of Thailand' S Tourism Industry in the Middle East Countries written by and published by . This book was released on 1986 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angela Ya-Ping Chang
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market written by Angela Ya-Ping Chang and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objective - The increasing growth of the Thai tourism market has resulted in international tourists flooding into Thailand and providing significant economic benefits for the country's tourism development. The purpose of this research is to examine a comprehensive model for Thai tourism. This study aims to investigate how tourists' trust can enhance their behaviour intentions in travelling to Thailand through perceived authenticity.Methodology/Technique - The research tests a model linking trust to authenticity, and behaviour intention to current Thai tourism. Using a convenience sampling method, a sample of 453 international Asian tourists who travelled to Thailand were surveyed.Finding - The findings show that different levels of trust directly influence tourists' behavioural intentions, trust influences perceived authenticity, perceived authenticity further affects behaviour intention, and perceived authenticity mediates the relationship between tourists' trust and their behavioural intention. Moreover, demographic factors moderate the effects of trust on tourists' perceived authenticity.Novelty - The present research is expected to clarify the potential research topics in the field of Thai tourism development.Type of Paper - Empirical.
Author : Krittinee Nuttavuthisit
Publisher : Springer
ISBN 13 : 9811361428
Total Pages : 315 pages
Book Rating : 4.8/5 (113 download)
Download or read book Qualitative Consumer and Marketing Research written by Krittinee Nuttavuthisit and published by Springer. This book was released on 2019-02-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Author : Sumalee Limpayaraya
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (148 download)
Download or read book Marketing of Tourism written by Sumalee Limpayaraya and published by . This book was released on 1986 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip L. Pearce
Publisher : Emerald Group Publishing
ISBN 13 : 1849507422
Total Pages : 245 pages
Book Rating : 4.8/5 (495 download)
Download or read book Study of Tourism written by Philip L. Pearce and published by Emerald Group Publishing. This book was released on 2011-01-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to collate views on the development of tourism study by the various historically important tourism scholars and provides a fresh insight into how the context in which tourism scholars' work influences the studies they undertake. This title contributes to the formation, embodiment, and advancement of knowledge in the field of tourism.
Author : Tej Vir Singh
Publisher : Channel View Publications
ISBN 13 : 1845415337
Total Pages : 391 pages
Book Rating : 4.8/5 (454 download)
Download or read book Challenges in Tourism Research written by Tej Vir Singh and published by Channel View Publications. This book was released on 2015 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume leading experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the field of tourism studies. The debates include subjects such as the concept of the 'tourist', the long-term sustainability of tourism development, the growth of volunteer tourism and the vulnerability of tourism.
Author : Michael C. Hall
Publisher : Routledge
ISBN 13 : 1136927719
Total Pages : 337 pages
Book Rating : 4.1/5 (369 download)
Download or read book Fieldwork in Tourism written by Michael C. Hall and published by Routledge. This book was released on 2010-10-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inherent mobility of tourists and consequent relative ephemerality of contact between the visitor and the visited tourism phenomenon have specific characteristics that challenge the usual fieldwork practices of the social and physical sciences. Such conditions create specific concerns for the tourism researcher in terms of their positionality, relationality, accessibility, ethics, reflexivity, and methodological appropriateness. Fieldwork in Tourism is the first book to focus on this extremely significant component of contemporary tourist research and provides hands on approaches to conducting tourism fieldwork in a range of settings, exploring the methodological considerations and offering strategies to mitigate these. The book also discusses how fieldwork affects researchers personally and what happens to field relationships. Divided into five sections, each with an introduction and a guide to further reading, the chapters cover the context of fieldwork, research relationships, politics and power, the position of the researcher in the field, research methods and processes, including virtual fieldwork, and the relationships between being a tourist and doing fieldwork. The concluding chapter suggests that the link between tourism and fieldwork perhaps offers greater insights into understanding creative fieldwork than may be imagined. This book incorporates a rich and diverse set of fieldwork experiences, insights and reflections on conducting fieldwork in different settings, the problems that emerge, the solutions that were developed, and the realities of being ‘in the field’. Fieldwork in Tourism is an essential guide for Tourism higher level students, academics and researchers embarking on research in this field.
Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (128 download)
Download or read book Thailand Market Research written by and published by . This book was released on 1993 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xin-She Yang
Publisher : Springer Nature
ISBN 13 : 981993043X
Total Pages : 1076 pages
Book Rating : 4.8/5 (199 download)
Download or read book Proceedings of Eighth International Congress on Information and Communication Technology written by Xin-She Yang and published by Springer Nature. This book was released on 2023-08-31 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected high-quality research papers presented at the Eighth International Congress on Information and Communication Technology, held at Brunel University, London, on 20–23 February 2023. It discusses emerging topics pertaining to information and communication technology (ICT) for managerial applications, e-governance, e-agriculture, e-education and computing technologies, the Internet of Things (IoT) and e-mining. Written by respected experts and researchers working on ICT, the book offers a valuable asset for young researchers involved in advanced studies. The work is presented in four volumes.
